Retail Marketing in Sharlston Common

Get in touch

Retail Advertising in Sharlston Common

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in WF4 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Sharlston Common (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Yeadon Calverley Thornhills Ashfield Mixenden Birchencliffe Holy Croft Scholes Marsh Top Linthwaite Spring End Mill Bridge Farsley Burley in Wharfedale Hough Side Colton Stile Common Lingbob South Kirkby Daisy Hill Folly Hall Bradshaw Rastrick Haggs Hill Bradford Moorhead Bolton Outlanes Holme Thackley End Lower Soothill Guard House Springfield Eldwick Beck Goosehill Woodhouse Gully Harley Wood Scotgate Old Micklefield Mount Tabor Shade Clough Head Micklethwaite Pike Law Langley Kippax Kirkheaton Scarcroft Ramsden Wood Little Horton Green Nettleton Hill Golcar Royds Green Thornhill Buslingthorpe Totties Bogthorn Allerton Bywater Sowood Barkisland Steeton Green Clough Hightown Bailey Hills Towngate Ripponden Thwaites Woodhouse Carr West Ardsley Ainley Top Little Bradley Calderside Hill Top Thornhill Lees Dodd Naze Holmbridge Low Springs Chapel Green Rawdon Carrs Ryhill Great Preston Little Preston Braithwaite Slippery Ford Rodmer Clough Ovenden Alwoodley Park Gipton Moorside Scott Hall Lower Wellhouse Brearley Shackleton Sun Side Knottingley Pool Bank Bardsey Wrangbrook Pledwick Eastwood Gilstead Aberford Cross Hill Crigglestone Thornton Lodge Hill Estate Knowl Wood Belle Isle Pickles Hill Gipton Wood Oulton Ousel Hole Ireland Wood Rothwell Haigh Moor Blakestones Half Acres Stanbury Springhead Mytholm Woodhouse Hill Brockholes Hole Bottom Lydgate Shay Gate Birkenshaw Bottoms High Brunthwaite Hill Top Flockton Moor Nunroyd Greenside Thunder Bridge Woolley Grange Lady Wood Primrose Hill Paleside Lumbutts Farnley Bank Helme Thornbury Hill Top Woodhall Hills Heathfield Flanshaw Tyersal Gate Pool-in-Wharfedale Coley Staygate Micklefield Scholes Churwell Gillroyd Pole Moor Otley Cross Roads Castleford Ings Havercroft Holt Head Thorpe on The Hill Lumbrook Harewood Hill Cackleshaw Cromwell Bottom Haworth Marsh Lower Denby Bank Nook Town End Southowram Idle Wetherby Elland Lower Edge Far Royds Nab Hill Crackenedge Luddenden Beeston Royds Gildersome Paddock East Garforth Addingham Moorside Greengates Hole Bottom Savile Park Todmorden Fartown Deighton Gates Kirkhamgate Moor Top Allerton Upper Hopton Water Fryston Low Fold Cross Stone Blackshaw Head Blackley Bramhope East Keswick Wyke Common Wrose Cliff The Lumb Dudley Hill Chidswell Cross Roads Town End Bracken Hill Whitwood Wheldale Slack Hightown Millwood Elland Upper Edge Adwalton Thurstonland King Cross Rawfolds Lupset Fenay Bridge Toftshaw Moor Bantam Grove Pye Nest Owlet Lumb Foot Warland Rufford Park Chapel Allerton Low Moor Side Black Hill Chickenley Bank Top Baildon Wood Bottom Wood Row Riddlesden Mountain Netherton Howden Clough Woodside Beeston Hill Monkhill Barnbow Carr Outlane Roundhay Lidgett Moor Head Quarry Hill High Flatts Black Moor Vale Park Wood Bottom Batley Raby Park Horbury Common Side Carleton Woolley Thongsbridge Gledhow Fagley Mount Pleasant Ferrybridge Hill Oldfield Hogley Green Thorpe Edge Robin Hood Height Friendly Lower Holme Midgley Guiseley Cottingley Milnthorpe Woodhouse Cliff Ashenhurst Nethertown Batley Carr Siddal Waterloo Bradshaw Parkside Lawns Sandhills Newton Hill Swillington Armley Spen Akroydon Hove Edge Haigh Fold Kirkburton Lepton Edge Dockroyd Newsholme Old Bramhope Midgehole Lower Popeley Upper Denby Jackson Bridge Calder Vale Carr Crofts Wilsden Hill Shaw Fields Newsome Parklands Sawood Pule Hill Fulneck Intake New Town Henshaw Hill Top Hebden Bridge Mankinholes Chiserley Scapegoat Hill Granary Wharf Tyersal West End Nook Nook Great Cliff Stead Mount Troy Highfield Gate Foot Chevin End Harehills Linfit Clifford Horse Race End Town End Girlington Booth Highroad Well Moor Delf Hill Eastbourne Hawks Stones Little London Ledston Brandy Carr Sandy Lane Barwick in Elmet Low Weardley Pudsey West Carlton Thornes Cragg Vale Holmfield Eastborough Stourton Greengate Harehills Corner Ryecroft Low Ash Grove Place Daw Green Lower Houses Middlestown South Crosland Northowram Cockersdale Hubberton Green Wrenthorpe Snake Hill Slead Syke Scholemoor Priesthorpe Holbeck Hullen Edge Lofthouse Gate Hade Edge Bradley Mills Ossett Swillington Common Round Hill Eccup Clough Foot Manningham Cambridge Clayton West Moor Gate Cowmes Scott Green Low Mill Village Westfield Moor Side Kitchenroyd Thick Hollins West Bowling Mag Dale Headingley Upper Holme Lee Mount Bowling Agbrigg Cringles Cockley Hill Ovenden Wood Lower Woodlands Miles Hill Wheatley The Leylands Crimbles East Hardwick Skircoat Green Lower Clough Brighouse Birks Barcroft Wintersett Troydale Topcliffe New Scarbro Dean Lane Head Badsworth Stanks Horton Bank Top New Fryston Copley Tinshill Moor Harecroft Oxenhope Woodhall Hilltop Estate White Lee High Ackworth Lightcliffe Portobello Portsmouth Spring Bank Haycliffe Hill Hall Bower Lower Wortley Oakwell Hanging Stone Ouzlewell Green Lower Shelf Kitson Hill Cleckheaton Greetland Wall Nook West Garforth Westerton Horsforth Aspley Lingards Wood Killingbeck Overthorpe Bents Head Boothroyd Mill Stables Queensbury East Bierley Ambler Thorn Pollard Park Hill Top Estate Chequerfield Shaw Lane Foulby Hillhouse John o' Gaunts Notton Dirk Hill Shinwell Arthursdale Ingrow Barnside Utley Airedale Truncliffe Highroad Well Crow Nest Birkenshaw Stanley Ferry Copley Hill High Weardley Crawshaw Marsden Priestwell Park Villas Clayton Hill Old Dolphin Wragby Fixby Lidgett Park Potterton Wike Bolton Woods Willow Field Hartshead Moor Side Sands Rawdon Bank New Town Mill Bank Scammonden Meal Hill New Farnley Midgley Patrick Green Beechwood Morley Westgate Common North Featherstone Ferncliffe Holywell Green Greenfield Half Mile Charlestown Birkhouse Woodside Hollingthorpe West Park Rosemount Newlay Ellentrees Park Spring Willow Park Hanging Heaton Cullingworth Upper Eastwood Primrose Hill Alwoodley Silsden Durkar Mytholmes Silver Royd Hill Cross Green Denby Dale Carlinghow Wood End Thorner Holme Gawthorpe Spring Side Shearbridge Flappit Spring Rashcliffe Graveleythorpe Machpelah Crossley Hall Streethouse Cookridge Flush Pontefract Beechwood Paradise Green Nutclough Idle Moor Pinders Fields Gauxholme Salford Holme Wood Slack Thornhill Edge Woodthorpe Far Headingley Arrunden Strawberry Hill Stanningley Kilnhurst Slaithwaite Brownhill End Westfield Monkswood Upper Cumberworth Greenbottom Thorpe Audlin Brook Hill Rowley Hill Shepley Ledsham Heptonstall Hartshead Moor Top Seacroft Warmfield Mount Pleasant Exley Barkerend South Elmsall Greystone Fulstone Knowle Park East Carlton Lee Lane Featherstone Lawkholme Sharlston Newsam Green Baildon Low Common Harden Stanley Hermit Hole Haddingley Botany Well Hill New Brighton Ossett Spa Woodhouse Sowerby Bridge Scotland Birstall Smithies Norland Town Little Lepton Cross Gates Fairweather Green South Hiendley East Bowling New Gate Ferrybridge Scar Top New Popplewell New Wortley Camp Field Halton Burley Heaton Royds Birstall Sunnybank Low Bentley Newstead Bagby Fields Moor Garforth Swain House Slack Side Hartshead Cottingley Bar Broomfields Knowler Hill Small Banks Bracken Park Emley Ripleyville Carlton Fox Royd Islington Bingley Birchcliffe Priory Estate Adel East Moor Wilshaw Washpit Roberttown Battyeford Gildersome Street Wilberlee Ossett Street Side Kinsley Eccleshill Long Lee Shepherd Hill Cutsyke Kettlethorpe Catherine Slack Thwaite Gate Highburton Stockbridge Booth Wood Swinnow Moor Headingley Hill Exley Head Lotherton Bruntcliffe Chellow Heights Birds Edge Well Heads Wood End Lydgate Tarn West Hardwick Burnlee Nether End Hillfoot Salendine Nook Lockwood Littlemoor Bottom Camp Town Lighthazles Lee Moor Norton Tower Illingworth Hunsworth Lane End Arthington Rodley Cartworth Nether Yeadon Brooks Bank Yews Hill Penny Hill Elm Estate Walpole Quarmby Walton Upton Blackmoorfoot Castleford Meltham Brookfoot Windmill Hill New Scarborough Old Town Upper Greetland Scissett Bottomley Liversedge Middleton Moor Side Woodhouse Bracken Bank Low Ackworth Armitage Bridge Whitecote Showfield Heaton Grove Bolton Hepworth The Flatts Lane Head Norwood Park Halton Moor Krumlin Frizinghall Woodkirk Hall Cliffe Hoo Hole Little Horton Odsal Sandford New Road Side Scholey Hill Woodlesford Holmfirth Lower Hopton Birkby Harewood Nab Wood America Moor New Scarboro' Boston Spa Burley Woodhead Beechwood New Micklefield Marsh Shipley Kelcliffe Bradford Moor Brownroyd Hill Bottom Boat Ogden Denholme Esholt Hollin Park Newall Moor Side Upper Fagley Warley Town Gamble Hill Ackworth Moor Top Sharlston Common Church Hill Fitzwilliam Salford Common Side Coxley Shaw Cross Gomersal Garforth Lower Mickletown Crofton Brianside Ben Rhydding Cavalier Hill Peckfield Bar Low Fold Brookhouse Swartha Low Moor Lower Cumberworth Horton Bank Bottom Swarcliffe Cowcliffe Hall Green Walshaw Earlsheaton Tingley Booth Bank Wakefield Dogley Lane Collingham Combs Low Green Causeway Foot Cowlersley Sandal East Morton Grange Moor Eastbrook Farsley Beck Bottom Woolgreaves Belle Vue South Ossett West Royd Upper Moor Side Lindwell Snydale Horbury Junction Addingham Eastwood New Sharlston Hill Felkirk Whitley Lower Lindley Hunslet Carr Wellroyd Horbury Bridge Laisterdyke Rawthorpe Houses Hill Lower Grange Norr Buttershaw Cold Hiendley Hessle Moor Top Dewsbury Clayton Stocksmoor Crossflatts Low Baildon Lane End Healey Alwoodley Gates Shelley New Close Moor Allerton Aireworth Park Wood Bierley Cross Hill Kippax Common Bramham Fearn's Island Upper Common Crosland Hill Leaventhorpe Longwood Edge Beeston Weardley Jagger Green Darrington Slack Jaw Hill Potternewton Roydhouse Mount Pleasant The Fall Thorpe Carr Gate Whitley Head Netherton Addingford Morley Hole Calder Grove Woodhouse Tandem Thorpe Gate Estate Outlane Moor Longley Hainworth Shaw Flockton Green Shelley Woodhouse Tong Nab Moorend Honley Moor Damems Birks Painthorpe East Rigton Halifax Weetwood Low Fields Pecket Well Daisy Hill Bailiff Bridge Lane Head Moorthorpe Leymoor Riddings Saltaire Denholme Clough Brooklands Methley Junction Colden Thackley Austhorpe Carr House Gate Moor End Toftshaw North Elmsall Kirkthorpe Roker Lane Bottom Low Utley Eastburn Stand Bridge Highfield Mirfield Eastburn Br Lawnswood Upper Batley Gilcar Colton Common Norristhorpe Churchfields Brookroyd Hill Top Newton Old Lindley Heaton Shay Milnsbridge Bramley High Utley Upperthong New Mill Charlestown Estate Manston Snow Hill Shibden Head Rhyddings Prince Royd Hyde Park Steep Lane Upper Green Littletown Salterhebble Charlestown Goose Eye Atkinson Hill Priestley Green Isle of Skye Quarry Oakwood Netherthong Greetland Thwaites Brow Eldwick Runtlings Four Lane Ends Stone Chair Wapping Lower Wyke Swincliffe Brackenhill Healey Moortown Ilkley Kirkstall The Shay Hawksworth Fourlands Hollinthorpe Oakworth Ackton Rishworth Fall Ings Sowerby Purston Jaglin Colne Bridge Kiddal Lane End Hightown Heights Heaton Lister Hills Low Town End Kebroyd Leeming Adel Stump Cross Hopetown Ripponden Wood Denholme Edge Holdsworth Chapelthorpe West Vale Drub Mytholmroyd Richmond Hill Upper Wyke New Town West Morton Upper Hirst Flockton Hainworth Nook Almondbury Hough End Low Farm Hinchliffe Mill Wentbridge Common End Ravenscliffe Claremount Upper Wortley Pudsey Denholme Gate Brown Hill The Green West End Micklethwaite Village Alverthorpe Brunthwaite Bradley Hill Wibsey Slack Lower Fagley Townville Clifton Crosland Edge Windhill Riley Wellington Hill Lepton Strong Close Green Side Upper Marsh Sowood Green Bankfoot East Moor New Brighton West End Brown Royd Thornton Keighley Fell Lane Cotton Stones Fartown Green New Town Upper Denby Knotford Gawthorpe Huddersfield Deighton Borough Corner Northgate Whins Wood Briestfield Shearing Cross Brown Moor Lower Hirst Norwood Green Keelham West Bretton Delph End Pickwood Scar Clerk Green Erlings Stocks Bank Flushdyke Gawthorpe Green Tinshill Park Moldgreen Thorpe on the Hill Staincliffe Beechcliffe Elland Manywells Height Normanton Common East Ardsley Hill Top Noon Nick Simpson Green Heath Leeds Under Bank The Oval Overton Walsden Stoney Royd New Blackpool Methley Lanes Almondbury Common Normanton Netherton Oakenshaw Taylor Hill Broomhill Wainstalls Hey Green Tong Street Littlemoor Burn Knolls Whinmoor Rotcher Goose Hill Woodend Round Hill Apperley Bridge Lidget Green Dewsbury Moor Netheroyd Hill England Lane Cornholme Barley Cote Troy Hill Shore Clayton Heights Hallfield Beck Hill Beggarington Hill Whitwood Mere Baildon Green Altofts Shelf Penda's Fields Highfields Hill Top Holt Park Mill Shaw Minsthorpe New Crofton Low Common Sheepridge Marshfields Cradle Edge Walton Hill Top Tranmere Park Harewood Park Booth Outwood Wibsey Farnley Pottery Field Crossley Hill Old Hills Undercliffe Victoria Brackenhall Upper Heaton Wilsden Upper Armley Farnley Tyas Sandal Magna Fearnville Holme Westborough Rothwell Haigh Hunslet Steander Park Estate Sheepscar Oldfield Benomley Green Hill Flush House Hawksworth Pike End Newtown Methley St Johns Green End Shadwell Town End Under Hill Hemsworth Holmfield Bankhouse Bottom Bank Top Gomersal Hill Top Boothtown Newtown Snowgate Head Bradley Meltham Mills Luddenden Foot Horton Bank Tannery Yard Lamplands Hipperholme Wyke Black Gates Ledston Luck Stainland Edgerton Burmantofts Woodhouse Common Old Snydale Raggalds Priestthorpe Whitkirk Lane End Heath Common Moor Edge Moorside Drighlington Savile Town Soyland Town Crosland Moor Common End Mickletown West Town Menston Lane Head Beldon Hill Bolster Moor Knowl Worth Village Newmillerdam Pellon Westgate Hill Beeston Park Side Marsh Meanwood Merchant Fields Mabgate Swain Green Berry Brow Lees The Crescent Cutler Heights Dalton Hungate Thorncliff Little Hemsworth Northorpe Longwood Liphill Bank Ravensthorpe Upper Green Baildon Holmes Swinnow Church Garforth Great Horton Stony Lane Lady Balk Grove Town Woodbottom West Scholes Knowsthorpe Skelmanthorpe Scholes Laycock Upper Brockholes Lofthouse Snow Lea Woodhouse Hill Castle Street Peas Acre Triangle Honley Cragg Hill Marl Pits Oakes Middleton Slaid Hill Moorbottom Whitkirk Heckmondwike Park Hill Thorp Arch Osmondthorpe Wooldale Lower Altofts Tong Park Glass Houghton Horsforth Woodside Linton Boulder Clough New Scarborough Parlington