Retail Marketing in Pontefract

Get in touch

Retail Advertising in Pontefract

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in WF8 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Pontefract (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Marsden Marsh Top Hill Top Wyke Horbury Junction Lindwell Gawthorpe Green Pecket Well Roberttown Churchfields Holt Head Newtown Chapelthorpe Belle Isle Snake Hill Hill Moldgreen Hill Top Thunder Bridge Eastburn Br Cockley Hill Beechwood Peas Acre Flanshaw Burley Woodhead New Scarborough Midgehole Ravenscliffe Town End Meanwood Idle Clayton Lower Soothill Thornhill Lees Adel Waterloo Lane End Bramham Crossley Hall Barkerend Birkenshaw Bottoms Carleton Birks St Johns Rothwell Roydhouse Mankinholes Allerton Bywater Honley Moor Side New Scarbro Moor Side Raby Park Undercliffe Snow Hill Oldfield Hunslet Methley Lanes Horbury Bridge Bracken Park Longwood Dodd Naze Heathfield Lingards Wood Deighton Granary Wharf Lee Lane Leaventhorpe Slack America Moor Common Side Lidgett Park Leeds Victoria Merchant Fields Mytholm Flush Knowl Wood Norristhorpe Spen Oakes Hill Top Thwaite Gate Scott Green Brighouse Hermit Hole Flockton Moor Holmfield Stockbridge Hoo Hole Copley Hill Fourlands Woodhouse Carr Crosland Moor Brookroyd Ackworth Moor Top Mount Tabor Fearn's Island Grove Town Linton Scarcroft Upper Holme Lower Grange Kinsley Lower Wellhouse Parklands Low Ash Holt Park Horbury Hollin Park Drighlington Rowley Hill Green Side Sheepridge Mag Dale Beldon Hill Ryecroft Haggs Hill Nab Hill King Cross West Park Mabgate Esholt Nunroyd Heaton Noon Nick Pule Hill Barwick in Elmet Black Moor Wood End Moorthorpe Flockton Green Flappit Spring Mixenden High Brunthwaite Water Fryston Haigh Moor Mytholmes Pontefract Swinnow Moor Mount Pleasant Lawnswood Dalton Thwaites Brunthwaite Colton Stocksmoor Holdsworth Cullingworth Knowsthorpe Whitwood Harewood Park Hightown Horton Bank Bottom Leeming Woodside Woodhall Flushdyke Bradley Darrington Milnsbridge Kilnhurst New Blackpool Castleford Kippax Rawthorpe Totties Round Hill Castle Street Carlinghow Normanton Gilstead Swain Green Battyeford Staincliffe Bierley Beeston Park Side Norton Tower Robin Hood Upper Heaton Riddings Bents Head Toftshaw Northgate Cowcliffe Moorhead Saltaire Ripponden Wood Aberford Little Bradley New Scarboro' Old Town Ripponden Wragby Cotton Stones Low Weardley Low Springs Adel East Moor Knotford Priestley Green Holme Wood Hawksworth Wakefield Grove Place Lower Mickletown Morley Hole Fearnville Farnley Tyas Upper Wortley Goose Eye Woodhouse Hill Overton Gildersome Street Washpit Garforth Scholemoor Alwoodley Park Mirfield Eccup Cliff Low Common Tannery Yard Sun Side Mill Bank West End Swain House Wibsey West End Roundhay Moor End Hemsworth Northowram Gawthorpe Norwood Green Burley in Wharfedale Rastrick Woodkirk Nab Wood Killingbeck Almondbury Common Gipton Wood Shackleton Girlington Ossett Bankhouse Bottom Addingham Moorside Stanks Lydgate Braithwaite Cottingley Owlet Meal Hill Lower Hirst Woodhouse Common Troydale Cutler Heights Agbrigg New Brighton Fitzwilliam Rodmer Clough Primrose Hill Birkhouse Lower Hopton Batley Ferrybridge Linfit Thorpe on The Hill Micklethwaite Ripleyville Brockholes Brown Hill Dewsbury Arrunden Lofthouse Mill Stables Paradise Green Pike Law South Crosland Silver Royd Hill Wellroyd Mill Bridge Linthwaite Boothroyd Dudley Hill Netherton Badsworth Horsforth Helme Holme Hessle Wrenthorpe Bradford Moor Shelf Henshaw Half Acres Bardsey Cold Hiendley Marsh Whitley Head West Morton Park Wood Bottom Ledston Green Clough Charlestown Estate Woolley Sandal Woodthorpe Pole Moor Thorncliff Micklethwaite Village Allerton Greystone Eastwood Sunnybank Pool Bank Warmfield Colden Clifford Pottery Field Bradshaw Hill Top Estate Littletown Bolton Hilltop Estate Jackson Bridge Outlane Moor Westfield Great Preston Woodhouse Lane Head Little Horton Pickwood Scar New Farnley Shelley Park Estate Tinshill Burnlee Barley Cote Lane Head Westfield Baildon Green Cowlersley Stocks Bank Upper Common Havercroft Hyde Park Micklefield The Shay Little London Clayton Heights Nook Old Bramhope Delf Hill Rawfolds Triangle Haigh Fold Hainworth Shaw Park Spring Whitkirk Lane End Exley Head Little Horton Green Alverthorpe Laycock Bottom Boat Kitson Hill Hill Top Hall Cliffe Bank Top Upper Marsh Crimbles Thorp Arch Rishworth Harden East Hardwick Lidget Green Damems Blackshaw Head Leymoor Pinders Fields West Ardsley Thorpe Edge Clayton Hill Sheepscar Intake Low Moor Denholme Under Bank Thornhills Upper Hirst Farsley Beck Bottom Wheatley Idle Moor Dewsbury Moor Burley Knowl Westborough Rashcliffe High Flatts Greenside Gildersome Black Gates Four Lane Ends Netherton Gomersal Stanningley Bolton Woods Newtown Hunslet Carr Berry Brow Raggalds Lower Denby Hartshead Moor Top Shepherd Hill Well Heads Addingham Moorside Morley Common Side Fixby Thornton Lodge Oakworth Birkenshaw Beechwood Tranmere Park Oldfield Fox Royd Skircoat Green Hill Top Heaton Grove Priory Estate Blackley Half Mile Crigglestone Under Hill Guiseley The Oval Springhead New Mill Highroad Well Moor Birds Edge Ossett Street Side Wrose Lydgate Scotgate East Moor East Garforth Little Hemsworth Shore Lower Shelf Far Headingley Fall Ings Slack West Bretton Whitecote Thorpe on the Hill Camp Town Lawkholme Churwell Mytholmroyd Heaton Royds Millwood Lower Woodlands Quarmby Thick Hollins Greengate Elland Low Fields Westerton Upper Denby Greenfield Hill Estate Elland Lower Edge Thwaites Brow Greetland Wall Nook Low Mill Village Cookridge Warley Town Whitley Lower Ireland Wood Nethertown Middlestown New Micklefield Buttershaw West Hardwick Sandford Headingley Low Utley Ovenden West Vale Stile Common Town End Wike Chidswell Thackley End New Sharlston Boulder Clough Collingham Moor Top East Morton Houses Hill Scammonden Wibsey Slack Shipley Ossett Spa Hepworth Priesthorpe Emley Shearing Cross Whitkirk Briestfield Goosehill Halton Seacroft Wentbridge Cross Gates Horton Bank Hawks Stones Pye Nest Krumlin Lepton Edge Lower Cumberworth West Town Low Fold Netherton Hade Edge Stead Glass Houghton Truncliffe Penda's Fields England Lane Shadwell Birstall Hogley Green Walpole Snow Lea Troy Lower Fagley Strong Close Bailey Hills Low Moor Side Knowler Hill Rawdon Carrs Eccleshill Fartown Green Jaw Hill Coley The Fall Old Snydale Toftshaw Moor Taylor Hill Thurstonland Penny Hill Sandal Magna Illingworth Gledhow Moorside Sawood Scholes Holy Croft Wintersett Chiserley Common End Wapping Bradley Mills Spring Side Crofton Woodbottom Nab Daisy Hill Halton Moor Moorbottom Austhorpe Upper Cumberworth Lawns Low Farm Jagger Green Woodlesford Flush House Eastbrook Simpson Green Stainland Kippax Common Lee Moor South Elmsall Nettleton Hill Hunsworth Hartshead Moor Side Lofthouse Gate East Keswick Bottomley Walshaw Thornton Goose Hill Horton Bank Top Arthington Airedale Ramsden Wood Farnley Bank Shay Gate Birchcliffe Townville Beck Hill Brookhouse Causeway Foot Cringles Rothwell Haigh Brandy Carr Hopetown Gilcar Almondbury Oakenshaw Fairweather Green Cross Hill South Kirkby Harley Wood Ogden Ilkley Brearley Denholme Edge Upper Eastwood Broomfields Windhill Tingley Spring End Shaw Fields Holmbridge Barkisland Denholme Clough Upper Wyke Wainstalls Baildon Wood Bottom Dean Lane Head East Carlton Ben Rhydding Machpelah Lister Hills New Close Whinmoor New Wortley Wheldale Swarcliffe Chapel Allerton Howden Clough Eldwick Beck Parlington Flockton Thorpe Scar Top New Road Side Cornholme Chickenley Meltham Mills West Garforth Ledsham Woodhouse Cliff Booth Bank Harewood Green Hill Beggarington Hill Brooklands Aspley Old Lindley Far Royds Ashfield Newall Savile Park Old Hills Norwood Park Moor Garforth Willow Park Oxenhope Kelcliffe Low Fold Littlemoor Great Horton Stand Bridge Felkirk Drub Sowerby Brownhill End Newton Newlay Parkside Highfield Upper Hopton Ackton Whitwood Mere Outwood Hinchliffe Mill Upper Denby Meltham Low Green Lane Head Harecroft Stanley Salford Cleckheaton Primrose Hill Blackmoorfoot Common End Burmantofts Broomhill Shinwell Greetland Skelmanthorpe Upper Armley Warland Manston Bracken Hill Ravensthorpe Slead Syke Walsden Fulstone Osmondthorpe Calderside Brackenhill Ovenden Wood Lower Wortley Heath Carr Crofts Spring Bank Round Hill Willow Field Woolley Grange Otley West Scholes New Crofton Bramhope Low Ackworth Purston Jaglin Midgley Calverley Cragg Vale Clerk Green Dockroyd Slack Hollinthorpe Woodhouse Sowood Green Rufford Park Thorpe Audlin Frizinghall Cottingley Bar The Green Overthorpe Lupset Woodhouse Hill Longley Swincliffe South Hiendley Silsden Crosland Hill Cradle Edge Topcliffe Miles Hill Thornhill Clough Head Baildon Lepton Bowling Earlsheaton Gauxholme Woolgreaves Highfields Burn Knolls Borough Corner Windmill Hill Ferrybridge Hill Newmillerdam Lower Popeley Cavalier Hill Altofts Low Town End Healey Lightcliffe Camp Field Crosland Edge Bank Nook Catherine Slack New Town Mill Shaw Long Lee Park Wood Showfield Savile Town Lumbrook Rotcher Lamplands Apperley Bridge Lidgett Carlton Moor Top Beeston Minsthorpe Wilshaw Highburton Marshfields Lindley Yews Hill Milnthorpe Scholes Brook Hill Sandhills Hill Top Arthursdale Featherstone Sowood Rawdon Pike End Monkswood Tyersal Longwood Edge North Featherstone Lower Wyke Kiddal Lane End Quarry Hill Hole Bottom Swillington Common Ellentrees Snowgate Head Hullen Edge Kebroyd Bramley Claremount Horsforth Woodside Heptonstall Bolton Outlanes Lady Balk Gate Foot Islington Kirkhamgate New Brighton Kettlethorpe New Scarborough Moor Edge Wood Row Shelley Woodhouse Hightown Little Lepton Stoney Royd Mickletown Newsome Rosemount Hubberton Green Calder Vale Sandy Lane Potterton Sharlston Hollingthorpe Ryhill Buslingthorpe Bailiff Bridge Eastwood Copley Haddingley Fulneck Upper Brockholes Methley Walton Edgerton Honley Moor Tong Hawksworth Normanton Common Upper Batley Cragg Hill Colton Common Scapegoat Hill Holmfirth Oakwood Durkar Healey Colne Bridge Hanging Stone Dogley Lane Alwoodley Gates West Bowling Baildon Holmes Laisterdyke Cutsyke Pudsey South Ossett Ashenhurst Highfield Botany Fagley Marsh Lighthazles Priestthorpe Fartown Holbeck Westgate Common Knowle Park Littlemoor Bottom Staygate Boston Spa Nether End Cross Roads East Bierley Bradford Slippery Ford Bracken Bank Denby Dale Daisy Hill Eldwick Calder Grove Oulton Mount Pleasant Boothtown Coxley Lingbob Clayton West Lumb Foot Upper Green Lower Altofts Luddenden Wetherby Chevin End Town End Chapel Green Norland Town Odsal Harehills Slack Side Hole Bottom Patrick Green Fell Lane Foulby Stump Cross Huddersfield Farnley Alwoodley Delph End New Fryston Hill Top Tandem Friendly The Crescent Castleford Ings Haycliffe Hill Greengates Ingrow Brackenhall Barcroft Marl Pits Church Hill Harewood Hill Midgley Crackenedge Booth Wood New Gate Hainworth Scholes Monkhill Armitage Bridge Thackley Crossflatts Haworth Moor Side Liversedge Rodley Bank Top Holme Pudsey Kirkheaton Bogthorn Wilberlee Heath Common Stony Lane Hightown Heights Portsmouth Booth Adwalton Headingley Hill Low Common Graveleythorpe Booth Elland Upper Edge Akroydon Thorner Shepley Great Cliff Chellow Heights Clifton Liphill Bank Church Garforth Benomley Springfield Shibden Head Newsholme Nutclough Belle Vue Gamble Hill Batley Carr Nook Kitchenroyd Lower Houses Keelham Ledston Luck Bruntcliffe Stanbury Lower Holme Cross Hill West Royd Barnside Paleside Eastborough John o' Gaunts Pollard Park Cromwell Bottom Daw Green Shaw Lane Well Hill East Bowling Langley Todmorden Bingley Bantam Grove Woodhouse Ouzlewell Green Crossley Hill Heaton Shay Park Netheroyd Hill Beeston Royds Hipperholme Steep Lane Kirkburton Streethouse Cross Green Middleton Tarn West Carlton Upperthong Crawshaw Ousel Hole Hillfoot Shade Stone Chair Hill Top Woodside Norr Folly Hall The Lumb Troy Hill Crow Nest Cross Roads Bankfoot Greenbottom Weardley Kirkstall Lees Moorend Small Banks Stourton Slaid Hill Ainley Top Upper Greetland Eastbourne Aireworth Upper Fagley Green End Moortown Low Baildon Sowerby Bridge Scotland High Utley Gomersal Hill Top Town End Tyersal Gate Lee Mount Scholey Hill Pledwick Charlestown Mount Pleasant Ferncliffe Kirkthorpe Swillington Wilsden Hill Hall Bower New Popplewell Nook Low Bentley Thornbury Priestwell Cambridge Strawberry Hill Hall Green Elm Estate Horse Race End Marsh Brookfoot Roker Lane Bottom Moor Allerton Thorpe Gate Estate Bagby Fields Hebden Bridge Little Preston New Town Highroad Well Black Hill Swartha Beechcliffe Siddal Mountain Lumbutts Manywells Height Erlings Wooldale Holywell Green Wilsden Pellon Shaw Cross Eastburn Birkby Upton Hough End Walton Lotherton Paddock Combs Mount East Ardsley Westgate Hill Rhyddings Newstead Painthorpe Armley Woodend East Rigton Lockwood Salendine Nook Riddlesden Park Villas Brown Moor Sands Snydale White Lee Wood End Addingford Tong Street Bolster Moor Lower Clough Hillhouse The Leylands Deighton Gates High Weardley Dirk Hill Southowram Cowmes Brownroyd Hill Lady Wood Newton Hill Birstall Smithies Pickles Hill Menston Yeadon Portobello Heckmondwike Wellington Hill Nether Yeadon Brown Royd Carr Gate Harehills Corner West End Utley Barnbow Carr Tinshill Moor Holmfield Exley Notton Golcar Guard House Netherthong Beechwood Ambler Thorn Newsam Green Scott Hall Blakestones Denholme Gate Gipton Hove Edge Northorpe Moor Gate Outlane Gully New Town Manningham New Town Gillroyd Birks Upper Moor Side Pool-in-Wharfedale Royds Green Hey Green Birchencliffe Salterhebble Cockersdale Salford Bank Thornhill Edge Wrangbrook Hallfield Brooks Bank Soyland Town Carr House Gate Isle of Skye Quarry Weetwood Steeton Luddenden Foot Runtlings Shearbridge Sharlston Common Richmond Hill Keighley Worth Village Lane End Farsley Whins Wood Thornes Swinnow Cackleshaw Clough Foot Brianside Knottingley Vale The Flatts Tong Park Scissett Cross Stone Bradley Hill North Elmsall Halifax Potternewton Hartshead Charlestown Stanley Ferry Holme Riley Upper Green Woodhouse Oakwell Moor Head Old Dolphin Queensbury Peckfield Bar Park Hill Gawthorpe Prince Royd Hungate Old Micklefield Middleton Wyke Common Atkinson Hill High Ackworth Thongsbridge Fenay Bridge Chequerfield Towngate Beeston Hill Grange Moor Woodhall Hills Hanging Heaton Height Slaithwaite Bradshaw Cartworth Methley Junction Hough Side Steander