Retail Marketing in Shipley

Get in touch

Retail Advertising in Shipley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RH13 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Shipley (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Ifieldwood Bepton Common Arundel Halnaker Crockerhill Broadwater Findon Valley Staples Hill Westbourne West Marden Walderton Smock Alley Birchgrove Portfield The Haven Hurst Wickham East Kingston Hooksway Dragons Green Hardham Eartham Furnace Wood Compton Nuthurst Little Haven Whitehall Westhampnett Warningcamp Coldwaltham Roundstreet Common Slindon Kingston by Sea Stoughton Rogate Norton Topleigh Bury Hollow Graffham Westerton Chichester West Ashling Lagness Plummers Plain Crosspost Broomer's Corner New Town Clayton Offham Hickstead Summersdale Nyton Pyecombe Riverhill South Lancing Woodgate Lickfold Horsted Keynes Furnace Green Bepton Scayne's Hill Abbotsford Bolney Upper Wardley Eastergate Lower Fittleworth Albourne Green Fulking Keynor Estate Twineham Green Slaugham Woodmansgreen Merston West Itchenor Staplefield South Ambersham Sullington Cote Smithbrook Bolnore Somerley Ifield Prinsted Southbourne Ashfold Crossways Wisborough Green Beggars Bush Up Marden Bosham Kingston Gorse Lambs Green South Mundham Steyning Strood Green Lickfold Green Street Aldwick Trotten Marsh Tillington Crossbush Bury Common Nutbourne Common Black Corner Broadbridge Heath West Tarring Hambrook North End Turners Hill Pound Hill Sidlesham Fittleworth Hatch Farm Hill Gossops Green Upwaltham West Durrington Codmore Hill Gay Street Fisher Lowfield Heath Fernhurst Shipton Green West Hoathly Bignor Warnham Salvington Brook Street Fox Lea Elmers Marsh Shopp Hill Alfold Bars West Stoke Southgate East Harting West Thorney Lumley Toddington Bilsham East Ashling Goring-by-Sea Tilgate Ancton Tisman's Common Keymer North Marden Hawkhurst Court Leggatt Hill Shoreham-by-Sea Elsted East Beach Rustington Faygate Halfway Bridge Down Park West Lavington River White's Green Forestside Stockbridge Shipley Bridge Chidham North Stoke Thorney Island Queen's Corner Poling Corner Bury Lurgashall Five Oaks Hunston Andrew's Hill Elmer Slinfold Inlands Chilgrove Maidenbower Partridge Green Runcton Pickhurst Dumpford Sutton Barns Green Deanlane End Nutbourne Hammerpot Woodmancote World's End Woolbeding Whyke Petworth Watersfield Parbrook Wineham Street End Franklands Village Upper Cokeham Avisford Norton Withypitts Brooks Green Albourne Street Broadbridge Warminghurst Upper Beeding Camelsdale Rackham Woodend Nepcote West Dean Langley Green Cocking Monk's Gate Mid Lavant Shripney East Lavant West Green Hole Street Titty Hill Worth Abbey Saddlescombe Balcombe Trotton Marsh Maudlin East Preston Dial Green Shipley Redford Middleton-on-Sea Rowfant Bolnore Village Three Bridges Woodmancote East Marden Blackstone Little Bognor Wiggonholt Southwater Southwater Street Selsfield Common Upperton Dial Post Hangleton North End Tower Hill Bexleyhill Northchapel Oakhill Newtimber Littlehampton Atherington Botolphs Pagham Mackerel's Common Linchmere Funtington Tyler's Green Fontwell Poling Goddards' Green High Cross Henley Common Ebernoe Adsdean Felpham Washington Wheatsheaf Common South Bersted North End Hoyle Singleton Cinder Hill Tortington Clapham Commercial Square Burndell Warninglid Bracklesham Aldingbourne Sutton End Windfallwood Common Donnington Shopwyke Woldhurst Highbrook West Burton Westlands Patching Rose Green Ford Madehurst East Worthing Aldsworth Baldwins Hill Stonequarry Crouchers Abingworth West Wittering Small Dole Chorley Common Crawley Fisherstreet Horsham Apuldram Lindfield East Dean Bedlam Street Duncton Barnham South Stoke Colgate Woodcote Cuckfield Marley Heights Plaistow Coneyhurst Elsted Marsh Ingrams Green Sharpthorne Lower Cokeham Nyetimber Henfield Blackwell Ashurst Broomershill Selham Snow Hill Stedham Robins Hillgrove Nutbourne Marylands Park Flathurst Rusper Strettington Rudgwick Amberley West Town Northgate Holbrook Charlton Easebourne Greatham Ashurst Wood West Harting Cocking Causeway Tangmere County Oak Almodington Copthorne Lancing Whitemans Green Oving Tullecombe Worth Nursted Ifield Green Borden Bewbush Yapton Churchwood Cootham Kingsley Green Bramber Lodsworth Durrington-on-Sea Sta Chithurst Haywards Heath West Chiltington Byworth Upper Norwood Treyford Navant Hill Quags Corner Lower Horncroft Sunnyside Kirdford Broadford Bridge Manor Royal Sompting Abbotts Kent Street Walberton Findon Forge Wood Albourne Midhurst East Hampnett Chownes Mead Handcross Binsted Burgess Hill Heath End Iping Minsted Copsale Fernhill Hampers Green Coates Shermanbury Castle Town East Wittering Gorehill Newpound Common Houghton South Harting Crabbet Park Two Mile Ash Roffey Terwick Common Wiston Lyminster Burpham Elbridge Doomsday Green Rake Nep Town Angmering West Lavant Lordington Halecommon Milland Maplehurst Billingshurst Trotton Marehill Little Heath Climping Bognor Regis Itchingfield Bosham Hoe Pease Pottage Haslingbourne Kingsfold East Grinstead North Mundham Wepham Ashington Sidlesham Common Foxhill Earnley North Lancing Sompting West Barnham West Worthing Thakeham Little London Birdham Littleworth Fishbourne High Salvington Adversane West Grinstead Goose Green Edburton Broadfield Fyning Colworth Selsey Highleigh Barlavington Henley Brookpits Ferring Walstead Gunter's Bridge Langley Habin Dell Quay Heyshott The Close Slindon Common Southwick Breach Wick Durleighmarsh Sullington Warren Bines Green West Chiltington Common Slough Green Coombes Pulborough Flansham Bedham Balls Cross West End Ifold Hassocks Cross Gate Balls Green Stopham Bucks Green East Lavington Durfold Wood Horsemere Green North Bersted Stubbermere Mannings Heath Shillinglee Rock The Common Rotherbridge Rookwood Fox Hill Twineham Crawley Down Ardingly Coolham Heyshott Green Rapkyns Poynings Burleys Wood Lidsey Balcombe Lane Cowfold Lyoth Common Sayers Common Tinsley Green Westergate St John's Common North Heath Buchan Hill Storrington Didling Crabtree Waterbeach Shoreham Beach Lodsworth Common Church Norton Racton Old Shoreham Worthing Loxwood Ansty Rowhook Hammer Hurstpierpoint Nyewood Tilgate Forest Row West Kingston Boxgrove Gospel Green Lower Beeding