Retail Marketing in Dordon

Get in touch

Retail Advertising in Dordon

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B78 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Dordon (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Beausale Camp Hill Shelford Woodloes Park Oldbury Ullenhall Weddington Crimscote Alvecote Kingsbury New Town Hopsford Dunsmore Heath Stoneleigh Keresley Newlands Littleworth End Whatcote Abbey Fields Ilmington Knightcote Wellesbourne Fillongley Black Bank Oxhill Blyth End Snitterfield Piccadilly Turner's Green Wibtoft Wixford Goodyers End Newnham Deppers Bridge Bearley Cross Weethley Bank Neal's Green Bidford-on-Avon Napton on the Hill Braggington Hill Radway Lighthorne Gilbert's Green Honiley Clifford Chambers Plough Hill Kites Hardwick Shipston-on-Stour Bishopton Hallend Ashorne Cawston Wappenbury Preston Fields Great Wolford Kitebrook Combrook Stretton-on-Dunsmore Stratford-upon-Avon King's Newnham Longbridge Hunningham Hill Kingswood Red Hill Kinwalsey Green End Heathcote Hatton Green White Stitch Langley Green Shelfield Collycroft Tattle Bank Marston Bascote Dorsington Withybrook Yarningale Common Weethley Gate Edstone Willey Hurley Allen End Bascote Heath Hill Wootton Church End Farnborough Morton Spirt Heath End Nebsworth Rookery Temple Grafton Spernall Ladyes Hills Mount Pleasant Hawkesbury Earlswood Tanworth-in-Arden Lye Green Compton Wynyates Barton-on-the-Heath Lawford Heath Marton Coleshill Marston Jabbett Hoggrill's End Darlingscott Mancetter Walton Bentley Flecknoe Whitnash Astley Bushwood Freasley Salford Priors Burton Hastings Bentley Common Northend Hartshill Green Coughton Fields Botts Green Little Compton Binley Woods Overslade Wolverton Waste Green Hurley Common Luddington Ufton Hillmorton Paddock Stretton under Fosse Stourton Hill Littlewood Green Newton Regis Beaudesert Ash Green Oversley Green Bedworth Wood End Tipper's Hill Baddesley Clinton Hampton Magna Grendon Castle Green Willoughby Woolscott Offchurch Bedworth Heath Copt Green Kingswood Brook Whateley Crackley Baddesley Ensor Cloudesley Bush Baxterley Grendon Common Kemps Green Little Lawford Coalpit Field Maxstoke New End Alveston Ettington New Bilton Weston under Wetherley Long Itchington Birchmoor Whichford Hampton Lucy Nethercote High Cross Wolvey Heath Outhill Upper Brailes Goldicote Avon Dassett Green Lane Wootton Wawen Monwode Lea Chesterton Billesley Bulkington Hampton on the Hill Birchley Heath Bassetts Pole Wroxall Littleworth Shrewley Priory Hall Meon Vale Tiddington Chessetts Wood Nuneaton Barnacle Sherbourne Abbot's Salford Tredington Ladbroke Marton Moor Chapel Green Lowsonford Arlescote Hunningham Armscote Cathiron Bearley Galley Common Priors Marston Park Hill Mousley End Borrowell Heath End Ansley Model Village Lea Marston Gorcott Hill Bretford Ryton-on-Dunsmore Temple Herdewyke Robinson's End Halford Lower Tysoe Lime Tree Village Butlers Marston Wood End Kineton Weethley Windy Arbour Chadshunt Exhall Middle Tysoe Leamington Hastings Pathlow Caldecote Bilton Myton Sutton-under-Brailes Studley Alveston Hill Mappleborough Green Austrey Wolfhampcote Bermuda Tidmington Five Ways Foul End Hartshill Fulready Black Hill Great Pinley Bridge Town Danzey Green Little Alne Kite Green Cosford Barcheston Weston-on-Avon Rowington Green Newton The Cape Little Morrell Grove End Welford-on-Avon Haselor Henley-in-Arden Ballard's Green Gross Green Hillmorton Fenny Compton Hunts Green Middleton Lower Clopton Buckley Green Churchover Gilson Birdingbury Lapworth Haseley Knob Wolston Frankton North End St Johns Little Shrewley Horeston Grange Oldfield Dean's Green Holywell Long Compton Morton Bagot Terry's Green Willington Water Orton Wasperton Warton Nethercote Over Whitacre Copston Magna Sun Rising Red Hill Ratley Lower Clopton Moreton Morrell Corley Ash Upper Milcote Ailstone Newbold-on-Stour Kenilworth Cliff Hill Church Lawford Tachbrook Mallory Bramcote Sydenham Hungerfield St Helena Rowington Trap's Green Edgehill Packmores Chesterton Green Barton Marston Doles Little Packington Bedworth Woodlands Wolvey Marston New Arley Seckington Leicester Grange Duke End Abbey End Broom Charlecote Cock Bevington Eathorpe Cliff Forshaw Heath Draycote Iron Cross Little Wolford Ansley Common Little Warton Alderminster Walcote Sawbridge Brinklow Radford Semele Over Green Lighthorne Heath Blackwell Gaydon Old Milverton Campion Hills Old Town Upton Little Kineton Whitemoor Exhall Little Dassett Shotteswell Attleborough Baginton Alcester Southam Griff Haseley Loxley Bishop's Itchington Preston on Stour Corley Lower Quinton Yew Green Royal Leamington Spa Bramcote Mains Drayton Newbold on Avon Brandon Bickmarsh Dordon Broadwell Stourton Kinwarton Marlcliff Haseley Green Monks Kirby Ascott Long Marston Atherstone Stockingford Harborough Parva Clifton upon Dunsmore Wilmcote Hill Top Whitacre Heath Finwood Harbury Weston in Arden Whitestone Aspley Heath Langley Old Arley Whittleford Admington Newtown Idlicote Winderton Curdworth Stoneton Cubbington Chapel Green Furnace End Rushbrook Milverton Arrow Pillerton Priors Cranhill Burmington Great Alne Wimpstone Wood Bevington Lower Binton Lower Brailes Thurlaston Devitts Green Middletown Shustoke Stoke End Grandborough Blunt's Green Preston Green Newbold Pacey Binton Chapel End Church End Ashow Mill End Stareton Bishop's Tachbrook Easenhall Cherington Claverdon Kings Coughton Pailton Oldberrow Shilton Lower Norton Ardens Grafton Corley Moor Polesworth Little Walton Warwick Moreton Paddox The Spring Sambourne Burton Dassett No Man's Heath Lillington St Nicolas Park Honington Hill Top Priors Hardwick Aston Cantlow Wormleighton Bubbenhall Tomlow Whittington Nuthurst Alne End Pinley Green Upper Tysoe Shelfield Green Wishaw Shuttington Lower Shuckburgh Knowle End Street Ashton Nether Whitacre Bodymoor Heath Merevale Hatton Rock Upper Quinton Stretton-on-Fosse Blackdown Hatton Long Lawford Preston Bagot Alne Hills Chattle Hill Wolfhamcote Coughton Bridge End Barnmoor Green Rushford Ansty Brownsover Harborough Magna Ingon Emscote Wood End Bourton on Dunsmore Burton Green Brownlow Green Lighthorne Rough Ridge Lane Atherstone on Stour Dunchurch Rugby Barford Budbrooke Guy's Cliffe Princethorpe Dunnington Warmington Leek Wootton Stockton Norton Lindsey Chilvers Coton Kington Pillerton Hersey Shottery