Retail Marketing in Sharmans Cross

Get in touch

Retail Advertising in Sharmans Cross

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B91 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Sharmans Cross (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Monkspath St Chads Balsall Street Summer Hill Buckland End Dibdale Withymoor Village Neachells West Coseley Amblecote New Invention Newton Shepwell Green Darby's Hill Ryecroft Fordhouses Rotten Row Frankley Mayer's Green Bushbury Hill Leighswood Willenhall Loxdale Pinkett's Booth Walker's Heath The Knowle The Flatts Sedgemere Burnt Tree Brownhills Yardley Cradley Heath Claregate Swan Village Whitehouse Common Swan Village Oakham Bowling Green Shenley Fields Willenhall The Leys Wollescote West Smethwick Rough Hills Little Bromwich Bromford Upper Gornal Penn Wall Heath Temple Balsall Colehall Monks Park Saltley Wallington Heath Springfield The Straits Stivichall California Lower Gornal Lye Londonderry Dunstall Hill Gospel Oak Pickford Green Aldridge Wootton Green Mill Green Allesley Green Vauxhall Rotton Park Rood End Paradise Stow Heath Hay Mills New Cross Church End Darley Green Stubber's Green Lyndon Green Woodside Sandwell Green Lanes Tansley Hill Bournbrook Pensnett Highgate Alum Rock Low Hill Old Swinford New Town Rumbush Pinley Gardens Gib Heath Ward End Oscott Selly Oak Catherine Cross Goldthorn Park Guns Village Upper Ettingshall Wollaston Whoberley Causeway Green Kingswinford Wednesfield Holly Bank Birchfield Yardley Fields Oxley Deritend Mushroom Green Kirby Corner Great Barr Pleck Rushall Batmans Hill Tudor Hill Black Patch Netherwood Heath Barston Coombeswood Maney Meriden Wednesbury Oak Old Fallings Hollyberry End Lower Bradley Tividale Hall Old Dock Clayhanger Little Bloxwich Royal Sutton Coldfield Kingstanding Greets Green Hall Green Bramford Washwood Heath Brockmoor Hayley Green Gravelly Hill Aldersley Walmley Tibbington Aston Ladywood Windmill End Warstock Bordesley Green Black Lake The Lunt Wellington Place Witton Blakeley Green Erdington Ashmore Park Shirley Street Newtown Newbridge Cannon Hill Great Bridge Old Oscott Chapel Green Four Oaks Park March End Wyken Sedgley Glebe Farm Bentley Millfields Wednesbury Woodcock Hill Spring Vale Streetly Packwood Fordbridge Cape Hill Freezeland New Oscott Copt Heath Dudley Wood Tilehouse Green Merry Hill Wood Hayes Woodgate Valley Banners Gate Westwood Heath Four Oaks Reeves Green Bacon's End Coventry Tippity Green Grace Mary Estate Kingshurst Daisy Bank Hawne Blackheath Stechford Stow Lawn Halesowen Friar Park Mere Green Tettenhall Bloomfield Blossomfield Balls Hill Sparkhill Lifford Cheylesmore Rowley Regis Heath Town Bartley Green Illey Newbolds Doe Bank Whitmore Reans Old Hill Bloxwich Bordesley Green East Spon End Brierley Hill Upper Witton Tipton Green Tividale Watford Gap Hilltop Tile Hill Tyburn Streetly Turves Green Darby End Aston New Town Gibbet Hill Sharmans Cross Gosford Green Middle Stoke Hurst Hill Showell Green Coundon Green London Fields Edgwick Olton Scotlands Hockley Princes End Kitt's Green Eve Hill Sutton Coldfield West Bromwich Knowle Grove Round's Green Four Oaks Hill Wood Salter Street Dixon's Green Brandwood End Moor Hall Vicarage Wallbrook Bushbury Stoke Aldermoor Tidbury Green Shirley Quarry Bank Blakenhall Summerfield Park Brown's Green Rowley's Green Wordsley Hill and Cakemore Foleshill Brookfields Springfield Springs Mire Lodge Green New Mills Beechwood Gardens Whitlock's End Brownshill Green Portobello Walsall Shard End Cotteridge Minworth Leamore Langley Holly Hall Church Hill Draper's Fields Finchfield Primrose Hill Rough Hay Meer End Solihull Baptist End Longford Pelsall Wood Wood End Lyndon Bradley Gornalwood Chad Valley Russell's Hall Lee Bank Wyken Green Wood End Ladymoor Tat Bank Oakeswell End Hampton in Arden Palfrey Court House Green The Chuckery Cofton Common South Yardley Greet Shirley Heath Griffin's Hill Dorridge Hall Green Norton Elmdon Heath Lambert's End Oxbarn Dickens Heath Barr Common Castle Bromwich Fen End Knowle Cheswick Green Reddicap Heath Bell Green New Town Row Lower Eastern Green Perry Common Heronfield Gilbertstone Harden Tile Cross Merry Hill Nechells Hateley Heath Golds Hill Stone Cross Whitmore Park Short Heath Moseley Marston Green Hurst Green Illshaw Heath Stambermill Manor House Woods Bank Upper Eastern Green Churchfield Bournville Berkswell Pedmore Castle Vale Ridgacre Bickenhill Darlaston Green Binley Middle Bickenhill Falcon Lodge Alcester Lane's End Solihull Lodge Small Heath Cawney Hill Sheldon Bourne Vale Stoke Heath Digbeth Beechwood The Woods Hockley Heath Box Trees Bunker's Hill Stirchley Potter's Green Moxley Fishley Priory King's Norton Green Lane Blakenall Heath Ulverley Green Castlecroft Wood Green Little London Ladywood Mount Pleasant Langley Green Canley Gardens Lime Tree Park Queslett Earlsdon Bilston Short Cross Scott's Green Ashmore Lake Stockfield Tipton Bescot Yardley Wood Woodcross Flint's Green Chadwick End Golds Green Priestfield Bristnall Fields Stoke Park Parkfield Perry Beeches Perry Great Heath Carol Green Lutley Blowers Green Roseville Penn Fields Parting of the Heaths Weoley Castle Toll End Ley Hill Wergs Pheasey Rubery Lane Head Eaves Green Fallings Heath Lodge Hill Edgbaston Cinder Hill Nechells Green Wightwick Woodway Park Bentley Heath Charlemont Handsworth Wood Wylde Green Nordley Hill The Delves Fallings Park Moor Green Catshill Kates Hill Brickhouse Farm Bromley Benton Green Hasbury Thimble End Hodgehill Longbridge Smethwick Monmore Green County Bridge Bradnock's Marsh Stourbridge Lozells Tyseley Hall End Elston Hall Goldthorn Hill Millison's Wood Coundon Kineton Green Hockley Shelfield Balsall Chester Road Little Heath Sparkbrook Acocks Green Lapal Chelmsley Wood Dudley's Fields Greenleighs Garrets Green Hall Green Whiteheath Gate Bishopgate Green Hill Horseley Heath Hawkesley Parkes Hall Boldmere Portway Yew Tree Norton Green Finham Hall Green Brandhall Short Heath Coal Pool West Heath Ocker Hill Walsal End Ettingshall Park Pickford Catherine-de-Barnes Caldmore Bradmore Spring Bank Pelsall Highter's Heath Balsall Common Mesty Croft Vigo Ruiton Tower Hill Chapel Fields The Coppice Beech Lanes Pinley King's Heath Tollbar End Netherton Pype Hayes Moseley Village Dudley Daw End Brades Village Handsworth Packwood Gullet Coseley Stoke Summerford Place Hillfields Walsall Wood Hamstead Dudley Port New Dock Birchills Lode Heath Holbrooks Bearwood Waring's Green Birmingham Billesley Common Compton Allesley Lower Stoke Three Maypoles Hawkes End Underhill Radford All Saints Wolverhampton Tettenhall Wood Ryders Green Shire Oak Titford Westwood Gardens Balsall Heath Pendeford Ettingshall Hardwick Lanesfield Wake Green Harvills Hawthorn Ten Acres Hill Top Henley Green Wren's Nest Upper Stoke Brownhills West Palmers Cross Billesley Eastcote Northfield Darlaston Bordesley Roughley Harborne Whitley Spring Vale Oldbury Hart's Hill Woodsetton Perry Barr Park Village Winson Green Grove Vale Heath End Soho Harvest Hill Springfield Elmdon Woodgate Highfields Garretts Green Deepfields Walsgrave on Sowe Hasluck's Green Foxford Haden Cross The Manor Lea Hall Stockwell End Oldwich Lane Ridge Hill Moseley Goscote Merridale Catchems Corner King's Hill Warley Woods Red Hill Albion Birches Green Selly Park Stockland Green Woodshires Green Canley New Town Cradley Keresley Alderman's Green Hill Hook