Sports Marketing in Lower Padworth

Get in touch

Sports Advertising in Lower Padworth

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Lower Padworth, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Lower Padworth?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Lower Padworth, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in RG7 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Lower Padworth get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Lower Padworth (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Hurley Bucklebury Chapel Green Parsonage Green Woolley Green Bullbrook North Ascot Mortimer Twyford Hythe End Shefford Woodlands Little Hungerford Four Points Waltham St Lawrence Eversley Jennetts Hill Heathlands Hampstead Norreys Eling Emmbrook Wash Water Hare Hatch Highway Grazeley Elcot Titcomb New Greenham Park Parker's Corner Speenhamland Salt Hill Aldworth Beech Hill Eddington Moss End Tidmarsh East Garston Emmer Green Knowl Hill Poundgreen Upton Pangbourne Sunnymeads Caversham Heights Boyn Hill Wasing Upton Lea Easton Lower Green Langley Common Cookham Dean Padworth Leverton Frogmill Stitchens Green Lower Earley Broomhall Altmore Aston Crown Wood Stanmore Farley Hill East Ilsley Brands Hill Burghfield Common Forest Park The Throat Bradfield Brimpton Woolhampton Burghfield North Heath Holme Green The Holt Lower Caversham Shepherd's Hill Combe Lower Padworth Stubbles Midgham Anvilles St Leonardshill Hanworth Boxford Marsh Benham Littlefield Green Eastheath Cockpole Green Brookside Bothampstead Lambourn Burchett's Green Cox Green Frilsham Gardeners Green East Garston Woodlands Pingewood Fifield Tilehurst Sanham Green Greenham Windsor Westrop Green Weston Upton Park Burghfield Hill Warren Row Skimpedhill Calcot Row Enborne Row Hollingsworth Spital The Ridges Bray Upper Bucklebury Ravenswood Village Settlement Nodmore Wickham Heath Four Houses Corner Downend Crookham Enborne Winter Hill Birch Hill Shaw Winnersh Quick's Green Welford South Fawley Binfield The Slade Eton Wick Datchet Mount Pleasant Wraysbury Great Lea Common Arborfield Garrison Warfield Oare Whistley Green Chalvey Cold Harbour Wash Common Binfield Grove Broadmoor Estate Hopgoods Green East Fields Ashmore Green Arborfield Cross Datchet Common Mile End Kintbury Midgham Green Water Oakley Theale Sonning Sulhampstead Bannister Upper End Sutton Colnbrook Applehouse Hill Nuptown Tittle Row West Fields Purley on Thames Hemdean Bottom Goddard's Green Bagnor Westbrook Poyle Compton Brimpton Common Jealott's Hill Southcote Finchampstead Temple Park Hungerford Green Southend Littlewick Green Donnington Beenham's Heath Sunningdale Stud Green Maidenhead Court Hermitage Blacknest Goldfinch Bottom Englefield Barkham Wellhouse Beedon Hill Paley Street Newbury Cabbage Hill Trash Green Clapton Colthrop Reading Three Mile Cross Wildridings Tutts Clump Bigfrith Martin's Heron Myrke Fishery West Ilsley Stone Copse Cookham Rise Tittenhurst Woose Hill Maiden's Green Wickham Amen Corner Remenham Hill Arborfield Merryhill Green Dowlesgreen Calcot Winding Wood Crazies Hill West End Eton Sindlesham Holloway Upper Basildon Winkfield Place Avington Beenham Stocks Ufton Green Winkfield Street Beenham World's End Ascot Touchen-end The Warren Old Warren Lower Basildon Longlane New Town Ashampstead Green Remenham Bucklebury Alley Fawley Maidenhead Cold Ash Upper Wargrave Harmans Water Ownham Whiteknights Schoolgreen Eastbury Woodspeen Stockcross Sheffield Bottom Bury's Bank Leckhampstead Hungerford Sulhamstead Abbots Wick Hill Trapshill Owlsmoor Cranbourne Cheapside Moneyrow Green Hamstead Marshall Clewer New Town Wargrave Popeswood Wexham Court Winkfield Whatscombe Ruscombe Brockhill Hungerford Newtown Farleywood The Holt Cookham Sunninghill Pinkneys Green Slough Skinners Green Wawcott Stratfield Mortimer Tickleback Row Sheepdrove Charvil Upper Green Halfway Oakley Green White Waltham Borough Marsh Aldermaston Wharf Catmore Little Heath Horsemoor Inkpen Common Britwell Stanford Dingley Plaistow Green Upper Lambourn Inkpen Hawthorn Hill Woodley Green Sulham Chavey Down Billingbear Miles's Green Padworth Common Hyde End Whitegrove Horton Sulhamstead West End Curridge Temple Whitley Wood Upper Woolhampton Whitehouse Green Crockham Heath Whitley Brightwalton Holt Leckhampstead Thicket North Town Speen Swallowfield Kiff Green The Village Westridge Green Hillgreen New Town Ryeish Green Grazeley Green Mell Green Clewer Green Stubbings Shurlock Row The Rise Ham Marsh Clewer Village Crowthorne Winterbourne Riseley Peasemore Winkfield Row Great Shefford Ufton Nervet Caversham Matthewsgreen The Mount North Street Ashampstead Aldermaston Soke Aldermaston Hungerford Sulhamstead Bannister Upper End Shinfield Stanford End Cippenham Bisham College Town Old Windsor Binfield Park Burnt Hill Sandhurst Spencers Wood West Woodhay Bracknell Newell Green Earley Little Sandhurst Wick Hill Hell Corner Haughurst Hill Dedworth Furze Platt Farnborough Chaddleworth South Ascot Woodley Southend Lambourn Woodlands Beedon Brightwalton Green Hoe Benham Chapel Row Hurst Priestwood Thatcham Great Hollands Kiln Green Bray Wick Church Lammas Holly Cross Brightwalton Braywoodside Woodlands St Mary Woodside Horncastle Wokingham Bowsey Hill Woodlands Park Holyport Churchend Langley Chieveley Streatley Hurley Bottom Easthampstead Yattendon Coley