Retail Marketing in Beggars Bush

Get in touch

Retail Advertising in Beggars Bush

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in BN15 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Beggars Bush (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Sayers Common High Cross Halecommon Iping Keynor Estate Newtimber Whitemans Green Marehill Northgate Pulborough Worthing Crabtree Mackerel's Common Cowfold Langley Avisford Coolham Abbotsford Cross Gate Edburton Down Park Sullington Warren Hurstpierpoint Hillgrove Shripney Bepton Deanlane End Brook Street Elbridge Walstead Lordington Castle Town Coldwaltham Shopp Hill Bedlam Street Fishbourne Selsfield Common Westlands West Tarring Worth Copthorne Linchmere Crockerhill Toddington Staplefield Loxwood White's Green Milland Tilgate Forest Row Littleworth South Bersted Andrew's Hill Nyton Dial Post Maudlin Ansty Cootham Street End Wepham Findon Thakeham Chownes Mead Brookpits Yapton Burpham Apuldram East Preston Twineham Green Colgate North End Didling South Stoke Bury Hardham Upperton Churchwood Hambrook Kent Street Smithbrook West Ashling Bury Hollow Cocking Walberton Lancing Sharpthorne Watersfield Elmer Halnaker Rogate Kingston by Sea Gorehill Warminghurst Chidham Newpound Common Foxhill Haslingbourne Highbrook Elsted Marsh Fernhill Climping Charlton Burndell Shoreham Beach Southgate Hawkhurst Court Hangleton Sidlesham Common Graffham Marley Heights Pease Pottage Fisherstreet Norton Selham Crawley Down Nyewood Commercial Square Aldwick Storrington Poling Rusper Riverhill Southwater Street Ifieldwood Halfway Bridge Adversane Bedham Waterbeach Runcton Birdham Greatham Wineham Ashurst Bilsham Funtington Buchan Hill Balcombe Lane Thorney Island Habin Baldwins Hill Rapkyns Bines Green Stockbridge Hammer Robins Tisman's Common Sunnyside Arundel Black Corner Petworth Five Oaks Steyning Two Mile Ash West Lavington High Salvington Slaugham Wick Bepton Common River Copsale Hurst Wickham Somerley Little Heath Little Haven Bolnore Alfold Bars Leggatt Hill Bewbush Pyecombe Ingrams Green Nyetimber Bury Common Rudgwick Lower Cokeham Westergate Kingsfold Houghton Ashfold Crossways Mannings Heath Blackwell Billingshurst Lumley Mid Lavant Boxgrove Ardingly East Dean Bracklesham East Hampnett Woodmancote Ifield North Marden West Wittering Maidenbower Lurgashall Southwick Lidsey West Itchenor Upwaltham Terwick Common North End Donnington Kirdford North Bersted Titty Hill Old Shoreham Topleigh West Town Ebernoe Holbrook Codmore Hill Upper Norwood Lowfield Heath Plummers Plain West Barnham Faygate Furnace Wood Redford East Marden Goring-by-Sea Goddards' Green Roffey Rustington Lindfield Monk's Gate Saddlescombe North End Flathurst Barnham Gunter's Bridge Doomsday Green Furnace Green Broadbridge Scayne's Hill Woodend The Common Staples Hill Coombes Hassocks Botolphs Flansham Navant Hill Offham Northchapel Highleigh Rowhook East Kingston Shipley Bridge Stonequarry Slough Green Partridge Green West Dean Sidlesham Amberley Parbrook Fox Hill Lodsworth Common Tullecombe Bignor Trotten Marsh Dumpford New Town East Wittering Felpham Wisborough Green Summersdale West Burton Goose Green Aldingbourne Madehurst North Stoke Woldhurst Fernhurst Burgess Hill Angmering Rose Green Lickfold Hampers Green Breach Strood Green Compton The Haven Broadford Bridge Stopham Whyke Quags Corner Shillinglee West Thorney Balls Cross Colworth Durleighmarsh Gay Street Slinfold Westbourne Nutbourne Minsted Earnley Binsted Oving Albourne Green Stoughton Gospel Green Upper Wardley The Close Lickfold Singleton Trotton Marsh West Chiltington Common Gossops Green Bosham Windfallwood Common Sullington Manor Royal Prinsted Broomer's Corner Lambs Green West Worthing Rookwood Franklands Village Ifold South Mundham Little London West Durrington East Lavant Shermanbury Crosspost Fulking Cote Upper Cokeham West Grinstead Henley St John's Common Nutbourne Tortington Duncton Stubbermere South Lancing Pagham South Ambersham West End Blackstone Horsham Durrington-on-Sea Sta Kingsley Green Green Street Itchingfield Lower Horncroft Nep Town West Stoke Cinder Hill Broadbridge Heath Hickstead Bosham Hoe Horsted Keynes East Beach Rock Hunston East Lavington Turners Hill Heath End Poynings Tinsley Green Chilgrove Albourne Beggars Bush Middleton-on-Sea Crawley Worth Abbey Rowfant Chorley Common Clayton Ford Smock Alley Queen's Corner Wiston Elmers Marsh Heyshott Green West Hoathly Sompting Abbotts Balcombe Washington Durfold Wood Shopwyke Bexleyhill Langley Green Fisher Rotherbridge West Marden Warnham Barns Green Ancton Hatch Farm Hill Southbourne Bramber Small Dole Warninglid Walderton Henfield Clapham Church Norton Easebourne Camelsdale Ashurst Wood Slindon Chithurst Three Bridges Sutton End Hoyle Bolnore Village Norton Slindon Common Littlehampton Selsey Pickhurst Chichester Westerton Fyning Borden Cuckfield Lodsworth Westhampnett Rackham West Green County Oak Woodmansgreen Woodcote Bognor Regis Fontwell Lyminster Inlands Eastergate Nuthurst North Heath Little Bognor Trotton Fox Lea Hole Street West Chiltington Merston Shipley Broomershill Forge Wood Barlavington Twineham Crabbet Park Dial Green Albourne Street Horsemere Green Elsted West Kingston Atherington Byworth South Harting Adsdean Haywards Heath Hooksway Ashington Nursted Bucks Green Woolbeding Salvington Racton Ifield Green Tilgate Snow Hill Hammerpot Midhurst Treyford Woodgate Crossbush Eartham Almodington Lyoth Common Balls Green Broadfield Pound Hill Nutbourne Common Shipton Green Wiggonholt Findon Valley Keymer Upper Beeding Brooks Green Withypitts East Harting Lower Beeding Heyshott Sutton West Lavant North Mundham Tangmere Sompting Crouchers Coneyhurst Patching Poling Corner Lower Fittleworth Dragons Green Stedham Ferring Shoreham-by-Sea World's End Portfield Plaistow Bolney Aldsworth Southwater Burleys Wood Broadwater Handcross Marylands Park Roundstreet Common Tower Hill Coates Lagness East Grinstead North Lancing Henley Common Up Marden Wheatsheaf Common Maplehurst Tyler's Green East Ashling Warningcamp Forestside Oakhill East Worthing Rake Whitehall Cocking Causeway Fittleworth Kingston Gorse Birchgrove Strettington Woodmancote Abingworth West Harting Nepcote Dell Quay Tillington