Retail Marketing in West Bromwich

Get in touch

Retail Advertising in West Bromwich

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B70 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover West Bromwich (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Manor House Balsall Heath Wall Heath Tile Cross Little London Barston Cofton Common Frankley Rumbush Primrose Hill Longbridge London Fields Meriden Priory Little Heath Black Lake Bentley Pleck Earlsdon Aston Longford Oxley Wightwick Stow Lawn Old Hill Hawkesley Reddicap Heath Old Swinford Bromford Kitt's Green Balsall Common Copt Heath Highgate Cannon Hill Blakenall Heath Springfield Lower Bradley West Smethwick Heath Town Wednesbury Hall End Shepwell Green Newtown Pelsall Wood Small Heath Rood End Daw End Barr Common Perry Barr Shard End Lower Gornal Bramford Wordsley Upper Eastern Green Nechells Aldersley King's Hill Penn Yardley Wood Great Barr Hay Mills Summer Hill Bristnall Fields Streetly Bickenhill Warley Woods Oakham Gibbet Hill Salter Street Monmore Green Lime Tree Park New Mills Merry Hill Stambermill Wood End Cradley The Woods Blakenhall Hasbury Flint's Green Fallings Park Ten Acres Golds Green Lozells Digbeth Wellington Place Highter's Heath New Invention Bell Green Lambert's End Tipton Birchills Stockwell End Low Hill Dorridge Chester Road Mushroom Green Dickens Heath Bournville Wergs Quarry Bank Sedgemere Walsgrave on Sowe Benton Green Wood Hayes Blossomfield Shirley Street Old Fallings Four Oaks Park Kineton Green Carol Green Oldbury Tyseley New Oscott Griffin's Hill Vauxhall Goscote Stoke Heath Hampton in Arden Whitley Hall Green Rough Hills Wolverhampton Millfields Ladymoor Mill Green Billesley Common The Knowle Kirby Corner Princes End Goldthorn Hill Hall Green Wake Green Caldmore Perry Beeches Wollaston Washwood Heath Allesley Green Hurst Green Whitmore Park Court House Green Burnt Tree Harvest Hill Stubber's Green Meer End Rough Hay Brickhouse Farm Haden Cross The Coppice Four Oaks Dixon's Green Gospel Oak Heronfield Mesty Croft Solihull Lower Eastern Green Tettenhall Yardley Coombeswood Pendeford Middle Bickenhill Catshill Greet Brandwood End Fordhouses Gilbertstone Rowley Regis Blowers Green Wootton Green Roughley Hall Green Black Patch Woodcock Hill Ryecroft Henley Green Moseley Brownshill Green Colehall Brownhills Langley Lye Brownhills West Ocker Hill Alderman's Green Pinley Neachells All Saints Pensnett King's Heath Merry Hill Stockland Green Gib Heath Finham Oldwich Lane Tyburn Wood End Wednesfield Elston Hall Acocks Green Newbridge Paradise Hawne Charlemont Kates Hill Castle Vale Norton Green Cinder Hill Coundon Green Packwood Pheasey Beech Lanes Highfields Bordesley Hall Green Chapel Green Halesowen Sandwell Pickford Edgbaston Brierley Hill Harvills Hawthorn Catchems Corner Tividale Hall Moseley Village Kingstanding Tippity Green Edgwick Stivichall Pelsall Four Oaks Green Lane Yardley Fields Fallings Heath Sutton Coldfield Marston Green Cradley Heath Woods Bank Blakeley Green Tile Hill Birchfield Stone Cross Moor Hall Pinley Gardens Stoke Park Newbolds Glebe Farm Palfrey Summerford Place Spring Vale Bourne Vale King's Norton Westwood Gardens Lee Bank Shelfield Lyndon Green Finchfield Park Village Hockley Ettingshall Yew Tree Perry California Millison's Wood Coseley The Straits Darby End Deritend Ruiton Canley Tollbar End Woodsetton Fishley Ashmore Park Foleshill Banners Gate Compton Coundon Parting of the Heaths Oakeswell End Merridale Netherton Thimble End Darlaston Ryders Green Churchfield Pype Hayes Maney Minworth Hurst Hill Draper's Fields Hill Top County Bridge Shenley Fields Stirchley Walker's Heath Lodge Hill Reeves Green Windmill End Sedgley Goldthorn Park Baptist End Queslett St Chads Tividale Brockmoor Hardwick Alcester Lane's End Ridge Hill Erdington Chapel Fields Temple Balsall The Lunt Leamore Stockfield Solihull Lodge The Delves Northfield Grove Vale Dudley Wood Dunstall Hill Spon End Whoberley Langley Green Wednesbury Oak New Cross Daisy Bank Ley Hill Stoke Aldermoor Bloomfield Walsal End Red Hill Streetly Newton Olton Buckland End Golds Hill Woodside Vigo Portway Causeway Green Box Trees New Dock Claregate Harborne Darby's Hill Hill and Cakemore Netherwood Heath Kingshurst Hateley Heath Mere Green Balls Hill Leighswood Lutley Nechells Green Bishopgate Green Tidbury Green Bushbury Hill Short Heath Garrets Green Springs Mire Darley Green Fen End Smethwick Swan Village Wollescote The Chuckery Scotlands Eastcote Darlaston Green Tibbington Rotten Row Springfield Aldridge Willenhall Bradnock's Marsh Oxbarn Knowle Coal Pool Birches Green Allesley Soho Hasluck's Green Ettingshall Park Hollyberry End Hill Great Bridge Tudor Hill Illey Birmingham Upper Ettingshall Bowling Green Short Heath Middle Stoke Boldmere Wren's Nest Dudley Port Springfield Spring Vale Ladywood Monkspath Summerfield Park Handsworth Wood Old Oscott Tipton Green Sharmans Cross Illshaw Heath Hayley Green Oscott Great Heath Chelmsley Wood West Bromwich Clayhanger West Heath Lapal Brown's Green Bentley Heath Wylde Green Ladywood Chad Valley Hockley Heath Withymoor Village Stow Heath Cape Hill Kingswinford Dudley's Fields Titford Shirley Heath Woodgate New Town Row Friar Park March End Wallbrook Royal Sutton Coldfield Londonderry Heath End Lea Hall Chadwick End Lower Stoke Packwood Gullet Little Bromwich Rubery Moseley South Yardley Swan Village Albion Upper Witton Amblecote Foxford Bradley Ashmore Lake Holbrooks Brandhall West Coseley Fordbridge Billesley Upper Gornal Warstock Tower Hill Weoley Castle Gornalwood Pinkett's Booth Brookfields Loxdale Shirley Penn Fields Elmdon Heath Holly Hall Church Hill Deepfields Balsall The Flatts Whitehouse Common Eve Hill Holly Bank Saltley Moor Green Hill Wood Tat Bank Gosford Green Garretts Green Bunker's Hill Wyken Coventry Pickford Green Whitlock's End Stourbridge Norton Upper Stoke Bromley Bordesley Green East Tansley Hill Elmdon Hockley Scott's Green Woodway Park Ridgacre Doe Bank Bartley Green Three Maypoles Castlecroft Knowle Grove Beechwood Dudley Stoke Perry Common Greets Green Rushall Westwood Heath Catherine Cross New Town Aston New Town Little Bloxwich Winson Green Wood Green Vicarage Harden Eaves Green Church End Short Cross New Town The Leys Turves Green Moxley Spring Bank Round's Green Whiteheath Gate Witton Whitmore Reans Hilltop Woodcross Keresley Willenhall Bushbury Cawney Hill Greenleighs Binley Sheldon Handsworth Castle Bromwich Brades Village Lyndon Canley Gardens Batmans Hill Parkfield Tettenhall Wood Selly Oak Cheswick Green Mayer's Green Lodge Green Dibdale Horseley Heath Hamstead Bloxwich Cheylesmore Balsall Street Lane Head Ward End Berkswell Walmley Radford Bilston Ulverley Green Sparkhill Rowley's Green Nordley Hill Palmers Cross Beechwood Gardens Hillfields Walsall Tilehouse Green Potter's Green Hill Hook Portobello Falcon Lodge Alum Rock Hawkes End Blackheath Lifford Hodgehill Cotteridge Hart's Hill Pedmore Old Dock Bradmore Catherine-de-Barnes Selly Park Bournbrook Freezeland Watford Gap Grace Mary Estate Guns Village Showell Green Priestfield Bescot Waring's Green Underhill Woodshires Green Roseville Woodgate Valley Bordesley Green Russell's Hall The Manor Walsall Wood Parkes Hall Stechford Lode Heath Wallington Heath Wyken Green Mount Pleasant Bearwood Shire Oak Gravelly Hill Monks Park Lanesfield Rotton Park Bacon's End Sparkbrook Toll End Green Lanes