Retail Marketing in Maney

Get in touch

Retail Advertising in Maney

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B72 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Maney (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Pheasey Daw End Packwood Gullet Swan Village California Oakham Brownshill Green Grace Mary Estate Birchills Underhill Hockley Frankley Copt Heath Minworth Oxley Park Village Bloomfield Harborne Stoke Park Lime Tree Park New Mills Flint's Green Stone Cross Streetly Black Lake Short Heath Sharmans Cross Saltley Wednesfield Parting of the Heaths Chelmsley Wood Cradley Hall Green Blakenall Heath The Delves Finham Wood Hayes Four Oaks Bordesley Bishopgate Green Penn Fields Moseley Village Tipton Green Wallbrook Hillfields West Smethwick Bradmore Charlemont Pickford Birchfield Stourbridge Berkswell Norton Green Russell's Hall Rowley's Green Ocker Hill Toll End Hamstead Kirby Corner Draper's Fields Little London Fordbridge Churchfield Priestfield Pype Hayes Ten Acres Darlaston Catherine Cross The Coppice Monks Park Beechwood Hawne Middle Stoke Birches Green Highgate Shirley Street Illey Freezeland Amblecote The Lunt Cawney Hill Illshaw Heath Finchfield Shelfield Roseville Sedgemere Monmore Green Lye Keresley Bescot Old Swinford Hawkes End Cheylesmore Millfields Pedmore Dorridge Billesley Edgwick Darlaston Green Greets Green Ruiton Clayhanger Pinley Hill Hook Scott's Green Hurst Hill Wednesbury Oak Holbrooks Whitlock's End Newbolds Heronfield Salter Street Ridge Hill Rotton Park Tidbury Green Low Hill Vigo Bordesley Green Bushbury Newbridge Meriden Bromley Woodshires Green Woodgate Valley Solihull Lodge Stockland Green Tile Cross Little Heath Blossomfield Blakeley Green Packwood Lower Gornal Whoberley Tividale Goscote Fen End Spring Vale Tippity Green Sedgley Primrose Hill South Yardley Rough Hills Upper Witton Bramford Moxley Penn Scotlands Shire Oak Temple Balsall Billesley Common Knowle Hurst Green Tibbington Parkes Hall Banners Gate Wollescote Chad Valley Woodsetton Woodside Summer Hill Norton Sheldon Moor Green Whitmore Reans Bloxwich Lifford Elmdon March End Stoke Aldermoor Windmill End Wednesbury Green Lanes Lodge Hill Waring's Green Brandhall Perry Barr Wolverhampton Stivichall Mount Pleasant Brownhills West Stambermill Bradnock's Marsh Hall Green Vauxhall Stow Lawn Newtown Wood End Stow Heath Church End Kates Hill Warley Woods Henley Green Gravelly Hill Grove Vale Wightwick Nechells Green Mushroom Green Stoke Barston Allesley Yardley Albion Wren's Nest Stirchley Rood End Bournbrook Beech Lanes Ladywood Castlecroft Little Bloxwich Bourne Vale Dudley's Fields Queslett Bentley Parkfield Heath End Sutton Coldfield Caldmore Whitmore Park Hall Green Langley Bradley Tat Bank Ward End Short Cross Weoley Castle Stoke Heath Boldmere Erdington Pendeford Hall End Elston Hall Walsal End Pickford Green Walmley Thimble End Wylde Green Spon End Chapel Fields Coal Pool Rubery Coundon Green Aldridge Palfrey Northfield Bell Green Hardwick Balsall The Woods Stockfield Tyseley Stubber's Green Oldbury Greet Potter's Green Cinder Hill Cofton Common Turves Green Short Heath Lapal Gib Heath Catshill All Saints Mill Green Lanesfield Eve Hill Shepwell Green Daisy Bank Yew Tree Batmans Hill Earlsdon Lower Eastern Green Lutley Mesty Croft Cannon Hill Hockley Moseley New Cross Harvest Hill Alderman's Green Springfield Chapel Green Ulverley Green Balsall Street Lyndon Halesowen Brockmoor Stechford Springfield Tile Hill Longbridge Coundon Heath Town Whiteheath Gate Merridale Eaves Green Reeves Green Londonderry Titford Causeway Green Hall Green Allesley Green Middle Bickenhill Claregate Small Heath Withymoor Village Monkspath Harden Wake Green Lee Bank The Chuckery Darley Green Langley Green Mere Green Court House Green Kitt's Green Wootton Green West Coseley Upper Gornal Whitley Springs Mire Gosford Green Compton Cradley Heath Woodcross Edgbaston Yardley Fields Ettingshall Park Ridgacre Lambert's End Priory Bickenhill Deepfields Upper Ettingshall Bearwood Hart's Hill Gornalwood Wood Green County Bridge West Bromwich Tyburn Sparkbrook Manor House Carol Green Church Hill Handsworth Wood Aldersley Beechwood Gardens Dibdale Catherine-de-Barnes Four Oaks Brownhills The Straits The Knowle New Town Bentley Heath Handsworth Griffin's Hill Merry Hill Fordhouses Springfield Wordsley Cape Hill Wood End Green Lane Great Barr Garretts Green Bowling Green King's Norton London Fields Barr Common Bushbury Hill Streetly Aston Spring Vale Bunker's Hill Solihull Acocks Green Falcon Lodge Yardley Wood Pensnett Lane Head Wall Heath Tollbar End Longford Nechells Friar Park Ashmore Lake Westwood Gardens Harvills Hawthorn Darby End Walsall Wood New Dock Ryecroft Hateley Heath Oxbarn Deritend Paradise Tower Hill Brierley Hill Four Oaks Park Lea Hall Olton Hampton in Arden Blakenhall Summerford Place Foleshill Gilbertstone Hollyberry End Haden Cross Portobello Little Bromwich Greenleighs Loxdale Hilltop Woodway Park King's Heath Oakeswell End Shard End Tividale Hall Lower Bradley Fallings Park Cotteridge Millison's Wood Pinkett's Booth Rumbush Dudley Port Black Patch Catchems Corner St Chads Bacon's End Pelsall Portway Sandwell Woodcock Hill Digbeth Lozells Moseley Three Maypoles Smethwick Balsall Heath Hodgehill Balls Hill Horseley Heath Alum Rock Woods Bank Selly Oak Garrets Green Ashmore Park Fallings Heath Round's Green New Town Knowle Grove Wellington Place Oscott Upper Eastern Green Coombeswood Bilston Golds Green Marston Green New Town Row Bromford Brandwood End Holly Hall Buckland End Bournville Wergs Ettingshall Ladywood Tilehouse Green Rotten Row Hill and Cakemore Hill Wood Box Trees Watford Gap Hill Top Castle Vale Selly Park Dunstall Hill Hockley Heath Warstock Walsall Benton Green Dudley Wood Rough Hay Brickhouse Farm Ley Hill Hay Mills Shirley Heath Ladymoor Lower Stoke Hasbury Reddicap Heath Meer End Brown's Green Netherton New Invention Bordesley Green East Mayer's Green Dixon's Green Whitehouse Common Stockwell End King's Hill Darby's Hill The Manor Tettenhall Wood Burnt Tree Washwood Heath Golds Hill Merry Hill New Oscott Goldthorn Park Maney Rushall Perry Birmingham Vicarage Oldwich Lane Hayley Green Kineton Green Tettenhall Woodgate Chadwick End Cheswick Green Old Dock Brookfields Willenhall Gibbet Hill Rowley Regis Elmdon Heath Holly Bank Lyndon Green Fishley Goldthorn Hill Princes End Wallington Heath Moor Hall Blackheath Walsgrave on Sowe Highter's Heath Lode Heath Leighswood Pleck Hill Binley Tansley Hill Wyken Green Winson Green Tudor Hill Dickens Heath Baptist End Westwood Heath Great Heath Bristnall Fields Pinley Gardens Canley Gardens Roughley Pelsall Wood Leamore Old Fallings Bartley Green Aston New Town Alcester Lane's End Witton Shirley Netherwood Heath Doe Bank Nordley Hill Brades Village Gospel Oak Walker's Heath Coventry Hawkesley West Heath Neachells Great Bridge Showell Green Guns Village Spring Bank Soho Old Hill Glebe Farm Royal Sutton Coldfield Quarry Bank Highfields Coseley Newton The Flatts Kingstanding Tipton Upper Stoke Colehall Eastcote Red Hill Willenhall The Leys Palmers Cross Lodge Green Radford Perry Beeches Ryders Green Wyken Shenley Fields Swan Village Blowers Green Summerfield Park Balsall Common Canley Perry Common Foxford Hasluck's Green Wollaston Kingswinford Old Oscott Dudley Kingshurst Chester Road Castle Bromwich Sparkhill