Retail Marketing in Bolnore Village

Get in touch

Retail Advertising in Bolnore Village

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RH16 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bolnore Village (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Andrew's Hill Coates Scayne's Hill Tullecombe Pickhurst Upper Beeding Birdham South Bersted Hickstead Atherington Blackwell Tisman's Common Brook Street Rotherbridge Newtimber Dell Quay Burgess Hill High Cross Goddards' Green Dial Post Crabbet Park Marley Heights Black Corner Wepham Minsted County Oak West Itchenor Halecommon Offham Shopp Hill Snow Hill Pease Pottage East Grinstead Nutbourne Edburton Bolnore Village Lumley Heath End Itchingfield Ebernoe North Bersted Plaistow West Lavant Lickfold Aldwick Linchmere Saddlescombe Leggatt Hill Cootham White's Green Duncton Ashurst Wood Billingshurst Barlavington Hooksway Kingsfold North Stoke Slough Green South Lancing Broomershill Elbridge East Worthing Barnham Heyshott Langley Green Arundel Rackham Bosham Waterbeach Oving Titty Hill Faygate Walderton Botolphs Balls Green West Lavington Stopham Shermanbury Broadford Bridge Nuthurst Queen's Corner Thorney Island Woolbeding Woodmansgreen Graffham West Hoathly Eastergate Lancing Ashurst Fittleworth Elsted Marsh Compton Codmore Hill Southwater Salvington Church Norton Woodcote Lickfold Wiston Southgate Bexleyhill Bedlam Street Racton Sutton End Topleigh Copsale Dial Green Warminghurst Selsey Felpham Durleighmarsh Colworth Upwaltham Blackstone Dumpford New Town Poling Bedham Mannings Heath Wick Westergate Little Bognor Nyetimber Crockerhill River Amberley East Lavant Upperton Lyminster Southwick Tyler's Green Mid Lavant Chichester West Stoke Cote Foxhill Lodsworth Common Westerton Crawley Down Holbrook Furnace Green Washington Stockbridge Ardingly Lower Fittleworth West Town Littlehampton Chithurst Mackerel's Common Bepton Yapton Adsdean Bury Hollow Keynor Estate Lagness North Heath Henley Coneyhurst Cross Gate Lindfield Henfield West Burton Sompting Abingworth Lodsworth Hammerpot Crosspost Fulking Barns Green Earnley West Durrington Birchgrove Roffey North Lancing Westhampnett East Lavington Ancton The Haven Kent Street Bepton Common Kingston by Sea Whitemans Green Broadfield Rowhook Albourne Street Twineham Green Up Marden Buchan Hill Fisher Staples Hill Worth Gorehill Rusper Iping Wineham Slaugham Aldingbourne Haywards Heath World's End Gossops Green Beggars Bush Nep Town Hole Street Crawley Bognor Regis Easebourne Ifield Green Sharpthorne Durrington-on-Sea Sta Down Park Tilgate Forest Row Castle Town Rowfant Ifield Goring-by-Sea Crossbush Highbrook Trotten Marsh South Mundham North End Forestside Bucks Green Fontwell The Close Shipley Bridge Parbrook Staplefield Apuldram Cowfold Broomer's Corner Ingrams Green Rustington Maidenbower Doomsday Green Houghton Southbourne Five Oaks Cocking Causeway Nepcote Green Street Westlands Elmer Churchwood Storrington Strettington Tangmere Lower Beeding Lordington Bury Redford Shipton Green Keymer Withypitts Horsemere Green Horsted Keynes Poynings Woodmancote Eartham Wheatsheaf Common Chorley Common Hambrook Worthing Smock Alley Furnace Wood Bines Green Goose Green Hangleton Warnham Lowfield Heath Plummers Plain Forge Wood Burndell Whyke Nutbourne Pound Hill Loxwood Kingston Gorse The Common Chownes Mead Little London Ford Shoreham Beach Broadbridge Heath South Ambersham Walstead Didling Langley Monk's Gate Sutton Bignor Hammer West Marden Norton Whitehall Adversane Binsted Street End Sullington Warren Halfway Bridge Stedham Brooks Green Fernhurst Gay Street Balcombe East Ashling Kirdford Milland West Ashling Rudgwick Commercial Square Rookwood Quags Corner Bolnore Trotton Midhurst Brookpits Fyning Henley Common Selsfield Common Donnington Lyoth Common Navant Hill Cuckfield Strood Green Halnaker Tillington Ansty East Dean Flansham West Harting Newpound Common Almodington Petworth West End Fernhill Terwick Common Funtington Robins Findon Valley Rock Merston Hassocks Fishbourne Franklands Village Old Shoreham East Beach Two Mile Ash Madehurst Rake Cinder Hill Pulborough Fox Lea Hurstpierpoint Lower Horncroft Chilgrove West Dean Borden Wiggonholt Shillinglee Windfallwood Common Hillgrove Cocking Poling Corner Dragons Green South Stoke West Grinstead West Chiltington Common Boxgrove Maplehurst Rapkyns Coldwaltham Chidham Balcombe Lane Nyewood Singleton West Green Shripney Portfield Steyning High Salvington Camelsdale Twineham Rogate Sidlesham Common Crouchers Worth Abbey West Barnham Avisford Sayers Common Woldhurst Bosham Hoe Byworth West Kingston Bramber Toddington Northgate Turners Hill East Preston Lidsey Kingsley Green West Tarring Rose Green South Harting Trotton Marsh Ifold Climping West Wittering Warninglid Stubbermere North End Walberton Little Haven Abbotsford Pagham North Marden Broadbridge Littleworth Coombes Stoughton Hatch Farm Hill Marylands Park Copthorne Ifieldwood Breach Burpham North End Upper Wardley Tilgate Smithbrook Nyton Slindon Baldwins Hill Greatham Maudlin Stonequarry Albourne Green Northchapel Prinsted Runcton Lambs Green Marehill East Hampnett Broadwater Woodgate Treyford Upper Norwood Hunston Hoyle Nursted Small Dole Partridge Green Selham Aldsworth Bewbush Haslingbourne Sunnyside Gunter's Bridge Warningcamp Colgate Fisherstreet Elmers Marsh Shoreham-by-Sea Three Bridges Slindon Common Flathurst Hardham Wisborough Green East Wittering Thakeham Findon Handcross Ashfold Crossways Riverhill Manor Royal St John's Common Nutbourne Common Hurst Wickham Heyshott Green Woodend East Harting Oakhill North Mundham Shipley Westbourne Albourne Roundstreet Common Charlton Watersfield Sompting Abbotts Fox Hill Crabtree Summersdale Lurgashall West Thorney Somerley Tower Hill Balls Cross Tortington Ferring Middleton-on-Sea Durfold Wood Pyecombe Patching Angmering Gospel Green Burleys Wood Habin Woodmancote West Chiltington Lower Cokeham Bury Common Inlands Coolham Clayton Slinfold Shopwyke Hawkhurst Court East Marden West Worthing Bolney Elsted Bracklesham Highleigh Ashington Sidlesham Little Heath Hampers Green Upper Cokeham Bilsham Sullington Horsham Southwater Street Deanlane End East Kingston Tinsley Green Norton Clapham Alfold Bars