Sports Marketing in Etchingwood

Get in touch

Sports Advertising in Etchingwood

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Etchingwood, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Etchingwood?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Etchingwood, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in TN22 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Etchingwood get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Etchingwood (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Langney Wivelsfield Green Rotherfield Windmill Hill Belmont Withyham Blackness Highgate Northease Pett Level Bodle Street Green West Marina West Firle Church Wood Eridge Green Wadhurst Pound Green Foxhunt Green Cackle Street East Blatchington Houghton Green Bells Yew Green Red House Common Five Ashes Ponts Green Brede Poundfield Halland Burlow Mark Cross Peacehaven Heights Stonegate Flimwell Guestling Green Horney Common Ridgewood Catsfield Stream Cock Marling Hurst Green Coldean Beddingham Fletching Broad Street Rye Mountfield High Cross Hollington Burwash Weald Mark Cross Winchelsea Beach Chailey Holton Hill Lewes Dodd's Bottom Wood's Green Wartling Broadland Row Lidham Hill Hawkhurst Common Pestalozzi International Village Upperton Peacehaven Trull's Hatch Downside Horsted Green Clive Vale Broad Oak Chuck Hatch Sharp's Corner Splayne's Green Little Norlington Jevington Alderbrook Buxted Halton Eason's Green Salehurst North Moulsecoomb Whatlington Darwell Hole Tidebrook Stone Cross Sharpsbridge Cowbeech Sheffield Green Ginger's Green Swaile's Green Wallcrouch St Helen's Wood East Dean Davis's Town Oxley's Green Furner's Green Moulsecomb Crowhurst The Platt Whitesmith Sutton Chelwood Common Round Hill Friar's Hill Cooksbridge Plumpton Green Iford Terrible Down Marsh Green Hampden Park Isfield Ewhurst Green Norlington St Leonards Green Heighton Street Ditchling Common Wilmington Poundford Selmeston Burgh Hill Grove Hill Three Leg Cross Henley's Down Earl's Down Crowlink Cottenden Portslade Village Crowborough Warren Seaford Fairwarp Flackley Ash St Leonards-on-Sea Tolhurst Newhaven Dallington Lions Green Wellbrook Hooe Birling Gap Baldslow Chilley Green Cornwell's Bank Alciston Four Oaks The Pound East Moulsecoomb Portslade-by-Sea Churches Green Honey's Green Argos Hill Broad Oak Sweethaws Russell's Green Southover Southern Cross Harley Shute Telscombe Hartwell Jury's Gap Foul Mile Clayhill Quabrook Mile Oak Battle Milton Street Barcombe Staplecross Flowers Green Polegate Cuilfail Rocks Park North End Rye Harbour Chalvington Forest Row Old Town Green Street Kemp Town Filching Ovingdean Skippers Hill Blackness Mark Street South Heighton Potter's Green Bulverhythe Snagshall Piltdown Framfield Mount Pleasant Silver Hill Pounsley Landport Mutton Hall Willard's Hill Cooper's Corner Cousley Wood Ticehurst Nash Street Dukes Green Chapman's Town Silverhill Beckley Lyewood Common Chapel Cross Pell Green Ninfield Friston Etchingham Jumper's Town Catsfield Goatham Green Cade Street Westfield Duddleswell Falmer Broyle Side Wallands Park Laughton Shortbridge Fisher's Gate Pebsham Whitehawk Broomgrove Heron's Ghyll Roselands Rottingdean Beckley Furnace Westmeston Exceat Moulsecoomb Chitcombe Hooe Common Denton Marle Green Lunsford's Cross Berwick Birchden Folkington Bexhill-on-Sea Friar's Gate Willingdon Rushy Green Jarvis Brook Laughton Common Herstmonceux Brighton and Hove Horam Broomsgrove Hankham Beacon Down Firle Cliffe Arlington Heathfield Watermill Newbury's Sparrow's Green Rye Foreign Cliff End Patcham Udimore Budlett's Common Bishopstone Bodiam Bachelor's Bump Playden Maresfield Hollingbury Boarshead Broadstreet Green Hale Green Glynde Foulride Green East Hoathly Burwash Common Chiddingly St Anthony's Hill Bohemia Broomham Down Street Plumpton Magham Down Primmers Green The America Ground John's Cross West Hill Balcombe Green Blacklands Hellingly Old Heathfield Uckfield Stone Cross Withdean Mount Pleasant Coleman's Hatch North Corner Coggins Mill Fairlight Ely Grange Godleys Green Warbleton Woodingdean Friday Street Punnett's Town Fairlight Cove Little London Upper Horsebridge Hastings Holmes's Hill Crumbles Burnt Oak Glenleigh Park Woolbridge Blackham Wannock Balls Green Peter's Green Guestling Thorn Best Beech Hill Ripe Northiam Upper Hartfield Canadia Vinehall Street Ashburnham Forge North Chailey Marden's Hill Hartfield St Helen's Shortgate Rusher's Cross Penhurst Great Maxfield Fletching Common Lower Horsebridge Hall's Close Tile Hurst Five Ash Down Crowborough Westdene Durgates Sleeches Cross Hollingdean Steven's Crouch Mayfield Rushlake Green Mount Ephraim Cowbeech Hill Ashton Green Dodd's Hill Silverhill Park Groombridge East Chiltington Beachlands Whitehill Boreham Street Wilmington Green Chilsham Cross in Hand Tompset's Bank Jenkins' Green Frant Chiltington Southease Ditchling Black Rock Three Oaks Winton Holtye Danegate Collier's Green Hammerwood Maresfield Park Wych Cross Preston Teasley Mead Newick Little Common Saltdean Grisling Common Cackle Street Gallypot Street Riseden West Blatchington Caneheath Witherenden Hill Golden Cross Buckham Hill South Chailey East Saltdean Eastbourne Rodmell Piddinghoe Barcombe Cross Brighton Waterhall Bevendean Newbridge Hazard's Green Cackle Street Rose Hill Brownbread Street Pevensey Millbrook Netherfield Pett Founthill Brightling Lower Willingdon Vines Cross Twelve Oaks Kent Street Town Littleworth Maynard's Green Wickstreet Ringles Cross Ratton Village Upper Wellingham Ringmer Caldbec Hill High Hurstwood Wivelsfield Camber Three Cups Corner Roedean Glyne Gap St Anne's East Guldeford Waldron Pevensey Bay Streat Telscombe Cliffs Muddles Green Chelwood Gate Hollingrove Icklesham Bowlers Town Park Corner Mott's Mill Hangleton Blackboys Hove Lower Dicker Stanmer Winchelsea Rickney Robertsbridge Lower Cousley Wood Tilsmore Carter's Corner Offham Sidley Dale Hill Ore Barcombe Mills Upper Dicker Horns Cross Roser's Cross Danehill Town Row Norton Northbridge Street South Malling Burwash Whydown Cooden Palehouse Common Aldrington Etchingwood South Street Hailsham Langney Village Union Street Glyndebourne Butcher's Cross Nutley Hamsey Berner's Hill Telham Normans' Bay Thunder's Hill Chapel Row Little Bayham New Town Peasmarsh Tarring Neville Steel Cross Stunts Green Westham Birchett's Green Mill Corner Spithurst Litlington Iden Poundgate Meads Trolliloes St John's Kingston near Lewes Cripp's Corner Dittons Bexhill Harbour Heights Cogger's Cross Hadlow Down Shover's Green Little Horsted Swiftsden Lunce's Common Gun Hill Rockrobin Waldron Down Eckington Corner Old Town Hollington Park Bardown Wood's Corner Starr's Green Golden Cross Westdean Alfriston Sedlescombe High Wickham Castle Hill