Sports Marketing in Whitesmocks

Get in touch

Sports Advertising in Whitesmocks

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Whitesmocks, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Whitesmocks?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Whitesmocks, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in DH1 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Whitesmocks get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Whitesmocks (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
School Aycliffe Houghton-le-Side Elwick Ramshaw California West Rainton Framwellgate Moor High Hesleden West Cornforth Kinninvie Aycliffe Village Binchester Blocks Western Hill Snaisgill Bearpark Harrowgate Hill North Bitchburn Bowbank Boldron The Grove Brancepeth Old Thornley Black Banks Mount Pleasant Seaton Carew Middleton St George Ireshopeburn Ramshaw Hamsterley South Cleatlam Great Stainton Blackhall Rocks Burnopfield Hamsterley Mill Benfieldside Greatham Startforth Dean Bank Wingate Quaking Houses Bowlees Wackerfield Westerton Whessoe Bridgehill St Helen Auckland Norton Elton East Butsfield Flint Hill South Moor Bishop Middleham Embleton Ettersgill Whitesmocks Preston-le-Skerne Quebec Garmondsway Page Bank Hill End Egglesburn Hartlepool Low Lands Newton Bewley Royal Oak Hurworth-on-Tees Hudegate Newbiggin Rise Carr Coppy Shotley Bridge Elm Terrace Kimblesworth Ludworth Graythorp Newfield Edmondbyers Raby Gilpin Brown Lowe's Barn Tursdale Seaham New Shildon Stanley Crook Lane Head Pelton Fell Gilesgate Broompark Wycliffe Sedgefield The Sands Aislaby Drinkfield High Forge Witton Gilbert South Side Cockfield Whorlton Dent Bank Killerby Ferryhill Station Haughton le Skerne Crossgate Moor Daddry Shield Haverton Hill Leasingthorne Haswell Peterlee Byers Green Moorside Tanfield Lea Running Waters Coundon Causey Littletown Stainton Brandon Browney South Church Hedley Hill Chester-le-Street Shincliffe Hartburn West Pasture Witton-le-Wear Haswell Moor Lartington Eldon East Kyo Boltshope Park High Handenhold Owton Manor West View Ragworth Bishop Auckland East Howle Stockton-on-Tees Thorpe Thewles Bolam Primrose Hill Pickering Nook Croft on Heugh Kelloe High Pittington Elstob Low Beechburn Sunnydale Bedburn Little Stainton Spennymoor Mordon Cornsay High Friarside High Westwood Billy Row Middleton-in-Teesdale Rookhope Beaumont Hill Brignall Craghead Whinny Hill Carlton Coxhoe West Kyo Fulthorpe Coal Bank Ushaw Moor East Stanley Northgrain Laithkirk Tindale Crescent Copley Easington Colliery Beamish Pittington Wheatley Hill Sherburn Hill Westgate Oxhill Ingleton Mountsett Newton Aycliffe Hunderthwaite Greencroft Shildon Piercebridge Woodside Sherburn Grange Leamside Lintzgarth Waterhouses Perkinsville Eden Vale Thwaite Holwick Barmpton Bildershaw Cornforth Cockerton Carlbury Belmont Wolsingham Leeholme Town Head Toft Hill Esperley Lane Ends Redmarshall Harrowgate Village Ferryhill Grange Villa Croxdale Carrville Gray Street Middle Side Hesleden Metal Bridge Allensford Lane Head Satley Muggleswick Albert Hill Headlam Rift House Neasham Dipton Merryoaks Hobson Green Head Tantobie Woodland Hawthorn New Hunwick Archdeacon Newton Merrington Lane Red Hall Toronto Walworth Gate Nettlesworth South Stanley High Urpeth Foxton Cowpen Bewley High Beechburn Horsleyhope New Ho Sandy Carrs Lane Side Bryan's Leap Broom Hill Woodstone Village Escomb Egglescliffe Deneside Low Pittington Chester Moor Urpeth Old Quarrington Todhills Helmington Row East Law Tudhoe Aukside Coundon Grange Eastgate West Auckland Newtown Cornriggs Ovington Billingham West Sherburn Bishopton The Middles Roddymoor Mowden Beech Terrace Burnhope Newsham Bollihope Westlea Woodham Canada Thinford Heatherycleugh Barningham Gilesgate Moor Wall Nook Old Durham Iveston Shotton Colliery Wearhead Castleside Queen's Park South Pelaw Pontop Medomsley Edge South Wingate Summerhouse Skerne Park Castle Eden Windlestone Sheraton Hett High Coniscliffe Whinfield Murton White Kirkley St Ann's Hill High Stoop Chilton Lane Deaf Hill Hury Sunniside Thringarth Annfield Plain Merrybent Eastlea Hunwick Stanhope Redworth West Park High Etherley Killhope Longnewton Mainsforth Sherburn House Hurworth Burn Davy Lamp Brotherlee West Pelton Craigside Waldridge Middridge Bellevue Lintzford High Clarence Roseworth Thorpe Larches Langley Moor Middlestone Moor Newham Grange Wynyard Village Hope Town Monk Hesleden Chilton Middleton One Row Butterknowle Old Town Great Chilton Haswell Plough The Dene Bowes Tudhoe Village Denton Tudhoe Grange Portrack High Throston Northlea Middleton Regent Street Inkerman Great Burdon Hummerbeck Sunderland Bridge Houghall Maiden Law Witton Park Kirk Merrington Coundongate Port Clarence Heighington Eastbourne Hummersknott Darlington Stranton New Coundon Parkside Scargill Stainton Grove Longhill New Town Hutton Henry Evenwood Gate Hutton Magna Newton Hall Bradbury Oakenshaw East Hope Meadowfield Briscoe Trimdon Colliery High Shincliffe South Hetton Elvet Hill Townfield Hart Great Lumley Woodham Village Sockburn Quarrington Hill Howlish Castle Dene Forest-in-Teesdale Ouston Shadforth Medomsley Mount Pleasant Whitton West Butsfield Hunstanworth Brasside Sacriston Mickleton Barnard Castle Seaton Durham Holmside East Blackdene Cowshill Preston-on-Tees Edmondsley Crookgate Bank Waskerley Fir Tree Low Etherley Cleatlam Ruffside Blackwell Healeyfield Elm Tree Morley Alum Waters Egglestone Abbey Middlestone New Kyo Kip Hill Howden-le-Wear Old Wingate Copthill Hilton High Haswell Plawsworth Stanley Bournmoor Bishopsgarth Rainton Gate Stockton Grange Sunnybrow Houghton Bank Sherburn Town Kelloe Eaglescliffe Walworth Lonton Lendings Consett Old Eldon Crimdon Park Blackhill Langton Kelton Evenwood No Place Shield Row Etherley Dene Throston Grange Estate Gainford Trimdon Lane Head Aykley Heads Newfield Little Thorpe Staindrop Cotherstone Westwick Oxbridge Leadgate Eggleston Lintz Willington Pelton High Grange Grindon North Close Fleming Field West Blackdene Stillington Hardwick Knitsley Horden Lime Terrace Dawdon Little Newsham High Escomb Lynesack Bridge End Ebchester Coatham Mundeville Blackhall Colliery St John's Chapel Thorpe Deanery View Morton Tinmouth Lumley Thicks Hamsterley Church Kelloe Pierremont Malton Firth Moor Low Spennymoor Esh Clough Dene Dalton Piercy Faverdale Rushyford Cold Hesledon High Lands Crookhall Station Town Thornley Neville's Cross Whitehill Throston Frosterley High Dyke Bank Top Old Stillington Woodhouses Old Cassop Stony Heap Branksome Newton Ketton Harelaw Trimdon Grange Crawleyside Winston Grassholme Dalton-le-Dale Thornley Redford Crook Langley Park Etherley Moor Brandon Village Sadberge Wolviston Brierton Hart Station Sheep Hill Gilmonby Stonebridge Easington White-le-Head Coronation Pity Me Romaldkirk Catchgate Lanehead Harperley Bowburn Low Westwood North End Cornsay Colliery Plawsworth Gate Cassop Templetown Low Coniscliffe Rowley Grangefield Burtree Ford Lanchester Littleburn Langdon Beck Phoenix Row Eldon Lane Oak Tree Binchester Shotton Dyke House Tow Law Hurworth Place Urlay Nook Ornsby Hill Oak Street Esh Winning Butterwick Leazes Foggy Furze Fishburn East Briscoe Barley Mow Tanfield Delves Greta Bridge Tan Hills Brafferton Close House New Brancepeth East Hedleyhope Low Dinsdale