Sports Marketing in Gwithian

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Sports Advertising in Gwithian

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Gwithian, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Gwithian?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Gwithian, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in TR27 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Gwithian get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Budock Water Church Town St Issey Feock Stencoose Maders Dannonchapel Redgate Broadlane Tresamble Wringworthy Camborne Godolphin Cross Trelew Kingsand Warbstow Townshend Talland Trelowth Treloquithack Penbeagle Trevilder Duporth Boswinger Middlewood Northward Couch's Mill Mawgan Porth Trenance Helscott St Wenn Pengersick Eggbeare Buryas Br Chapel Town Treswithian Downs Gorran Churchtown North Beer Boskednan Knightor Muchlarnick Foxhole Creegbrawse Porthcothan Otterham Dunslea Portwrinkle Hendra Polmear St Anthony-in-Meneage Sennen Canworthy Water Trewint Lanstephan New Grimsby Fernsplatt Killaworgey St Austell Truthwall Coxpark St Anthony St Keverne Goonhusband Carlidnack Crowntown St Columb Major Carclew Little Beside Tregrehan Mills Trefrew Treburley Twelveheads Moorswater Helstone Lidwell Hendra Brillwater St Cleer Lane Gwenter White Cross Bossiney Indian Queens Mineshope St Thomas Trewarmett Hale Mills Boswin Lewannick Penhale Doublebois Roserrow Sancreed Tresparrett Posts Lower Crackington Bissoe Tintagel Eastcott Milltown Luckett Trillacott Treslothan Sandplace Grillis Rame Hersham Rose-in-the-bush Highertown St Kew Highway Trevance Langdon Roche Leburnick Perranarworthal Lower Dimson Rescassa Dutson Higher Cransworth South Pill Farms Common Beeny Pengold Torpoint Saltash Brill Mingoose Burraton Coombe Reawla Crahan Trescoll Gummow's Shop Traboe Trewey Parkfield Goonbell Boswednack Blisland Perranwell Trecangate Mabe Burnthouse Nansladron Saveock Illand Higher Tolcarne East Looe Treworrick Burnthouse Trencreek Little Comfort Trevilson Trewedna Water Redpost Treliske Trebarber St Erney Penare St Blazey Herniss Goonamarris Bradford Treworlas Port Quin Tremar Coombe Kestle Mill Lower Porthpean Bosorne Goon Gumpas Lank Coad's Green Troan Trevarrack Trelissick Brightonwater Treworthal St Jidgey Trewornan Longdowns Treburgie St Merryn Tredinnick Coombe Percuil Trelion Porthtowan Trelash Rejerrah Pennance Penhole Tregolls St Breward Brazacott Treforda Trewollock Morval Coverack Bridges Rillaton Tremayne Looe West Youlstone Helford Passage Bridgend Rosevear Penpol Trebarwith Strand Tremaine Liskeard Park Bottom Pendeen Church Town Four Lanes Lezerea Insworke Crafthole Perranzabuloe Lanivet Clerkenwater Penhallick Marhamchurch Great Tree Higher Troswell Trevelver Treskilling Bugle Tregadgwith Hendrabridge East Tuelmenna St Ive Lynstone Tregony Levalsa Meor Rising Sun Rocky Hill Gwallon Bethany Sandy Bottom Tregidden Ladock Lower Trewellard Gulval Tregreenwell Carfury Withielgoose Chynhale Pempwell Banns Vale South Carne Week St Mary Fivelanes South Hill Halton Barton Treskerby Upton Cross Trescowe St Michael Caerhays Wheal Rose Davidstow Calvadnack Lelant Trevone Truthan Penzance Woon Daw's House St Mabyn St Columb Road Trencrom Newton Pantersbridge Mount Hawke Pillaton Antony Lowertown West Pentire Trereife Hendra Croft Criggan Higher Ninnis Otterham Station Cold Northcott Tredaule Mellingey Lelant Downs Waterloo Stoke Climsland Plain-an-Gwarry Trehemborne Delabole Penhale Downinney Kestle Corgee Comford Frogwell Botusfleming Trewellard Sellan Mount Ambrose Torfrey Trembraze Poughill Balwest Trefula St Allen Grade Threewaters Bodinnick Vellanoweth Falmouth Crimp Carthew Newhall Green St Veep Manaccan Trewidland Mullion Cove Luxulyan Lanlivery Raginnis Piece Kingston Slaughterbridge Chilsworthy Griggs Timbrelham Millpool Roskorwell Caroe Fonston Newton Churchtown Rinsey Croft Twinbrook Park Cooksland Trebartha Dimson Washaway Two Burrows Carne Reskivers Merther Lane Minions Ponts Mill Pentire Treknow Coppathorne Trezelah Menagissey Freathy Trelowia Newtown Trevowhan Lower Clicker Port Gaverne Treath Castle Gate Dunveth St Ewe Playing Place Woodford Helston Mylor Churchtown Cusgarne St Tudy Trevarren Trethillick Tremorebridge Tresevern Croft Coombe Stithians Cargreen Treviskey Little Petherick United Downs Nancenoy St Kew Nance Highercliff Halamanning Box's Shop Zoar Antony Passage Edmonton Callington Helford Paramoor Pipers Pool Maxworthy East Portholland Banns Sithney Common Trewithick Penhallow Bray Shop Forda Flushing Newtown Chyvarloe Trelissick Trebetherick Trussall Braddock Three Burrows Haye Fm Penpoll Kilhallon Bofarnel Middle Taphouse Cadgwith Treyarnon Mena Calloose Wheal Kitty Lower Bodinnar Bowling Green Plain-an-Gwarry Twelvewoods Tregoodwell Curry Lane Ellenglaze Goonhavern Brent Burniere Mayon Treligga Ludgvan Sladesbridge St Agnes Chyanvounder Carnkie Gwinear Rosecraddoc Lamorna Metherell St Buryan St Mellion Pengover Green Meaver Fowey New Mills Sheviock Polmorla Portlooe Trethosa Menna Treneague Holywell Puddle Penstraze Trethewell Grampound Palmersbridge Nantithet Polmassick Gang Kingbeare Clapper Higher Bal Bodmin Higher Land Tremar Werrington Church Cove Trevoll Kents Newbridge Black Cross Downderry Henwood Golant St Erth Praze Mawla Fraddam South Petherwin Greenwith Common Carnkie Trebyan Tilland Rose Amalveor Boscastle Trevilla Goonvrea Hewas Water Currian Vale Tolborough Trenarren 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Larrick Newbridge Bakesdown Sandylake Trevenen Bal North Hill Harlyn Tywardreath Highway Bathpool Tregonhawke West Antony Boslymon Chapel Amble St Mawes Tredethy Cutmere Rescorla Trevilley Michaelstow Newtown Hendraburnick Trenewan Trew Darite Goverseth Bosleake Barcelona Hayle Nanceddan Porteath Truro Tolvaddon Downs Lower Ninnis Balnoon Reen Manor Trelan Hallew Trewethen Highlanes Portreath Tideford Old Cardinham Castle Tresillian Angarrick Kestle Crelly Brunnion Enniscaven Manor Parsley Higher Condurrow Porth Polgigga Mellangoose Launcells Cross Portherras Trenance Medlyn Lanteglos Highway Ruan High Lanes Lower Lank Trevia Carlyon Bay Halgabron Horningtops Rosenithon Landulph Cross Penhalvean Seaton Higher Keason Higher Dimson Chynoweth Towan Mount Tresean Boconnoc Ruan Minor Bohetherick Darleyford Troon St Pinnock Rosenannon Roscroggan Redruth Lower Woodley Ventonleague Treen Lower Mill Gracca Garker Helston Water St Winnow Pencoys Penweathers Cremyll Tregoss Trevenen Calenick 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Cross Trevail Poltesco Perranwell Trenant Trevelmond Tresmeer Lower Menadue Carzise Newlyn Bunny's Hill Upton Lower Tremar Fletchersbridge Quoit St Newlyn East Tregadillett Mount Charles Constantine Lower Croan Botallack Trevalgan Treworga Horsedowns Coverack Newmills Lower Town Longstone Tolgus Mount Ladycross Kennards House Clampit Treglasta Forder West Taphouse Dobwalls London Apprentice Shop Escalls Porthleven Tregarne Trenale Withiel Tutwell West Curry Cawsand Clubworthy Lanner St Just in Roseland Menherion West Watergate Trewen Venterdon Splatt Rosevean Trispen St Columb Minor Old Town Boscadjack Georgia Chyandour Menheniot Cowlands Maryfield Badgall Looe Mills Highertown Mullion Summercourt Poniou Three Hammers Gooseham Carland Cross Engollan Fenton Pits Ruddlemoor West Looe Upton Cannalidgey Trevellas Tregiffian Tresoweshill Temple Retallack Trenault Tregew Lanreath Ponsanooth Gothers St Teath Pensilva St Endellion Gollawater Downgate Treen Bealsmill Castlegoff Lower Trebullett Middle Crackington Sutton Flushing Hornick St Enoder Polgear Laddenvean Treveor Pendriscott Canon's Town Coldvreath St Michael Penkevil Trehunist Longstone Warleggan Rosemelling Deviock Treesmill Kelly Bray St Mewan Plusha Trevarth Nanpean Todpool Gilbert's Coombe Kerris Helebridge St Dennis Wringsdown Manely Lockengate Antron Ventongimps Trevalga Stourscombe Comfort The Towans Polpeor Tregonetha Brane Trythogga Germoe Mulfra Pool Halabezack West Tolgus Flexbury Carthamartha Prospidnick Rumford Grimscott Catchall St Ann's Chapel Pityme Gwinear Downs Wilcove Narkurs Trewindle Wheal Frances Colan Westdowns Rosemergy Penhale Jakes Skinner's Bottom Trenance Wheal Baddon Middle Town Crofthandy Edgcumbe Trehan Rame St Stephens Porthoustock Vogue Trewethern Carne Downgate Higher Bosavern Trethowel Turfdown Drift Carloggas Come-to-Good Netherton Congdon's Shop Gweek Carharrack Boscreege Trenhorne Bodiggo St Just Rosewarne Trekenning Tolgullow Coombe Breage Kelynack Paynter's Lane End Marazion Warbstow Cross Trebarwith Carluddon Treator Tregatillian Clitters Highter Bojewyan Pencuke Trevena Crumplehorn Zelah Connon Meudon Kuggar Trevemper Trewennan Mount Padstow St Mawgan Trenear Varfell Gwavas St Ervan Perran Downs Ruthvoes Nancemellin Bridgetown Burgois Hannafore Threemilestone Quethiock St Stephens Trewoon Tregajorran Trebullett Laity Moor Fentonadle Crean Gwithian Penpillick Withielgoose Mills Tideford Cross Pont Cox Hill Burraton Wheal Busy Trequite Sparry Bottom Ashton St Minver Tregullon Lavrean Tregunna Berepper Torwell Kestle Stenalees Chenhalls Bocaddon Gillan Freewater Lower Treworrick Heamoor Carwynnen Trematon Castle Polzeath Higher Hampt Sithney Goonabarn Madron Rezare Trethurgy Torrpark Goldsithney Ashton Menadarva Newtown-in-St Martin Trethellan Water Blunts Baldhu Plain Street Trevadlock Costislost Penwartha Drakewalls Castledore Croft Mitchell Penberth Millendreath Plushabridge Alverton Boslowick Old Kea Porthilly Trebursye St Martin Brea Trelill Cross Lanes Carey Park Trewoodloe Redmoor Mitchell Higher Porthpean Goonown Melinsey Poundstock Tregatta Lower Boscaswell Halwin West Portholland St Lawrence Redtye Trelake Lower Ninnes Lower Amble Tremore Lantyan Nanquidno Penrose Chapel Trevenning St Day Sithney Green Middle Town Roseworthy Trefanny Hill Newham North Dimson Little Bosullow Carnyorth Carnebone Wainhouse Corner Bolitho Portholland Higher Larrick Perranporth Hick's Mill Cutmadoc Kenneggy Downs St Erme Bottoms St Clether Crackington Haven Helland Doddycross Linkinhorne Roskear Croft Trevowah Lezant Penhalurick Devoran Gloweth Garras Middle Dimson Ringwell Trefrize Morvah Biscovey Nancegollan Deveral Crooklets Upton Towans Plaidy Marazanvose Trevanson Downrow Lesnewth Leedstown Creed Trewint Guildford Tregorrick Treburgie Water Valley Truckle The Town Wendron Porthmeor Holmbush Pelynt Landulph Tregeare Old Grimsby Tolvaddon Demelza Tregavarah Bodilly The Residence Nancledra Porthgwarra Sharptor Trebell Green Gwills Camelford Boscoppa Grampound Road Treburgett Tresarrett Higher Boscaswell Polruan Perranwell Station Lantuel Prussia Cove Crows-an-wra Egloskerry Treskinnick Cross Boduel Hellandbridge Badharlick Little Downs Treviscoe Hessenford Berriowbridge Altarnun Caradon Town Bush Cross Zennor Treverbyn St Eval Rilla Mill Shortacross Rose-an-Grouse Cusveorth Coombe Budd's Titson Cross Coombe Pengegon Scredda Trenoon Trevarrack Nanstallon Gorran Haven Tresowes Green Collamoor Head Bohortha Trekeivesteps Broad Langdon Keybridge Tregavarras Rock Woodabridge St Erth Parson's Park Porcupine Scarcewater Notter Charlestown Treskillard Gluvian Buttsbear Cross Trewalder Boskenna Merther Kerthen Wood Higher Bojewyan Knave-Go-By Perranuthnoe Tregear Porthcurno Trevigro South Wheatley Manhay Lanteglos Bishop's Quay Tregiskey Hellescott Higher Crackington Phillack Hugh Town Penpont Ponjeravah Tregorden Bodieve Bude Bokiddick Illogan Highway Boswyn Cubert Trenance Bolingey Lower Rose Trethevey Whitstone Castallack Seworgan Penponds Trewennack Penmarth Treneere Crugmeer Peterville Burlawn Carnsmerry Par Tresinney Tomperrow Landrake Paynter's Cross Bolenowe Coxford Kenneggy Lamanva St Stephen Sweets Lamorran Treliver Rinsey Mevagissey Polbrock Goonpiper St Ive Cross Tolskithy Yeolmbridge Seaureaugh Moor Mulberry Watergate Hugus Tresmorn Mylor Bridge Gunnislake Polbathic Trewetha Red Post Porthloo Kerley Downs Maenporth Budge's Shop Hellesveor Tregamere Lostwithiel Gonamena Great Work Trevorgans Sparnon Gate Gam Common Moor St Michael Penkivel Stonaford Gunwalloe Fishing Cove Albaston Carloggas Stursdon Dunmere East Taphouse Lane-end Carkeel Jewell's Cross Roseworthy Trerose Morwenstow Newbridge Mountjoy St Dominick Bethel Ninnes Bridge North Petherwin Bodelva Bosoughan Callestick Wenfordbridge Trelawne Wherry Town Releath Mithian Downs Cardinham Wearde Quintrell Downs Portmellon Restronguet Passage Barbican Perrancoombe Idless New Downs Bosavern Blackwater Lower Denzell Trewint Latchbrook St Neot Pencarrow Towednack Lanescot Hallworthy Splatt Porthallow Herland Croft Millpool Crantock Trezaise Paul's Green Treworgans Tuckingmill