Retail Marketing in Wroxall

Get in touch

Retail Advertising in Wroxall

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV35 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Wroxall (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Ansty Wimpstone Whateley Kinwalsey Grendon Common Edgehill Stretton-on-Fosse Blyth End Rowington Green Church End Tomlow Tattle Bank Five Ways Nuthurst Kemps Green Iron Cross Alcester Ailstone Weethley Gate Bermuda Frankton Ash Green Ingon Chesterton Green Polesworth Billesley Gilson Bearley Alderminster Easenhall Corley Sydenham Bascote Heath Kenilworth Fenny Compton Dordon Newton Regis Temple Grafton Little Morrell Hatton Rock Lime Tree Village Exhall Long Compton Coleshill Langley Lillington Preston on Stour Binley Woods Honington Baddesley Ensor Burton Dassett Birchley Heath Aspley Heath Astley Newbold Pacey Hampton Lucy Long Itchington Leicester Grange Stoke End Old Town Little Alne Devitts Green Terry's Green Fulready Shelford Princethorpe Cubbington Bishop's Itchington Stourton Stoneleigh Great Alne Meon Vale Long Marston Leek Wootton Marston Doles Black Hill Stockton Mill End Chapel Green Lighthorne Lawford Heath Hill Top Nebsworth Goldicote Great Pinley Bentley Common Arrow Bedworth Heath Chattle Hill St Johns Monwode Lea Ladbroke Rushford Priory Hall Allen End Hampton Magna Bramcote Hungerfield Leamington Hastings Weston in Arden Newton Hatton Wibtoft Aston Cantlow Pinley Green Withybrook Stockingford Whatcote Lower Clopton Hill Top Stratford-upon-Avon Luddington Newbold on Avon Broadwell Keresley Newlands Horeston Grange Barton Church End Barcheston Combrook Red Hill Walton Weddington Cock Bevington Beaudesert Avon Dassett Walcote Bentley Robinson's End Hunningham Weethley Bank Wasperton Hoggrill's End Barton-on-the-Heath Water Orton Preston Fields Alvecote Furnace End Bilton Warton Napton on the Hill Buckley Green Hill Temple Herdewyke Lowsonford Nuneaton Barnacle Willoughby Brownlow Green Morton Bagot Bearley Cross Shipston-on-Stour Hartshill Green Northend Warmington White Stitch Long Lawford Myton Churchover Hopsford Ullenhall No Man's Heath Beausale Stoneton Bubbenhall Lower Quinton Pailton Wolfhampcote Ardens Grafton Lower Shuckburgh Littleworth Marston Green End Rushbrook Chapel Green Oldberrow Harborough Magna Wellesbourne Camp Hill Wroxall Budbrooke Knightcote Ufton Bedworth Woodlands Wood End Snitterfield Wolston Little Compton Tanworth-in-Arden Coalpit Field Wood End Great Wolford Brinklow Offchurch Haseley Ettington Priors Hardwick Grove End Gilbert's Green Copston Magna Attleborough Lighthorne Heath Kingswood Chadshunt Caldecote Weethley Neal's Green Merevale Crimscote Burton Hastings Upper Milcote Yarningale Common Admington Wappenbury Tipper's Hill Whitacre Heath Kingswood Brook Clifton upon Dunsmore Ilmington Warwick Mousley End Shustoke Little Dassett Loxley Bretford Gross Green Whittleford Flecknoe Black Bank Kites Hardwick Crackley Maxstoke Longbridge Wormleighton Brownsover Birchmoor Knowle End Lighthorne Rough Eathorpe Gorcott Hill Ashow Freasley Middletown Priors Marston Upper Brailes Bramcote Mains Farnborough Hillmorton Thurlaston Wixford Over Green Bishopton Turner's Green Mancetter Lower Clopton Shotteswell Radford Semele Studley Curdworth Preston Bagot Morton Spirt Holywell Whichford Oxhill Clifford Chambers King's Newnham Wishaw Chapel End Nethercote Sawbridge Welford-on-Avon Henley-in-Arden Whitemoor Grandborough Ballard's Green Model Village Hurley Common Ascott Hillmorton Paddock Claverdon Cloudesley Bush Lower Brailes Rowington Alveston Hill Ladyes Hills Pathlow Butlers Marston Bridge Town Middleton Campion Hills North End Cathiron Darlingscott Little Walton Green Lane Arlescote Newbold-on-Stour Kinwarton Bascote Packmores Outhill Baddesley Clinton Hunts Green The Spring Heath End Dunsmore Heath Burmington Upper Quinton Mount Pleasant Hill Wootton Hampton on the Hill Little Packington Hawkesbury Royal Leamington Spa Goodyers End Ansley Common Finwood Milverton Southam Barford Woodloes Park Oldbury Nethercote Foul End Little Lawford Gaydon Tiddington Guy's Cliffe Sambourne Barnmoor Green Drayton Marton Marston Whittington Castle Green Ansley Moreton Morrell St Helena Cosford Moreton Paddox Overslade Exhall Chilvers Coton Bassetts Pole Littlewood Green Seckington Blackwell Cliff Borrowell Tidmington Sherbourne Atherstone Lower Tysoe Sun Rising Alveston Cherington Upton Little Shrewley Marton Moor Kingsbury Shelfield Green Stareton Hunningham Hill Heathcote Atherstone on Stour Haselor Tredington Bidford-on-Avon Binton Upper Tysoe Alne End Littleworth End Hartshill Blackdown Old Arley Cliff Hill Willey Collycroft Dean's Green Kings Coughton Nether Whitacre Abbey End Harbury Middle Tysoe Haseley Knob Shuttington Honiley Little Warton Draycote Shelfield Kitebrook Charlecote Stourton Hill Coughton Fields Ashorne Coughton Stretton-on-Dunsmore Grendon Emscote Wood End Burton Green Monks Kirby New Town Bushwood Woolscott Wolfhamcote Bodymoor Heath Dunchurch Lower Norton Bridge End Baginton Windy Arbour Brandon Edstone Armscote Winderton Bickmarsh Preston Green Shrewley Chessetts Wood Red Hill Wilmcote Norton Lindsey Hallend Oversley Green Wolverton Ridge Lane Lower Binton The Cape Wood Bevington Newtown Blunt's Green Cawston Corley Ash Sutton-under-Brailes Marston Jabbett Braggington Corley Moor Rugby Bedworth Abbey Fields Lye Green New Bilton Langley Green Copt Green Deppers Bridge Heath End Hurley Wolvey Kington Shilton Salford Priors Rookery New End Alne Hills Kineton Radway Wolvey Heath Shottery Willington Galley Common Street Ashton Ratley Chesterton Ryton-on-Dunsmore Austrey Mappleborough Green Spernall Birdingbury Griff Park Hill Whitnash Piccadilly Stretton under Fosse Weston-on-Avon Tachbrook Mallory Kite Green Bulkington Duke End Halford Lea Marston Plough Hill Hatton Green Cranhill Wootton Wawen Lapworth St Nicolas Park Yew Green Harborough Parva Pillerton Hersey Bourton on Dunsmore Newnham Trap's Green High Cross Oldfield Whitestone Earlswood Little Wolford Fillongley Haseley Green Dunnington Little Kineton Over Whitacre Abbot's Salford Forshaw Heath Bishop's Tachbrook Botts Green Idlicote Broom New Arley Weston under Wetherley Dorsington Church Lawford Danzey Green Waste Green Marlcliff Baxterley Old Milverton Pillerton Priors Compton Wynyates