Retail Marketing in Aldbourne

Get in touch

Retail Advertising in Aldbourne

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SN8 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Aldbourne (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Wadswick Eastrip Bishopstone North End Tidworth Brook Waters Abbey Meads Seend Cleeve Homanton Little Horton Cold Harbour Easton Royal Hanging Langford Uffcott Churchfields Fisherton de la Mere Alton East Everleigh Donhead St Mary The Warren Axford Garsdon Membury Tuckingmill Bridgemead East Knoyle Groundwell Faberstown Gare Hill Stoford Bremhill Seend Head New Town Berwick St John Woodsend New Town Ditchampton Rudge Gasper Draycot Cerne Lavington Sands Clench Restrop Kepnal Sturford Strangways Greatfield Ashton Keynes Winterbourne Dauntsey Fittleton Ebbesbourne Wake Lea West End South Newton Easterton Sands Woolley Green Quemerford Long Dean Hoggington Swanborough Birdbush Bishopdown Mildenhall West Grafton Blunsdon St Andrew Common Platt Sutton Row Westrop Bowldown Redstocks Britford Nettleton The Common New Town Easterton Newtown Tockenham Wick Greenhill Bulford Camp Henley Great Durnford Newbury Upper Stratton Whaddon Upper Minety Lover Westwells Ashton Common Rollestone Camp Boscombe Brokerswood Ratford Bowden Hill Lower Stratton Dorcan Peckingell St Paul's Queen Street Orcheston Coped Hall Westdown Camp Etchilhampton Malmesbury Hinton Parva Bullock's Horn Woodminton Rook Street Charlton The Causeway Upper Studley Upper Westwood Crofton Eastcourt Rollestone Gastard Marlborough Bishops Cannings Durrington Chelworth Upper Green Lower Stanton St Quintin The Pitts Lower Chicksgrove Horsedown West Overton Stanley Wilcot Longbridge Deverill Filands Lower Studley Crooked Soley The Stocks Longhedge Studley Longstreet Clench Common Horningsham Mooray Sells Green White Cross West Yatton Warminster Mile Elm Crockerton Green Westbury Leigh Washwell Newtown Vastern Manton Hillmead Royal Wootton Bassett The Prinnels Amesbury Roundway Kingsdown Burton The Shoe Penleigh Rodbourne Bottom Chilmark Enford Castle Woodlands Upton Mid Wilts Way Coate Kingsdown Tytherton Lucas The Ham Fonthill Bishop Pole's Hole Avoncliff Chapel Barton Marr Green Bowerhill Cloatley End Latton Little Cheverell Westlea Yatesbury Chiseldon Ferne Hackthorn Foscote Whitepits Westbrook Cuckoo's Knob Burton Huggler's Hole Bottlesford Easton Town Old Dilton Lower Woodford Barkers Hill Willesley Trowbridge Upton Lovell Henfords Marsh West Kington Wick Lockeridge Dene Larkhill Southbrook Chippenham Crockerton Broad Blunsdon Knook Bremhill Wick Seagry Heath St Katharine's Hilmarton Dogridge Bewley Common Ramleaze Netheravon Wilson and Kennards Yard Bleet Gladstone Parade Lawn Upper Chute Waterhay Chitterne Westcourt Norton Bavant Berwick St James Chittoe Heath Staverton Littlecott Newton Tony Hook Street Foxham Inglesham Bullenhill Park North Beckhampton Bohemia Rivar Spirthill Clatford Wichelstowe Chirton Burton Hill Windmill Hill Teffont Magna Ragnal Barrow Street Catcomb Rodbourne Hamptworth Compton Chamberlayne Sutton Mandeville Upper Castle Combe Ditteridge North Newnton Sopworth Inmarsh Old Sarum Upper Upham Woodcock Straight Soley Dertfords Purton Melksham Forest Luckington Ansty Coombe Widbrook Beechingstoke Zeals Milton Mount Cowdown The Close Avebury Wilsford West Knoyle Easton Piercy Brunton Hodson Maddington Charnage Southcott Brinkworth Hankerton Bowerchalke Tanis Sherston Parva Semley Roughmoor Wylye Lydiard Plain Hoopers Pool Lopcombe Corner Mere Brooklands Derry Hill East Winterslow Great Chalfield Chute Cadley South Marston Westwood Littleton Drew New Town Beanacre Charlton Horpit Thornhill Allington Swallowcliffe Fifield West Winterslow Edington Laverstock East Stowell Marston Upper Town Ash Brake Jockey Green Heddington Wick Elston New Zealand South Tidworth Seend Horton Idmiston Donhead St Andrew Yarnfield Gomeldon Stert Figheldean Turleigh Whitbourne Springs Liden North Tidworth Hyde The Middles Ansty Clearwood Eastleaze Conock Rushall Croucheston Hisomley Knapp Hannington Wick Monkton Farleigh Little Durnford Foxley Cotmarsh Eastrop Greenmeadow Eldene Stibb Green Hawkeridge Porton Upper Wanborough Berwick Bassett Lower Everleigh Farley Chalford New Mill Dilton Marsh Crudwell Greenman's Lane Woodbridge Thingley Chapel Plaister Ram Alley West Grimstead Tidworth Camp Neston Codford St Mary Middle Coombe Penknap Bratton Holloway Blagrove Lower Upham Upper Chicksgrove Middle Woodford Townsend Allington Bar Dauntsey Freshbrook Stoke Farthing Wardour Townsend Gorse Hill Covingham Sutton End Boyton Stratford sub Castle West Ashton Stourton Lower Wraxall Haxton Derry Fields Kingshill Conkwell Chelworth Sevington Calstone Wellington Grittleton Cloatley Dauntsey Lock Cholderton Great Ashley Hampton Park Norton Sheldon Corner Hailstone Hill Alton Priors The Pry Corsley Heath Devizes Codford St Peter Hudswell Lydiard Green The Friary Oare Baydon Steeple Langford Ford Preston Ogbourne St Andrew Dunge Hannington Upper Woodford Melksham Kington St Michael The Splatts Christian Malford Collingbourne Kingston Lower Coombe Nettleton Shrub Little Bedwyn Corsley Stapleford Knapp Hill Poulshot Purton Common Mere Down Berwick St Leonard Little Ashley Ludwell Wingfield Elcombe Hurdcott Downton Faulston Shaw Ballard's Ash Brigmerston Hitcombe Bottom Bishopstone Heddington Manningford Bruce Easton Grey Milkhouse Water East Chisenbury Bodenham Brixton Deverill Chedglow Walcot West Minety Elm Cross Walcot East Zeals Row Farleigh Wick Alvediston Harnham Buck Hill Purton Stoke Marten Cadley The Linleys Stanton St Bernard Fugglestone St Peter Southwick West Sharcott Lower Zeals New Town Chute Forest Upton Scudamore Eastcott Stockley Sherston Murcott Giddeahall All Cannings Warminster Common Coombe Startley Whitbourne Moor Wroughton Brokenborough Petersfinger Hilperton Marsh Green Hill Paxcroft Mead Coombe Bissett The Fox Homington Hill Deverill Overtown Tidcombe Nettleton Green Nursteed West Chisenbury Ugford Westmead Bemerton Whittonditch Sunton Littleton Eysey Limpley Stoke Potterne South Wraxall Ogbourne Maizey Winterbourne Earls Badbury King's Corner Sutton Veny Townsend Winterbourne Monkton West Crudwell Manningford Bohune Leigh Winterbourne Bassett Pie Corner Broad Chalke Lower Blunsdon Avebury Trusloe Monkton Deverill Bishopstrow Low Bridge St Andrews Ridge Lower Moor Everleigh Marridge Hill Fiddington Sands Kingston Deverill Lower Village Shalbourne Bulford Cowesfield Gate Ogbourne St George Chisbury Chittoe Ham Milford Cotswold Community Murhill Winsley Okus Widham Blackland West Kennett Stanton St Quintin Swallett Gate Church End Maiden Bradley Chapmanslade West Kington Salterton Lake Wick Barford St Martin Bapton Charlton St Peter Goatacre Sutton Benger Norleaze Stratton St Margaret Kilmington Upper Pickwick Bulbridge Middle Winterslow Littlecott Middlehill Westwood Cherhill Clevancy Quidhampton Potterne Wick Little Abbots Mead End Ivy Mead Alderbury Clanville The Gibb Aughton Compton Bassett Castle Eaton Steeple Ashton Chute Standen Hook Castle Combe Heywood Ham Green Kington Langley Baverstock Hilperton Dinton Moredon Great Wishford Tytherington Upavon West Gomeldon Sharcott Broadbush Braydon Side Winterbourne Gunner Honeystreet North Wroughton Ratfyn Imber Cricklade Underhill Charlton All Saints Lockeridge Chicksgrove Cleverton Broughton Gifford Milkwell Sem Hill Marden Medbourne Huntenhull Green Liddington Allington Piccadilly Leigh Delamere Stormore Mount Sorrel Chatter Alley Bell Hill Cowesfield Green Newton Chelworth Lower Green Littleworth Clyffe Pypard Perham Down Firsdown Hayes Knoll Thickwood Cadley Netton Rudloe Pinckney Green The Rectangle Rivermead Wilton Norrington Common Chicklade Shute End Bulkington Wedhampton Wolverton Rodbourne Bemerton Heath Great Somerford Sodom Easton Fyfield Grittenham Sedgehill Town's End New Town Pickwick Lower Pertwood Alcombe Huish Limpers Hill Notton Badbury Wick Mannington Nomansland Landford Plaitford Milbourne West Stowell Lower Wanborough Knowl Whiteparish Little London Old Town Salisbury Bushton East Grafton Hindon Lackham Bourton Collingbourne Ducis Higher Coombe Callow Hill Biddestone Horsey Down Lydiard Tregoze Fosbury Westbury Aldbourne Colerne Rockley Box Hill Slaughterford Whaddon Corton Sherrington Lacock Bonham Morgan's Vale Lydeway Fovant Oxenwood Tisbury Keevil Temple Worton Pinehurst Odstock Manningford Abbots Redlynch Even Swindon Brookside Townsend Drynham Upper Seagry Wootton Rivers Bradford-on-Avon Draycot Fitz Payne Portash North Bradley Chapel Knapp Box West Hill The Spa West Hatch Toothill Swan Fonthill Gifford Wilton Sandy Lane Great Cheverell Landfordwood Little Marsh Pitton Tollard Royal Hornbeam Grange West Lavington The Green Corston Well Head Ashley Heytesbury Henley East Grimstead Little Somerford Fox Holes Wilsford Oaksey Higher Pertwood Bradenstoke Market Lavington Charlcutt Martinslade Misselfore Draycot Foliat Whitley Teffont Evias Woolley Theobald's Green Yarnbrook Coulston Ford East Tytherton Hilcott Southend Lye's Green Holt Ridge Calne Little Salisbury Coate Bradford Leigh Broad Town Milston Forewoods Common Lower Seagry Paxcroft Northbrook Sevenhampton Semington Gutch Common Ludgershall Minety Common Fifield Bavant Bisley Burbage Old Wardour Longfield Preston Milton Lilbourne Highway Kellaways Stitchcombe East Hatch Cuckoo's Corner Kinghay Lower Westwood Winterbourne Stoke West End Lane End Tockenham Alderton Pewsham Norton Ferris Nythe Gore Cross Highworth East Sharcott Middleleaze Sedgehill Corner Marston Meysey Swindon Durley Studley Green Thoulstone Thornend Pewsey Alton Barnes Berryfield Woodborough The Square Normanton Fox Hill Upper Wraxall Wexcombe Broad Hinton Charlton Heath North Burcombe Little Chalfield Stockton Pewsey Wharf Mountain Bower Patney Shrewton Perry Green Bromham Great Bedwyn Bagshot Littleton Panell Wild Duck Mead Lydiard Millicent East Kennett Wincombe Trowle Common Erlestoke Rowde Nunton North Wraxall Urchfont Buttermere Kilmington Common Ablington Penhill Westrop Deptford Redlands Froxfield Wyndham Park Blue Vein Netherhampton Serrington Little Langford New Town Chilton Foliat Atworth Ramsbury Burcombe Quemerford Gate Corsham Upper Inglesham East Gomeldon East Town Hullavington Lyneham Short Street Calcutt Compton Langley Burrell Great Hinton Lower Chute Purlpit Outmarsh West Amesbury The Marsh Yatton Keynell Dursley Stratford Tony Allington Wanborough Avon Stopper's Hill Knowle Stanton Fitzwarren Tilshead Calne Marsh Church End Haydon Wick Reybridge