Retail Marketing in Newmillerdam

Get in touch

Retail Advertising in Newmillerdam

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in WF2 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Newmillerdam (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Scammonden Overthorpe Church Hill Nutclough New Brighton South Ossett Wilshaw Catherine Slack Bankfoot Tannery Yard Burley Woodhead Bradford Camp Town Machpelah Brook Hill Hightown Honley Salterhebble Kilnhurst Aberford Calder Grove Half Acres Westfield Hill Top Painthorpe Sunnybank Hopetown Yews Hill Woodend Littletown The Lumb Holy Croft Thornhill Edge Meltham Mills Lee Moor Tarn Hall Green Low Ackworth Littlemoor Bailiff Bridge Boothtown Ryecroft Priestley Green Blackmoorfoot Ackton High Brunthwaite Pool-in-Wharfedale Lindley Seacroft Fairweather Green Ledston Luck Wellroyd Holme Churchfields Armitage Bridge Low Bentley Lady Balk Brunthwaite Heaton Shay Lingbob Cottingley Nether End Esholt Bramham Mabgate Swartha Brandy Carr Lindwell Brookhouse Kirkburton Thick Hollins Woodbottom New Gate Eccleshill Old Town Aireworth Burley in Wharfedale Micklethwaite Pudsey Sands Horton Bank Top Wentbridge Hall Cliffe East Rigton Crosland Hill Nook Pecket Well Bogthorn Hanging Heaton Halton Moor Penny Hill East Carlton Willow Park Shepley Victoria Upper Fagley Ogden Deighton Gates Colden East Garforth Upper Holme Old Bramhope Nook Causeway Foot Shackleton Mount Pleasant Colne Bridge Bowling Ingrow Greenfield Lydgate Birkenshaw Bottoms Portobello Crigglestone Steeton Windhill Haddingley Lane Head Wintersett Little Horton Lockwood Oakenshaw Mill Stables Meal Hill Tyersal Gate Mill Shaw Upper Green Eastborough Upper Greetland Brownroyd Hill White Lee Woodhall Lees Moorend Dogley Lane Eastbourne Linthwaite Bolton Outlanes Highroad Well Marsh Carleton Green Hill Odsal Lower Fagley Waterloo Netherton Four Lane Ends Wrenthorpe West Carlton Woodhouse Cliff Boothroyd Queensbury Lamplands Oxenhope Ousel Hole Jaw Hill Barcroft South Hiendley Staygate Charlestown Estate Mytholm Lawnswood Triangle Burn Knolls Lower Altofts Bradshaw Snow Hill Flanshaw Crow Nest Arrunden Flush House Keighley Atkinson Hill Town End Overton New Brighton Ovenden Park Wood Ouzlewell Green Hill Top Berry Brow Newsome New Scarbro Ben Rhydding Northowram Merchant Fields New Crofton Rotcher Bantam Grove Moor End Moorside Streethouse West End Thongsbridge Thackley End Hanging Stone New Mill Borough Corner Oakworth New Town Westgate Common Hyde Park Stanks Meanwood Luddenden Lower Shelf Little London Low Baildon Thwaites Brow Cross Hill Haigh Moor Bardsey Taylor Hill Simpson Green Burnlee Addingham Ackworth Moor Top Warmfield Steep Lane Clayton West Langley Norton Tower Birchencliffe Thorpe on The Hill Slack Highfields Linfit Cambridge Booth Bank Bracken Bank Healey Arthursdale East Hardwick Newstead Newsholme Old Dolphin Water Fryston Rothwell Upper Wortley Rosemount Thorpe Norr Holbeck Tong Park Hawksworth Stocks Bank Outwood Raggalds Millwood Black Moor Hill Top Estate Greengates Westfield Skircoat Green Chequerfield Ossett Street Side Upper Hopton Horton Bank Bottom Longley Kirkhamgate Miles Hill Beechwood Tong Street Ferrybridge Hill Idle Moor Rodley Thornhill Upper Heaton Highburton Horbury Upper Moor Side Oakwell West Ardsley West Hardwick Cross Gates Henshaw Grove Town Boston Spa Nook Micklethwaite Village Kebroyd Cleckheaton Robin Hood East Bowling Grove Place Spring Bank Church Garforth New Town Whitley Lower Eldwick Newsam Green Shearbridge Gipton Ilkley Flockton Batley Haycliffe Hill Woodkirk Baildon Green Ramsden Wood Toftshaw Moor Cross Stone Stump Cross Bracken Hill Drub Farsley Beck Bottom Agbrigg Hallfield Ashfield Fixby Moor Top South Elmsall Chapel Green Lane Head Low Ash Fearn's Island Richmond Hill Brookroyd Potterton West Morton Helme Dewsbury Moor Little Lepton Scissett Harecroft Primrose Hill Harewood Hill Leaventhorpe Moorthorpe Roker Lane Bottom Moor Head Paradise Green Lower Soothill Garforth Woodlesford Lumb Foot Booth Hill Fartown Bruntcliffe Outlane Moor Under Hill Colton Common Low Town End Scholes Tinshill Morley Hole Holt Head The Leylands Pinders Fields England Lane Walpole Farnley Rhyddings Savile Town Batley Carr Ovenden Wood Low Weardley Hollingthorpe Brooklands Scholemoor Woolgreaves Oulton Copley Hill The Oval Eldwick Beck Westerton Lower Hirst Greengate Slack Houses Hill Vale Walsden Sandal Well Heads Nunroyd Heckmondwike Silver Royd Hill Lidget Green Flockton Moor Pike Law Swarcliffe Flush Cliff Roberttown Cradle Edge Wilsden Hill Cottingley Bar Carlton Camp Field Siddal Churwell Mankinholes Hollin Park Nab Cutler Heights Collingham Arthington Laisterdyke Broomfields Dewsbury Upper Batley Crackenedge Greetland Wall Nook Shade Lower Grange Holme Greetland Dirk Hill Upper Brockholes Sowerby Bridge Woodhouse Hill Woodside Bagby Fields Brearley Woodhouse Common The Flatts Chiserley Dodd Naze Tranmere Park Walton Shadwell Cringles Far Royds Stanningley Belle Isle Middleton Portsmouth Bottomley Bracken Park Almondbury Birkby Park Middleton Sun Side Horbury Junction Low Fields Broomhill Netheroyd Hill Moor Side Fenay Bridge Lower Mickletown Beechcliffe Knowler Hill Low Mill Village Thorp Arch Havercroft Nether Yeadon Sawood Guiseley Wakefield Showfield Hungate Parkside Lawns Hole Bottom Eastburn Pool Bank Fitzwilliam Birds Edge Riddlesden Low Fold Hilltop Estate Hartshead Moor Top Rodmer Clough Aspley Ravenscliffe Linton Sandy Lane Scott Hall Southowram South Crosland Cotton Stones Calder Vale Hillhouse Midgley High Utley Lighthazles Kitson Hill Swillington Hainworth Shaw Rawthorpe Hill Top The Shay Thorner Hessle Thunder Bridge Moor Side Lee Lane Pudsey Moorbottom Flockton Green Guard House Upper Cumberworth Gawthorpe Green Wyke Badsworth Bradley Mills Golcar Stourton West Scholes Sandford Fall Ings Knowl Wood Lower Denby The Fall Heaton Grove Ossett Spa Darrington Bank Top Woodhouse Carr Wheldale Newmillerdam Brooks Bank Mill Bank Soyland Town Cross Roads Briestfield Holdsworth Bolster Moor Low Utley Thorncliff Featherstone Bank Normanton Common Stainland Boulder Clough Riddings Alwoodley Whitkirk Lane End Upper Armley New Wortley Norwood Green Little Preston Common End Thurstonland Slaid Hill Scarcroft Cavalier Hill Gilstead Green Side Fearnville Halton Coxley Eastburn Br Bottom Boat Burley Moor Garforth Bingley Silsden Staincliffe Scotgate Marsh Top Baildon Gomersal Hill Top Primrose Hill Eastwood Buslingthorpe Long Lee Hightown Graveleythorpe Heaton Royds Armley Rastrick Bradshaw Scotland Shaw Fields The Green Moor Edge Holme Wood Sandal Magna Worth Village Potternewton Cackleshaw Barkerend Thornhills Kinsley Topcliffe Beechwood Hawksworth Utley West Royd Upper Green Rawdon Mill Bridge Moor Top Pickwood Scar Truncliffe Paddock Lidgett Fulstone Windmill Hill Lidgett Park Gawthorpe Ripponden Newton Halifax Brianside Swain House Town End Rothwell Haigh Holme Lower Woodlands Methley Lanes West End Northgate Norland Town Lady Wood Spen King Cross Pledwick Gledhow Lumbrook Meltham Oakes Birchcliffe Whitley Head Lower Holme Altofts Tyersal Hough Side Goose Hill Moor Side Shelley Thornhill Lees Wilsden Stoney Royd Colton Green Clough Drighlington Old Lindley Moorhead Islington Headingley Crawshaw Scar Top Newtown Ravensthorpe Mirfield Wainstalls Northorpe Well Hill Ferncliffe Airedale Whitwood Mere Kirkthorpe Hole Bottom Haggs Hill Carlinghow St Johns Birks Patrick Green Laycock Tinshill Moor Gomersal Denholme Edge Heaton Chapelthorpe Woolley Mount Salford Barnside Gamble Hill Wike Pickles Hill Holmfirth Thornton Lodge Harden Toftshaw Deighton Brown Moor Knowl Whitkirk Cragg Hill Clayton Hill Snydale Shaw Cross Rawfolds Low Moor Side Exley Head Ferrybridge Harehills Corner Oakwood Elland Upper Edge Springfield Quarry Hill Illingworth Sheepscar Knotford Hill Top Osmondthorpe Hade Edge Haworth Austhorpe Beeston Hill Rufford Park Claremount The Crescent Liphill Bank Allerton New Fryston Thornbury Bierley Wood End Lawkholme Small Banks Peckfield Bar Adel East Moor Methley Junction Town End Hill Top Tong Gilcar Saltaire Krumlin Old Snydale Cartworth Birkhouse Shepherd Hill Scholes Steander Netherton Bailey Hills Clerk Green Mount Pleasant Stead Riley Newlay Little Hemsworth Marl Pits Honley Moor Apperley Bridge Booth Hill Top Common End Lepton Slaithwaite Mytholmes West Bretton Cockley Hill Spring Side New Farnley New Scarborough Marsh Moortown Clough Foot Flushdyke Lower Clough Netherthong Greenbottom New Popplewell Kirkstall Cookridge Fartown Green Allerton Bywater Cold Hiendley Penda's Fields Monkhill Scholey Hill Botany Woodhouse Ossett Morley New Blackpool Shelley Woodhouse Thwaites Alwoodley Park Blackshaw Head Edgerton Mytholmroyd Norwood Park Daw Green Old Micklefield West Town Mount Pleasant Wood Row Nethertown Birkenshaw Brackenhill Snowgate Head Lower Hopton Troy Bradley Hill West Bowling Bramhope Brackenhall Kettlethorpe Beeston Rashcliffe Shelf Lane End East Ardsley Greystone Holmbridge Salford Lee Mount Gully Shaw Lane Addingham Moorside Nab Wood Whitwood Baildon Wood Bottom Shibden Head Lotherton Woodhouse Hill Knottingley Goose Eye Walshaw Lower Cumberworth Spring End Menston West Park Undercliffe Upper Eastwood Upper Wyke Brighouse Ireland Wood Lower Houses Purston Jaglin Pole Moor Swincliffe Fox Royd Mixenden Whitecote Farsley Delph End Sandhills Heath Weetwood Birks Beggarington Hill Paleside Girlington Priestwell East Keswick Carr House Gate Beldon Hill Harehills Park Wood Bottom Barley Cote Manywells Height High Ackworth Longwood Yeadon Stanley Pellon Oldfield Birstall Snake Hill Norristhorpe Strawberry Hill Thornes New Town Benomley Milnsbridge Leymoor Upper Common Heptonstall Mount Tabor Hipperholme Hightown Heights Upton Savile Park Salendine Nook Calderside Park Villas Hullen Edge Shearing Cross Midgehole Wetherby Huddersfield Low Common Town End Lofthouse Gate New Town Chickenley Farnley Tyas Wheatley Lumbutts Lepton Edge Royds Green Glass Houghton Beck Hill Hillfoot Stocksmoor Elm Estate Cross Roads Newall Wibsey Adel Parklands Hill Estate Kippax Common Hall Bower Dudley Hill Marsh Micklefield Leeds Farnley Bank Totties Owlet Swain Green Slead Syke Beechwood Common Side Littlemoor Bottom Battyeford Stand Bridge Little Horton Green Thorpe Edge Park Hill Marshfields Hawks Stones Crossflatts New Close Gildersome Hollinthorpe Chellow Heights Moldgreen John o' Gaunts Bents Head Lingards Wood Nab Hill Upper Denby Sheepridge Wellington Hill Rowley Hill Green End Ledsham Outlane Whins Wood Gate Foot Hermit Hole Longwood Edge Thackley Bank Nook New Scarboro' Clifford Eastwood Lister Hills Addingford Woodhouse Slippery Ford Strong Close Upper Hirst Hough End Belle Vue Pike End Heath Common Cromwell Bottom Common Side Brown Royd Bankhouse Bottom Runtlings Wrose Priesthorpe Kiddal Lane End Healey Hepworth Fell Lane Heathfield Akroydon Stockbridge Highroad Well Moor Frizinghall Cutsyke Park Spring Denholme Clough Head Sharlston Clifton Swillington Common Upperthong Buttershaw Rishworth Upper Marsh West End Sharlston Common Low Common Pule Hill Hey Green Woodside Ambler Thorn Moor Gate Troydale Elland Birstall Smithies Lane Head Holt Park Walton East Moor Wyke Common Erlings Otley Alwoodley Gates Delf Hill Cowlersley Pollard Park Durkar Horse Race End Denholme Gate Intake Thornton Woodhall Hills Harewood Stony Lane Crosland Moor Alverthorpe New Micklefield Moorside Snow Lea Kitchenroyd Rawdon Carrs Hunslet Earlsheaton Adwalton Hemsworth Crossley Hill Stanbury Oldfield Low Farm North Elmsall Knowle Park East Bierley Milnthorpe Felkirk Middlestown Methley Lydgate Kelcliffe Eastbrook Grange Moor Barkisland Holmfield Brown Hill Woolley Grange New Road Side Newtown Damems Low Fold Holywell Green Kippax Gildersome Street Copley Todmorden Daisy Hill Noon Nick Burmantofts Thorpe on the Hill Shay Gate Height Cragg Vale Lane End Coley Notton Hill Top Liversedge Gauxholme Holmfield Hartshead Moor Side Ripponden Wood Woodhouse Leeming Moor Allerton Black Gates Wapping Ledston Kirkheaton Hogley Green Mountain Shore Lower Popeley Great Cliff Great Preston Horsforth Newton Hill Combs Killingbeck Ripleyville Hinchliffe Mill Ainley Top Westborough Woodthorpe Thorpe Audlin Booth Wood Slack Side Springhead Crossley Hall Clayton Heights Townville Lower Wellhouse Chevin End Headingley Hill Crosland Edge Dockroyd Wragby Folly Hall Granary Wharf Sowood Green Calverley Hunslet Carr Mag Dale Lower Wortley Hill Top Roundhay Stanley Ferry Midgley Bolton Baildon Holmes Daisy Hill Gipton Wood Ellentrees Emley South Kirkby Great Horton Bank Top East Morton Beeston Royds Lower Wyke Chidswell Dean Lane Head Round Hill High Weardley Scapegoat Hill Braithwaite Dalton Goosehill Scholes Hebden Bridge Mickletown Isle of Skye Quarry Sowerby Quarmby Round Hill Far Headingley Black Hill Warland Jackson Bridge Pottery Field Half Mile Parlington Horsforth Woodside Barnbow Carr Raby Park Almondbury Common Chapel Allerton Foulby West Vale Clayton Carr Gate Beeston Park Side Charlestown Hubberton Green Manston Wilberlee Bolton Woods Bradley Stone Chair Highfield New Sharlston Cross Green Crimbles Wibsey Slack Low Moor High Flatts Flappit Spring Wood End Peas Acre Idle Westgate Hill Monkswood Washpit Skelmanthorpe Wrangbrook Hartshead Fagley Pontefract Exley Friendly Castleford Cullingworth Denby Dale Harewood Park Fulneck Slack Haigh Fold Scott Green Luddenden Foot West Garforth Hunsworth Park Estate Greenside Prince Royd Tingley Shipley Cowmes Harley Wood Troy Hill Priestthorpe Crofton Ashenhurst New Scarborough Little Bradley Keelham Ryhill Nettleton Hill Castleford Ings Hoo Hole Denholme Clough Knowsthorpe Low Green Eccup Stile Common Lightcliffe Jagger Green Howden Clough Willow Field Carr Crofts Fourlands Wooldale Barwick in Elmet Sowood Hove Edge Pye Nest Manningham Elland Lower Edge Roydhouse Charlestown Warley Town Hainworth Cockersdale Shinwell North Featherstone Castle Street Lupset Blackley Marsden America Moor Normanton Old Hills Gillroyd Thwaite Gate Towngate Cowcliffe Horton Bank Priory Estate Cornholme Upper Denby Minsthorpe Woodhouse Low Springs Bradford Moor Cross Hill Brockholes Netherton Blakestones Under Bank Highfield Bramley Swinnow Thorpe Gate Estate Brookfoot Whinmoor Swinnow Moor Brownhill End Horbury Bridge Gawthorpe Lofthouse Tandem Weardley