Retail Marketing in Hale

Get in touch

Retail Advertising in Hale

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GU9 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Hale (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Ripley Springs Lower Bourne Shalford Doversgreen Holloway Hill Mayes Green Towpath Blackbrook Upper Ifold Knaphill Dunsfold Green Seale Lower Green Wotton Norney Walton on the Hill Egham Wick Peaslake Egham Mugswell Stanners Hill Titsey Pirbright Camp Oxted Littleton Forest Green Holland Nork Westcott Moorhouse Bank Pyrford Green Hawk's Hill Birch Green Shottermill Merle Common Fetcham Grove Wonersh Guildford Park Hale Mousehill Farleigh Chertsey Felbridge Gatwick Mead Vale Compton New England Blindley Heath Brick Hill Oatlands Park Spreakley Smallfield Churt Willey Green Broadham Green Povey Cross Smoky Hole Bagshot Heath Alfold Crossways Deepcut Frimley Flexford Woldingham Buckland Catteshall Stoughton Littleton Brooklands Laker's Green Ewhurst Green Dogkennel Green Pharaoh's Island Byfleet Almshouse Common Hurtmore West Molesey Pixham Shellwood Cross Jacobs Well Lightwater Highstreet Green Horne Hambledon Sutton Green Busbridge East Molesey Burwood Park Isle of Wight Logmore Green Harpesford Hascombe Ewhurst Lock Island Elm Corner Fairlands Long Ditton Fisher's Hill Wray Common Shamley Green Combe Common Bunce Common Weybridge Shere Pachesham Park Effingham Common The Chart Cramhurst Frimley Green Penny Pot South Godstone Batt's Corner Stoke D'Abernon Lower Eashing Normandy Chaldon Palmers Cross Brook Brockham Tandridge Chertsey Meads West Clandon Whyteleafe The Wells Littlewick Burstow Thorpe Green Irons Bottom Cartbridge Abinger Bottom Sidlow Thorpe Lea St Johns East Clandon Stanwell South Nutfield Binscombe Limpsfield Chart Witley Godalming Gadbrook Upper Halliford Strood Green Downside Heath End Woolmer Hill York Town Hatchford Dunsfold Ranmore Common Hatchford End Cudworth Mid Holmwood Hersham Farnham Horley Coles Meads Keeper's Corner Church Town Frensham Ashford Common Capel Green Cross Shackleford Pirbright Rose Hill Castle Green Hindhead Cranleigh Redhill Martyr's Green Tongham Ellen's Green Stonebridge Donkey Town St Ann's Heath Beacon Hill East Horsley Farley Green Hoe Westhumble Horsell Birch Bushy Hill St John's Worplesdon Burntcommon Hydestile Westborough Whiteley Village Longcross Enton Green Bowlhead Green Giggshill Newdigate Oxshott Virginia Water Pitch Place Haslemere Ramsnest Common Addlestone Woodham Sutton Abinger Holmwood Corner Send South Park Lingfield Mickleham Little London Gatton Brockham Park Pray Heath Woking Deepdene Ockford Ridge Whitebushes Blackheath Wasp Green Staines-upon-Thames Tower Hill Dockenfield Tilford Common The Ridge Hog Hatch Penton Hook Coldharbour Anglefield Corner Elmbridge Village Wey Meadows Hermitage Woods Estate Walton-on-Thames New Haw Ash Vale Great Burgh Woodcote Badshot Lea St Ann's Hill Hamm Court Estate Hamm Moor Farncombe Chobham Mount Hermon Givons Grove Park Barn Worcester Park Bellfields Eashing Meath Green Hurst Park Peper Harow Send Marsh West Horsley Woldingham Garden Village Crowhurst Fairmile The Sands Chilworth Tyrrell's Wood Thursley Woodmansterne Runnymede Rowhill Hookwood South Earlswood Rydeshill Pyrford Village Warlingham Culmer Weybourne South Holmwood Greatpark Woodhatch Sunbury Ash Estates Nalderswood Grayswood Littleton Common Wheelerstreet Skimmington Kingswood Warren Onslow Village Pains-Hill Leatherhead Tyrell's Wood Wyke Rowly Dennisville Knowle Green Chattern Hill Wormley Limpsfield White Post Ash Green Domewood Puttenham Sandhills Lower Halliford North Holmwood Reigate Heath Ripley Dunsfold Common Outwood Livingstone Park Mimbridge Esher Waterloo Hatton Hill Ewell Burgh Heath Bisley Camp Hamhaugh Island Birtley Green Felcourt Haxted Pyrford Langley Vale Dippenhall Dormans Park Rowledge Ockham Henley Park West End Salfords Runfold Knowle Hill Crowhurst Lane End Lyne Limpsfield Common Crownpits Egham Hythe Albury Heath Holmethorpe Subrosa Elstead Frith Hill Stanford Common Ansteadbrook Pitland Street Hockering Estate Thorpe Tilford Reeds Frimley Ridge Brookwood Claremont Park Englefield Green Knowle Grove West Bedfont Pyle Hill Rushmoor Merstham Burrows Cross May's Green Thorncombe Street Parkgate Dormansland Norley Common Hogden Bottom Abinger Common Whitmoor Vale Abinger Hammer Shortfield Common Smart's Heath West Ewell Sunbury Common West Byfleet Netherne on-the-Hill Lower Kingswood Charleshill North Looe Thames Ditton Reigate Aaron's Hill Burrowhill Walliswood Nutfield Ashtead Westfield Send Grove Farleigh Court Whitmoor Bottom Pot Common Tuesley Whitewood Gomshall Ridgebridge Hill Dawesgreen Felthamhill Betchworth Okewood Hill Hurst Green Westbrook Tyler's Green Weatherhill Tadworth Hurlands Mayford Chelsham Bishopsgate Bramley Camberley Critchmere Claygate Manor Park Leigh Epsom Hooley Milford Upper Hale Great Enton Shepperton Green Epsom Downs Loxhill Little Bookham Guildford Addlestonemoor Norwood Hill Tilford Peartree Green Warwick Wold Mytchett Lucas Green Maybury Russ Hill Albury Stoneleigh Weston Green Friday Street Great Bookham Alfold Nutcombe Caterham East Ewell Brook Place St George's Hill Charlton Buckland Headley Wrecclesham Shortheath Pagewood Lane End Chiddingfold Fickleshole Ottershaw Polesden Lacey Abbotswood Upper Eashing Bletchingley Laleham The Bourne Fetcham Windlesham Royal Holloway Peasmarsh Brewer Street Newlands Corner Ashley Park Tatsfield Shepherd's Hill Beasley's Ait Leatherhead Common Shepperton Kingswood Broadford Middle Bourne Ash Heatherside Bagshot Newchapel Sunbury-on-Thames Stroude Fredley Shrubs Hill Compton Godstone East Shalford Lordshill Common Row Town Hamsey Green West End Banstead Ashtead Common Stanwell Moor Broadmoor Sheerwater Ockley Fan Grove Margery Hook Heath Dorking Boundstone Wanborough Grove Heath Crawley Hill Cobham Woodbridge Hill Stroud Common Field Common Littlefield Common Slyfield Holmbury St Mary Clark's Green Lower Ashtead Grafham Burpham Sandy Cross Stonehill Crosswater Old Woking Ridge Green Wood Street Village Kingfield Brook Mogador Paynes Green Box Hill South Merstham Hinchley Wood Trumps Green Artington Horsell Beare Green Kempton Park Bisley Wisley Millbridge Ashford Mytchett Place Rydens Wentworth Lingfield Common Effingham Sheet's Heath Merrow Whitfield Court Munstead Heath Abbey Mead Chipstead Charlwood