Retail Marketing in Pinley Gardens

Get in touch

Retail Advertising in Pinley Gardens

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV3 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Pinley Gardens (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
West Bromwich Oldwich Lane Northfield Bloomfield Perry Beeches Hay Mills Stoke Hateley Heath Queslett Priestfield Whitlock's End Wyken Stoke Heath Pleck Stow Heath Wednesbury Upper Stoke Tippity Green Pedmore Wightwick Lyndon Woodsetton New Invention Blakenhall Grace Mary Estate Ettingshall Park Withymoor Village New Oscott Royal Sutton Coldfield Toll End Old Swinford Little Bromwich Kingshurst Draper's Fields King's Norton Carol Green Hardwick Black Lake Beech Lanes Woods Bank Tower Hill Wallbrook Primrose Hill Pensnett Middle Stoke Knowle Harvills Hawthorn Chelmsley Wood Short Cross Rough Hills Upper Ettingshall Harvest Hill Eve Hill Catshill Lifford Birches Green Bacon's End Balls Hill Lodge Green Hill and Cakemore Lodge Hill Millison's Wood Horseley Heath Henley Green Dibdale Griffin's Hill Bartley Green Woodgate Valley Birmingham Newbolds Radford Moseley Village Heronfield Russell's Hall Watford Gap The Straits Guns Village Kingstanding Bristnall Fields Tibbington Greenleighs Darby End Dorridge Fordbridge Salter Street Daw End Allesley Great Heath Yardley Fields Longford Deepfields Smethwick Parkes Hall The Chuckery Rough Hay Hasbury Upper Witton Bromford Great Bridge Bescot Coventry Leamore Brownhills West Gibbet Hill Sandwell Brades Village Fen End Oxbarn Tudor Hill Cheswick Green Bordesley Green East Lower Bradley Cape Hill Caldmore Monks Park Pype Hayes Solihull Lodge Balsall Tividale Hall Alderman's Green Solihull Londonderry Short Heath Sedgley West Coseley Walmley Lutley Hall Green New Town Holly Bank Witton Gilbertstone Brandwood End Old Dock Priory Chapel Fields Cheylesmore Black Patch Greets Green Clayhanger Ashmore Park Sparkbrook Brown's Green Windmill End Shelfield Rotton Park Meriden Portway Ladymoor Parting of the Heaths Weoley Castle Bromley Manor House Green Lane Cawney Hill Willenhall Birchills Bradley Highfields Tidbury Green Pickford Green Whitley Portobello Ladywood Red Hill Merry Hill Allesley Green Shenley Fields Ryders Green Dudley Port Stoke Park Gospel Oak Lee Bank Finchfield Shirley Heath Sheldon Pelsall Wood Thimble End Wood End Stone Cross Princes End Titford West Smethwick Kineton Green Handsworth Aston Woodcross Knowle Grove Yardley Hall Green Rowley's Green Stubber's Green Goldthorn Hill Wyken Green Tansley Hill Canley Gardens Coal Pool Norton Green Burnt Tree Hill New Town Row Deritend Whitmore Park Lambert's End Quarry Bank Halesowen Greet The Delves Freezeland Wall Heath Catchems Corner Falcon Lodge Buckland End Stivichall Walker's Heath Foleshill Potter's Green Winson Green Goldthorn Park Springs Mire Springfield Packwood Rubery Daisy Bank Wood Green Church Hill Tipton Merry Hill Spring Vale South Yardley Neachells Hayley Green Oscott Spon End Sedgemere Fallings Heath Stirchley Oldbury Castle Vale The Leys Moor Hall Illey Holbrooks Little London Gravelly Hill Mushroom Green King's Hill Packwood Gullet Hill Wood Tividale Foxford Fishley Coundon Green Aldersley Stow Lawn Bordesley Green Billesley Common Hampton in Arden Baptist End Woodway Park Wood Hayes Lozells Garrets Green Parkfield Golds Green Kingswinford Shard End Paradise Gosford Green Meer End Wallington Heath Wolverhampton Wylde Green Perry Barr Vigo Bickenhill Colehall Hurst Hill Wootton Green Cotteridge Hart's Hill Springfield Lapal Lode Heath Albion Brickhouse Farm Bramford Boldmere Rowley Regis Aldridge Newtown Pelsall Low Hill Lower Eastern Green Friar Park Ten Acres Beechwood Gardens Whitmore Reans Ridge Hill Westwood Gardens Short Heath Hasluck's Green Four Oaks Chad Valley Erdington Netherton Whoberley Dixon's Green Tat Bank Catherine Cross Blowers Green California Brockmoor Showell Green Lea Hall Darlaston Hamstead Hill Hook Whiteheath Gate Little Heath Wood End Darley Green Ulverley Green Flint's Green Charlemont Holly Hall Alcester Lane's End Catherine-de-Barnes Castlecroft Reddicap Heath Oakeswell End Brandhall Church End The Woods Doe Bank Walsgrave on Sowe Wake Green Beechwood Stockfield Pinkett's Booth Penn Fields Ley Hill Pheasey Moxley Summerfield Park Marston Green Eastcote Hillfields Barston Roseville Shire Oak Barr Common Bournville Swan Village Lanesfield Warley Woods Benton Green Stourbridge Copt Heath Darby's Hill Pickford Hawkes End Dudley Wood New Town Nechells Elston Hall Keresley Ruiton Hawne Moseley Dickens Heath Tettenhall Wood Tilehouse Green Upper Eastern Green Brownshill Green Temple Balsall Acocks Green Westwood Heath Balsall Street Mill Green Wren's Nest Compton Rood End Tettenhall St Chads Stoke Aldermoor Harden Illshaw Heath Cannon Hill Ladywood Underhill Bentley Hockley New Cross Monmore Green Earlsdon Streetly Tile Hill Bournbrook King's Heath March End Balsall Common Digbeth Ward End Upper Gornal Moor Green Fordhouses Turves Green Norton Harborne Tipton Green Vauxhall Cradley Willenhall Shepwell Green Palmers Cross Scotlands Coombeswood Spring Vale Edgbaston Dudley's Fields Walsal End Stockland Green The Manor London Fields Garretts Green Round's Green Oakham Bentley Heath Yew Tree Kitt's Green Blackheath Minworth Alum Rock Lane Head Bourne Vale Park Village Court House Green Brierley Hill Mere Green Ettingshall Birchfield Waring's Green Frankley Bowling Green Warstock Brookfields Perry Common Balsall Heath Summer Hill Sharmans Cross Saltley Golds Hill The Knowle Woodcock Hill Newton Tollbar End Langley Lye Woodgate Perry Blakenall Heath Stambermill Wellington Place Bradmore The Flatts Gib Heath Chadwick End Castle Bromwich Hockley Heath Old Oscott Reeves Green Billesley Coundon Whitehouse Common Green Lanes Rushall The Lunt Hall End Oxley Edgwick Berkswell Mount Pleasant Four Oaks Park Wednesbury Oak Nordley Hill County Bridge Three Maypoles New Dock Aston New Town Shirley Tyburn Newbridge Cinder Hill Bloxwich Gornalwood Middle Bickenhill Kirby Corner Heath Town Hill Top Bushbury Hill Bishopgate Green Lower Stoke Amblecote Walsall Darlaston Green Highter's Heath Glebe Farm Stockwell End Elmdon Heath Wednesfield Spring Bank Selly Park Bell Green Wollescote Mayer's Green Yardley Wood Hollyberry End Elmdon Chapel Green New Mills Bilston Coseley Lime Tree Park Monkspath Stechford Longbridge Maney Banners Gate Finham Batmans Hill Lower Gornal Nechells Green Washwood Heath Fallings Park Bunker's Hill Brownhills Hall Green Box Trees Hilltop Hawkesley Great Barr Cofton Common Eaves Green Leighswood Penn Cradley Heath Blakeley Green Olton Summerford Place Dunstall Hill Scott's Green Tile Cross Selly Oak Woodside Dudley Kates Hill Wollaston Grove Vale Chester Road Vicarage Ocker Hill Old Hill Four Oaks All Saints Old Fallings Hall Green Causeway Green Blossomfield Handsworth Wood Rumbush Pinley Highgate Little Bloxwich Netherwood Heath Claregate Binley Bearwood Hodgehill Soho Ashmore Lake Hockley Langley Green Small Heath Bradnock's Marsh Haden Cross Pendeford Wergs Sutton Coldfield Bushbury Ridgacre Hurst Green Moseley Pinley Gardens The Coppice Canley Millfields Heath End Goscote Bordesley Mesty Croft Loxdale West Heath Streetly Palfrey Tyseley Rotten Row Shirley Street Springfield Churchfield Merridale Ryecroft Lyndon Green Walsall Wood Wordsley Roughley Woodshires Green Swan Village Sparkhill