Retail Marketing in Steeton

Get in touch

Retail Advertising in Steeton

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in BD20 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Steeton (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Normanton Common Shelf Slaid Hill Mill Bridge Yeadon Ferrybridge Hill Springfield Borough Corner Hungate Roberttown Fitzwilliam Flush Causeway Foot Toftshaw Sowerby Bridge Damems Cullingworth Long Lee Riley Hartshead Moor Side Washpit Brearley Broomfields Willow Park Holmbridge Oakwell Ryhill Upper Cumberworth Denholme Overton South Elmsall Hill Top Lumbrook Taylor Hill Thorp Arch Lidgett Calderside Bowling Brown Moor Gomersal Hill Top New Popplewell Addingham Moorside Bradford Moor Raby Park Barnside Hanging Heaton Little Hemsworth Carr House Gate Fixby Hepworth Thick Hollins Belle Vue Lower Cumberworth Bramley Tarn Utley Pollard Park Kiddal Lane End Old Dolphin Harewood Hill Clough Foot Osmondthorpe Hullen Edge Knowl Wood Ainley Top Green Side Hill Top Estate Delph End High Brunthwaite High Utley Portobello Headingley Knowle Park Town End Cotton Stones New Scarboro' Intake Bantam Grove Newmillerdam Kitchenroyd Lidget Green Laycock Lower Hopton Chickenley Mill Shaw Baildon Holmes New Town Round Hill Black Moor Common Side Tinshill Paleside Daisy Hill Eldwick Church Hill Moor Garforth Thornes Hoo Hole Addingham Nab Lockwood Highroad Well Sandal Magna Belle Isle Oldfield Springhead Middlestown Cradle Edge Heptonstall New Mill Armitage Bridge Golcar Micklethwaite Fartown Birds Edge Brownhill End Leymoor Tong Park Salford Greenbottom Greystone Town End Moorside Kirkburton Brookroyd Cleckheaton Small Banks Paddock Upper Common Lower Wellhouse Cross Hill Broomhill Stead Moortown Sandhills Holbeck Moorthorpe Newtown Durkar Ferncliffe Pickwood Scar Pye Nest Deighton Gates Bolton Woodside Buslingthorpe Hollingthorpe Peas Acre Lee Mount Manywells Height Healey Addingford West Bretton Ravensthorpe Fell Lane Lofthouse Gate Haigh Fold Rhyddings Erlings Hove Edge Carleton Hill Top Upper Wyke Houses Hill Eastwood Bottomley Littlemoor Upper Heaton Noon Nick Lane Head Sands Mytholmes Lepton Edge Half Acres Calder Grove Hebden Bridge Gawthorpe Hawks Stones High Flatts Clifford Whitley Head Robin Hood Charlestown Longwood Edge Northorpe Morley Hole Hallfield Lumbutts Showfield Low Fields Woodhall Hills Rodmer Clough Meal Hill Darrington Woodhouse Oulton Nutclough Northowram Old Hills Pool-in-Wharfedale Fartown Green America Moor Shearing Cross Meanwood Botany Marsh Hanging Stone Gildersome Street Coley Fearnville Clough Head Flanshaw Dodd Naze Goose Eye Water Fryston Bankfoot Almondbury Hough Side Langley Vale Netherton Lees Idle Moor Spring Bank Lower Holme Stanks Cottingley Bar Collingham Westborough Holmfield Little Lepton Bardsey Machpelah Salford Woodhouse Low Mill Village Cornholme Gamble Hill Glass Houghton Woolgreaves Dockroyd Bank Peckfield Bar Wood End Low Springs Pike Law Park Wood Flockton Parkside Wainstalls Thornhill Low Baildon Linfit Micklethwaite Village Thorpe Audlin King Cross Hartshead Wilsden Brianside Bradshaw Lee Lane Edgerton Thwaite Gate Cross Gates Chellow Heights Thornhill Lees Oxenhope Linton Moor Top Harecroft Low Town End Colton Common Haworth Coxley Riddings Priesthorpe Scholes Walpole Woodhouse West Garforth Church Garforth Hilltop Estate Fall Ings Beeston Hill Scholes Middleton Siddal Scammonden Park Spring Sawood Denby Dale Dean Lane Head Swinnow Hyde Park Beck Hill New Blackpool Boothroyd Illingworth Grange Moor Yews Hill Wibsey Slack Woolley Rashcliffe Hough End Kinsley Brownroyd Hill Keighley Wyke Common Thorpe Edge Park Wood Bottom Farsley Flush House Flushdyke Thorpe Featherstone Low Moor Side Aireworth Ouzlewell Green Howden Clough Thornton Outwood Burn Knolls Lister Hills Runtlings Ousel Hole Agbrigg Booth Bank Moor Side High Ackworth Highfield Midgley Flockton Moor Crosland Edge West Scholes Weetwood Slead Syke Triangle Half Mile Nethertown Hill Top Stump Cross Bents Head Dogley Lane Blackley Barnbow Carr Upper Greetland Hunsworth Knowl Meltham Mills Swain Green Bolton Woods Chequerfield Kirkheaton Westgate Common Oldfield Wilshaw Aspley Mount Tabor Bankhouse Bottom West Morton Gilcar Sunnybank Bradley Hill Birstall Smithies Moor End Low Bentley Fagley Horbury Junction Morley Cutsyke Brighouse Lower Popeley Lower Shelf Rishworth Fenay Bridge Stourton Eastborough Beggarington Hill Arrunden Tyersal Gate Upper Marsh Low Farm Slack Raggalds West Town South Hiendley Dalton Simpson Green Spring End Nunroyd White Lee Oakwood Garforth Havercroft Hogley Green Holme Milnthorpe Apperley Bridge Burley Woodhead Kirkhamgate Lingbob Upper Hopton Old Micklefield Hall Cliffe Stoney Royd Tinshill Moor Ledston Wintersett Jaw Hill Birkby North Elmsall Brookhouse New Scarborough Lumb Foot Tandem The Fall Lower Wortley Little Horton Green Norwood Green New Town Stainland Lady Wood Moorside Town End Camp Town Gipton Mill Stables Laisterdyke Halton Moor Nab Wood Altofts Barwick in Elmet Alwoodley Park Guiseley Brook Hill Rotcher Copley Hill Birkenshaw Savile Park Sheepscar Ossett Harley Wood Mount Pleasant Swartha Milnsbridge Gawthorpe Green Tong Menston Outlane Moor Cliff Walton Wood End New Town Priestthorpe Sandy Lane Crackenedge Tingley Pickles Hill Upper Eastwood Mabgate Methley Junction Meltham Upper Batley Shadwell Booth Steeton Goose Hill Whinmoor Stand Bridge Strong Close Scotland Horton Bank Top Towngate Castle Street Hightown Alverthorpe Norton Tower Norland Town Gully Low Moor Swillington Holt Head Horse Race End Holy Croft Ledsham Snake Hill Burnlee Wilberlee Slippery Ford Marsh Idle Holmfirth Hunslet Carr Pudsey Birchencliffe Blakestones The Crescent Undercliffe Blackshaw Head Heathfield Braithwaite Old Bramhope Thongsbridge The Green Ripponden Lane End Hill Top East Bowling East Moor South Ossett Todmorden Kippax Common Heath Common Pule Hill Mytholm Lotherton Clayton Hill Woodhouse Hill Thorner Marshfields Methley Skircoat Green Hillhouse Tannery Yard West End Gildersome Haggs Hill Baildon Wood Bottom Colne Bridge Crossflatts Friendly Swinnow Moor Westerton Cragg Hill Jackson Bridge Cambridge Mixenden Denholme Clough Seacroft Shaw Cross Fulneck Bradley Mills Carr Crofts Brackenhall Normanton Catherine Slack Emley Netherthong Leeming Scholey Hill Fairweather Green Wyke Moorhead Wike Ireland Wood Slack Hemsworth Haigh Moor West Carlton Claremount Low Common Monkswood Whitkirk Lane End Shackleton Salendine Nook Ramsden Wood Nook Prince Royd Walshaw Spring Side Scissett Boothtown Park Estate Fourlands Shaw Fields Guard House Knowler Hill Whitley Lower Kelcliffe Allerton New Farnley Clayton Heights Islington Longwood Thurstonland Buttershaw Grove Place Knottingley New Close Woodthorpe Shibden Head Barley Cote Nether Yeadon Tong Street Lane Head Nettleton Hill Carr Gate Lower Wyke Holme Wood New Brighton Castleford Ings South Kirkby Granary Wharf New Gate Booth Wood Scapegoat Hill Millwood Kirkstall Cutler Heights Honley Moor Barcroft Sandford Rawfolds Henshaw Hartshead Moor Top The Flatts Charlestown Pinders Fields Beechwood Lee Moor Pole Moor Kettlethorpe Shepley Hainworth Shaw Lawkholme Windhill Great Cliff Oakworth St Johns Kebroyd Odsal Cromwell Bottom Airedale Primrose Hill Brown Hill Bracken Park Highburton Little Horton Wentbridge Colton Truncliffe Overthorpe Ripleyville John o' Gaunts Kirkthorpe Berry Brow Ripponden Wood Soyland Town Dewsbury Moor The Lumb Low Utley Upper Green Bradford Mytholmroyd Lane Head Harewood Park Greengate North Featherstone Greenside Bracken Bank Common End Far Royds Adel East Moor Ledston Luck Drub Hessle Pike End Holme Daisy Hill Barkerend Shore Holmfield Folly Hall Camp Field Leaventhorpe Moor Side Liversedge Calverley Horton Bank Bottom Dewsbury Krumlin Armley Ovenden Ackworth Moor Top Hawksworth Cross Hill Blackmoorfoot Moor Head Brunthwaite Richmond Hill Thorpe on the Hill Bolton Outlanes Swain House Black Gates Low Green New Town Northgate Clerk Green Fearn's Island Bramhope Spen Shay Gate Totties Moor Gate The Leylands Riddlesden Lepton Brockholes Worth Village Troy West End Ellentrees Park Bramham Weardley New Wortley Haycliffe Hill Wapping Ossett Spa Leeds Chapel Green Halton Woodhouse Cliff Lower Clough Highfields Royds Green Minsthorpe Windmill Hill Low Ackworth Norwood Park Moor Edge Snydale Crossley Hill New Crofton New Fryston Ryecroft Little Bradley Methley Lanes Cowlersley New Brighton Sheepridge Lower Altofts East Carlton Wellroyd Upper Moor Side Beeston Royds Snowgate Head Low Ash Lower Denby Wheatley Brackenhill Birkhouse Round Hill Quarry Hill Park Villas Woodhouse Hill Park Hill Liphill Bank Cowmes Rufford Park Newsholme Batley Common Side Heaton Grove Lingards Wood Southowram Parklands Harewood Steander Whitwood Mere Moor Allerton East Ardsley Newton Hill Holme Hinchliffe Mill Hollinthorpe Lower Soothill East Rigton Priestley Green Wibsey Manston Crosland Moor Cookridge Bank Top Hill Top Elland Lower Hirst Holdsworth Brooklands East Bierley Wheldale Common End Moldgreen Lindley Esholt Roker Lane Bottom Ben Rhydding Steep Lane Whitecote Kippax Sun Side Gillroyd Brandy Carr Combs Patrick Green Harehills Corner Willow Field Netherton Netherton Manningham Heaton Shay Boston Spa Scarcroft Newlay Rosemount Netheroyd Hill Birstall Burley Burmantofts Warmfield Old Town Woodhouse Carr Bracken Hill Scholes Gilstead Marsden Stanley Ferry Shepherd Hill Upper Armley Healey Burley in Wharfedale Thorpe on The Hill Potterton Savile Town Green Clough Bierley Sandal Staygate Carlinghow Rawdon Slaithwaite Bruntcliffe Woolley Grange Thorpe Gate Estate Owlet East Hardwick Saltaire Headingley Hill Eastbourne Under Bank Hill Estate Clayton West Nook Primrose Hill Hightown Gomersal Crawshaw Bank Top Brooks Bank Moorbottom Ferrybridge Height Warland Whitkirk Farnley Luddenden East Keswick New Sharlston West Royd England Lane Heaton Royds Bradley Cross Roads Lamplands Parlington Thunder Bridge Delf Hill Greetland Wall Nook Girlington Churchfields Stockbridge Exley Head Bolster Moor Nook Upton Lupset Penda's Fields Rowley Hill Denholme Gate Ossett Street Side Holt Park Cockersdale Clifton Longley Horbury Bridge Cringles Allerton Bywater Thwaites Woodkirk West Park Exley Norristhorpe Rawthorpe Pudsey Woodside Jagger Green Pecket Well Crofton Well Heads Stanningley Birkenshaw Bottoms Wragby Silsden Rodley Old Snydale Calder Vale Salterhebble Roydhouse Chiserley Frizinghall Horsforth Woodside Newstead West Ardsley Lower Woodlands Lower Mickletown Lightcliffe Warley Town Town End Walton Snow Hill Atkinson Hill Churwell West Bowling West Vale Ashenhurst Gipton Wood Lower Fagley Horbury Horton Bank Priory Estate Norr Mickletown Birks Daw Green Hole Bottom Flappit Spring Harden Victoria Cowcliffe Heaton Moor Top Westgate Hill Hainworth Farnley Tyas Shearbridge Adwalton Farnley Bank Upper Green Paradise Green Huddersfield Sowerby Hey Green Wetherby Ilkley Micklefield Chapelthorpe Honley Colden Hill Top Stocksmoor Elland Lower Edge Lighthazles Upper Holme Thornhill Edge Wakefield West End Beeston Greetland Bogthorn Eldwick Beck Black Hill Farsley Beck Bottom Rothwell Newtown Almondbury Common Fox Royd Flockton Green Holywell Green Goosehill Lady Balk Cragg Vale Thornhills Bingley Felkirk Moor Side Pledwick Cross Stone Scar Top Chevin End Wrenthorpe Slack Side Swarcliffe Lower Houses Whitwood Earlsheaton Woodlesford Wellington Hill Well Hill Brookfoot Hawksworth Midgehole Moorend Battyeford Hill Top High Weardley Portsmouth Eastburn Notton Gawthorpe Foulby Beldon Hill Newsam Green Hall Green Shipley New Micklefield Townville Marl Pits Bradshaw Sowood Upper Denby Cavalier Hill Swillington Common Potternewton Ovenden Wood Elm Estate Alwoodley Woodhouse Common Hill Mount Pleasant Lindwell Waterloo Haddingley Pontefract Wood Row Mirfield Austhorpe Killingbeck Green Hill Four Lane Ends Cartworth Low Fold Hall Bower Ackton Hipperholme Heckmondwike Marsh Walsden Outlane Hightown Heights Cross Green Thornbury Littletown Troy Hill Bailey Hills Shinwell Upper Hirst Low Weardley Copley Linthwaite Upper Brockholes Pottery Field Westfield Ambler Thorn Kitson Hill Stanley Streethouse Booth Beechcliffe Graveleythorpe Akroydon Rothwell Haigh Woodend Otley Beeston Park Side Stony Lane Littlemoor Bottom Low Fold Pellon Harehills Monkhill Mankinholes Beechwood Aberford Purston Jaglin Low Common Lydgate Eastwood Greengates Skelmanthorpe Drighlington Heath Beechwood Luddenden Foot Highfield Brown Royd Hole Bottom Badsworth Far Headingley Stanbury Cross Roads Thackley End Mount Crow Nest East Garforth Marsh Top Carlton Sharlston Common Lofthouse Lawns Scott Hall Toftshaw Moor Hillfoot Painthorpe Great Horton Little Preston Greenfield Crosland Hill Hunslet Oakenshaw Penny Hill Mag Dale Boulder Clough The Oval Rawdon Carrs Helme Fulstone Merchant Fields Troydale Cold Hiendley Thwaites Brow Silver Royd Hill Newsome Ashfield Middleton Cackleshaw New Scarborough Mountain Mount Pleasant Bank Nook Hubberton Green West Hardwick Batley Carr Wooldale Bagby Fields Stile Common Upper Fagley Eccleshill Slack Nab Hill Shelley Woodhouse Adel Stone Chair Pool Bank Roundhay Newall Hermit Hole Dudley Hill Halifax Lane End Bottom Boat Arthursdale Charlestown Estate Nether End Staincliffe New Scarbro Crimbles Kilnhurst Shade Woodhouse Swincliffe Oakes Tranmere Park Scotgate Knowsthorpe Gledhow Little London Dirk Hill Bailiff Bridge Lawnswood The Shay Keelham Whins Wood South Crosland Upperthong Baildon Priestwell Gauxholme Isle of Skye Quarry Birchcliffe Westfield Great Preston Clayton Rastrick Strawberry Hill Benomley Woodhall Snow Lea Alwoodley Gates Cottingley Midgley Upper Denby Tyersal Wrose Queensbury Newton East Morton Grove Town Ingrow Stocks Bank Thornton Lodge Old Lindley Under Hill Woodbottom Elland Upper Edge Lidgett Park Lower Grange Deighton Green End Arthington Ogden Miles Hill Horsforth Hill Top Hade Edge Cockley Hill Shaw Lane Birks Crossley Hall Gate Foot Baildon Green Thorncliff Topcliffe New Road Side Mill Bank Sowood Green Wilsden Hill Highroad Well Moor Castleford Shelley Quarmby Crigglestone Briestfield Lydgate Chidswell Denholme Edge Wrangbrook Sharlston Thackley Upper Wortley Scott Green Eastburn Br Eccup Hollin Park Knotford Chapel Allerton Ravenscliffe Eastbrook Hopetown Barkisland Scholemoor