Sports Marketing in Wendy

Get in touch

Sports Advertising in Wendy

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Wendy, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Wendy?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Wendy, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SG8 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Wendy get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Wendy (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Chesterton Hardwick Great Gransden Werrington Sutton Winwick Upton Papworth Everard Barnack Woolley Rampton Norman Cross Grantchester Yaxley Tipps End Ellington Chiswick End Pampisford Murrow Ramsey Heights Bunker's Hill Great Green Streetly End Claypit Hill Orchard Park London End Frog End Abbotsley Upthorpe Croxton Long Meadow Waterside Rogues Alley Wood Walton Spaldwick Little Eversden Lolworth Great Stukeley Mill Green King's Dyke Little Ditton Owl End Stilton Sutton Little Chishill Carlton Green Leighton Bromswold Hatley St George Buckworth Houghton Milking Nook Thorney Upper Cambourne Offord Cluny Coveney Red Barns Great Raveley Witcham Godmanchester Nosterfield End Stow cum Quy Brampton Park Soham Cotes Fitton End Offord D'Arcy Newtown The Lipneas Walton Buckden Yelling Kings Hedges Nene Terrace Longstanton Ashley Guyhirn Gull Upend Little Downham Milton Abbots Ripton Tilbrook Caldecote Elm Little Gransden Alconbury Weston Elford Closes Hardwick Farcet Willingham Little Shelford Morborne Waterbeach Little Green Cheveley Dullingham Ley Town End Swaffham Prior The Thrift Covington Whittlesford Graveley Whaddon Gap River Bank Ely Oxlode Dennis Green Coppingford Cambourne Stanground South Stirtloe Ridgeway Village Ufford Over Orton Longueville Clayhithe Old Hurst Brington Fenton Little Ouse Hemingford Grey Toseland Hamerton Camps End Girton Orton Waterville Stonely Trumpington Diddington Needingworth Colne Great Paxton Castor Ditton Green Gunthorpe Horseway Warboys Westry Swavesey Thornhaugh Westley Bottom Lode Freestones Corner Coton Mepal Denny End Eye Green Alwalton East End Sawtry Alconbury Weald Begdale Wardy Hill Gamlingay Great Heath Badlingham Ickleton Upware Newton Grafham Morden Green Six Mile Bottom Great Wilbraham Longthorpe Isleham Hinxton Reach Orton Northgate Littleport Benwick Second Drove Wyton Staughton Green Linton Wansford Green End Barway Mill End Ramsey St Mary's Westwick Pidley Castle Camps Wentworth Brampton Fowlmere Southoe Shudy Camps Ramsey Hollow Hilton Wilburton Wimblington East Perry Impington Oldeamere Fengate Mile End Quy Waters Knight's End Pilsgate Orton Malborne Horseheath Little Paxton Church End North Brook End Haddenham Barham Childerley Little Heath Dunkirk Millfield March Somersham Great Eversden Balsham Comberton St Neots Gatley End Hemingford Abbots Little Raveley Sutton Gault Easton Orton Southgate Manea Peterborough Bar Hill Church End Haroldsbridge Woodston Dry Drayton Newnham Fen Ditton Castle End Little Catworth Tetworth Little Thetford Kneesworth Boxworth Old Fletton New Fletton Wisbech St Mary Fordham Cardinal's Green Kings Ripton Stanground Harlton Down Field Kirtling Kirtling Green Bridgefoot Duxford Weston Colville Prickwillow Eddington Wisbech Guilden Morden Teversham Hook Little End Dullingham Flood's Ferry Ailsworth Newborough Wintringham Steeple Gidding Eaton Socon Wimpole Molesworth Caldecote Hampton Hargate Newnham Croft Little Wilbraham Tholomas Drove Burwell Barcham Corner Snailwell Landbeach Chittering Chippenham Lark Hall Corner Bythorn Broughton Bartlow Orton Brimbles East Fen Common Dutter End Croydon Longstowe Boxworth End Badgeney North Field Eastrea Childerley Gate Newtown Arbury Haslingfield Way Head Deeping Gate Little London Peakirk Cambridge Orton Goldhay Bretton Newnham Keyston Conington Welches Dam Old Wimpole Horningsea Downham Hythe Hartford Little London Haddenham End Field Thriplow Crow End Stapleford Wenny Severals Heathfield Abington Pigotts Barton Sawston Little Stukeley Folksworth Maxey East Hatley New England Black Horse Drove Christchurch Bassingbourn Earith Reach Foul Anchor Coates Dogsthorpe East End Ramsey Forty Foot Stretham Bury Southorpe Peas Hill Cross Green Islands Common Oakington Commercial End Saxon Street Queen Adelaide Helpston Woodditton Four Gotes Gold Hill Romsey Town Belle Isle Ellington Thorpe Holywell Hildersham Tydd St Giles Great Gidding Weald Washingley Toft Meldreth Ravensthorpe Fenstanton Eastwood End Turves Sibson Purls Bridge Burrough Green Church Field Ramsey Mereside Etton Wicken Northborough Melbourn Ramsey End Gamlingay Cinques Great Staughton Whaddon Kennett Stonea Carlton Eaton Ford Redmere Waresley Barrington Shingay Chesterton Parson Drove Black Bank Huntingdon High Cross Padney Old Pembroke Farm Westwood South Bridge Field Woodhurst Gamlingay Wood End Haddon Bottisham Caxton Briggate Shepreth Little Abington Swingbrow Paston Stibbington Fen Drayton Litlington Soham Over End Green End Lynch Wood Green End Whittlesey Kimbolton Chapel End Alconbury Elton Roman Hill Marholm Hauxton West Wratting Friday Bridge Willingham Green Lolham Guyhirn Harston Orwell Cottenham Walsoken Dillington Odsey Eynesbury Great Shelford Coldham's Common St Ives Denton Dyer's Green Babraham Great Chishill Wittering Chapel Head Caldecote Witchford Chettisham Colnefields Westlands Gorefield Leverington Ashton Eastgate Westley Waterless Broad Hill Cherry Hinton Upton Bainton White Cross Hill Foxton Wennington Eye Chatteris Elsworth Eltisley Wothorpe Doddington Little Gidding Stetchworth Hinchingbrooke Heydon Hail Weston Stow Longa Steeple Morden Widgham Green Newtown Weston Green Conington Great Abington Swaffham Bulbeck Catworth Eastfield Great Boleness Field Staughton Highway Sapley Orton Wistow Wistow Thorney Toll Bluntisham Holme Wendy Brinkley Water Newton North Side Broad Green Bassenhally Field Eldernell Coldham Bourn Pondersbridge Tadlow Pymoor Madingley Lower Cambourne Upwood Glatton Inham's End Papworth St Agnes Old Weston Ramsey Hampton Vale West Wickham Northstowe Aldreth North End Highfields Caldecote Newton-in-the-Isle Burrough End Arrington Ring's End West End Stukeley Histon Leverington Common Flint Cross Fulbourn Stuntney West Perry Knapwell Kingston Glinton Newark Chainbridge Norwoodside