Retail Marketing in Field Common

Get in touch

Retail Advertising in Field Common

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in KT12 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Field Common (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Westbrook Farleigh Court Royal Holloway Ashford Mid Holmwood East Horsley Elstead Woldingham Bunce Common Fairlands Wanborough St John's The Chart Salfords Clark's Green Doversgreen Beacon Hill Chertsey Meads Pyrford Pitch Place Bowlhead Green Lock Island Pharaoh's Island Ash Green White Post Chattern Hill Pyle Hill Knowle Grove Cobham Mugswell Chaldon Knaphill Brockham Fetcham Little Bookham Bletchingley Povey Cross Birtley Green Bisley Send Grove Batt's Corner Shrubs Hill Culmer Newdigate Outwood Dunsfold Common South Holmwood Lane End Hambledon St Ann's Heath Ansteadbrook Brook Leatherhead Common East Shalford Wheelerstreet Reigate Limpsfield Sunbury Guildford Banstead Staines-upon-Thames Catteshall Hurst Green Lower Eashing Compton Stanwell Stoke D'Abernon Tongham Upper Ifold Wotton Broadham Green Stonehill Horsell South Merstham Livingstone Park Fredley Bagshot Heath Buckland Hale Farleigh Runfold Chobham Caterham Manor Park Netherne on-the-Hill Lingfield Common Merstham Hermitage Woods Estate Crowhurst Lane End West Ewell Normandy The Ridge Tilford Tyler's Green Fickleshole Seale Hindhead Thorncombe Street Shere Ridge Green Esher Rowhill South Earlswood May's Green Frimley Holmethorpe East Molesey Ridgebridge Hill Claremont Park Castle Green Whiteley Village Binscombe Hook Heath Horne North Holmwood Wyke Flexford Onslow Village Russ Hill Lightwater Stanners Hill West Molesey Waterloo Alfold Trumps Green West Clandon Rowly Pains-Hill Felbridge Stroud Common Fisher's Hill East Ewell Oxted Weston Green Egham Wick Warlingham Peper Harow Whitmoor Bottom Stroude Deepdene Frimley Green Box Hill Abinger Common Weybridge Greatpark Ellen's Green Stonebridge Rushmoor Mimbridge Oxshott Willey Green Rydens Tyrrell's Wood Abinger Bottom Reigate Heath Camberley Norley Common Maybury Munstead Heath Newchapel Pitland Street Enton Green Brook Place Dogkennel Green Shortheath Pray Heath Ashtead Common Felcourt Jacobs Well Ripley Springs Merrow Penny Pot Kingswood Westhumble North Looe Grayswood Givons Grove Sheet's Heath Moorhouse Bank Farnham Warwick Wold Tatsfield Whitmoor Vale Hurst Park Lower Kingswood Pirbright Hoe Whitfield Court Bramley Ottershaw Bisley Camp Blindley Heath Gatton Forest Green Field Common Lyne Downside Mytchett Westborough Aaron's Hill Hooley Loxhill Shackleford Lordshill Common Hurtmore Stoughton Sunbury-on-Thames Ripley Laker's Green Chelsham Hurlands Elm Corner Puttenham Henley Park Egham Shalford Lower Ashtead Abbotswood Burrowhill Crowhurst Ashford Common Polesden Lacey Hookwood Brookwood Thursley Claygate Peaslake Church Town St Johns Hamm Moor Heath End Rose Hill New England Thorpe Lower Halliford Almshouse Common Alfold Crossways Hamm Court Estate Penton Hook Burstow Smoky Hole East Clandon South Nutfield Walliswood West Horsley Irons Bottom Pixham Pachesham Park Witley Merle Common Broadmoor Brick Hill Buckland Whitewood Woking Albury Okewood Hill Gomshall Dorking Ockley Ramsnest Common Beasley's Ait Send Marsh Ewhurst The Wells Badshot Lea Tadworth Woolmer Hill Bushy Hill Betchworth Burrows Cross Pagewood Newlands Corner Ash Estates Skimmington Isle of Wight Nutfield Bagshot Birch Green Charlton St George's Hill Sutton Green Abinger Hammer Farley Green Grafham Ash Dormans Park Tyrell's Wood Holmwood Corner Lingfield Limpsfield Common Capel Stanwell Moor Woldingham Garden Village Cudworth Fan Grove Subrosa Shortfield Common Thorpe Green Burgh Heath Dockenfield Wey Meadows Chiddingfold Walton on the Hill Dawesgreen Frensham Kingfield Friday Street Hatchford End Blackbrook Compton Pirbright Camp Longcross Millbridge Dormansland Crownpits West End Upper Halliford Boundstone Weybourne Crosswater Shepperton Ashtead Ewell Crawley Hill Thorpe Lea Wisley Tower Hill The Bourne Wray Common Hersham Mogador Mousehill Bishopsgate Smallfield Combe Common Burwood Park Tilford Common Haslemere Elmbridge Village Titsey Pot Common Littleton Woodhatch Worplesdon Wood Street Village Worcester Park Nutcombe Margery Holloway Hill St Ann's Hill Gadbrook Mead Vale Hinchley Wood Horley Smart's Heath Ockham York Town Woodbridge Hill Strood Green Sandy Cross Egham Hythe Ash Vale Hawk's Hill Meath Green Leigh Middle Bourne Whitebushes Churt Knowle Hill Stanford Common Coles Meads Brooklands Hatchford Ewhurst Green Cramhurst Weatherhill Palmers Cross Oatlands Park Broadford Highstreet Green Peasmarsh Tilford Reeds Mount Hermon Thames Ditton Redhill Wormley Sunbury Common Logmore Green Sutton Abinger South Godstone Headley Great Burgh Sandhills Green Cross Runnymede Westcott Shellwood Cross Stoneleigh Cranleigh Artington Effingham Common Virginia Water Haxted Woodcote Frimley Ridge Littleton Common Limpsfield Chart Hogden Bottom Shepherd's Hill Upper Eashing Chipstead Domewood Rowledge Rydeshill Nork Godalming Tuesley Woodham Shottermill Felthamhill Park Barn Littlefield Common Farncombe Kingswood Warren Gatwick The Sands Effingham Mayford Epsom Downs Peartree Green Bellfields Brockham Park Shepperton Green Deepcut Wentworth Langley Vale Nalderswood Hog Hatch Wrecclesham Shamley Green Holland Burpham Hamsey Green Towpath Mickleham Addlestonemoor Knowle Green Chertsey Littleton Dunsfold Dunsfold Green Holmbury St Mary Long Ditton Little London Laleham Ranmore Common West Byfleet Wasp Green Slyfield Hascombe Parkgate South Park Martyr's Green Whyteleafe Lower Bourne Englefield Green Grove Heath Harpesford Fetcham Grove Paynes Green Anglefield Corner Dippenhall Wonersh Guildford Park Littlewick Busbridge Pyrford Village Addlestone Hatton Hill Kempton Park Brook Critchmere Lucas Green Windlesham Great Enton Brewer Street Abbey Mead Chilworth Leatherhead Beare Green Burntcommon Fairmile Hydestile Milford Norwood Hill Woodmansterne Send Hamhaugh Island Spreakley Charlwood Charleshill Heatherside Old Woking Mayes Green Dennisville Great Bookham Albury Heath Ashley Park Epsom Giggshill Norney Sidlow Lower Green Horsell Birch Row Town Sheerwater Ockford Ridge Donkey Town Coldharbour New Haw West Bedfont Keeper's Corner Godstone West End Blackheath Byfleet Tandridge Upper Hale Hockering Estate Westfield Pyrford Green Cartbridge Walton-on-Thames Mytchett Place Eashing Frith Hill