Retail Marketing in Radford Semele

Get in touch

Retail Advertising in Radford Semele

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV31 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Radford Semele (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Pinley Green Copston Magna Black Bank Kings Coughton Brownlow Green Tattle Bank Caldecote Woodloes Park Barford Forshaw Heath Clifford Chambers Lighthorne Rough Middleton Ansley Common Luddington Wroxall Newtown Upper Tysoe Harborough Magna Cathiron Bidford-on-Avon Cherington Draycote Ilmington Five Ways Birchley Heath Priory Hall Heathcote Bretford Corley Ash Nethercote Oldfield Abbey End Lime Tree Village Bermuda Whichford Church End Wolvey Heath New Town Gorcott Hill Little Kineton Galley Common Guy's Cliffe Walcote Ailstone Henley-in-Arden Shustoke Chadshunt Lower Tysoe Kite Green Chapel End Braggington Clifton upon Dunsmore Drayton Weston in Arden Kingsbury Little Walton Maxstoke Long Compton Ardens Grafton Shotteswell Black Hill Whittleford Bentley Kinwarton Cubbington Hoggrill's End Wolvey Dunnington Bilton Gaydon Newbold-on-Stour Preston on Stour Sawbridge Kenilworth Wappenbury Bishopton Hill Wootton Wood End Preston Fields Marton Moreton Morrell Park Hill Earlswood Grendon Common Newbold Pacey Over Green Beausale Halford Haselor Edgehill Whitnash Holywell Brandon Weethley Bank The Spring Stoke End Lapworth Polesworth Oldbury Spernall Burton Dassett Brinklow Ullenhall Blyth End Wishaw Offchurch Salford Priors Ashow Chapel Green Arlescote Norton Lindsey Churchover Great Pinley Piccadilly Bushwood Budbrooke Hampton Magna Priors Hardwick Flecknoe Upton Kington North End Devitts Green No Man's Heath Leicester Grange Lowsonford Middle Tysoe Bickmarsh Chesterton Langley Baxterley Lighthorne Neal's Green Bramcote Mains Camp Hill Sydenham Coughton Mancetter Baddesley Ensor Hatton Rock Binley Woods Lye Green Nebsworth Campion Hills Upper Brailes Wasperton Alvecote Nuneaton Green End Cock Bevington Withybrook Ladyes Hills Baginton Birchmoor Bulkington Bedworth Woodlands Kemps Green Chilvers Coton Morton Spirt Dunsmore Heath Upper Quinton Barton Marton Moor Weethley Morton Bagot Street Ashton Ingon High Cross Claverdon Crackley Shelford Coleshill Finwood Harborough Parva Barton-on-the-Heath Copt Green Preston Bagot Birdingbury Pailton Sherbourne Model Village Napton on the Hill Outhill Alderminster Duke End Southam Aston Cantlow Kites Hardwick Alveston Hill Heath End Ashorne Littleworth End Newton Regis Milverton Royal Leamington Spa Oversley Green Wolston Atherstone Brownsover Marston Rugby New End Haseley Knob Haseley Tomlow Whitemoor Langley Green Yarningale Common Lower Shuckburgh Hampton Lucy Wibtoft Cloudesley Bush Barnmoor Green Marston Doles Barcheston Grove End Little Morrell Oxhill Woolscott Stourton Lower Clopton Foul End Long Marston Weston under Wetherley Corley Moor Newnham Little Wolford Church End Goldicote Whatcote Thurlaston Lillington Grendon Gilbert's Green Dunchurch Cawston Ansty Seckington Knowle End Billesley Iron Cross Hunningham Bedworth Heath Burton Green Horeston Grange Abbot's Salford Honiley Middletown Hunts Green Marston Jabbett Farnborough The Cape Bridge Town Bodymoor Heath New Arley Chessetts Wood Sun Rising Stoneton Dordon Great Alne Griff Admington Kineton Broadwell Red Hill Newbold on Avon Over Whitacre Old Arley Hill Top Bearley Cross Tachbrook Mallory Emscote Knightcote Marston Old Town Packmores Turner's Green Mappleborough Green Snitterfield Nether Whitacre Wolfhamcote Harbury Princethorpe Ash Green Hill Top St Johns Shipston-on-Stour Weston-on-Avon Shottery Ufton Waste Green Priors Marston Merevale Freasley Leamington Hastings Lighthorne Heath Mount Pleasant Ansley Stourton Hill Hungerfield Hopsford Hunningham Hill Deppers Bridge Meon Vale Castle Green Chattle Hill Nethercote Radford Semele Hallend Bourton on Dunsmore Wormleighton Great Wolford Darlingscott Wimpstone Tiddington Bascote Heath Edstone Botts Green Stratford-upon-Avon Monks Kirby St Helena Wood End Corley Curdworth Warwick Stockton Willey Austrey Hurley Coughton Fields Blackwell Idlicote Blackdown Stockingford Red Hill Hartshill Fenny Compton Green Lane Ballard's Green Crimscote Hartshill Green Lower Brailes Hatton Armscote Warmington Walton Baddesley Clinton Alne Hills Long Lawford Bentley Common Danzey Green Lawford Heath Kitebrook Coalpit Field Willoughby Tipper's Hill Tidmington Whitestone Hurley Common Dorsington Ettington Alne End Tanworth-in-Arden Chapel Green Bramcote Avon Dassett Shilton Preston Green Bascote Burton Hastings Whitacre Heath Temple Herdewyke Bridge End Whittington Little Lawford Cranhill Terry's Green Ladbroke Pillerton Priors Winderton Ryton-on-Dunsmore Radway Old Milverton Kingswood Brook Pathlow Wilmcote Eathorpe Grandborough Sambourne Gilson Furnace End Little Warton Moreton Paddox Shuttington Stretton-on-Dunsmore Arrow Ridge Lane Shelfield Green Ascott Collycroft Overslade Little Compton Hawkesbury King's Newnham White Stitch Bishop's Itchington Keresley Newlands Atherstone on Stour New Bilton Marlcliff Honington Rushbrook Lower Norton Attleborough Weddington Astley Borrowell Rowington Green Nuthurst Bassetts Pole Myton Chesterton Green Bubbenhall Kingswood Studley Hillmorton Blunt's Green Burmington Mill End Shelfield Rushford Little Packington Stretton-on-Fosse Upper Milcote Stareton Robinson's End Trap's Green Longbridge Plough Hill Easenhall Combrook Yew Green Wolverton Littlewood Green St Nicolas Park Bearley Hatton Green Stretton under Fosse Fillongley Dean's Green Whateley Goodyers End Aspley Heath Windy Arbour Little Dassett Pillerton Hersey Rookery Wixford Shrewley Fulready Weethley Gate Water Orton Rowington Wood End Barnacle Church Lawford Exhall Broom Bishop's Tachbrook Heath End Mousley End Cosford Haseley Green Compton Wynyates Willington Alcester Little Shrewley Newton Abbey Fields Lea Marston Warton Alveston Hill Welford-on-Avon Buckley Green Beaudesert Butlers Marston Oldberrow Charlecote Sutton-under-Brailes Ratley Hampton on the Hill Allen End Loxley Frankton Temple Grafton Lower Quinton Wootton Wawen Wood Bevington Kinwalsey Binton Gross Green Wellesbourne Lower Binton Leek Wootton Littleworth Bedworth Little Alne Hillmorton Paddock Wolfhampcote Monwode Lea Northend Cliff Long Itchington Stoneleigh Lower Clopton Cliff Hill Exhall Tredington