Retail Marketing in Aldsworth

Get in touch

Retail Advertising in Aldsworth

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in PO10 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Aldsworth (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Goddards' Green Halecommon Worth Runcton Elsted Marsh Aldingbourne Climping River Scayne's Hill White's Green Didling Cuckfield Tilgate Flansham Handcross Adversane Bedlam Street Worth Abbey Northchapel North Mundham Walderton Maplehurst Brookpits Rusper Titty Hill Blackwell Stopham Findon Valley East Dean Plaistow Langley Poynings Monk's Gate Donnington Bognor Regis Rowfant Gorehill Alfold Bars West Lavington Faygate Madehurst Hurstpierpoint Mackerel's Common Bines Green Robins Southwater Birdham Small Dole Boxgrove Tower Hill West Dean Cote Fishbourne Bramber Commercial Square Slaugham Nursted Whitehall Henley Common Lyoth Common Lurgashall Fittleworth Shopp Hill Manor Royal Lodsworth Albourne Green Southwick Wepham Hambrook Lagness Hickstead East Preston Rookwood Sidlesham Minsted Rogate Nyetimber Shripney Maidenbower Langley Green North End Crabbet Park Trotton Marsh Selsfield Common Rock Coldwaltham Nyton Worthing Poling Aldwick West Itchenor Warnham Abingworth Codmore Hill Cross Gate Broadbridge Smithbrook Cootham Dragons Green Quags Corner Borden West Harting Burndell Chilgrove Nutbourne High Salvington Gossops Green Habin Newpound Common Mid Lavant Chownes Mead Sullington Warren Poling Corner Bolney Black Corner Down Park Shoreham-by-Sea Littleworth Brooks Green Twineham Green Elmers Marsh Greatham Rustington Itchingfield Hammerpot Cocking Causeway Hunston Broadford Bridge East Marden Westbourne Kingston Gorse Thakeham West Worthing Loxwood Burgess Hill Sidlesham Common Upper Wardley Sutton End Angmering Highbrook Aldsworth Holbrook East Lavant Dumpford Slindon Rose Green North Heath Wineham Broadfield Marley Heights East Ashling Fulking Franklands Village Amberley Five Oaks Albourne Street Forestside East Harting Bury Earnley Doomsday Green Rackham South Lancing Walberton South Mundham Colgate Parbrook Woodmancote Bosham Hoe Bolnore Village Halnaker Durleighmarsh Gunter's Bridge Beggars Bush Snow Hill Trotton Deanlane End Flathurst Coolham Nyewood Highleigh Hole Street Southbourne Elsted Hangleton Little Heath Binsted West Hoathly Coates Little Haven Broadwater Fisher Dial Post Churchwood Treyford Broadbridge Heath West Grinstead Felpham West Town Walstead Lumley Fox Lea Crockerhill Selsey Copthorne Hawkhurst Court Tortington North Stoke South Harting Bepton Common Middleton-on-Sea Lancing Chorley Common Coneyhurst Up Marden Gospel Green County Oak Newtimber Summersdale Gay Street Cinder Hill West Stoke Nutbourne Common New Town Crawley Tilgate Forest Row Wick Woodend Lickfold Bexleyhill Balcombe Toddington East Kingston Sunnyside Birchgrove Coombes Riverhill Lickfold Withypitts Woodgate Fisherstreet Ifield Petworth Andrew's Hill Albourne Strettington Shipley Westlands Sompting Littlehampton Bucks Green Rapkyns Bepton Halfway Bridge Nepcote Billingshurst Street End Midhurst Nuthurst Pickhurst Trotten Marsh Staples Hill West Chiltington Lyminster Tangmere Whyke Breach Inlands Hassocks Portfield Nutbourne Fontwell Horsemere Green Dell Quay West Chiltington Common Fox Hill Bewbush Wisborough Green Mannings Heath Partridge Green Nep Town West End Ifieldwood Lordington Sullington Ferring Roffey Kingston by Sea Two Mile Ash Roundstreet Common Northgate Funtington Racton East Worthing Fernhill Milland Woodcote Bignor Compton Heath End Ashfold Crossways Oving Charlton Ford Wheatsheaf Common Storrington Kirdford Burpham Wiggonholt Tinsley Green Smock Alley Maudlin Hardham Staplefield Eastergate East Beach Prinsted Dial Green Shipton Green Barns Green Copsale Three Bridges Clayton Leggatt Hill Lower Horncroft Upper Norwood Shipley Bridge Chithurst Easebourne Windfallwood Common Lowfield Heath South Stoke Botolphs Byworth North Marden Sompting Abbotts Heyshott Fernhurst Stoughton West Burton Abbotsford Pyecombe West Green Little London West Ashling Furnace Wood Little Bognor Horsted Keynes Warminghurst Cocking Ancton Crossbush Linchmere Washington North End East Hampnett Watersfield Lower Beeding Broomershill Turners Hill Fyning World's End Cowfold Baldwins Hill Rudgwick Pulborough Marylands Park East Grinstead Keymer North Lancing Stedham Hoyle Bracklesham Southwater Street Norton Offham Yapton Buchan Hill Patching Sharpthorne Apuldram Ifold Bilsham Westergate Upper Cokeham Forge Wood Crawley Down Ebernoe Bury Common Hammer Houghton Ashington Findon Waterbeach West Marden The Haven Foxhill Duncton Blackstone Woodmansgreen Hurst Wickham St John's Common Sayers Common Terwick Common Iping Lower Cokeham Ashurst Wood Bury Hollow Graffham Camelsdale South Ambersham Barlavington Singleton Norton Lower Fittleworth Avisford Woldhurst Slough Green Chidham Keynor Estate Elbridge Woolbeding Burleys Wood Crabtree Rowhook Lidsey Bolnore Balcombe Lane Church Norton West Kingston Green Street Wiston Upperton Kingsley Green North End Stubbermere Upwaltham Heyshott Green Atherington High Cross Rake Ardingly Merston Goose Green Kingsfold Stockbridge Tullecombe Strood Green West Barnham Horsham Oakhill West Tarring Haslingbourne Twineham Durrington-on-Sea Sta Furnace Green Westhampnett Warninglid North Bersted Rotherbridge West Wittering Shopwyke Plummers Plain Kent Street Warningcamp Whitemans Green Broomer's Corner Southgate Somerley Marehill Redford Ansty West Lavant Selham Shillinglee Eartham Chichester Crosspost Salvington Hooksway The Common Sutton Almodington Durfold Wood Brook Street Pease Pottage Adsdean Saddlescombe Stonequarry Elmer Pound Hill Slinfold The Close Ingrams Green Woodmancote Lindfield Old Shoreham South Bersted Henfield Goring-by-Sea Topleigh Haywards Heath Slindon Common Navant Hill Hampers Green Crouchers Balls Green Westerton Tisman's Common Bedham Thorney Island Steyning Lambs Green Clapham Shoreham Beach Tillington Hillgrove West Durrington Queen's Corner Castle Town Ifield Green Bosham Barnham Hatch Farm Hill West Thorney Henley Upper Beeding Lodsworth Common Ashurst Edburton East Wittering Pagham Balls Cross Shermanbury Tyler's Green East Lavington Arundel Colworth