Sports Marketing in Lane Head

Get in touch

Sports Advertising in Lane Head

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Lane Head, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Lane Head?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Lane Head, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in DL11 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Lane Head get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Lane Head (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Parkside Woodham Mountsett Westgate Great Lumley Murton New Shildon Throston Grange Estate High Stoop Elton Westwick Middleton One Row Shotton Colliery Carlbury Low Etherley High Lands Hesleden Frosterley Byers Green St John's Chapel Walworth Gate Thringarth Bowes West Auckland Nettlesworth Port Clarence Quarrington Hill Redworth West Blackdene Chester Moor Gray Street Deneside Little Thorpe Raby No Place Monk Hesleden East Briscoe Bollihope Woodstone Village Newton Hall Chilton Barmpton Aukside The Dene Town Head Bowburn Shotton Newfield Hart Foxton Waldridge Burtree Ford Cassop Trimdon Wackerfield Oak Street Kelloe Lowe's Barn Old Stillington Little Stainton Aislaby The Grove Sherburn House Browney Old Durham Barley Mow Elm Tree Knitsley Middridge Seaton Ushaw Moor Haughton le Skerne Shotley Bridge West Butsfield Branksome Mount Pleasant Delves East Blackdene The Sands Hutton Henry Blackhall Rocks West Pasture Little Newsham Butterwick South Stanley Eldon Dalton Piercy Ruffside Low Dinsdale High Clarence High Dyke Lime Terrace Langley Park Red Hall Harrowgate Hill Etherley Moor Crawleyside Catchgate Wall Nook Seaton Carew Castle Eden High Pittington Perkinsville Carlton Greatham Bellevue Pittington Hartlepool Crookgate Bank Coronation Chilton Lane Shincliffe Aycliffe Village Burnopfield Bridgehill Forest-in-Teesdale Escomb East Law Littleburn Lartington North Bitchburn Albert Hill Deanery View Hart Station Low Coniscliffe Belmont Heatherycleugh Witton-le-Wear Wolsingham Startforth Egglescliffe Denton East Kyo Hudegate Sunnydale Close House Brandon Village Beaumont Hill New Hunwick Oxbridge Craghead Coatham Mundeville Eldon Lane Grindon Low Pittington Newtown Easington Colliery Piercebridge High Grange Darlington Hummersknott Bishopsgarth Meadowfield Eden Vale Tow Law Town Kelloe Haswell Plough Woodham Village Burnhope Bishop Middleham Foggy Furze Coundon Hardwick Elstob Dean Bank Whitehill Owton Manor Kirk Merrington Elvet Hill Leamside Low Beechburn Consett Cockerton Pickering Nook Castle Dene Waterhouses Lanehead The Middles White-le-Head South Hetton Newton Ketton Oakenshaw Eastlea Oxhill Brafferton Medomsley Lanchester Redmarshall Staindrop Snaisgill Lynesack Daddry Shield Sunderland Bridge Cornsay Colliery Woodhouses Cornriggs Northgrain Rookhope Cowpen Bewley Evenwood New Coundon Kelton Langton North End Stockton Grange Killerby Elwick Newton Bewley Roseworth Regent Street Stranton Stony Heap Blackhall Colliery New Town Copley Witton Park Hope Town Middleton Craigside Townfield Iveston Low Westwood Bolam High Etherley Westerton Wearhead Stainton Grove Boltshope Park Sacriston Pierremont Wycliffe Archdeacon Newton Hilton Esh Fishburn Chester-le-Street West Pelton Graythorp South Side Esh Winning Binchester Blocks Helmington Row Lane Head Hurworth Place Bridge End Blackwell Dipton New Ho West Park School Aycliffe Eaglescliffe Portrack Sedgefield Eggleston Muggleswick South Church Bearpark Garmondsway Middleton-in-Teesdale Throston Kip Hill Binchester Newfield Sandy Carrs Drinkfield Peterlee Cornsay Bowbank Roddymoor Pelton Fell Tanfield Primrose Hill Dawdon Preston-on-Tees Thornley Dyke House Rushyford Middlestone Moor Bishopton Haswell Hamsterley West Cornforth Holmside South Wingate Hill End Coundongate Seaham Tursdale Egglestone Abbey Hunwick Merryoaks Middle Side Sunniside Stanley Leasingthorne Benfieldside Urpeth Walworth Station Town Harrowgate Village Sheraton South Cleatlam Thorpe Harelaw East Hope Sadberge Edmondbyers Hedley Hill Inkerman Clough Dene Todhills Howden-le-Wear Broompark Hobson Lane Head Egglesburn Tudhoe Village Mount Pleasant Sunnybrow Beech Terrace Plawsworth Gate Northlea Coundon Grange Horden Mordon Black Banks Kimblesworth Tantobie Houghall Leeholme Whitesmocks Blackhill Old Cassop Stockton-on-Tees Croxdale Broom Hill Oak Tree Faverdale Rift House Brancepeth Greta Bridge Quebec West Rainton Shield Row Thorpe Thewles Whinny Hill Shildon Fulthorpe Merrington Lane Ebchester Ireshopeburn Coxhoe Billy Row High Beechburn Gilesgate Great Stainton Lintzgarth Wheatley Hill Hamsterley Lintzford Tanfield Lea Leazes Hutton Magna Grassholme Hamsterley Mill Kinninvie Newbiggin South Pelaw Houghton-le-Side Low Spennymoor White Kirkley Thorpe Larches Ramshaw East Butsfield Shadforth Bradbury Crimdon Park Lane Side Gilpin Brown Satley Trimdon Colliery Boldron Toronto Woodside Horsleyhope Toft Hill Westlea Old Thornley High Westwood Stainton Canada Brierton High Hesleden Stanley Crook Malton Crook Summerhouse Ingleton Hury Aykley Heads Allensford Grange Villa Tan Hills Church Kelloe Waskerley Cold Hesledon Hawthorn Mainsforth Pity Me Cornforth Mowden Pelton Medomsley Edge Bishop Auckland High Shincliffe Easington Tudhoe High Handenhold Evenwood Gate Cockfield Gilesgate Moor Woodland Croft on Heugh Killhope Ornsby Hill Carrville Copthill West Sherburn Bournmoor Bryan's Leap Ovington Phoenix Row Flint Hill Fir Tree Deaf Hill Tudhoe Grange Laithkirk Romaldkirk Winston Haswell Moor Newsham Lonton Harperley Ferryhill Firth Moor Rainton Gate Brignall Templetown Longhill Neville's Cross California Wynyard Village High Haswell Gilmonby Holwick Howlish Queen's Park Briscoe Elm Terrace Thinford Ramshaw Ouston Page Bank Hummerbeck Fleming Field North Close Norton Rowley Urlay Nook Hurworth-on-Tees Barningham Langley Moor Alum Waters Longnewton Lane Head Redford Lintz Mickleton Dalton-le-Dale Stonebridge Haverton Hill Thwaite Edmondsley Neasham Great Burdon Healeyfield Bank Top Esperley Lane Ends West View Rise Carr New Brancepeth Crossgate Moor Billingham Middleton St George Gainford St Ann's Hill Embleton Davy Lamp Bedburn Morton Tinmouth Hurworth Burn High Friarside Cleatlam Merrybent Hunstanworth Metal Bridge Old Eldon Framwellgate Moor Lumley Thicks Houghton Bank Bildershaw Sockburn Low Lands Scargill Crookhall Dent Bank Skerne Park East Hedleyhope Green Head Butterknowle Sheep Hill Newton Aycliffe Quaking Houses Witton Gilbert Whinfield Hartburn New Kyo Eastbourne St Helen Auckland Sherburn East Stanley South Moor Morley Royal Oak Cowshill High Coniscliffe Maiden Law Grangefield Plawsworth Hunderthwaite Trimdon Grange Castleside Wolviston Whitton Wingate Stanhope Etherley Dene Great Chilton Old Wingate Old Quarrington High Urpeth Sherburn Grange Pontop Greencroft Hett Whessoe Brotherlee West Kyo Langdon Beck Preston-le-Skerne Stillington Spennymoor Moorside Newham Grange Bowlees Whorlton Ettersgill Eastgate East Howle Western Hill Durham Annfield Plain Brasside Cotherstone High Escomb Coal Bank Beamish Coppy Willington Lendings Windlestone Causey Leadgate Running Waters Headlam Old Town Thornley Sherburn Hill Ragworth Littletown Middlestone Brandon Tindale Crescent Heighington Ferryhill Station High Forge Ludworth High Throston Barnard Castle