Sports Marketing in Harlyn

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Sports Advertising in Harlyn

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Harlyn, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Harlyn?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Harlyn, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in PL28 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Harlyn get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
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Gorran Haven Westdowns Rinsey Trevadlock Perranwell Station St Ive Cross Trelew Lower Woon Trenant Lane Stratton Parkengear Carbis Newtown Porcupine Upton Towans Paynter's Cross Lansallos Summercourt Canworthy Water Tregarne Idless Washaway Darleyford Garras Coppathorne Ruthernbridge Boscreege Treskilling Fraddon Ponsongath Mena Nancegollan Tregullon Twinbrook Park Knightsmill Costislost Polkerris Penmayne Killaworgey Bosavern Sparnon Lidwell Ashton Chapel St Mabyn Red Post Sparry Bottom Tregellist Stithians Brea Wanson Polbathic Bareppa Trerise Polbrock Warleggan Watergate Treween Porthallow Balnoon Carclew Treligga Godolphin Cross Braddock Meudon Rilla Mill Sennen Cove Tremar Brent Brill Tresawle Dunslea Tregurrian Bosporthennis Treforda Molinnis St Gennys Redgate Barcelona Tredethy Notter Catchall St Dominick Sharptor Nine Maidens Downs Parson's Park Tresean Hatt Kingsand Trevanson Georgia Trewethern Lower Dimson Bodilly Gulval Woodabridge Rosecare Clampit Trevithal Porthleven Cannalidgey Gunnislake Carfury Trevarrick Nansladron Polpenwith Roseworthy Predannack Wollas Veryan Green Trewarmett Boduel Mylor Churchtown Truas Helford Flushing Stibb Gooseham Polmorla Towan Cross Nance Barkla Shop Trevoll Goosewell Tintagel Newtown Shortacross Trenance Bridgetown St Breward Rejerrah Eggbeare Lamorna Herodsfoot Bocaddon Goonamarris Trevail Barbican Mayon Castledore Portscatho The Residence Haye Fm Tresparrett Posts Mount Ambrose Trebullett Nanquidno Percuil Towan Duloe Lockengate Wringworthy Wenfordbridge Pensilva Ninnes Bridge Kehelland St Hilary Great Bosullow Jolly's Bottom Rose Nanstallon Pendoggett Treburley North Petherwin St Cleer Paul Roscroggan Tredaule Great Work Blackwater Higher Bojewyan Toldish Carnyorth Bowithick Churchbridge Withielgoose Mills Carnkie St Minver Lank Sticker Trelill Twelvewoods Goonown St John Ludgvan Higher Stanbear Week Green Treovis Boskenna Bosoughan Retallack Gwavas Pencoys Turfdown Chapel Town Quethiock Camelford Trevorrick Treator Higher Land Trevorgans Coombe Melinsey Boscadjack Clubworthy St Mawgan Lamellion Bakesdown Hendraburnick Sennen Criggan Ruthvoes Sheviock Rosevean Portwrinkle Hick's Mill St Ann's Chapel Penmarth Towednack Banns Vale Looe Mullion Lezerea Golberdon Drift Skinner's Bottom Slaughterbridge Tredrizzick Ruan High Lanes Rosudgeon Ponsanooth Sithney Common Trefula Mount Charles Drakewalls Goon Gumpas Lanescot Carleen Little Comfort Trethillick Trewollock Mellangoose Devoran Wall Hendra St Veep Tresavean Hellescott Highercliff Grumbla Hendra Boswin Crantock Trewoon Treath Polzeath Polpeor Holmbush Madron Porthallow South Hill Pentire Gollawater West Tolgus Helston St Winnow Porth Kea Porth Navas Horningtops Rame Tregony Waterloo Pantersbridge Vellanoweth Boscean Tremethick Cross Pentewan Plain-an-Gwarry Bodieve Treloquithack Playing Place Boconnoc Larrick Tremore Plushabridge Hornick Common Moor Fentonadle Trelowia Trethosa Boswyn Tregoodwell Tregadillett Kestle Trehemborne Clitters 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Crumplehorn Mitchell Milltown The Town White Cross Ruan Minor Fowey Tregeseal Carharrack Hale Mills St Blazey Malpas Deviock St Juliot Scredda Paul's Green Goonvrea St Merryn Bray Shop Luxulyan Carnebone Stencoose Mount Morwenstow Gloweth Dizzard Polmear Tredavoe Minions Halvosso Downgate Troan Kerley Downs Lower Amble St Dennis Brazacott Lanhainsworth St Issey Three Holes Cross Tresamble Doublebois Kingston Gluvian Wadebridge Trevemper West Curry Trythogga Treveor Botallack Boswednack Freewater Botusfleming Trewassa Gunwalloe New Polzeath Tremorebridge Lower Sticker Trelowth Trerose Trewedna Water Cox Hill Trussell Bohortha Clapper Engollan Boyton Launcells Trevalga Tredinnick Rockhead Tregoss Zennor Cripplesease Couch's Mill Halton Barton Tredinnick Duporth Mellingey Bealsmill Torwell Cocks Tregolls Harlyn Trew Nanpean Fernsplatt Penweathers Relubbus Stourscombe Tresmeer Castle Gate Crows-an-wra Treverva Rocky Hill Frogwell Bugle St Columb Road Peterville Trelash Lower Ninnes Tregamere Tregorden Seaureaugh Moor Ruan Major Egloshayle Trencreek Poltesco Gwithian Treworgans Mabe Burnthouse Henwood Bodelva Lanjeth Pengover Green Polladras Newhall Green Bodiggo Drawbridge Reawla Trewethen Landulph Cross Laity Moor Middle Crackington Manely Higher Bosavern Merrymeet Tregatta Gwinear Tresinney Callington South Wheatley Sweetshouse Kilkhampton Roche Mulberry Trevarrack Penwartha Coombe Whitecross Wilcove Metherell Little Polgooth Carloggas Medlyn Trevarrian Cold Northcott Boswinger Dutson Trewetha Readymoney Trembraze Tremar Coombe Zoar Woodford Laneast Trevone Treworrick Torpoint Trevollard Bohetherick Pennytinney Tregona Tregreenwell Trelissick St Teath Penhale Trekenning Penpoll Trevarrack Roseworthy Polgooth Poughill Pendeen Lostwithiel Millook St Kew Trevigro Forda Bosorne Hersham Currian Vale Twelveheads Halamanning Seaton Crofthandy Carland Cross Marazion Trewithian Sutton Constantine Polwheveral Levalsa Meor Bunny's Hill Wheal Baddon Trethewey Park Bottom Newton Ventonleague Goverseth Crafthole Trekeivesteps Farms Common Trevilson Carkeel Helford Passage Perranwell Chynhale Frogpool Caroe Trethowel Housel Bay Treviskey Church Town Pencuke Trenwheal Tutwell Amalveor Shortlanesend Rosecraddoc Chilsworthy Lawhitton Rosewarne Millpool Coombe Todpool Trereife Polmarth Banns Dimson Buttsbear Cross Tregavarah Trebeath Trelan Woolley Durgan Hendra Lanteglos Highway Treneague Killivose Lelant Downs Illogan Whitstone Old Mill Victoria Mount Hawke Gracca Carpalla Lanreath Hessenford Sweets Enniscaven Liskeard Rillaton Penponds Leburnick Philleigh Gwinear Downs Flushing Lower Trewellard Penhale Mount Charles Trebetherick Sparnon Gate Lezant Townshend Ashton Jacobstow Tregonning Higher Cransworth St Mawes Dobwalls Flexbury Trewindle Threemilestone Polborder Piece Maypole Carnhot Penberth Chenhalls Trezaise Escalls Newport Trenay Mawgan Porth Kelynack Higher Downs Cockwells Higher Tremarcoombe Trenoon Downinney Fraddam Carloggas Little Downs Trematon 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Paynter's Lane End Billacott Newbridge Kestle Mill Lantyan Cowlands Tolvaddon Downs Trencrom Bofarnel Polperro Truscott Roseworthy Barton Burraton Coombe Stoke Climsland Mixtow Lanivet Tresparrett Treverbyn Valley Truckle Grampound Road Kelly Bray Jewell's Cross Trewidland Trewey Paramoor North Country Hendra Croft Latchbrook Canworthy Tredinnick Connon Bottoms Rosedinnick Manhay Brunnion Trevance Bodwen St Day Two Burrows Upton Cross Mylor Bridge Carlyon Bay St Kew Highway Perrancoombe St Michael Penkivel Perran Downs Wendron Maenporth Middle Dimson Bolingey Chacewater Lavrean Portreath Downgate Ruddlemoor Looe Mills Trengune Downrow Palmersbridge Treneglos Camborne Brightonwater Degibna Trewellard Darite Trevarth Bush Gwedna Greensplat Caradon Town Bodinnick Pool Treworga St Levan Lower Lank Daw's House Withielgoose St Martin Trewint Bradford Troon Tolcarne Wartha Comfort Alverton Higher Keason Halabezack St Ive Porthloo Rosevine Hugus West Antony Mawla Thurdon Launceston Kestle Bodellick Tregiffian Cremyll Tregarlandbridge Kersbrook Cross Torrpark Breage Lamledra Nancledra Chyvarloe Box's Shop Viscar Phillack Seworgan Tresmorn Budd's Titson Higher Porthpean Kennards House Lower Trebullett Carey Park Truthwall St Clement Trelawne Sithney Green Botternell Kerris Bridgend Trevilla Cusveorth Coombe St Anthony Chapel Amble Wherry Town Bennacott Penhallow Bude Stennack South Petherwin Trenarren Merry Meeting Trewoodloe Trelake Trevarth Estate Winnard's Perch Pelynt Burniere Tregeare Trevegean East Portholland St Gluvias Rosevear Badharlick Gang Golant Trewint Hellandbridge Demelza Wheal Kitty Trevelmond Swanvale Creegbrawse Yeolmbridge Sheffield Monkscross Rosemergy Bokiddick St Eval Crackington Haven Collery Trefrize Carthew Tolgus Mount Pipers Pool Chyanvounder Charlestown Crooklets Bolenowe Treglasta Kenwyn Trevia Prussia Cove Petherwin Gate Treveal Gam Trewennack Roseland Tremail Lescrow Trenale Trethellan Water Fonston Meaver Trispen Milltown Wheal Busy Carluddon Downend Morval West Portholland Crean Raginnis Edgcumbe Goonbell Splatt Porthcothan St Clether Lower Clicker Cutmere Langore Portloe Creed Landrake Bodmin Illogan Highway Albaston Church Town Treknow Tregonhawke Silverwell Lower Ninnis Otterham Station Longstone Poniou Treskerby St Pinnock Trebarwith Holy Vale Carzise Cambrose Varfell Porthtowan Maryfield Keybridge Tregidden South Tehidy Brillwater Treswithian Downs Indian Queens Merther Lane Stonaford Lantuel Porthcurno Cross Lanes Gospenheale Lower Tremar Treneere Bossiney Perranuthnoe Hill Little Beside Burraton Talland Forrabury Lelant Highlanes Boslowick Falmouth Hallew Sandplace Sandylake Middle Town Guildford Higher Reen Heamoor Carnsmerry Stenalees Halwin Boscoppa Porthmeor Gwennap St Thomas Tremaine Portherras St Michael Caerhays Perranzabuloe Trethewell Lower Menadue Mithian Tredinneck Treslothan Treburgie Cargreen Penbeagle St Erth Trenance Gilbert's Coombe Clampits Trenear Biscovey Sellan Hele Treskillard 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