Sports Marketing in No Place

Get in touch

Sports Advertising in No Place

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in No Place, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in No Place?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in No Place, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in DH9 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in No Place get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover No Place (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Whessoe Graythorp Medomsley Edge Haverton Hill Chilton Lane Seaham Denton Ramshaw Pittington Low Beechburn Egglesburn Cockfield Elstob Esh Winning Evenwood Oak Tree New Coundon Coppy Toft Hill Headlam Hope Town Dalton-le-Dale High Throston Croxdale Black Banks Boldron Waterhouses Lartington Tow Law Pelton Fell Delves Plawsworth Gate Clough Dene Hutton Magna Fir Tree Coal Bank Mount Pleasant Deanery View Pickering Nook Copley Barningham Thwaite Great Burdon South Pelaw High Forge Middlestone Pierremont Aycliffe Village Lendings Perkinsville Hamsterley Mill Deneside Hury Bishop Middleham Bradbury Waskerley Garmondsway Lane Head Mountsett Sunniside Browney Hett South Hetton Medomsley Knitsley Regent Street St Ann's Hill Gilpin Brown Sadberge Rise Carr Benfieldside Middleton-in-Teesdale Thornley High Handenhold Stranton Boltshope Park Oxhill Aykley Heads Davy Lamp Woodstone Village Howlish Quaking Houses Haswell Plough Stockton Grange Great Stainton Castle Eden Coatham Mundeville Easington Colliery Langley Moor Wingate Thorpe Port Clarence Preston-le-Skerne Easington East Howle Fulthorpe Redford Thornley Middridge Aislaby Running Waters Tan Hills Holwick Shildon Dyke House Coronation Witton-le-Wear Merryoaks Flint Hill Old Stillington Old Cassop Muggleswick Romaldkirk Esperley Lane Ends Witton Gilbert Hurworth-on-Tees Rookhope Foggy Furze Old Eldon Hurworth Burn Elton Low Westwood Craigside Chilton Cornriggs Thinford Wolviston Leamside Mainsforth Craghead Whitehill Cleatlam Rainton Gate New Town Little Stainton Stillington Beamish Lintz Harperley Castle Dene Holmside Urpeth Hartlepool Beech Terrace High Haswell Peterlee Hart Moorside Nettlesworth Binchester Blocks Dent Bank High Clarence Witton Park Town Kelloe Bollihope Windlestone Dawdon The Dene High Etherley Harrowgate Hill East Blackdene Croft on Heugh Pontop Trimdon Langdon Beck Haswell Blackhall Rocks South Moor Crimdon Park Low Coniscliffe Whinfield Newsham Ferryhill Butterknowle New Brancepeth Lonton Ebchester Mowden Morley Helmington Row Woodhouses Grassholme Coundon Grange Lanehead Gilmonby Belmont Low Dinsdale Shield Row Tudhoe Inkerman Eastgate Stainton Grove Dipton Northgrain South Church Spennymoor Elm Tree New Kyo Thorpe Thewles Newfield Hurworth Place Newton Hall Chester Moor Frosterley Coundongate Oak Street Hobson Plawsworth Cassop Sherburn Hill Seaton Sandy Carrs High Urpeth Thorpe Larches Gilesgate Lynesack Great Chilton Laithkirk Ragworth Greencroft St John's Chapel Tanfield Lea Longhill Hunderthwaite Townfield Staindrop High Shincliffe Causey Ovington Healeyfield Crawleyside Barnard Castle Bryan's Leap Willington Bank Top Kirk Merrington Hartburn Haswell Moor Roseworth Red Hall Kimblesworth Mickleton Sedgefield Sockburn Middleton St George Satley Rowley Sacriston Green Head Primrose Hill High Escomb Mount Pleasant Iveston Fishburn South Cleatlam Whinny Hill Tindale Crescent Newton Aycliffe Brierton Walworth Wycliffe Middlestone Moor Aukside Sheraton Escomb Briscoe East Law Lumley Thicks Crookhall Quarrington Hill West Cornforth Forest-in-Teesdale West View Consett Kelloe Ramshaw Sheep Hill Littletown Neasham High Lands Summerhouse Church Kelloe Maiden Law Piercebridge No Place New Shildon Etherley Moor Darlington Catchgate Bishopton Coundon Hutton Henry West Butsfield Walworth Gate Sherburn House Gilesgate Moor Crook Leazes Crossgate Moor South Stanley Broompark Lintzford Leadgate Old Town Lanchester Longnewton Ushaw Moor Lane Head Haughton le Skerne Cockerton Albert Hill Stonebridge Chester-le-Street West Rainton Carrville Grindon Leeholme Whitesmocks Cowpen Bewley Ornsby Hill Newton Ketton Cornsay High Beechburn Newfield Eaglescliffe Woodland New Ho Alum Waters Northlea Owton Manor Parkside Monk Hesleden Brignall Evenwood Gate South Side Drinkfield Oxbridge Killerby Redmarshall Newtown Redworth Eden Vale Lane Head Barley Mow Tanfield Broom Hill Snaisgill Trimdon Colliery Kinninvie Urlay Nook Greatham Crookgate Bank Bishop Auckland Tudhoe Grange School Aycliffe Stockton-on-Tees Faverdale East Hedleyhope Thringarth Burtree Ford Old Wingate St Helen Auckland High Westwood Old Thornley High Friarside Hunwick Burnhope Harrowgate Village Mordon Byers Green Barmpton Ludworth Branksome White-le-Head Kip Hill Houghton-le-Side North Bitchburn Hedley Hill Houghall Hawthorn Low Etherley Newham Grange Westerton Leasingthorne Coxhoe Little Thorpe The Sands Hummersknott Cowshill Brandon Stanley Crook Firth Moor Harelaw Foxton Grangefield High Stoop Toronto Shotley Bridge Startforth Queen's Park Woodham Village Middle Side Annfield Plain Bowburn Woodham Bildershaw Morton Tinmouth Tantobie Hamsterley Hudegate East Butsfield Eldon Lane East Briscoe Esh Bolam Town Head Archdeacon Newton Merrybent Whitton Lintzgarth Stanley Wackerfield Carlbury Seaton Carew North End West Park Houghton Bank Malton Norton Butterwick Ferryhill Station Brandon Village Brotherlee Gainford North Close Cold Hesledon Carlton Lowe's Barn Wynyard Village Newton Bewley Blackhill Stony Heap Dalton Piercy Westgate Pelton Edmondsley High Coniscliffe Old Durham Woodside Lane Side Merrington Lane Eggleston High Pittington Close House Shotton Billy Row Bishopsgarth South Wingate Heatherycleugh The Grove Old Quarrington Sherburn Grange Dean Bank Durham Blackwell Great Lumley Bowes East Kyo Metal Bridge Ouston New Hunwick West Sherburn High Grange Western Hill West Auckland Horden Quebec Bedburn Skerne Park Wolsingham Horsleyhope Etherley Dene Low Spennymoor Sunnydale West Kyo Bellevue Newbiggin Sherburn Shotton Colliery Killhope Egglestone Abbey Hamsterley Brancepeth Brafferton Eldon Shincliffe Sunnybrow Hilton Westlea Royal Oak Little Newsham Heighington Embleton High Hesleden Bowbank Cornforth Meadowfield Bournmoor Grange Villa Daddry Shield Westwick Templetown Framwellgate Moor Bridgehill White Kirkley Eastlea Todhills Raby Tursdale Elm Terrace Langley Park Ireshopeburn Wall Nook Middleton Edmondbyers Burnopfield Bowlees Ettersgill Fleming Field Pity Me Whorlton Oakenshaw Stainton Blackhall Colliery Rift House Eastbourne Sunderland Bridge Lime Terrace West Pelton Binchester Ingleton Elvet Hill Canada Roddymoor Station Town Deaf Hill Wheatley Hill Elwick Beaumont Hill Neville's Cross Portrack Tudhoe Village Bearpark Winston Hill End Hummerbeck High Dyke Ruffside Stanhope Shadforth Langton Low Pittington Cornsay Colliery Hunstanworth Greta Bridge Bridge End Billingham California Throston Middleton One Row Scargill Brasside Phoenix Row Low Lands Preston-on-Tees West Blackdene Egglescliffe Rushyford East Stanley Castleside Littleburn Kelton The Middles Hardwick East Hope Gray Street Page Bank Throston Grange Estate Waldridge Cotherstone Wearhead Copthill West Pasture Murton Howden-le-Wear Hart Station Trimdon Grange Hesleden Allensford