Sports Marketing in Woodtown

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Sports Advertising in Woodtown

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Woodtown, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Woodtown?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Woodtown, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in EX39 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Woodtown get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Ernesettle Tytherleigh Northam Allercombe Shinner's Bridge Fordton Barnstaple Rewe Wilminstone Gipsy Town Week West Sandford Milford Wembworthy Langtree Lower Creedy Rosedown Hiscott Meeth Ellicombe Ipplepen Columbjohn Stroxworthy Devonport Filleigh Prescott Ledstone Sowton Leeford Alwington Eastdown Duerdon Hartley Vale Uton Fluxton Berner's Cross Lewtrenchard Alphington Week Muddiford Gunn Longcross Bishop's Tawton Dunsford Bursdon Colyton Cowleymoor Boasley Cross Kenton North Bovey Daccombe Teigncombe Highampton Rock Inner Hope Morebath Down Thomas Collaton St Mary Cheriton Fitzpaine Welcombe Pattard Water Landhill Chittlehampton Hallsands Reedy Chipshop Coombe Holwell Easton Odham East Youlstone Manaton Virginstow Ham Ticket Wood Kentisbeare The Crescent Elmscott Frithelstock Jacobstowe Metcombe St George's Well Street Putsborough Middle Winsham Dean Higher Woolbrook Marystow Kingsdon Lovacott Green Sandford Mount Gould Colebrook Forder Green Nine Oaks Eastington Exmansworthy Bilsdon Upcott Fairy Cross Wreyland Pathfinder Village Merton Folly Gate Hakeford Croyde Bay Weston Marsh Green Northmoor New Inn Widewell Littleham Eworthy Port Bridge Instow Town Knowle Netherton Knightacott Lower Town Berry Pomeroy Braunton Abbotsbury Calverleigh Halwill Junction Venny Tedburn West Charleton Pool Buckland Brewer Parnacott Coryton Uppacott Caton South Common Haven Banks Downicary Higher Gabwell Morchard Bishop Goodleigh Swimbridge Newland Bridgend Chillaton West Clyst Kingswear Beaford Woody Bay Higher Muddiford Slapton Penninn Whitnage Harcombe Thrushelton Dippertown Natcott Maidenhayne Hennock Woolston Swincombe Ash Cross Nymet Rowland Drewsteignton Lower Tale Trill Colwell Week West Hoe Stoke Woodford Hartland Tillislow Twitchen East Anstey Portgate Hatch Buck's Cross Brownston Stevenstone Chaddlehanger Henford Harcombe Bottom The Point Eastacombe Gidleigh Wolborough Chittlehamholt Dulford Saltrens Appledore Westville Harbourneford Stretch Down Broadsands North Waterhayne Marsh Mills Okehampton Watcombe Blackpool Torr Harford Enis Court Barton Littletown Langaford Barbican Haytor Vale Churchtown Heathfield Norman's Green Newton Abbot Billacombe Brushford Bondleigh Goosewell Heavitree Yawl Weycroft Stentwood Milltown Stonyland Withacott Glenholt Chevithorne Edistone North Prospect Buckland Filleigh Sherwood Green Bickleigh Down West Raddon Well Town Chambercombe Whiddon Puddington Allaleigh Hillhead Huntshaw Water Yelland Waye Bratton Fleming Lustleigh East-the-Water Patchole Godwell Herner Stowford Burnstone Willingcott Larkbeare Chivenor Middle Luxton Rockford Dunstone Henaford Watchcombe Combe Pafford Venn Ottery Garlandhayes Alderford Rawridge Higher Brixham Paignton Milton Abbot Widworthy Barne Barton South Brent Loxhore Harbertonford Stokenham West Hill Tetcott Cheglinch Didworthy Craddock Quither Burrington North Star Land Part Beer Bottreaux Mill Pristacott Ilsington Horrabridge Chestwood Bentwichen Witheridge Langridgeford Hollacombe Brealeys Clayhidon Ashculme Bovey Tracey Upton Pyne Meddon Woodacott Cross Bridge Reeve Honeychurch Loxbeare Oak Cross Staverton Cadeleigh Neopardy Odam Barton Cotteylands Shiphay Marsh Three Horse Shoes Tricombe Peters Marland Lovaton Derriton Holcombe Burnell Raymond's Hill Pizwell Cornwood Ayshford Forder Burraton Ford Park Rattery Cotford Lana Colestocks Landkey Doccombe Mary Tavy Colebrooke Drakeland Corner East Worlington Lee Moor Burrow St Jude's Doddiscombsleigh Combebow Washford Pyne Kentisbury Goldworthy Bideford Peat Cot Halsey Lake Westcott Cranbrook South Molton Honiton Newton Tracey Elstone Christow Woodbury Beacon Shillingford Abbot Bridfordmills Bradford Newbuildings Hand and Pen Cott Claypits Lustleigh Cleave Newport Tuckermarsh Hooe Kingsheanton Filleigh Warcombe Malborough Sycamore Burlescombe Clayhanger Bradninch East Ilkerton Livermead Brendon Crapstone Gammaton Moor Furley Abbey Gate Walreddon Molland Docton Bradstone Brightley Underdown Coldridge Brixton Woodtown Dunterton Stockwell Cleave Trow Tigley Ashbury Wellswood Lee Mill Boode Derby Kellacott Chelston South Zeal Venton Berrynarbor Newtown Northcote Dowland Morchard Road Abbotskerswell Bickham Ash Mill Dawlish Warren Efford Wotton Cross Combe Fishacre Eastacott Kingscott Loxhore Cott Hawkmoor Park Dunchideock Smallridge St Thomas Smithaleigh Noss Mayo Higher Dunstone Dittisham Lumburn Combe Curtisknowle Wyke Green Shaugh Prior Lutton Stoke Gabriel Ideford Pillmouth Hamlet Hayne Higher Compton Broadlands Knowle Stowford Holne Crediton Aish Westleigh Plymtree South Wonford Badworthy Jurston Sherford Highworthy Laira Rundlestone Hillerton Dean Arlington Babbacombe Outer Hope Luppitt Ratsloe Sid Moorhayes Park Knowles Hill Bonehill Waddicombe Hardisworthy Chenson Abbotsham Fairmile Whitmoor Tipton St John Cotts Churchstow Prince Rock Upcott Northcott Woolsgrove Axmouth Leigham Brockfield Brixham Lobb Dodscott Cockington Liftondown Membury Langleigh Salmonhutch Middle Rocombe Oakfordbridge 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Knowstone Marwood Teignmouth Clovelly Fortescue Woolwell King's Tamerton Chardstock Shelly Winkleigh Snapper Lopwell Benton Lower Lovacott Kersbrook Knowle Staddon Newhaven Nymet Tracey Luton Petton Pippacott Eggbuckland Rose Ash Town Barton Higher Batson Great Weeke Monkton Bow Easton East Stowford Belstone Corner Combe Pomphlett Cheriton Diptford Taddiport East Village Burlestone Plympton St Maurice Totnes Ponsford Philham The Butts East Mere Stowford Woodtown Peter's Finger Stormsdown Icy Park Murtwell Millway Rise Bradaford Pilton Simonsburrow St Leonard's Cheristow Westwoods Templeton Bridge Filham Sprytown Higher Warcombe Battledown Cross Michelcombe Church Green Woolacombe Batsworthy Membland Muckworthy Eggesford Station Woodleigh Stenhill Belliver Eastleigh Sidmouth Bickleigh Preston Bickleton North Heasley Marsh Barton Collaton Dalwood Huntshaw Shillingford Blackpool Penstone Weeke Dousland Itton Kingskerswell Bondstones Roundswell Bowd West Lyn Rickham Broadbury Feniton 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Fleming Cheldon Cottwood Chichacott Gabber Cruwys Morchard Plainmoor Hansel Skaigh Hoops Yarnacott Huddisford Littlehempston Salcombe Holsworthy Beacon West Putford Upcott Vention Woodacott Trimstone Venngreen Talaton Saint Hill Bridestowe Nicholashayne Riverside Hittisleigh Barton Lower Cator Berry Cross Polsloe Bridge Exton Withycombe Raleigh Southcott Gulworthy Culm Davy Plymouth Landkey Newland Brayford Lapford Cross Western Town Dinworthy Oldborough Bampton Splatt Brent Mill St Giles in the Wood Chapmans Well Southerton Goodstone Hagginton Hill Lower Yelland Lower Dean North Tawton Musbury Landscove Huxham's Cross Estate Shillingford St George East Panson Kentisbury Ford Lutsford Chettiscombe Throwleigh Mackham Kerswell Sweetham Sandygate Ullcombe Moretonhampstead Weston Dean Prior Gammaton Challaborough Frogmore Ashill Gatherley Dartmouth Poltimore Higher Yalberton Drayford Up Exe Parkham Ash Sampford Peverell Muddlebridge Newton St Petrock Sutcombe Harrowbeer Wadbrook Kingford Rosemary Lane Manor Bourne Rumsam Underwood Honicknowle Elwell Colaton Raleigh St Loye's Brookleigh Beckett Madford Little Silver Bulkworthy Twist Fremington Trentishoe Newtake Deancombe Sutcombemill Dean Cross Buckland Monachorum Dartmeet Ford Stoford Water Cattedown Bickington Swallowfields West Alvington Bow Brockscombe Sutton Bolham Water Forestreet Felldownhead Farway Ringmore Hawkchurch Welsford Battisborough Cross Southleigh Kings Nympton East Allington Alfardisworthy Quartley Broadclyst Shore Bottom Woodgate Bradiford Brynsworthy Shorton Tipple Cross West Town Cullompton Stoneycombe Old Beat Landkey Town Shirwell Broad Parkham Penstone Colscott Sampford Courtenay Ashmill Chawleigh West Ilkerton Redhills Chelfham Yondercott Walkhampton Clyst Heath Colleton Mills Jack-in-the-Green Coombelake Southerly Highweek Maidencombe Buckfastleigh Sherford Sheldon