Sports Marketing in Cardigan / Aberteifi

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Sports Advertising in Cardigan / Aberteifi

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Cardigan / Aberteifi, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Cardigan / Aberteifi?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Cardigan / Aberteifi, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in SA43 1?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Cardigan / Aberteifi get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Cardigan / Aberteifi (Dyfed)

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Lledrod Hazelbeach Wiston Sandy Devil's Bridge / Pontarfynach Cwm / Lower Town Efailwen Tan-y-groes Crwbin Coed Cae Cwmcoednerth Aberystwyth Trooper's Inn Tynygraig Whitchurch Priory Pelcomb Cross Synod Inn / Post-Mawr Pemberton Glanafon Ludchurch Llygadywawr Cae-gors Bethania Newport / Trefdraeth Abermeurig Rhosaman Cribyn Ammanford / Rhydaman Idole Dolypandy Tregaron Hawen Pembrey / Pen-bre New Row / Rhes Newydd Coed y Garth Morfa Bach Cilwendeg Cross Inn Nevern / Nanhyfer Llandilo West Williamston Burton Llanfair Clydogau Bwlch-Llan Llanelli Ffynnon-ddrain Rhosson Capel Iwan Dinefwr Park Guildford Rhosygilwen Ashfield Millin Cross Aberaeron Rhydygele Tycroes Croes-goch Dolgerdd Penllwyn Broad Haven Keeston Merlin's Bridge Graig Goginan Pennar Merrion Dyfatty Brithdir Bancffosfelen Glanrafon Carew Cheriton Rhyd Pen-y-bont Sardis Cwmhiraeth Felindre Robeston West Maesgwynne Golden Hill Cwm-yr-Eglwys Manorbier Newton New Bridge Llansadurnen Porthyrhyd Adpar Waterston Cwmorgan Martletwy Troedyraur Aber Eiddy Cwmdwyfran New Moat Betws Ifan Cwmerfyn Llanon / Llannon Pleasant Valley Carreg-wen Penbryn Greynor Treherbert Abercych Cwmpengraig Pembroke Dock / Doc Penfro Nantcwnlle Bosherston Letterston / Treletert Pont Lanio / Blaenplwyf Parrog Mydroilyn Skerryford Dihewyd Lampeter Velfrey Pentrecagal Gorrig Bryngwyn New Cross / Y Gors Blaenau Vachelich Waun y Clyn Slebech Tanglwst Drefach Clunderwen Hill Tremain Tyrfran Cwmann Llanddewi Brefi Crosswell / Ffynnongroes Wolfsdale Hill Coopers Pennant Castlebythe Pen-y-Bont Pont-Tyweli East Trewent Triffleton Nolton Orange Gardens Drefelin Rhos Haminiog Manian-fawr Llanfihangel-ar-arth Dôl-y-Bont Cwrtnewydd Llanllawddog Old Goginan Aberffrwd Brynhyfryd Pentrellwyn Johnstown Rhosycaerau Aberporth Cilycwm Trapp Plain Dealings Pontarsais Brongwyn Glenowen Thornton Llanstadwell Druidston Lochvane Felindre Farchog Capel Dewi Brawdy Pont-y-Fenni Lower Solva / Solfach Isaf Rhos Bethesda Blaengeuffordd Lower Freystrop Blaenpennal 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Ambleston Noyadd Wilym Pontyates / Pont-iets Craig-y-penrhyn Skyfog Rhydroser Bronant / Bronnant Shipping Begelly / Begeli Maenclochog Rhydcymerau Freshwater East Manorowen Clegyr-Boia Llanddeiniol Glandwr Glasgoed Crugybar Elerch / Bont-goch Myddfai Nant-y-ffîn Hayscastle Cross Chancery / Rhydgaled Nebo Trefenter Llanwnda Prendergast Llanion Clarbeston Bentlass Talog Llandyfriog Pontamman / Pontaman Bryn Walton East Tyncelyn Woods Cross Ponthirwaun Llangadog Caemorgan Twy Cross Buarth Mawr Rhydargaeau Kings Wood Bwlchnewydd Stonyford Penrhiw-pâl Seaside Felinfoel Capel Bangor Halfway Henllan Rosebush Fishguard / Abergwaun Fferws Hill Aber-banc Little Honeyborough Llanteg Cefn-y-pant Broad Oak Sardis Maes Ilyn Churchton Cwm Capel Plwmp Pen-y-mynydd Castlemorris / Casmorys Llangain Penlan Hermon Cwmcych Morfa Cyffredin Upper Solva / Solfach Uchaf Gartheli Gumfreston Capel Vicar Woodstock New Hedges Broadlay Musselwick Maes llyn Dinas Cross Leweston Liddeston Twyn Pwllcrochan Llwyndrain 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Parc-y-rhôs Pentre Galar Llanycefn Croes-lan Llansaint Lydstep Llangeitho Gellywen Upper Borth Tir-y-dail Penycwm Llancynfelyn Hundleton Pentre-bâch Carew / Caeriw Penbontrhydyfothau Capel Sain Silin Peniel Cilcennin Ffarmers Pontiago Pantyffynnon Waun Beddau Llanfallteg West Pwllhobi Pen-y-fan Achddu Bletherston Boulston Eglwyswrw Rhosygadair Newydd Sutton Mynyddygarreg Steynton Maenllegwaun Carew Newton St Brides Angle Rhoscrowther Abergwili Glanrhyd Blaenbedw Fawr Greynor-isaf Uzmaston Whitland / Hendy-Gwyn Ffynnon Hafodiwan Pont Henri Abermagwr Lambston Ty-isaf Pen-y-banc Llanreath Brynhoffnant Wern Penally / Penalum Pant-y-Caws Henry's Moat Burton Ferry Cardigan / Aberteifi Llansantffraed / Llansantffraid Mesur-y-dorth Llywernog Llangloffan Llanedi Banc y Darren Newbridge Gorsgoch Caerfarchell Pisgah Colston Hubberston Capel Dewi Square and Compass / Y Sgwâr Derwydd Blaenporth Cippin Stone Pontbren Araeth Box Solva / Solfach Cwmgwili Broadfield Cnwcau Tal-y-bont Penrhyn-coch Penybanc Cwmfelin Mynach Caermeini Dyffryn Castell Little Haven Clarbeston Road Tregroes Gwbert Llangorwen Cross Hands Camrose Pentre-rhew Neuadd Bancyffordd Treleddyd-fawr Llangrannog Gwrhyd Mawr Tavernspite Cei-bach Ffynnon-oer Capel Cynon Pendre Dafen Tiers Cross Tresaith Jameston East Williamston Pen-bedw Pant yr Athro Harmony Rhuddlan Temple Bar Pelcomb Bridge Cuffern Church Lake Harbour Village Kidwelly / Cydweli Llanfair-Nant-Gwyn Rhosmaen White Mill / Felin-wen Bow Street Blaenwaun Aberlerry St Dogmaels / Llandudoch Hasguard Pisgah Newton Cross Rhydowen Mathry / Mathri Cwmystwyth Hook Blaenffos Moriah Johns' Terrace / Teras John Thomas Chapel Trisant Maesybont Manordeilo Ffostrasol Chapel Hill Noyadd Trefawr Glan-Duar Llangathen Cwmtydu Gelli Wooden Pinged Hebron Carnhedryn Uchaf Pentre-bach Llangadog Glandyfi Dreenhill Rhydywrach Penffordd Glan-dŵr Plashett Llanfihangel-uwch-Gwili Dyffryn-bern Y Ferwig Brynamman Fforest Blaencelyn Weston Cwmffrwd Wallis Horeb Pont-rhyd-y-groes Llanarthne Penparcau Glan-y-môr Leonardston Blaen-pant Milton Wolfsdale Llangwyryfon Stepaside The Marsh Yerbeston Sealyham Pope Hill Crymych Pontrhydfendigaid Croesyceiliog Ysbyty Cynfyn Roch Hakin Treffgarne Cynghordy Llansadwrnen Alltyblaca Llanio Gwyddgrug Pentre-Poeth Comins Coch Llangwm Tre Taliesin Llawhaden Bryn Myrddin Hopkinstown Crundale Robeston Cross Pentre-ty-gwyn Bethlehem Tretio Bancycapel Haysford Bont Fawr Felin-pandy Pentlepoir Cippyn Llanllwni Strata Florida Pen-y-groes Ffairfach Glandy Cross Twynllanan Blaen-Cil-Llech Pont-Ceri Treginnis Pen-y-bryn Grove Hafod Grove The Valley Deerland Pontyblodau Coxlake Pentre-cwrt Gethsemane Trefin / Trevine Cwmbach Cwmdwr Llwyn-têg Brongest Abergorlech Llanegwad Llangynin Hermon Llangeler Llandilo-yr-ynys Trelech Gorslas Gors-goch Llanboidy Llandeloy Llanbadarn Fawr Moreton Treglemais Llangyndeyrn / Llangendeirne Pen-Lan-mabws Llanfynydd Pelcomb The Gate / Castell-y-rhingyll Trelerw Ynyslas Mayeston Cwmwdig Water Abercastle 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