Retail Marketing in West Heath

Get in touch

Retail Advertising in West Heath

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B31 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover West Heath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Low Hill Radford Nordley Hill Berkswell Packwood Spring Vale Yardley Wood St Chads Finham Wallington Heath Hall End Earlsdon Old Oscott Stoke Aldermoor Neachells Stockwell End Gospel Oak Wren's Nest Parting of the Heaths Brickhouse Farm Ocker Hill Dorridge Saltley Vigo Tipton Green Chadwick End Deritend Chester Road Fen End Bloxwich Daisy Bank Hamstead Oscott Weoley Castle Great Bridge Tippity Green Hampton in Arden Whitehouse Common Holly Hall Londonderry Pendeford Rough Hay Handsworth Goscote Green Lanes Rumbush Smethwick Wood Green Fordbridge Gilbertstone The Straits Parkfield Upper Gornal Kirby Corner Hill Chapel Fields The Knowle Fallings Heath Cinder Hill Bushbury Hill Stoke Park Penn Fields Greet Leighswood Palmers Cross Winson Green Wood End Selly Park Marston Green Bilston Barston Bournbrook Lodge Hill Sparkbrook Elmdon Heath Eaves Green Wood End Kingstanding Maney Blakenall Heath Wollaston Hockley Shelfield Mill Green Woodshires Green Lane Head Ridge Hill Manor House Salter Street Whiteheath Gate Spring Vale Priestfield Packwood Gullet Hodgehill Brierley Hill Gib Heath Wyken Green Tudor Hill Pleck Coal Pool Old Swinford Reddicap Heath Woodgate Heath Town New Town Row Turves Green Grace Mary Estate Norton Green Willenhall Moxley Ladymoor Wall Heath Dudley Minworth Tidbury Green Wollescote Alcester Lane's End Halesowen Hardwick Tividale Tile Cross Newton Bordesley Green East Handsworth Wood Primrose Hill Newbolds Perry Barr Middle Bickenhill Ryecroft Lower Eastern Green Wylde Green Edgwick Gibbet Hill Canley Gardens Stoke Heath Finchfield Bunker's Hill Church Hill Cape Hill Newtown Foxford Showell Green Swan Village Merry Hill Griffin's Hill Spon End Caldmore Upper Witton Gornalwood Springfield Tansley Hill Lozells Tipton Holbrooks Barr Common Quarry Bank Ten Acres Hall Green Castlecroft Brades Village Oakeswell End Olton Perry Beeches Penn Yew Tree Merry Hill Blossomfield Perry Dudley's Fields Lutley Short Heath Roughley Castle Vale Keresley Blakeley Green Coundon Rotton Park The Flatts Old Dock Shirley Oxley Hollyberry End Erdington Birmingham Old Hill Brookfields March End Eve Hill Ettingshall Billesley Common Whitlock's End Soho Hayley Green Garretts Green The Coppice Summerfield Park Chapel Green Four Oaks Ashmore Park Brandwood End Castle Bromwich Darby End Wergs Waring's Green Rowley's Green Portway Bescot Walker's Heath Nechells Lyndon Allesley Churchfield Harvest Hill Small Heath South Yardley Charlemont Little Bromwich Bowling Green Balsall Common Merridale New Invention West Smethwick Fishley Stubber's Green Catherine Cross Solihull Chad Valley Hill and Cakemore Goldthorn Park Baptist End King's Norton Stow Heath Mesty Croft Netherton Moor Green Paradise Hart's Hill Woodside Aldridge Tyburn Walsal End Woodsetton Lower Gornal Springfield Monkspath Birchfield Short Cross Horseley Heath West Heath Catshill Black Patch Thimble End Bromford Newbridge Bournville Causeway Green Lifford Whitmore Reans Tat Bank Reeves Green Sedgemere Shenley Fields The Delves Lower Stoke Park Village Balsall Street Hall Green Dudley Wood Tile Hill Titford Daw End Box Trees Woodcock Hill All Saints Dunstall Hill Witton Billesley Walmley Oxbarn Stockfield Brown's Green Kingswinford Great Barr Hockley Heath Rough Hills Upper Stoke Stockland Green Allesley Green Golds Green Doe Bank Woodcross Greets Green Four Oaks Ulverley Green Lodge Green Northfield Little London Bradnock's Marsh Birchills Woodgate Valley Hurst Hill Watford Gap Hateley Heath Frankley Sparkhill Temple Balsall Bloomfield Bromley West Bromwich Knowle Walsgrave on Sowe Darby's Hill Longford Westwood Gardens New Town Tower Hill Rubery Summerford Place Priory The Woods Darlaston Green Shirley Heath Harden Norton Pheasey Westwood Heath Tollbar End Banners Gate Tyseley Ley Hill Kineton Green Four Oaks Park Digbeth Roseville Dibdale Scott's Green Ashmore Lake Lower Bradley Bordesley Benton Green Washwood Heath Cotteridge Selly Oak Langley Three Maypoles Rushall Moseley Sedgley Tibbington Harvills Hawthorn Swan Village The Leys Kingshurst Yardley Fields New Cross Lime Tree Park Guns Village Rowley Regis West Coseley Moseley Village Falcon Lodge New Oscott Whoberley Wolverhampton Hillfields Stow Lawn Stoke Cheylesmore Kates Hill Darlaston The Manor Hill Wood Spring Bank Black Lake Walsall New Dock Little Bloxwich Woodway Park Hasluck's Green Bradmore Eastcote Tividale Hall Hawne Lye Princes End Catchems Corner Cofton Common Dickens Heath Wallbrook Binley Heronfield Ettingshall Park Gosford Green Bearwood Loxdale Yardley Parkes Hall Ryders Green Lee Bank Willenhall Stivichall Draper's Fields Grove Vale Greenleighs Ladywood Perry Common Fallings Park Hill Top Bristnall Fields Mayer's Green Moseley Heath End The Lunt Russell's Hall Golds Hill Bramford Nechells Green Stambermill Highter's Heath Tilehouse Green Wake Green Longbridge Summer Hill Wightwick Pelsall Wood Illey Hawkes End Alderman's Green Bickenhill Bentley Tettenhall Palfrey Short Heath Clayhanger Vauxhall Fordhouses Pensnett Millison's Wood Edgbaston Leamore Pickford The Chuckery Bacon's End Hay Mills Lapal Elston Hall Monmore Green Coundon Green Sheldon Highfields Oldwich Lane Cheswick Green Colehall Moor Hall Knowle Grove Bushbury Buckland End Hall Green Beech Lanes Warley Woods Pinkett's Booth Oakham Withymoor Village Wordsley Stourbridge Albion Warstock Tettenhall Wood Blowers Green Pype Hayes Hockley Pedmore Ladywood Scotlands Sandwell Blakenhall Cannon Hill Highgate Red Hill Canley Rotten Row Flint's Green Monks Park Claregate Garrets Green Gravelly Hill Carol Green Pelsall Shirley Street Lode Heath Holly Bank Stone Cross County Bridge Darley Green Great Heath Amblecote Compton Chelmsley Wood Beechwood Henley Green Balls Hill Batmans Hill Dixon's Green Lyndon Green Toll End Potter's Green Vicarage Harborne Streetly Shard End Bartley Green Old Fallings Church End Pinley Wood Hayes Alum Rock Brownshill Green Wyken Sharmans Cross Coseley Meriden King's Hill Bell Green Sutton Coldfield Shepwell Green Beechwood Gardens Court House Green Birches Green Brownhills West Coombeswood Netherwood Heath Brandhall Oldbury Hasbury Acocks Green Whitmore Park Bradley Walsall Wood Goldthorn Hill Round's Green Burnt Tree Brockmoor Deepfields Freezeland Underhill Langley Green Lambert's End Friar Park Copt Heath Foleshill Solihull Lodge Wednesbury Ridgacre California Whitley King's Heath Blackheath Aldersley Hilltop Hall Green Green Lane Catherine-de-Barnes Balsall Heath Coventry Mushroom Green Royal Sutton Coldfield Little Heath Stirchley Middle Stoke Windmill End Wednesbury Oak Upper Eastern Green Wootton Green Bentley Heath Ruiton Streetly Pinley Gardens Aston New Town Springfield New Mills Cradley Boldmere Illshaw Heath Cawney Hill Hawkesley Glebe Farm Hill Hook New Town Queslett Wednesfield Kitt's Green Elmdon Brownhills Bourne Vale Portobello Bishopgate Green Hurst Green Springs Mire Mere Green Dudley Port Balsall Upper Ettingshall Cradley Heath London Fields Bordesley Green Shire Oak Millfields Lea Hall Wellington Place Ward End Pickford Green Aston Stechford Woods Bank Rood End Meer End Lanesfield Mount Pleasant Haden Cross