Retail Marketing in Blakeshall

Get in touch

Retail Advertising in Blakeshall

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DY11 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Withybed Green Chase End Street Britannia Square Blackwell Acton Sinton Walkwood Stanklyn Baynhall Lower Clent Cookley Baylis Green Podmoor Sheriff's Lench Bayton Egdon Green Street Gilbert's End Broad Common Rushwick Wribbenhall Hardwick Green Cowsden Holberrow Green Badsey Timberhonger Elms Green Shelsley Beauchamp Stoney Hill Upper Rochford Red Cross St Godwalds Kyre Park North Littleton Broughton Hackett Stoke Prior Northampton Besford Harpley Ashton under Hill Red Hill Bayton Common Cakebole Charlton Piper's Hill Good's Green Ryall Oakenshaw North Malvern Smith End Green Camer's Green Witton Hill Brownheath Common Low Hill King's End Aldington Welland Castlemorton Weatheroak Hill Arrowfield Top Slideslow Upper Moor Saleway Mill End St Michaels Whiteleaved Oak Tibberton Charlton Claines Witnells End Inkberrow Earl's Croome Norton Hopwood Hurcott Village Cofton Hackett Strensham Knightwick Middle Littleton Walton Pool Heath Green Lower Wyche Bluntington Greenway Alfred's Well Ravenhills Green Pebworth Upper Catshill Knighton on Teme Bastonford Batchley Monkwood Green Alvechurch Lower Sapey Dunhampton Broadway Pound Green Bransford St Peter The Great Kyrewood High Green Pendock Bridge End Ronkswood Madresfield Beckford Cross Malvern Common Himbleton Eardiston Upper Haselor Broom Hill Edgiock Westmancote Martley Stakenbridge Stanford on Teme Newtown Bevere Lickey Hills Frankley Green Elmbridge Suckley Knowl Pensham Apes Dale Eldersfield Clent Lickey Trotshill Holt Heath Pershore Malvern Link Knowle Fields Libbery Holy Cross North Piddle Kidderminster Newland Common Grafton Hartle Inkford Gorst Hill Broadwas Kendal End Bryan's Green Ockeridge Goosehill Green Uckinghall Littleworth Birch Berrow Birch Acre Chawson Primsland Berrington Green Hagley Enfield Priestfield Broadheath Common Kent's Green Newtown Upper Gambolds Lower Wolverton Rye Street Beach Hay Elcock's Brook The Grove Grimley Romsley Hill Collett's Green Hatfield Chadbury Bateman's Green Crowcroft Bliss Gate Bredon's Hardwick Astwood Kempsey Broome Pink Green Hindlip Great Witley The Hook Birts Street Noutard's Green The Rampings Berrow Green Riverside Aston Somerville Nash End Little Eastbury Sharpway Gate Goom's Hill Dawshill Worlds End Bredon's Norton Waresley Lower Heath Comberton Upton upon Severn Lye Head Shrawley Bushley Elmley Castle Lineholt Common Astley Lakeside Cobbler's Corner Stratford Broad Green Earl's Common Little Comberton Coles Green Ankerdine Hill Far Forest Tanner's Green Windmill Hill Tolladine Norton Pensax Washford Woodgate Astley Burf Bournheath Leigh Cooksey Green Little London Crabbs Cross Abberley Stock Wood Little Malvern Bredon Woodgates Green Holt Cladswell Green Street Lime Street Yieldingtree Callow End Lickey End Briar Hill Shawbrook Golden Valley Suckley Green Gadfield Elm Childswickham Broadwaters Buckridge Moon's Moat Bishampton Crowle Stitchin's Hill Leigh Sinton Moor End Greenhill Tardebigge Bugle Gate Grafton Hoobrook Kyre Green Lower Hook Lower Moor Alfrick Baughton Hill Queenhill Lower Lightwood Harbours Hill Picken End Stoulton Clows Top Mustow Green Dowles Catchems End Lulsley Beoley Berry Hill Oakall Green Outwood Drakes Cross Clifton Oldwood Dagtail End Clevelode Little Witley Long Green Honeybourne Lower Westmancote Fladbury Cross Duckswich Hartlebury Common Broughton Green Upper Bentley Bark Hill Lincomb Newland Cobley Hill Madeley Heath Purshull Green Rock Woodrow Shernal Green Gallows Green Upper Wick Shell Lower Town Birchen Coppice Trimpley Saxon's Lode Woolmere Green Woodcote Green Aggborough Stoke Wharf Hall Green Rhydd Green Flyford Flavell Little Beckford Broad Heath Upper Welland Little Inkberrow Hanbury Shatterford Brook End Lodge Park Park Farm Summerhill Blakedown Atch Lench West Hagley Rochford Pirton Upper Howsell Alfrick Pound Astwood Bank Bell Heath Wilden Hall Flat Kinnersley Frankley Menithwood Rowney Green Birch Green Wick Longdon St Peter the Great Hampton Lovett Barnettbrook Upper Berrington Owlhill Boreley Frankley Hill Cutnall Green Webheath Chadwick Malvern Wells Witton Hinton on the Green Upper Marlbrook Lea End Stanbrook Rous Lench Darbys Green Hawbridge Bromsgrove Park Gate Hillhampton The Vines Offenham Oldfield Mere Green Marsh End Stonebow Blakebrook Cleeve Prior Offmore Farm Upper Arley Barnt Green Woodrow Knighton Hadley Callow Hill Worcester Clifton upton Teme Nineveh Shurnock Major's Green Callow Hill Mount Pleasant Grimes Hill Cropthorne Chawson Valley Wants Green Kersoe Woodsfield Worms Ash Guller's End Aston Bank Moseley Slades Green Newtown Bengeworth Ladywood Wychbold Broadmore Green Harvington Stonepits Long Bank Spennells Brayswick Bank's Green Conderton Great Malvern Linkend Lower Strensham Footrid Wythall Shenstone Park End Headley Heath Abberton Feckenham Aston Fields Eastham Eckington Marl Bank Harvington Stock Green Catshill Matchborough Kyre Tutnall Wildmoor Baughton Pound Bank Southcrest Hill Furze Salwarpe Radford Hollybush Longdon Heath Halfkey Lower Broadheath New End Burlish Park Little Acton Stonehall Horsham Smallwood Broad Alley The Lakes Brockamin Stoke Pound Bickley Astwood Pound Bank Cotheridge Stockton on Teme Bewdley Willow Green St Georges Swinesherd Hallow Heath Pinvin Hanley Child Winyates West Malvern Hollywood Greenhill St John's Whittington Upper Wyche Town's End Sytchampton Longdon Hill End Hook Bank Structon's Heath Crossway Green Bretforton Lineholt Lower Illey Wyre Piddle Cross Bank Shoulton Severn Stoke Churchill Wick Episcopi Orleton Hoden Chapman's Hill Trueman's Heath Cruise Hill Walcot Guarlford Birtsmorton Dunhampstead The Walshes Tanwood Hillpool Eight Oaks Ashfield Brockencote Interfield Dormston Ullington South Littleton Foxlydiate Bank Street Dunley Bell End Doverdale Little Welland Lower Wick Corse Lawn Lydiate Ash Pin's Green Barbourne Comhampton Castle Hill Hunt End Abbots Morton Romsley Hawford Rushock Franche Kemerton Vigo Sandford Astley Cross Uphampton Woodmancote Sankyns Green Habberley Tunnel Hill Defford Stourport-on-Severn Ramsden Sidemoor Broombank Winterfold Blakeshall Low Hill Morton under Hill Naunton Howsen Clifton upon Teme Martin Hussingtree Northwick Burcot West End Norchard Ipsley Cookhill Drayton Newnham Bridge Blackmore End Westacre Hadzor Snead Common Wadborough Leapgate Drugger's End Rhydd Hanley Swan Upper Lode Lickhill Ham Green Spetchley Church Hill Upper Ham Sneads Green Frogsmarsh Bouts Upper Wolverton Carpenter's Hill Smite Hill Holdfast Hallow Pole Elm Holt End Hanley Castle Brickfields Teddington Hands Summerfield Hollybed Street Abbotswood Rednal Churchill Buckbury Bordesley Lower Bentley Twyford Hartlebury Lem Hill Holbeache Diglis Mamble Kitwell Stoke Bliss Droitwich Spa Caunsall Huddington Bredicot Kington Hurcott Naunton Beauchamp Yarhampton Cross Rumbow Cottages Eachway Charford Chandler's Cross Drakelow Hipplecote Throckmorton Hunnington King's Green Oddingley Sweet Green Bury End Belbroughton Portway Hill Side Sutton Farm Kinsham Hill End Bockleton Fladbury Frith Common Poolbrook Warndon Redditch Upton Snodsbury Great Comberton Chaddesley Corbett Broad Marston Chatley Hill Croome Ribbesford Blackpole Kingswood Suckley Hinton Cross Rashwood Hales Park Church Lench Heightington Dines Green Tenbury Wells Neight Hill Linthurst Battenton Green Littleworth Wichenford Pie Corner Newbridge Green Badger's Hill Powick Napleton Worles Common Ab Lench Laughern Hill Cooksey Corner Wickhamford Greenlands Noah's Green White End Abbeydale Dordale Grafton Flyford Gilvers Lane Four Pools Nineveh Titton Low Habberley Bradley Green Lower Marlbrook Bell Green Peopleton Doddenham Bricklehampton Yarhampton Rainbow Hill Netherton Holt Fleet Upper Strensham Link Top Upton Warren Deblin's Green Headless Cross Lenchwick Sinton Green Torton Forhill Dodford Overbury Netherwich Stanford Bridge Areley Kings Copyholt Hackman's Gate Finstall Wolverley Crown East Barnard's Green Hanley William Fernhill Heath Shelsley Walsh Stoneybridge Sledge Green Henbrook Bournes Green Lower Howsell White Ladies Aston Hampton Dayhouse Bank Stone Ombersley Kerswell Green Sale Green Blackminster Ripple Drakes Broughton Dunstall Common Lindridge The Burf Beckford Brotheridge Green Foley Park Powick Village Old Storridge Common Huntsbridge Draycott Sherrard's Green Perryfields Winyates Green Copcut Sedgeberrow Ross Green Phepson Elmley Lovett Berrow Cherry Orchard Murcot Longley Green Bushley Green Sneachill Westlands Branson's Cross Offenham Cross Evesham Lower Berrington Crowle Green Hawthorn Bush Welland Stone Stoke Heath Birlingham