Sports Marketing in Dawdon

Get in touch

Sports Advertising in Dawdon

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Dawdon, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Dawdon?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Dawdon, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SR7 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Dawdon get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Dawdon (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Cockerton Darlington High Forge Stonebridge Newtown Lanehead Garmondsway Kirk Merrington Rise Carr White Kirkley Blackhall Rocks Croft on Heugh Old Cassop West Cornforth Hill End Haswell Moor Graythorp Hesleden Bedburn Old Stillington South Cleatlam Archdeacon Newton Bishopsgarth Middridge Binchester Chilton Eldon East Howle Elwick Stanley Crook Egglescliffe Tantobie Kinninvie Quarrington Hill Allensford Westlea East Law Middleton One Row Craigside Hart Station Coundon Brafferton School Aycliffe Ludworth Hedley Hill Nettlesworth Bishopton Heatherycleugh West Rainton Harrowgate Hill Esh Eastgate Cornriggs Town Kelloe Pittington Drinkfield Port Clarence Hunderthwaite Gilesgate Moor Ferryhill Bank Top Hutton Henry Cold Hesledon Rookhope Town Head Causey Healeyfield Langley Park Sherburn Grange North Bitchburn Winston Browney Stranton Trimdon Eden Vale Great Stainton Inkerman Billingham Branksome Aukside Moorside Morley Maiden Law Sherburn Newham Grange Bolam Old Durham Pelton Fell Scargill Sherburn Hill Flint Hill Brandon Village Heighington Cleatlam Cowshill Pierremont Toft Hill Middleton-in-Teesdale Faverdale Neville's Cross Whinfield Whitehill Egglestone Abbey Brierton Throston Grange Estate Stanhope Hart Blackhall Colliery Bowburn Newton Hall South Side Knitsley Elvet Hill Crawleyside Framwellgate Moor Merrington Lane Howden-le-Wear Templetown Bowes Sunderland Bridge Brandon Low Westwood Tudhoe Village Low Dinsdale Langdon Beck Sacriston High Haswell High Westwood Ovington Brasside Green Head Middle Side Horsleyhope Beech Terrace Escomb West Park West View Houghall Lane Side Redworth Bowbank Tudhoe Grange Stony Heap Thornley Evenwood Gate Dent Bank Great Lumley Shotton Westgate Forest-in-Teesdale Belmont Deanery View High Clarence Willington Consett Lartington High Beechburn Sunniside Barnard Castle High Shincliffe Owton Manor Staindrop Eggleston Benfieldside Startforth Norton Newton Aycliffe Shildon Kelloe Hamsterley Walworth Quaking Houses Thorpe Stockton-on-Tees High Friarside Briscoe Butterknowle Ragworth Hope Town Stillington Brancepeth Black Banks Elton Brotherlee Whessoe Greta Bridge Regent Street Grangefield Rowley High Stoop South Pelaw Wolviston Cowpen Bewley Lonton Mount Pleasant South Hetton Hummersknott Wingate Plawsworth Gate Cassop Tursdale Egglesburn Hury East Briscoe New Brancepeth High Grange Daddry Shield Trimdon Grange Coundongate Durham Newfield Trimdon Colliery Tan Hills Ingleton Langley Moor Carlton Greatham Annfield Plain Mountsett Aykley Heads Longnewton Easington Colliery Walworth Gate Burnhope Fulthorpe Tindale Crescent West Kyo South Wingate Bishop Middleham Hudegate Foxton Sherburn House Seaton Carew Hurworth Burn West Butsfield Dyke House Newton Bewley Boldron Mount Pleasant Hunwick Bearpark Lowe's Barn Redford Sadberge Low Etherley Medomsley Elm Terrace Dalton Piercy Hobson Gainford Elstob Close House Ramshaw Sandy Carrs Cockfield Quebec Phoenix Row Thringarth Wheatley Hill Primrose Hill Pickering Nook Seaton East Kyo Chester-le-Street Barley Mow Todhills Toronto South Moor Stockton Grange Etherley Dene Rainton Gate Bowlees Shotton Colliery Haverton Hill Coundon Grange Castleside High Coniscliffe Hamsterley Mill St Ann's Hill Longhill Houghton Bank Townfield Thorpe Thewles Denton Shield Row Hummerbeck Headlam Kelton Low Beechburn Running Waters Helmington Row West Sherburn Hartlepool West Auckland Hilton Wearhead Fishburn Great Chilton High Hesleden Hurworth Place Malton Barningham Wynyard Village Little Stainton Grange Villa Wackerfield Langton Oxhill Broom Hill Fir Tree Roseworth Burnopfield Hutton Magna Coatham Mundeville Snaisgill Sunnydale Crookhall Newsham High Escomb Low Coniscliffe Hunstanworth Rushyford The Middles Byers Green Binchester Blocks Lane Head Murton Esperley Lane Ends Aycliffe Village Deaf Hill Littleburn Deneside Morton Tinmouth Newbiggin Blackhill Peterlee Holmside Parkside Burtree Ford Shotley Bridge Woodside Bollihope Harperley No Place Chilton Lane St Helen Auckland Leasingthorne Skerne Park Bildershaw Haswell Plough Mainsforth High Dyke East Hope Ouston Cornsay Holwick Ireshopeburn Harelaw White-le-Head Bishop Auckland Woodham Village Pontop Westerton Wolsingham Cornforth Etherley Moor Horden The Grove Iveston Sedgefield Westwick Bridgehill Clough Dene Page Bank Thornley Kip Hill Preston-on-Tees Little Newsham Lendings Thinford Portrack Little Thorpe Ruffside Old Eldon Edmondbyers Stainton Grove Killerby Tudhoe Raby Beaumont Hill Bridge End Monk Hesleden Woodland Easington Bournmoor Gilpin Brown Crossgate Moor Plawsworth Copthill Ebchester Sunnybrow Oxbridge St John's Chapel Croxdale Thorpe Larches Old Wingate Evenwood Waterhouses Grassholme Romaldkirk High Urpeth Hett Embleton Cotherstone Witton Gilbert Crookgate Bank Boltshope Park Butterwick Littletown Dalton-le-Dale New Ho Medomsley Edge Harrowgate Village Stainton Middlestone California Bradbury Throston Leadgate Leazes Tanfield Catchgate Lynesack Ettersgill Firth Moor Woodham Eldon Lane Mordon Dipton Cornsay Colliery Lintzgarth Newton Ketton High Throston Lanchester Crimdon Park Craghead Great Burdon East Stanley Sheep Hill Houghton-le-Side Ramshaw Hurworth-on-Tees Leamside Bryan's Leap Neasham Roddymoor Leeholme Coronation Esh Winning Lintz Killhope Tow Law Blackwell Broompark Thwaite Hawthorn Church Kelloe Rift House Dean Bank Old Thornley Frosterley Albert Hill Beamish Northlea Lumley Thicks Meadowfield Mickleton Howlish Old Quarrington Middlestone Moor Perkinsville East Blackdene Old Town Hartburn Canada Davy Lamp Hardwick Gray Street Whorlton Mowden Windlestone East Butsfield Low Lands Gilesgate Grindon Red Hall Coxhoe The Dene High Handenhold Haughton le Skerne Haswell Middleton St George North Close Newfield The Sands Laithkirk Wycliffe Edmondsley Delves Hamsterley Sheraton Kimblesworth Spennymoor Carrville Castle Eden Chester Moor Station Town Shincliffe Satley Coal Bank Ushaw Moor Billy Row North End Coppy Tanfield Lea Low Pittington Northgrain Woodhouses Piercebridge Merrybent Alum Waters High Lands New Kyo Royal Oak Waldridge Middleton Sockburn Preston-le-Skerne Stanley Metal Bridge Shadforth Summerhouse Witton Park Woodstone Village Lane Head Greencroft Barmpton Ornsby Hill New Town Merryoaks High Etherley Copley West Pasture Whinny Hill Fleming Field Elm Tree Whitton Seaham Lime Terrace Foggy Furze Western Hill Waskerley Redmarshall Crook Whitesmocks Eastbourne Carlbury Oakenshaw South Church Brignall Aislaby Castle Dene Eaglescliffe Urpeth Oak Street East Hedleyhope New Coundon Pelton Lane Head West Pelton Low Spennymoor New Shildon West Blackdene Bellevue Eastlea South Stanley Urlay Nook Pity Me Witton-le-Wear Oak Tree Queen's Park Gilmonby New Hunwick High Pittington Dawdon Muggleswick Ferryhill Station Lintzford Wall Nook