Retail Marketing in Stratford-upon-Avon

Get in touch

Retail Advertising in Stratford-upon-Avon

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV37 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stratford-upon-Avon (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Wellesbourne Hartshill Shelfield Alveston Chesterton Green Curdworth Bridge Town Lower Shuckburgh Hunningham Hill Abbot's Salford Birchley Heath Bearley Cross Tachbrook Mallory Lower Clopton Stoke End Bedworth Woodlands Tiddington Allen End New End Rowington Green Newtown Barton-on-the-Heath Gross Green Kingswood Brook Whitestone New Arley Ridge Lane New Bilton Attleborough Brownsover Southam Wishaw Pinley Green Stourton Hill Stoneton Luddington Ansty Rugby Little Wolford Whateley Temple Grafton Braggington Marston Jabbett Cawston Newbold on Avon Kington Oldbury Rushbrook Hawkesbury Cosford Stretton-on-Dunsmore Windy Arbour Sydenham Atherstone on Stour Monwode Lea Fenny Compton Griff Holywell Ettington Bearley Furnace End Coughton Fields Marston Langley Mancetter Preston on Stour Park Hill Thurlaston Middle Tysoe Tredington Burton Dassett Barton Neal's Green Finwood Foul End Stockingford Black Bank Armscote Shotteswell Nuthurst Long Marston Bidford-on-Avon Kenilworth Napton on the Hill Caldecote Whichford Cock Bevington Baxterley Rookery Monks Kirby Dean's Green Cliff Hill Ilmington Wood End Offchurch Dunchurch Grandborough Marston Doles Iron Cross Corley Moor Copt Green Frankton Nebsworth Priors Marston Cathiron High Cross Upper Brailes Priory Hall Black Hill Weston under Wetherley Chapel Green Stoneleigh Lighthorne Rough Mappleborough Green Bourton on Dunsmore Horeston Grange Lime Tree Village Hoggrill's End Myton Rushford Cranhill Hillmorton Lawford Heath Campion Hills Guy's Cliffe Turner's Green Hatton Green Yew Green Bassetts Pole St Helena Emscote Kite Green Bentley Milverton Priors Hardwick Broom Maxstoke Dunsmore Heath Wood Bevington Fillongley Gilbert's Green Ailstone Haseley Knob Old Milverton Stockton Preston Green Coalpit Field Warmington Bentley Common Marston Hurley Corley Ash Packmores Clifton upon Dunsmore Exhall Littleworth End Draycote Lower Tysoe St Johns Wolvey Polesworth Old Town Newbold-on-Stour North End Mousley End Weethley Warton Kitebrook Collycroft Little Morrell Kinwalsey Hampton Lucy Burmington Grendon Harborough Parva Kemps Green Baddesley Clinton Bedworth Kites Hardwick Upper Quinton Stratford-upon-Avon Gilson Spernall Overslade Sambourne Kineton Claverdon Willoughby Longbridge Clifford Chambers Whitnash Alne Hills Fulready Sawbridge Oxhill Ladyes Hills Northend Newton Regis Pathlow Upper Milcote Little Compton Woodloes Park Lower Clopton Galley Common Hampton Magna Hill Top Newbold Pacey Farnborough Pailton Arrow Avon Dassett Copston Magna Wibtoft Little Shrewley Little Alne Little Walton Heath End Aspley Heath Woolscott Barford Gorcott Hill Royal Leamington Spa Barnacle Wimpstone Abbey End Ashow Cloudesley Bush Hallend Walton Langley Green Weston-on-Avon Lea Marston Radford Semele Abbey Fields Lye Green Middleton Deppers Bridge Birdingbury Kings Coughton Buckley Green Alcester Wood End Kinwarton Winderton Crimscote Ballard's Green Alderminster Atherstone Chessetts Wood Sherbourne Edgehill Henley-in-Arden Old Arley Long Itchington Birchmoor Brandon Hillmorton Paddock Norton Lindsey Blackwell Earlswood Wormleighton Kingsbury Forshaw Heath Leek Wootton Nethercote Shelfield Green Wood End Bubbenhall Alveston Hill Church End Meon Vale Studley Pillerton Priors Nuneaton Baddesley Ensor Blackdown Heath End Bulkington Whitemoor Ingon Preston Bagot Bramcote Mains Ullenhall Weddington Lower Brailes Moreton Paddox Hartshill Green Haseley Green Hatton Rock Lower Quinton Little Kineton Hill Barcheston Brownlow Green Leamington Hastings Lillington Lowsonford Stretton-on-Fosse Ansley Common Ascott Wolfhamcote Upper Tysoe Freasley Model Village Ardens Grafton Dordon Lower Binton Broadwell Shelford Terry's Green Piccadilly Little Lawford Whitacre Heath Bedworth Heath Baginton Dorsington Burton Green Nethercote Snitterfield Shustoke Ansley Tomlow Street Ashton Shilton Halford Bilton Newton Church Lawford Stourton Harborough Magna Wolvey Heath Goodyers End Robinson's End Bodymoor Heath Shottery Stretton under Fosse Bickmarsh Churchover Admington Church End Wolverton Radway Wolston Stareton Duke End Lighthorne Wroxall Botts Green Sun Rising Easenhall Weston in Arden Hill Wootton Cubbington Alne End Chesterton Kingswood Butlers Marston Gaydon Plough Hill Wixford Shuttington Bridge End Bascote Heath Chattle Hill Oldfield Shipston-on-Stour Bermuda Great Alne Nether Whitacre Beausale Drayton Exhall Princethorpe Long Lawford Hunningham Burton Hastings Borrowell Wappenbury Red Hill The Cape Littleworth Ash Green Bishopton Whittleford Chapel Green Whatcote Camp Hill Edstone Beaudesert Little Dassett Hopsford Haselor Marlcliff Great Wolford Binley Woods Bascote Bramcote Heathcote Welford-on-Avon Knowle End Warwick Keresley Newlands Temple Herdewyke Whittington Tidmington Bushwood Hill Top Corley Aston Cantlow Tanworth-in-Arden Outhill Budbrooke Tipper's Hill Arlescote Preston Fields Littlewood Green Combrook Devitts Green Idlicote Trap's Green Flecknoe Harbury Merevale Astley Salford Priors Darlingscott Mount Pleasant Shrewley King's Newnham Chadshunt St Nicolas Park Billesley Alvecote Seckington Sutton-under-Brailes Water Orton Grendon Common Wasperton Honiley Bretford Chapel End Leicester Grange Willey Marton Five Ways Walcote Lighthorne Heath Red Hill Green End Honington Bishop's Itchington Haseley Blyth End Binton Yarningale Common Cliff Bishop's Tachbrook Ufton Waste Green Hunts Green The Spring Little Warton Over Whitacre Grove End Pillerton Hersey No Man's Heath Blunt's Green Charlecote Coughton Hungerfield Tattle Bank Barnmoor Green Little Packington Wolfhampcote Ryton-on-Dunsmore Hatton Middletown Austrey Wilmcote Eathorpe Rowington Crackley Morton Spirt Oldberrow Lapworth Cherington Morton Bagot Long Compton Brinklow Upton Mill End Chilvers Coton Ashorne Ladbroke White Stitch Over Green Hurley Common Ratley Weethley Gate Newnham Goldicote Lower Norton Compton Wynyates Wootton Wawen Marton Moor Loxley Danzey Green Knightcote Withybrook Hampton on the Hill Coleshill Moreton Morrell Dunnington Green Lane Willington Great Pinley Castle Green Weethley Bank Oversley Green New Town

Pages

Legal information