Sports Marketing in South Dalton

Get in touch

Sports Advertising in South Dalton

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in South Dalton, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in South Dalton?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in South Dalton, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in HU17 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in South Dalton get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover South Dalton (East Riding of Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Fitling Leven Bewholme Fordon Cherry Burton Tophill Low Easington Great Kendale New Arram Camerton Breighton Lakeside Cottages Kingswood Lissett Swinefleet Broad Ings Anlaby Park Foston on the Wolds Staddlethorpe Broomfleet Garrison Side Bridlington Thwing Hornsea Burton Bugthorpe Skidby High Garth Rimswell Valley Portington Pockthorpe Little Leven Little Hatfield Lowthorpe West End Drypool Wolfreton Wilsthorpe Lund Owthorne Brandesburton Out Newton Flinton Great Cowden Kirk Ella Brough Balkholme Great Kelk Yapham Bainton Lelley Roos Everingham Burton Constable Skipsea Brough Howdendyke Sproatley Harswell Nafferton Fangfoss Westfield Kelleythorpe High Catton Brigham Fraisthorpe Skirpenbeck Marton Willerby West Hill Hessle Cliff North Cave Thearne Beswick Cottam Warren Barmby Moor Hornsea Newport Arnold Wetwang Burton Pidsea Gardham Hedon Kilnsea Swanland Goodmanham Sand Hole Rimswell Whitgift Burshill Mappleton Sandfield Thorngumbald Booth Meaux Hempholme Haisthorpe Spaldington Southburn Grimston Victoria Dock Village South Cave Full Sutton Thorpe le Street Salt End Bursea Upton Catwick Hutton Cranswick Hull Bridge Owstwick Aldbrough Burstwick Sancton Moor End Hook Market Weighton Hive Ottringham Highfield Skirlaugh North Dalton Welham Bridge Wyton Etton Burton Fleming Swine Medieval Village of Towthorpe Harlthorpe Humbleton Rolston Little Airmyn Waxholme Old Town Scalby Huggate West Ella Uncleby Skelton West End Kirkburn Holme-on-Spalding-Moor Wilberfoss Cottam Brantingham Goxhill Aike Eastrington Skeffling Ellerton Cheapsides Grey Legs Emmotland Wawne Sandholme Low Catton Tickton Gowthorpe Bilton West Hill Rowley New Ellerby Cranswick Rudston Saltmarshe Halsham High Hunsley Drewton Harpham Goole Sutton on Hull Nunburnholme Tollingham Keyingham Midmeredales Dunswell Bubwith New Village Holmpton Newland Park Willitoft Pollington Little Kelk Walkington Howden Knedlington Skipsea East Cowick Warter Thornholme Hay Marsh West Newton Airmyn Bielby Elstronwick North Marine Estate Gilberdyke Bishop Wilton Welwick Eppleworth North End Tibthorpe Sigglesthorne Beverley Rise South Cliffe Weel East Cottingwith Boynton West End Withernwick Canal Head Thirtleby Gipsyville Oubrough Bishop Burton Gowdall Scamland West End North Landing Barmston West Cowick Dringhoe Leconfield Whitedale Withernsea Driffield Carnaby Wansford North Cliffe Weeton Hessle Low Caythorpe Grindale Paull Little Catwick Tunstall Rawcliffe Bridge Lisle Court Seaton Ross East End Great Field Dairycoates Woodmansey Garrowby Flamborough Laxton Berrygate Hill Skerne Barmby on the Marsh Gembling Cawkeld Gransmoor Painsthorpe Easton Northfield South End Ellerker Stamford Bridge Faxfleet Newsholme Yokefleet Reedness Hollym Water End Foggathorpe Patrington Haven Elmswell Newland Scorborough Ross Moor Newton upon Derwent Greenoak South Newbald Burnby Raywell Atwick Kilham Eastburn Brind Sewerby Summergangs Everthorpe Bellasize Trinity Court South Field Melton Shiptonthorpe Hotham Thornton Dunnington North Frodingham Great Givendale Ousefleet Bennetland Langtoft Riplingham Bolton Rascal Moor North Howden Sutton Ings Fridaythorpe Staddlethorpe Kingston upon Hull Sculcoates Little Weighton Winestead Low Field Bentley Rawcliffe Molescroft North Newbald Sunk Island Seaton Marfleet Fimber Long Riston Middleton-on-the-Wolds Willerby Bottom Inglemire Adlingfleet Old Goole Burton Agnes Meltonby East Ella Cowlam Holme on the Wolds West Carr Bessingby The Crofts Ulrome Lockington North Ferriby Boothferry Wressle Nunkeeling Ruston Parva Mile House Hilderthorpe South Dalton Menthorpe Aughton Blacktoft Danthorpe Hutton Londesborough Millington Routh Great Hatfield Watton Beeford Asselby Coniston Cottingham Octon Buckton Gribthorpe Laytham Old Ellerby Kirby Underdale Wilmington Welton North Ella Arram Garton-on-the-Wolds Neat Marsh Youlthorpe Sutton upon Derwent Sledmere Kilnwick Kilpin Pike Patrington Hayton Storwood Wold Newton Bransholme Kilnwick Percy Melbourne Kilpin Garton Ryehill Marton Eight and Forty Allerthorpe Elloughton Hilston Pocklington Little Driffield Holme upon Spalding Moor Stoneferry Anlaby Newland Bempton Rotsea Stepney Snaith Ganstead Anlaby Common Preston Little Reedness