Retail Marketing in Seale

Get in touch

Retail Advertising in Seale

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GU10 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Seale (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Alfold Crossways Egham White Post Burpham Fairlands Lower Kingswood Polesden Lacey Weybridge Lucas Green Hersham Sandy Cross Mogador Fairmile Castle Green St Ann's Heath West Molesey Newchapel Hydestile Rowhill Chertsey Wray Common Crawley Hill Cobham Frimley Green Wotton Woodbridge Hill Fan Grove Englefield Green Wrecclesham Hooley Deepdene Felcourt Stanwell Moor Lordshill Common Thorpe Green Worplesdon Brewer Street Shottermill Crowhurst Lane End Esher Charleshill Pray Heath Haxted Pains-Hill Flexford Hurst Green Busbridge Salfords Chelsham Weston Green Rydens Effingham Common Shepherd's Hill Leatherhead Langley Vale Gadbrook Walton on the Hill Culmer Eashing Fredley Lower Green Warwick Wold Artington Hambledon Holmethorpe Pixham West End Hurtmore Thorpe Peper Harow Ramsnest Common Binscombe Gatwick Runfold Maybury The Bourne Westborough Chattern Hill Bramley Meath Green Ewell Farnham Downside Norney Burrowhill Hockering Estate Shere Bishopsgate Tyrrell's Wood Stoke D'Abernon Staines-upon-Thames Mimbridge Greatpark Ash Vale Abbey Mead Ockham Mead Vale Effingham Littleton Manor Park Guildford Park Povey Cross Thorncombe Street Wyke Limpsfield Chart Hurlands Fetcham Grove Church Town The Chart Mid Holmwood Pitland Street Guildford Ripley Ashtead Common Leatherhead Common West Clandon Horsell Kempton Park Badshot Lea Great Burgh Wheelerstreet Ashley Park East Horsley Epsom Box Hill Holloway Hill Whitebushes Cramhurst Lower Eashing Warlingham Chiddingfold Whitmoor Vale Merle Common Farleigh Court Wood Street Village Dawesgreen Great Bookham East Shalford Ridgebridge Hill Burntcommon Smoky Hole Littlewick Forest Green Munstead Heath Betchworth Farleigh Claygate The Wells Blindley Heath Chaldon Littlefield Common Gatton Grove Heath Beasley's Ait Abinger Common Sunbury Felbridge Field Common South Park Upper Halliford Albury Pitch Place Dogkennel Green Hook Heath Weatherhill Reigate Heath Rushmoor Westhumble Ewhurst Green Pirbright Domewood Hale Laleham Dunsfold Green Walliswood Runnymede Bowlhead Green Tandridge Egham Wick Bunce Common Shamley Green Shalford Whitewood Pyrford Village Ansteadbrook Westcott Pyrford Brook Place Slyfield Hatton Hill Tuesley Stoughton Almshouse Common Great Enton St Ann's Hill Lightwater Trumps Green Tatsfield Coldharbour Mytchett Place Fickleshole South Nutfield Worcester Park Doversgreen Beacon Hill Horne East Molesey Smallfield Titsey Shepperton Green Loxhill Fisher's Hill Send Ridge Green Woodhatch Aaron's Hill Felthamhill Hoe Outwood Spreakley St Johns The Sands Dormansland Ockford Ridge Grafham Dennisville Batt's Corner Dockenfield Merstham Compton Bellfields West Bedfont Hatchford Wormley Tilford Common Ottershaw Ash Estates Kingfield Broadford Margery Heath End Farley Green Reigate Royal Holloway Weybourne Sandhills Tyrell's Wood Stroud Common Chobham Limpsfield Pirbright Camp Burgh Heath Broadham Green Kingswood Warren Clark's Green Gomshall Shackleford Westbrook Brook Hindhead Skimmington Ashford Common Enton Green Upper Eashing Newlands Corner Bagshot Heath Woodmansterne Paynes Green Tilford Littleton Norley Common Buckland Farncombe Brockham Cartbridge Blackbrook West Ewell Burwood Park Strood Green Stonehill Wonersh Woodham Long Ditton Whyteleafe Subrosa Alfold Old Woking Sheet's Heath Moorhouse Bank Lingfield Headley Bletchingley South Merstham Shellwood Cross Whiteley Village Livingstone Park Sutton Green West Horsley Critchmere New England Frimley Little Bookham Byfleet Cranleigh Kingswood Ewhurst Charlton Ash Ashford Caterham Charlwood Holmbury St Mary Stanners Hill Woking Keeper's Corner West End Banstead Frimley Ridge Friday Street Penny Pot May's Green East Clandon Oxted Hogden Bottom Nork Brockham Park East Ewell Palmers Cross Crownpits Stonebridge Crowhurst Onslow Village Ranmore Common The Ridge Nutfield Brook Mickleham Isle of Wight Stanford Common Russ Hill Hamhaugh Island Millbridge Tower Hill Pagewood Limpsfield Common Walton-on-Thames New Haw Hawk's Hill Bagshot Brooklands Pot Common Ockley Mytchett Wey Meadows North Holmwood Oatlands Park Milford Sutton Abinger Crosswater Godstone Peartree Green Redhill Heatherside Churt Shortfield Common Windlesham Egham Hythe Knaphill Dunsfold Mayes Green Givons Grove Send Marsh Abbotswood Pachesham Park Rydeshill Wentworth Mount Hermon Bisley Thursley Sidlow Seale Claremont Park Okewood Hill Beare Green Chilworth Martyr's Green Virginia Water Grayswood Chipstead Tyler's Green Rowly Lower Bourne Sheerwater Row Town Newdigate South Earlswood Wanborough Birtley Green Rose Hill Upper Ifold Knowle Grove Dorking Hamm Court Estate Normandy Hog Hatch Addlestone Ash Green Irons Bottom Hatchford End Woodcote Tilford Reeds Pharaoh's Island Hinchley Wood North Looe Donkey Town Park Barn Combe Common Highstreet Green Epsom Downs Tongham Green Cross Hermitage Woods Estate Oxshott Buckland Frith Hill Coles Meads South Holmwood Ellen's Green Stroude Lower Ashtead Stoneleigh Cudworth South Godstone Peaslake Frensham Mousehill Netherne on-the-Hill Wisley Catteshall Whitfield Court Tadworth Hookwood Nutcombe Norwood Hill Blackheath Middle Bourne Hamm Moor Leigh Shortheath Little London Westfield Giggshill Burstow Birch Green Lane End Haslemere York Town Knowle Hill Woolmer Hill Lingfield Common St George's Hill Stanwell Capel Merrow Lyne Boundstone Elmbridge Village Willey Green Puttenham Towpath Woldingham Garden Village Longcross Thames Ditton Burrows Cross Hamsey Green Abinger Bottom Chertsey Meads Dunsfold Common Wasp Green Ripley Springs Lower Halliford Hurst Park Jacobs Well Pyrford Green Holland Fetcham Smart's Heath Anglefield Corner Elm Corner Albury Heath Harpesford Hascombe Camberley Addlestonemoor Compton Sunbury-on-Thames Bisley Camp Lock Island Woldingham Logmore Green Horley Brookwood Mayford Abinger Hammer Whitmoor Bottom Dormans Park West Byfleet Mugswell Godalming Brick Hill Dippenhall Holmwood Corner Knowle Green Shepperton Elstead Parkgate Henley Park Littleton Common Rowledge Upper Hale Sunbury Common Laker's Green Bushy Hill Deepcut Horsell Birch Penton Hook Send Grove Pyle Hill Broadmoor Thorpe Lea St John's Shrubs Hill Ashtead Waterloo Nalderswood Peasmarsh Witley