Retail Marketing in Warwickshire

Get in touch

Retail Advertising in Warwickshire

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV8 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Warwickshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hatton Green Exhall St Johns Upper Quinton Campion Hills Ashow Mill End Abbey Fields Duke End Tachbrook Mallory Lower Clopton Astley Guy's Cliffe Bedworth Heath Waste Green Birchmoor Gilson Broom Baginton Wilmcote Water Orton Castle Green Hopsford Outhill Botts Green Darlingscott Meon Vale Honiley Walcote Shelfield Green Middletown Princethorpe Polesworth Chapel End Oldfield Littlewood Green Beausale Salford Priors Great Alne Marton Moor Woolscott Hill Fenny Compton Red Hill Fulready Birdingbury Hampton Magna Ingon Binley Woods New Bilton Emscote Chesterton Green Leek Wootton Brownsover Lower Binton Crackley Shilton Grendon Common Shuttington Chessetts Wood Priory Hall Chattle Hill Lime Tree Village Ansley Hunningham Long Compton Blackdown Wolvey Ullenhall Wimpstone Chapel Green Exhall Weddington Stourton Wibtoft Wixford Whatcote Lillington Tanworth-in-Arden Dorsington Newnham Upton Heathcote Tredington Billesley Heath End Newton Warwick Little Alne Park Hill Cliff Attleborough Little Lawford Southam Oversley Green Deppers Bridge Henley-in-Arden Alne End Spernall Ryton-on-Dunsmore Broadwell Corley Moor Trap's Green Lowsonford Little Kineton Rushbrook Lighthorne Rough Littleworth Willey Sutton-under-Brailes Turner's Green Cathiron Edstone Shipston-on-Stour Blyth End Bridge Town Windy Arbour Clifford Chambers Freasley Kenilworth Blackwell Nuthurst Hunningham Hill Barcheston Kingsbury Wormleighton Upper Tysoe Alne Hills Warmington Middle Tysoe Hartshill Green Weethley Bank Hill Wootton Moreton Morrell Newbold-on-Stour Hurley Copt Green Coughton Haseley Knob Preston Fields Stretton under Fosse Bearley Cross Hill Top Stretton-on-Dunsmore Lower Brailes Austrey Ballard's Green Armscote Bulkington Whitnash The Spring Temple Herdewyke Plough Hill Grandborough Alveston Hill Wroxall Kingswood Brook Baddesley Clinton Longbridge Wootton Wawen Little Morrell Marlcliff Thurlaston Preston on Stour Marton Earlswood Old Town Nebsworth Over Green Luddington Kite Green Bishop's Itchington Newtown Mancetter Lower Tysoe Sydenham Long Lawford Corley Ash Whittington Heath End Lower Clopton Stoneton Barford Rookery Frankton Brandon Nethercote Whitestone Ansty Wellesbourne Bishop's Tachbrook Barton-on-the-Heath Middleton Hill Top Leamington Hastings The Cape Newton Regis Woodloes Park Ladbroke Whitemoor Willoughby Ash Green Birchley Heath Bentley Common Kitebrook Claverdon Bridge End Coughton Fields Weston under Wetherley Flecknoe Milverton Marston Doles Warton Blunt's Green Bourton on Dunsmore Ailstone Compton Wynyates Drayton Little Wolford King's Newnham Atherstone Burton Dassett Weston in Arden Rowington Stareton Kemps Green Cranhill Halford Priors Hardwick Gaydon Long Marston Ashorne Bidford-on-Avon Overslade Robinson's End Great Wolford Leicester Grange Stockton Griff Alveston Cubbington Monwode Lea St Helena Burmington Hoggrill's End Gorcott Hill Pinley Green Bearley Bedworth Haseley Caldecote Welford-on-Avon Gilbert's Green Coalpit Field Maxstoke Hungerfield Chapel Green Bascote Heath Ascott Dean's Green Green Lane Cock Bevington Holywell Finwood Copston Magna Knightcote Pillerton Hersey Little Compton White Stitch Kites Hardwick Marston Jabbett Kingswood Preston Bagot Tipper's Hill Devitts Green Old Milverton Whichford Hatton Rock Tidmington Stockingford Newbold on Avon Wood End Bilton Wishaw Radway Haseley Green Winderton Ardens Grafton New Town Weethley Great Pinley Langley Hawkesbury Buckley Green Galley Common Marston Fillongley Ufton Green End Oxhill Oldberrow Collycroft Sun Rising Mount Pleasant Bramcote Bubbenhall Arlescote Shelfield Wood End Lower Norton Whateley Hartshill Forshaw Heath Shelford Willington Seckington Hampton Lucy Upper Milcote Danzey Green Cloudesley Bush Bramcote Mains Bassetts Pole Hillmorton North End Farnborough Little Warton Barton Over Whitacre Stoke End Burton Green Alvecote Weethley Gate Neal's Green Edgehill Admington Morton Spirt Brownlow Green Hampton on the Hill Baxterley Mappleborough Green Bickmarsh Lye Green Arrow Nethercote Tattle Bank No Man's Heath Wood End Wolvey Heath New Arley Camp Hill Rugby Stourton Hill Ratley Tiddington Aston Cantlow Church Lawford Idlicote Grendon St Nicolas Park Lawford Heath Wasperton Northend Haselor Myton Abbey End Horeston Grange Shottery Newbold Pacey Royal Leamington Spa Offchurch Yarningale Common Crimscote Chadshunt Nether Whitacre Long Itchington Ansley Common Braggington Cliff Hill Furnace End Five Ways Dunnington Alderminster Shrewley Sherbourne Littleworth End Whitacre Heath Kineton Yew Green Easenhall Hunts Green Bishopton Marston Sawbridge Sambourne Nuneaton Stretton-on-Fosse Bedworth Woodlands Lower Shuckburgh Combrook Preston Green Aspley Heath Kings Coughton Piccadilly Corley Goldicote Avon Dassett Foul End Walton Model Village Red Hill Whittleford Hatton Chilvers Coton Street Ashton Terry's Green Ilmington Kinwarton Hillmorton Paddock Honington Stoneleigh Gross Green Lighthorne Temple Grafton Clifton upon Dunsmore Wolfhamcote Butlers Marston Church End New End Pathlow Studley Cawston Atherstone on Stour Priors Marston Church End Bretford Lapworth Mousley End Shustoke Morton Bagot Ettington Chesterton Keresley Newlands Hurley Common Churchover Cherington Lea Marston Langley Green Allen End Black Bank Charlecote Harbury Snitterfield Little Walton Merevale Bascote Wolfhampcote Weston-on-Avon Lower Quinton Grove End Barnmoor Green Bodymoor Heath Black Hill Dunsmore Heath Ladyes Hills Dordon Moreton Paddox High Cross Wood Bevington Binton Little Dassett Norton Lindsey Tomlow Ridge Lane Packmores Iron Cross Withybrook Abbot's Salford Wappenbury Wolston Kinwalsey Old Arley Lighthorne Heath Oldbury Bermuda Bushwood Rushford Bentley Napton on the Hill Kington Borrowell Knowle End Cosford Little Shrewley Hallend Draycote Brinklow Dunchurch Burton Hastings Harborough Parva Beaudesert Stratford-upon-Avon Little Packington Radford Semele Budbrooke Loxley Goodyers End Pillerton Priors Monks Kirby Baddesley Ensor Curdworth Alcester Barnacle Harborough Magna Rowington Green Shotteswell Wolverton Pailton Coleshill Upper Brailes Eathorpe