Sports Marketing in The Holt

Get in touch

Sports Advertising in The Holt

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in The Holt, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in The Holt?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in The Holt, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in RG17 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in The Holt get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover The Holt (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Britwell Warfield Temple Park Mount Pleasant Clewer Green Caversham Heights Upper Basildon Hollingsworth Calcot Row Poyle North Ascot South Ascot Sindlesham Ryeish Green Padworth Common Combe Bisham Oare Gardeners Green Pangbourne Brockhill Binfield Boyn Hill Hawthorn Hill Bothampstead Greenham Winterbourne Beenham's Heath Farnborough Cold Harbour Sulhamstead Bannister Upper End Tittle Row Earley Farleywood Fawley Hermitage Lower Green Midgham Green Sunnymeads Sulhamstead Braywoodside Crockham Heath Ufton Green Oakley Green Remenham Trash Green Moneyrow Green Purley on Thames Applehouse Hill Kiff Green Stanmore St Leonardshill Tidmarsh Midgham Billingbear Cabbage Hill Caversham Little Heath Arborfield Pinkneys Green Frogmill Birch Hill Remenham Hill Brightwalton Holt Spencers Wood Horsemoor Streatley The Ridges Kintbury Bucklebury Alley Cookham Englefield Downend Fifield Bagnor Ascot Schoolgreen Upper Green Broadmoor Estate Church Lammas Whiteknights Langley Common Upton Lea The Village Wick Hill Hungerford Green Enborne Row Plaistow Green Altmore Chavey Down Upton Park Cookham Rise Lower Basildon Nodmore Bullbrook Catmore Newbury New Town Fishery Sanham Green Brightwalton Eton The Rise Woodlands St Mary Wildridings Sulhamstead Abbots Shefford Woodlands Aston East Garston Woodlands Newell Green Easton Sulham Skimpedhill Upton Beedon Hill Eling West End Calcot Longlane Lower Caversham Shaw Woolley Green Burnt Hill Ashmore Green Cox Green Kiln Green Lambourn Old Windsor Skinners Green Enborne Crazies Hill Curridge Titcomb Parker's Corner Cheapside Whitley Stone Copse Inkpen Wash Common Sandhurst Datchet Winding Wood West End Clapton Westbrook Stubbles Woodside Trapshill Woose Hill Coley Stubbings Wargrave Arborfield Cross Speenhamland Sulhampstead Bannister Upper End Colnbrook Bray Wick White Waltham New Town Thatcham Upper Woolhampton Avington North Heath Eastheath Winkfield Street Yattendon Holyport Bradfield Ashampstead Green West Ilsley Horton Littlefield Green Aldermaston Soke Wickham Borough Marsh Farley Hill Crowthorne Amen Corner West Woodhay Goldfinch Bottom Aldermaston Wharf Ham Marsh Crookham Tutts Clump Upper Bucklebury The Warren Weston Langley Little Hungerford Winnersh Moss End North Town Wokingham Emmer Green Westrop Green Arborfield Garrison Riseley Beech Hill Horncastle Anvilles Whitley Wood Salt Hill Hanworth Nuptown East Ilsley Hell Corner Chapel Row Wellhouse Bracknell Goddard's Green Great Lea Common Winkfield Row Halfway The Holt Woodlands Park Heathlands Temple Parsonage Green Shepherd's Hill Merryhill Green Waltham St Lawrence Southcote Beenham Stocks Sunninghill Sunningdale The Mount Southend Bigfrith Bucklebury Swallowfield Dedworth Burghfield Aldermaston Haughurst Hill Burghfield Hill Martin's Heron Boxford Tickleback Row Brands Hill Beenham Stanford End Three Mile Cross Hurley Bottom Elcot Speen Jealott's Hill Chaddleworth Sheffield Bottom Cippenham Brookside Miles's Green Harmans Water Cockpole Green Maidenhead Court Ashampstead New Greenham Park Hungerford Frilsham Bray East Fields Paley Street Highway Southend Priestwood Dowlesgreen Hampstead Norreys Myrke Marsh Benham Hythe End Wraysbury Four Points Grazeley Burchett's Green Quick's Green Compton Emmbrook Leverton Donnington Whatscombe Stud Green Hungerford Newtown Lambourn Woodlands Clewer Village Spital Woodley Green Woodley The Holt Eton Wick Peasemore Eversley Wickham Heath Wawcott College Town Popeswood Upper Lambourn Blacknest Maidenhead Winkfield Datchet Common Woolhampton Inkpen Common Leckhampstead Welford Hurley The Slade Ownham Winkfield Place Hopgoods Green Hurst Whitegrove Littlewick Green Mortimer Sutton Hoe Benham Woodspeen Slough Finchampstead Eastbury Holloway Holme Green Jennetts Hill Reading Wexham Court Lower Earley Tittenhurst Binfield Grove Bury's Bank Holly Cross Hare Hatch Hungerford Barkham Churchend Little Sandhurst Poundgreen East Garston Stratfield Mortimer Easthampstead Colthrop Padworth Pingewood South Fawley Burghfield Common Cranbourne Chapel Green Mell Green Ufton Nervet Sonning Broomhall The Throat Eddington Hamstead Marshall Brimpton Four Houses Corner Great Hollands Twyford Old Warren Ruscombe Whitehouse Green Maiden's Green Warren Row West Fields Furze Platt Sheepdrove Upper Wargrave Stitchens Green Aldworth Hemdean Bottom Matthewsgreen Shinfield Touchen-end Binfield Park Great Shefford Chalvey Forest Park Winter Hill Stanford Dingley Hillgreen Brimpton Common Water Oakley North Street Owlsmoor Clewer New Town Beedon Bowsey Hill Stockcross Tilehurst Charvil Whistley Green Windsor Crown Wood Ravenswood Village Settlement World's End Shurlock Row Cookham Dean Westridge Green Chieveley Leckhampstead Thicket Mile End Grazeley Green Knowl Hill Cold Ash Theale Hyde End Brightwalton Green Wick Hill Wasing Lower Padworth Wash Water