Retail Marketing in Redhill

Get in touch

Retail Advertising in Redhill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RH1 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Redhill (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hambledon Dorking Ranmore Common Runnymede Virginia Water Netherne on-the-Hill Chelsham Tower Hill Littlewick Haxted Sheerwater Merle Common Brick Hill Birtley Green Ramsnest Common Hersham Long Ditton Chipstead Newchapel Coldharbour Pachesham Park Oxted Shellwood Cross Combe Common Meath Green St Ann's Heath Holland Lingfield Common Fredley Alfold Crossways Kingswood Warren Hamm Court Estate Egham Hythe Mead Vale Okewood Hill Hatton Hill Loxhill Pagewood Rydens White Post Great Bookham Smallfield Brook Normandy Upper Hale Grayswood East Shalford May's Green Stanwell Moor Ridgebridge Hill Crosswater Alfold Chertsey Meads Hockering Estate West Molesey Leatherhead Common South Nutfield Newlands Corner Busbridge Peasmarsh Nork Mount Hermon Penny Pot Great Burgh Hindhead Leigh Peper Harow Towpath Hoe Subrosa Mickleham Ewhurst Green Pot Common Stroude Fairlands Fetcham Grove Pitch Place Newdigate Ashford Common Paynes Green Runfold Willey Green Worcester Park Ash Estates Ripley Springs Ockham Lucas Green Tuesley Deepcut Jacobs Well Littleton Common Ashtead St Johns Upper Halliford Bowlhead Green Birch Green Holmbury St Mary Hamhaugh Island Mytchett Place West End Elmbridge Village Sheet's Heath Mousehill Castle Green Horne Hurst Park Tadworth Culmer Cranleigh Coles Meads Shortfield Common Abinger Hammer Charleshill Chilworth Whitewood Holmethorpe Church Town Shottermill Abbotswood Smoky Hole Sutton Green Horley Hawk's Hill Wanborough Hale Millbridge Wood Street Village Burntcommon Cudworth West Horsley Field Common Knowle Green Nutfield Westcott Holloway Hill Ottershaw Bellfields Farnham Artington Windlesham Walton-on-Thames Witley Westborough Sunbury Hurtmore The Ridge Cartbridge Caterham Bagshot Worplesdon Russ Hill Grove Heath West Bedfont Horsell Birch Badshot Lea Dunsfold Common Hurlands Norley Common Hook Heath Brockham St Ann's Hill Burrows Cross Abbey Mead Woodhatch Abinger Bottom Lingfield Penton Hook Stanners Hill West Clandon Farley Green Cobham Pains-Hill Littleton Nalderswood Ockley Buckland Bisley Camp Mogador Frimley Binscombe Sutton Abinger Headley Dormansland Row Town Little Bookham St George's Hill Enton Green Tatsfield Crownpits Heatherside Send Blindley Heath Epsom Palmers Cross Parkgate Albury Woodham Dawesgreen Middle Bourne Felcourt Giggshill Fairmile Lightwater Hatchford End Oxshott Rowledge Tyrell's Wood Horsell Ellen's Green Ash Mid Holmwood West End Stanwell Woldingham Garden Village Waterloo Limpsfield Chart Brewer Street Tandridge Cramhurst Puttenham Stoughton Byfleet Gadbrook Lower Kingswood York Town Woodbridge Hill Downside Ewell Seale Hogden Bottom South Park Fan Grove Old Woking Pitland Street Woodmansterne Felbridge Frimley Ridge Beacon Hill Lock Island Povey Cross Harpesford St John's Warwick Wold Laker's Green Claremont Park Rushmoor Boundstone Great Enton Bletchingley Longcross Shere Mayes Green Rose Hill Ashtead Common Chobham Domewood Norwood Hill Chattern Hill Knowle Hill Grafham Egham Frimley Green Flexford Dogkennel Green Ripley Charlton Mayford Livingstone Park Wey Meadows Sandhills Smart's Heath Limpsfield Common Forest Green South Holmwood New Haw Peaslake Beasley's Ait Limpsfield East Clandon Westbrook Woodcote Guildford Martyr's Green Wonersh Highstreet Green Reigate Claygate Bishopsgate Nutcombe Thursley Hamsey Green Wotton Hinchley Wood Compton Bagshot Heath Broadham Green Burpham Whyteleafe Shepherd's Hill Fickleshole Strood Green Send Grove Anglefield Corner Stroud Common The Chart Brockham Park Burstow East Molesey Felthamhill Rydeshill Bisley Sandy Cross Tyrrell's Wood Thames Ditton Littlefield Common Stonehill The Wells Brooklands Maybury Holmwood Corner Compton Norney Pixham Mimbridge Titsey Hurst Green Hatchford Chertsey Shamley Green Staines-upon-Thames Crowhurst Outwood Wrecclesham Lower Green Farncombe Royal Holloway Blackheath Salfords Tilford Common Hascombe Knowle Grove Farleigh Court Pirbright Fisher's Hill Box Hill Slyfield Hog Hatch Langley Vale Stoke D'Abernon Weston Green Wyke Lower Halliford Dockenfield Shepperton Addlestone Bramley Sidlow Ash Green Addlestonemoor Margery Heath End Hooley Kingfield The Sands Mugswell Shepperton Green East Ewell Isle of Wight Dennisville Rowly Lyne Shalford Tilford Reeds Stonebridge Chiddingfold Hookwood Pyrford Village Hydestile Upper Ifold Brook Place South Merstham Trumps Green Wentworth Capel Thorpe Green Send Marsh Oatlands Park Friday Street Skimmington Doversgreen South Earlswood Ash Vale Whiteley Village Esher Godalming Frith Hill Catteshall Ashford Hamm Moor Pray Heath Wasp Green Dormans Park North Holmwood Rowhill Logmore Green Bushy Hill Guildford Park Ridge Green Epsom Downs Beare Green Aaron's Hill Dunsfold Green Irons Bottom Upper Eashing West Byfleet Gomshall Clark's Green Frensham Bunce Common Spreakley Westfield Fetcham Lordshill Common Shortheath Weatherhill Effingham Common Charlwood Camberley Henley Park Tyler's Green Munstead Heath Godstone Polesden Lacey New England Peartree Green Littleton Walton on the Hill Englefield Green Merstham Wisley Pyle Hill Pharaoh's Island Leatherhead Effingham Batt's Corner Kingswood Brookwood Sunbury-on-Thames Moorhouse Bank Pirbright Camp Betchworth Abinger Common Lane End Churt Stoneleigh Laleham Woldingham Warlingham Stanford Common Gatton Ashley Park Lower Ashtead Albury Heath Tilford Wray Common Lower Eashing Crowhurst Lane End Walliswood Deepdene Pyrford Green Pyrford Whitmoor Vale The Bourne Kempton Park Greatpark Whitebushes Wheelerstreet Ockford Ridge Lower Bourne Donkey Town Hermitage Woods Estate Shrubs Hill Weybridge Ewhurst West Ewell Keeper's Corner Milford Banstead Chaldon Knaphill Park Barn Redhill Elstead Thorpe Onslow Village Elm Corner Dunsfold Haslemere Little London Burgh Heath Mytchett Egham Wick Whitfield Court Broadford Whitmoor Bottom Blackbrook East Horsley Sunbury Common Woking Crawley Hill Reigate Heath Thorncombe Street South Godstone Thorpe Lea North Looe Almshouse Common Dippenhall Manor Park Buckland Brook Eashing Wormley Burwood Park Tongham Weybourne Merrow Givons Grove Green Cross Shackleford Gatwick Westhumble Critchmere Farleigh Woolmer Hill Broadmoor Ansteadbrook Burrowhill