Sports Marketing in Smallwood

Get in touch

Sports Advertising in Smallwood

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Smallwood, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Smallwood?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Smallwood, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in CW11 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Smallwood get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Smallwood (Cheshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Wardle Doe Green Westbrook Davenham Wettenhall Green Woolstanwood Ness Holt Blacon Oldcastle Heath Lostock Gralam Lowcross Hill Boughton Heath Sandymoor Longhill Picton Preston Brook Barnhill Brookhouse Higher Wincham West Bank Dock Estate Timbersbrook Lawton Heath End Dutton Somerford Booths Clotton Arley Green Bickley Moss Wolverham Sandiway Calrofold Hunsterson Larden Green Brereton Heath Hallowsgate Helsby Sworton Heath Daleford Simm's Cross Brown's Bank Penketh Chapel End Macclesfield Forest Clifton Stanthorne Anderton Weetwood Common Betchton Heath Lawton Heath Twiss Green Rode Heath Cuddington Heath Butley Town Hack Green Rodeheath Barthomley Bickley Town Bulkeley Coddington Piper's Ash Bollington Higherfence Red Bull Hulseheath Heath Ackers Crossing Hough Pickmere Clutton Fearnhead Stonyford Puddinglake Higher Walton Burton Hurdsfield Basford Broomedge Lunts Heath Rostherne Higher Burwardsley Sutton Lane Ends Manor Park Boughton Rudheath Lugsdale Heatley Haymoor Green Windle Hill New Mills Hassall Booths Hill Midway Bradwall Green Lower Carden Lower House Alpraham Grange Weaverham Stud Green Little Town Birchall Moss Hapsford Ledsham Weston Bruche Cranage Hallwood Park Grappenhall Abbot's Mead Wood Lanes Pownall Park Bridge Trafford Bostock Green Winterley Whitby Gurnett Brereton Green Hope Green Mobberley Mickle Trafford Nova Scotia Weston Snow Hill Wharton Mottram St Andrew Gauntons Bank Hightown Day Green Longford Whitecross Bell o' th' Hill Milton Green Butt Green Hoole Brookvale Occlestone Green Higher Bunbury Gorse Covert Way's Green Bache Oscroft Bunbury Holtridge Elton Lyme Green Hollins Green Fivecrosses Bradley Threapwood Higher Runcorn Lache The Valley Frandley Boothsdale Wimboldsley Crow Wood Stretton Hoofield Appleton Moss End Woodbank Booth Bank Siddington Lostock Green Guilden Sutton Bradwall Astmoor Tilstone Fearnall Culcheth Skellorn Green Wimbolds Trafford Hatton Sandlow Green Oakhanger Tarporley Halton Lea Newhall Ruloe Cinnamon Brow Little Leigh Lower Pexhill Woolfall Town Fields Upton Greenbank Sound Heath Salterswall Burland Darnhall Kelsall Brookhouse Green Halton Village Moston Row-of-trees Belgrave Spen Green Aston Great Sankey Rixton Hollyhurst Wilmslow Park Smallwood Whitegate Higher Whitley Lower Heath Plumley Ashton Hayes Upton Rocks Upton Netherton Farndon Bickleywood Moulton Hebden Green Cobbs Shocklach Whiteley Green Locking Stumps Church Minshull Outlet Village Wrenbury Heath Astbury Kerridge-end Davenport Blackbrook Cuddington Newtown Tattenhall Eaton Hall Marthall Shaw Heath Walker Barn Pott Shrigley Adder's Moss Yatehouse Green Norley Houghton Green Twemlow Green Duddon Heath Stanlow Dukesfield Clotton Common Christleton Mollington Buerton Moss Tarvin Lane End Roughhill Gatesheath Wilkesley Aston Heath Saltney Ellesmere Port Woolston Mere Heath Great Budworth Sandbach Heath Mere Manley Winnington Great Sutton Haughton Withington Green Church Lawton Rowton Howbeck Bank Hollinsgreen Hatchmere Newtown Appleton Thorn Noonsun Coppenhall Whatcroft Siddington Heath North Rode Higher Wych Coxbank Preston on the Hill Smethwick Green Royal's Green Comberbach Ashley Cotebrook Norbury Elworth Morley Green Brownedge Illidge Green Finney Green Chowley Hale Bank Radway Green Clive Hockley Tilstone Bank New Lane End Knutsford Wilmslow Duckington Malpas Beeston-brook Kingsley Blackden Heath Cross Lane Mossend Bartington Chorley Walley's Green Hooton Buerton Hand Green Martin's Moss Stapeley Wheelock Appleton Park Henbury Burwardsley Holmes Chapel Bosley Sankey Bridges Little Budworth Cooksongreen Eaton Cloud Side Buglawton Davenport Green Norton Cross Callands Hob Hill Rainow Moston Green Churton Brownlow Heath Higher Poynton Crewe-by-Farndon Peckforton Dallam Gorstage Ridley Winsford Wigshaw Thurlwood Cholmondeston Meadowbank Lower Bunbury Knolls Green Two Mills Wistaston Newton No Man's Heath Winwick Moore Little Stanney Great Barrow Little Sutton Dodleston Wardsend Church Green Croughton Danes Moss Warren Hulme Walfield New Pale Bath Vale Egerton Green Tiverton Scholar Green Sound Newton Coppenhall Moss Alvanley Arclid Green Lower Withington Hampton Green Ginclough Hargrave Stamford Bridge Little Heath Cuerdley Cross Utkinton Glazebury Arthill Checkley Green Arclid Over Manley Common Bunsley Bank Wervin Risley Bottom-of-the-Oven Malkin's Bank Whirley Grove Rudheath Woods Acton Bridge Marley Green Rushgreen Newtown Manor Park Whitbyheath Barnett Brook Willington Corner Wincham Halton Brook Kemincham Oakmere Tilston Wistaston Green Feldy Stockton Heath Checkley Lacey Green Swan Green Lightwood Green Rhuddall Heath Old Hall Marton Green Oakgrove Radmore Green Smithy Green Shavington Danebridge Langley The Brow Deansgreen Mouldsworth Barnton Moblake Bate Heath Wirswall Faddiley Fuller's Moor Lach Dennis Warmingham Worleston Grange Kerridge Gorstella Ravensmoor Wrenbury-cum-Frith Blakenhall Shotwick Cold Moss Heath Keckwick Newtonia Harden Park Higher Hurdsfield Wildboarclough Latchford Hoole Bank Hodgehill Stenhills Onston Swettenham Hough Glazebrook Huntington Burton Little Barrow Childer Thornton Ince Dunham-on-the-Hill Styal Cross Macclesfield Moorside Halton View Chorlton Waverton Warrington Aldersey Park Cross o' th' Hill Bank Quay Sutton Weaver Gibb Hill Longbarn Highlane Hatton Heath Poulton Dale Brow Nantwich Horton Green Higher Disley Allostock Maw Green Dean Row Wilderspool Puddington Collins Green Kingsmead Astbury Marsh Upton Heath Longmoss Aston Pot Bank Tabley Hill Overpool Merelake Birchwood Brindley Clive Green Prince Hill Broken Cross Wettenhall Morley Higher Marston Crabtree Green Burtonwood Saighton Hampton Heath Lymm Stretton Frodsham Weston Point Moston Byley Rushton Lower Kinnerton Vicarscross Ollerton Dudlow's Green Over Knutsford Barrow's Green Westminster Park Upper Threapwood Barton Runcorn Greenlooms Beechwood Martinscroft The Bank Stoak Broxton Curzon Park Caldecott Green Swanley Swanbach Marshfield Bank Broomhill Audlem Sproston Green Greendale Dones Green Barrets Green Bruera Hilltop Diggle Green Hartford Park View Wybunbury Birchwood Park Hankelow Stoke Bank Bridgemere Bradfield Green Marton Bollington Cross Gleadmoss Thorns Green Walgherton West Heath Bunbury Commons Alderley Edge Lower Stretton Broken Cross Lingley Mere Bickley Milners Heath Spurstow Nether Alderley Balterley Heath Mossley Westy Wright's green Weston Over Peover Handforth West Bank Birchwood Centre Norcott Brook Crowton Lindow End Swanwick Green Mow Cop Hough Green Balderton Handbridge Wades Green Aston juxta Mondrum Little Neston Woodworth Green Kettleshulme Windmill Hill Huxley Minshull Vernon Whisterfield Barrowmore Estate Aldersey Green Willaston Kingswood Higher Shurlach Hulme Brownlow Ebnal Daresbury Delph Howley Ditton Neston Bradeley Green Kidnal Statham Willaston Murdishaw Harthill Burford Aldford Capenhurst Hood Manor Norbury Common Disley Croft Hoo Green Swettenham Heath Acton Lower Whitley Lawton-gate Pulford Lea Forge Brown Knowl Wharton Green Brickhouses Crewe Palace Fields Ness Handley Alsager Thelwall Rocksavage Lower Walton Winwick Quay Newton Cuckoo's Nest Marsh Green Newtown Key Green Foxwist Green Fanshawe Northwich Radnor Sowcar Birch Heath Gallantry Bank Bewsey Crewe Green Town Park Duddon Englesea-brook Whitehouse Hollinfare Dane in Shaw Pewterspear Havannah Hermitage Green Bickerton Daresbury Goostrey Chorlton Lane Shell Green Lower Peover Pinsley Green Stoneley Green Little Bollington Castlefields Hillcliffe Chester Gemini Great Warford Hatherton Tarvin Sands Kermincham Heath Widnes Eccleston Cross Town Wornish Nook Thornton-le-Moors Sandbach Brown Moss Budworth Heath Barbridge Chelford Rowton Moor Beeston Gawsworth Poynton Jodrell Bank Newtown Monk's Heath Haslington Moss Side Backford Cross Antrobus Shocklach Green Delamere Croxton Green Middlewich Moss Lane Lea Green Backford Kenyon Moss Bank Congleton Lane Ends Spenmoss Hinderton Wardle Bank Littleton Arley Fulshaw Park Brassey Green Eaton Grange Somerford Abbot's Meads Moss Houses Plemstall Four Lane Ends Tatton Dale Dee Banks Castletown Smith's Green Fowley Common Hale Adlington Bradley Green Bunbury Heath Blakelow Kingswood Wood Head Fourlanes End Prestbury Littler Hetherson Green Little Warford Marston Kinsey Heath Saughall Hassall Green Whitley Reed Wheelock Heath Wincle Wells Green Clannor Heath Padgate Hunsterson Four Lane End Westfield Boots Green Duddon Common Middlewood Sydney Oakwood Kingsway Snelson Rease Heath Norton Rainowlow Hartfordbeach Danebank Quoisley Booth Green Lane Ends Hollowmoor Heath Burleydam Marbury Over Tabley Oughtrington Lingley Green Marton Gravel Newsbank Lea by Backford Allgreave Ball o' Ditton Buckoak Calveley Clark Green Sutton Green Overton Paddockhill Gleadsmoss Woodhey Green Farnworth Lowerhouse Paddington Leftwich Elton Green Stowford Higher Carden Orchard Park Slaughter Hill Styal Tytherington High Legh Peover Heath Bradley Mount Parkgate Broomhall Green Ettiley Heath Barrows Green Edge Green Bucklow Hill