Sports Marketing in California

Get in touch

Sports Advertising in California

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in California, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in California?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in California, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in HP21 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in California get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover California (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Farnham Common Denham Upper Hartwell Chilton Long Crendon Downhead Park Turweston Granborough Calvert Haddenham Latimer Quainton Fern Bow Brickhill Ludgershall Terrick Tatling End The City Littleworth Common Bradwell Hedgerley Green Bedgrove Dorney Maids Moreton Amersham Calverton Downley Lower End Broughton Lower Pollicott Hunt's Green Little London Weston Underwood Bourne End Great Hivings Woughton on the Green Pitchcott Great Holm Tinkers Bridge Chivery New Bradwell Emberton Lower Hartwell Grange Farm South Heath Gerrards Cross Tickford End Aylesbury Hawridge Coffee Hall Shipton Lee Rout's Green Church End Owlswick Hollingdon Ellesborough North Crawley Medbourne Pitch Green Peartree Bridge Northall Booker Chalfont Grove Amersham on the Hill Hulcott Chalfont St Peter Berryfields Linden Village Ham Green Sills Yard Wycombe Marsh Alscot High Wycombe Boveney Lake End Hardwick Stoke Mandeville Ledburn Wooburn Green Beachampton Stratford Fields Danesfield Furzton Lake Weedon Shalstone Broughton Crossing World's End Rose Hill North Lee Walton Court Ballinger Common Hilltop Tinkers End Great Horwood Turville Heath Campbell Park Charndon Chenies Sands Southend Northend Little Crawley Cadmore End Parmoor Gayhurst Dagnall Wolverton Mill South Cublington Stoke Goldington Loosley Row Walton Hall Codmore Darvillshill Kingsmead Downs Barn Swan Bottom Greenleys Wexham Street Buckingham Loudwater Bradville Caldecote Tilbrook Edgcott Westcott Central Milton Keynes Worminghall Egypt Stewkley Crafton Walter's Ash Hambleden Walton Wheeler End Eaglestone Tattenhoe Lye Green Coleshill Stonebridge Pheasant's Hill Atterbury Stone Upper Winchendon Bishopstone Bye Green Leckhampstead Burnham Tetchwick Wilton Park Wymbush Radnage Olney Dunsmore Hodge Lea Penn Bottom Dadford Skittle Green Blue Bridge Lower North Dean Heath End Stratton Chase Little Chalfont Farnham Park Upper North Dean Sheepridge Mobwell The Lee Marsh Gibbon Fullers Slade Clifton Reynes Swanbourne Horsleys Green The Bowl Little Ickford Boarstall Sedrup Chalfont Common Iver Bledlow Middle Green Mount Pleasant Thornborough Bleak Hall Quarrendon Horton Lower Woodend Tathall End Chearsley Pitstone Green Townsend Tyler's Hill Wavendon Gate Rush Green Hedgerley Hill Page Hill Chessmount Buffler's Holt Forty Green Gawcott Pitstone Newton Longville Easington Upper Pollicott Wolverton Mill East Dorton Farnham Royal Whitchurch Slapton Seer Green Leadenhall Elfield Park Kingsash Oxley Park Austenwood Petsoe End Hotley Bottom Monkston Park Cuddington Whaddon Great Brickhill Walnut Tree Verney Junction Chartridge Hillesden Hamlet Saunderton Lee Church End Church End Dinton Beaconsfield Higher Denham Stantonbury Northfield Steeple Claydon Baker's Wood Middle Weald Winterhill Littlecote Poundon Bucklandwharf Blakelands Hardmead Addington Fulwell Shenley Wood Clayhill Conniburrow Chicheley Mop End Ford Saunderton Lillingstone Dayrell Horn Hill Widmer End Thornton Colstrope Adstock Cheddington Littleworth Corner Oldbrook Southcourt Fawley Bottom Aston Abbotts Radclive Walton Manor Loughton Ditchfield Stony Green Pednormead End Old Farm Park Ibstone Foscote Wendover Dean Winslow Kingsey Oakhill Green Hailey Askett Caldecotte Biddlesden Middleton Newton Blossomville Pheasants Fenny Stratford Terriers Wroughton Park Crownhill Brook End Buckland Furzton Mantles Green Elmhurst Padbury Diggs Hazeley Newlands Forty Green Westcroft Bovingdon Green Nash Stony Stratford Orchard Leigh Kingswood Lower Weald Layters Green Kiln Farm Willen Penn Street Little Missenden Haversham Burcott Chalkshire Lower Ascott Moulsoe Whitney Westbury Little Kingshill Hedsor Bolbeck Park Moor End Green End Denbigh West Ilmer Manor Park Rotten Row Frieth Cryers Hill Water Eaton Saunderton Lent Rise Burroughs Grove Hyde End Bolter End Woodham Botolph Claydon Little Marlow Woolstone Wotton Underwood Two Mile Ash Hazlemere New Denham Drayton Parslow Pitstone Hill Little Boys Heath Singleborough Widmoor Burcott Great Linford Oakley Knowlhill Hillesden Bradwell Abbey Watermead Love Green Summer Heath Marsworth Edlesborough Richings Park Kents Hill Church End Greatgap Preston Bissett Wendover Bledlow Ridge Far Bletchley Fingest Mill End Lee Common Linford Wood Heelands Aston Sandford North End Simpson Tyringham Barton Hartshorn Wood Green Wardrobes Dunton South End Astwood Shipton Princes Risborough Knotty Green Hollybush Hill Stoke Hammond Ashley Green Crownfield Upton Kingston Hedgerley Wingrave Nether Winchendon Marsh Turville Waterend Woburn Sands South End Tongwell Stoke Green Chesham Speen Towerage Redmoor Great Kimble Soulbury Langley Corner Chesham Bois Medmenham Gibraltar Horton Wharf Halton Nearton End Brinklow Bradenham Twyford Westlington Tylers Green Warrington Thorney Prestwood Browns Wood Ballinger Bottom Stacey Bushes Lillingstone Lovell Griffitts Yard Great Missenden Middle Claydon Chetwode California Bockmer End Shenley Church End Heath End Marlow Bottom North Marston Shreding Green Shenley Lodge Bradwell Common Bancroft Park Micklefield Chalfont St Giles Broughton Monkston Great Kingshill Buckmoorend Horsenden Monks Risborough Fishermead Whiteleaf Little Frieth Ivinghoe Green End Lavendon Greenlands Fort End Berghers Hill Oving Cores End Lower Cadsden Moor Common Lenborough Holly Green Church End Milton Keynes Filgrave Bottrells Close Woughton Park Tingewick Castlethorpe Piddington Pednor Bottom Hitchambury Great Hampden Springfield Willen Park Buckland Common St Leonards Ickford Kimble Wick Rooksley Fox Milne Aston Clinton Bragenham Pennyland Flowers Bottom Newport Pagnell Ivinghoe Aston Chackmore Jordans Bellingdon Honeyburge Coombe Long Street Flackwell Heath Neath Hill Lathbury Brill Ley Hill Beanhill The Badgers Hyde Heath Holmer Green Wooburn Moor Weston Turville Well End Pond Park Amersham Common Grove Wavendon Bennett End Lane End East End Newtown Chisbridge Cross Marlow West End Nash Lee Drayton Beauchamp Salden Fleet Marston Taplow Wolverton Mill Shabbington Hughenden Valley Bryant's Bottom Bancroft Holtspur Woodrow Upper Weald Ascott Lower Bois Fulmer Willen Lake Grendon Underwood Little Horwood Cressex Ashland Waddesdon Studley Green Naphill Wing West Wycombe Little Kimble Akeley Stewkley Dean Stokenchurch Redland End Woodhill Brook End Fawley Ashendon Dorney Reach Milton Keynes Village Rockwell End Lee Gate Creslow Nup End Cold Brayfield Shenley Brook End Wooburn Asheridge Amersham Old Town Little Wood Corner Startop's End Old Wolverton Penn Longwick Water Stratford Bury End Clanking Little Linford Waterside Iver Heath Winchmore Hill Bierton Cholesbury Rowsham Ravenstone George Green Mentmore Parslow's Hillock Marlow Common Barley End Smokey Row Sprig's Alley Lent Hunt's Hill Newton Leyes Wolverton Haydon Hill Hanslope Mursley Meadle East Claydon Lacey Green Beacon's Bottom Sherington Emerson Valley Hoggeston Mundaydean Bottom Walton Wooburn Common Stoke Poges Botley Skirmett Little Brickhill Beamond End Giffard Park Spurlands End East Burnham Victoria Park Butler's Cross Little Hampden Goddards Bletchley Netherfield Whelpley Hill Lee Clump