Sports Marketing in Northstowe

Get in touch

Sports Advertising in Northstowe

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Northstowe, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Northstowe?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Northstowe, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in CB24 1?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Northstowe get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Northstowe (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
East End Great Abington Conington High Cross Chatteris Glinton Newnham Belle Isle Red Barns Needingworth North Side Dry Drayton Little Ouse Hemingford Grey Orton Malborne Upper Cambourne West Wratting Alconbury Weald Foul Anchor Whaddon Great Stukeley Eastrea Hilton Wimpole Tadlow Hinxton Morborne Sutton Swaffham Bulbeck Whaddon Gap Camps End Eastgate North Brook End Eastwood End Chesterton Comberton Shudy Camps Conington Upton Balsham Guyhirn Gull Dullingham River Bank Little Stukeley Church End Alwalton Hatley St George Barton Six Mile Bottom Pidley Swingbrow Marholm Chiswick End Witcham Chesterton Hail Weston Little Wilbraham Soham Longthorpe Littleport Peakirk Eaton Socon Kennett Newnham Haddon Upwood Isleham Grafham Dyer's Green Barrington Bretton Haddenham Waresley Soham Cotes Carlton Upthorpe Bourn Coldham Ditton Green Murrow Burrough End Inham's End Hamerton Carlton Green Broad Hill Northstowe Westley Waterless Willingham Landbeach Reach Westlands Black Bank Barham Wisbech St Mary Great Chishill Highfields Caldecote Orton Waterville King's Dyke Fenton Coldham's Common Stibbington Houghton Kneesworth Horningsea Southorpe Steeple Morden Gamlingay Great Heath Knapwell Great Eversden Wyton Abington Pigotts Green End Great Raveley Mile End Brampton Stuntney Weston Colville St Neots Chapel End Keyston Stapleford Newton-in-the-Isle Milking Nook White Cross Hill Broughton Purls Bridge Great Boleness Field Quy Waters Croydon Newton Chippenham Flint Cross Madingley Wenny Severals Heathfield Shingay Leverington Welches Dam Boxworth End Brington Little Shelford Whittlesford Gatley End Morden Green Doddington Hardwick Eaton Ford Staughton Green Orton Longueville Upware Caldecote Harston Babraham Northborough Abbotsley Prickwillow Wicken Orton Northgate Stonely Stanground South Little Downham Catworth Bluntisham Ramsey Forty Foot North Field Etton Pymoor Stow cum Quy Haslingfield Duxford Orton Brimbles Woodston Upend Tydd St Giles Little Ditton Chettisham Alconbury Weston Woodditton Streetly End Cross Green Boxworth Cheveley Old Weston Linton Knight's End Castle End Wardy Hill Odsey East Perry Brampton Park Wintringham Dullingham Ley Great Green Elm Castle Camps Ramsey Heights Glatton Padney Cottenham Shepreth Wood End Lolworth Coppingford Frog End Green End Romsey Town Stonea Fulbourn Tholomas Drove Great Wilbraham Lolham Milton Somersham Orton Southgate The Thrift Cherry Hinton Horseheath Yelling East Hatley Wothorpe Stanground Foxton Long Meadow Wennington Sapley Impington Steeple Gidding Hinchingbrooke Eynesbury Wittering Down Field Benwick Orton Goldhay Bassingbourn Norman Cross Bunker's Hill Tilbrook Burrough Green Peas Hill Bassenhally Field Over Diddington Teversham Newtown Wisbech Nosterfield End East End Little Green Thriplow Snailwell Eltisley Little London Hampton Hargate Caxton West Wickham Horseway Hardwick Church End Waterside Colne Owl End Ashley Hauxton North End Little Gransden Bartlow Dillington Little End Parson Drove Sawtry Lynch Wood Mill End Great Shelford Fordham Crow End Huntingdon Haddenham End Field Deeping Gate Holme Meldreth Little Abington West Perry Islands Common Great Gidding Coates Weald Hook Wistow Leighton Bromswold Redmere Caldecote Gold Hill Chainbridge Chapel Head Westley Bottom Ramsey St Mary's Clayhithe Kings Ripton Lode New Fletton Ashton Croxton The Lipneas Black Horse Drove Pampisford Over End Dunkirk Four Gotes Sutton Arbury Thorney Toll Oldeamere East Fen Common Alconbury Nene Terrace Bury Denton Ring's End Farcet Spaldwick Newtown South Bridge Field Longstowe Heydon Bythorn Leverington Common Aldreth March Rogues Alley Kings Hedges Reach Kirtling Green Freestones Corner Girton Wendy Woolley Little Paxton Maxey Kirtling Ellington Thorpe Ridgeway Village Little Eversden Weston Green Thornhaugh Commercial End Staughton Highway Ravensthorpe Arrington Ailsworth Newnham Croft Newtown Stow Longa Molesworth Bridgefoot Wilburton Elton Harlton Sibson Old Hurst Downham Hythe Manea Old Pembroke Farm Stilton Little Thetford Castor Cambourne Buckden Wansford Ramsey Mereside Saxon Street Barcham Corner Little Gidding Stukeley Washingley Offord D'Arcy Orton Wistow Rampton Elford Closes Westwood Westry Childerley Gate Buckworth Toseland Widgham Green Upton Coton Winwick Helpston Orchard Park Ramsey End London End Fen Ditton Brinkley Little Raveley Badgeney Paston Papworth Everard Covington Fenstanton Pondersbridge Stretham Barnack Childerley Guyhirn Old Wimpole Thorney Ramsey Sutton Gault Fitton End Stetchworth Trumpington Coveney Lower Cambourne Oxlode Kimbolton Earith West End Stirtloe Little Chishill Christchurch Burwell Norwoodside Fen Drayton Little London Mill Green Way Head Pilsgate Southoe Lark Hall Corner Dutter End Bottisham Abbots Ripton Yaxley Swavesey Holywell Cambridge Badlingham Chittering Fengate Gamlingay Hartford Claypit Hill Hemingford Abbots Queen Adelaide Fowlmere Tipps End Little Heath Toft Briggate Dogsthorpe Walton Eddington Eldernell Denny End Walsoken Folksworth Roman Hill Friday Bridge Kingston Haroldsbridge Ely Caldecote Bar Hill Eye Green Ufford Great Paxton Broad Green Millfield Cardinal's Green Grantchester Begdale Little Catworth New England Dennis Green Warboys Melbourn Second Drove Old Fletton Willingham Green Woodhurst Peterborough Water Newton Gunthorpe Orwell Bainton Guilden Morden Werrington Godmanchester Colnefields Flood's Ferry Great Staughton Westwick Litlington Elsworth Tetworth St Ives Wood Walton Green End Hildersham Graveley Easton Wentworth Turves Histon Gamlingay Cinques Papworth St Agnes Wimblington Newborough Hampton Vale Newark Ellington Barway Gorefield Oakington Witchford Eye Offord Cluny Mepal Sawston Church Field Ramsey Hollow Eastfield Town End Longstanton Great Gransden Whittlesey Waterbeach Swaffham Prior Ickleton