Sports Marketing in St Leonards-on-Sea

Get in touch

Sports Advertising in St Leonards-on-Sea

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in St Leonards-on-Sea, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in St Leonards-on-Sea?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in St Leonards-on-Sea, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in TN38 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in St Leonards-on-Sea get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover St Leonards-on-Sea (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Pevensey Marden's Hill Three Leg Cross Palehouse Common Clive Vale St Helen's Wood Cackle Street East Guldeford Coggins Mill Ginger's Green Bells Yew Green Rushlake Green Downside Old Heathfield Broomham Beachlands Hastings Winchelsea Beach Cliffe Beckley Steel Cross Brightling Withyham Hankham Bodiam Etchingham Rottingdean Foxhunt Green Withdean Brownbread Street Burwash Weald Pell Green Hollington East Hoathly Patcham Lower Cousley Wood Ratton Village Wallands Park Skippers Hill Sutton Southease Millbrook Fletching Little Norlington West Blatchington Guestling Green Horns Cross Lower Dicker Filching Hazard's Green Waterhall Marle Green Hale Green Mount Pleasant Sweethaws Fairlight Cove Barcombe Gallypot Street Little London Catsfield Stream Hangleton Cackle Street Hollington Park Alciston Laughton Common Mayfield Birchden Nash Street Eastbourne St Anne's Friar's Hill Oxley's Green Dittons Bohemia Highgate Preston Whitehawk Trull's Hatch John's Cross Fletching Common Norton Teasley Mead Piltdown Three Cups Corner Hollingbury Broomgrove Burgh Hill Firle Piddinghoe Flowers Green Warbleton Bachelor's Bump Milton Street South Chailey Carter's Corner Founthill Penhurst Wellbrook Hammerwood Church Wood Mark Street Roedean Sharpsbridge Hooe Common Southover Hurst Green Sedlescombe Budlett's Common Offham South Malling Peacehaven Heights Mark Cross Churches Green Icklesham Jenkins' Green Cliff End Bowlers Town Beacon Down Ely Grange Cuilfail Groombridge Lidham Hill Whitehill Pevensey Bay Lower Horsebridge Friar's Gate Cottenden Witherenden Hill Wadhurst Eason's Green Langney Village Danegate Blackboys East Saltdean Mount Pleasant Henley's Down Chelwood Gate Vines Cross Chiddingly Houghton Green Broadstreet Green Ringmer Upperton Westfield Best Beech Hill Ringles Cross High Wickham Playden Chalvington Udimore Litlington Bexhill-on-Sea East Moulsecoomb Trolliloes Folkington Watermill Stonegate Battle Down Street Pett Clayhill Chailey Harley Shute East Dean Peter's Green Nutley Godleys Green Five Ashes Foulride Green Northease Shover's Green Chelwood Common Winton Frant Vinehall Street Little Common Fairwarp Baldslow Sparrow's Green Bulverhythe St Anthony's Hill Broad Oak Rushy Green Woodingdean Moulsecoomb Chapel Row Wood's Green Cowbeech Hill Ridgewood Maresfield Park Cock Marling Burnt Oak Wilmington Pebsham Laughton Wivelsfield Green East Blatchington The America Ground Balcombe Green Blacklands New Town Jarvis Brook Roselands Staplecross Wannock Broad Street South Street Rye Foreign Brighton Rose Hill Eckington Corner Hollingrove Tarring Neville Tolhurst Caldbec Hill Willard's Hill Buxted Old Town Broyle Side Flackley Ash Seaford Five Ash Down Catsfield Etchingwood Halland Cooper's Corner Upper Dicker Blackham Holmes's Hill St Helen's Falmer Town Row Winchelsea Wickstreet Rotherfield Waldron Chapel Cross Pound Green Ashburnham Forge Union Street Mott's Mill Silverhill Hadlow Down Telscombe Heighton Street Honey's Green North Moulsecoomb Waldron Down Cross in Hand Peacehaven West Firle Mill Corner Green Street Streat Chapman's Town Friston Iden Old Town Berner's Hill Cousley Wood Framfield Wivelsfield Ashton Green Stunts Green Landport Belmont Upper Horsebridge Horney Common Crowlink Hamsey Poundgate Cripp's Corner Furner's Green Bevendean Lyewood Common Beddingham Rickney Exceat Lewes West Hill Flimwell Burwash Burwash Common Beckley Furnace Ripe Rockrobin Duddleswell Boarshead Rodmell Chilley Green Grisling Common Tidebrook Hellingly East Chiltington Three Oaks Gun Hill Golden Cross Davis's Town Holtye Ore Ponts Green Grove Hill Isfield Normans' Bay Ovingdean Tompset's Bank Canadia Mount Ephraim Rusher's Cross Salehurst Glynde Coldean Fisher's Gate Telham Pett Level Meads Spithurst Westham Lions Green Hove The Pound Peasmarsh Birling Gap Crowhurst Herstmonceux St Leonards-on-Sea Robertsbridge Ditchling Common Bishopstone Telscombe Cliffs Blackness Park Corner Snagshall Earl's Down Town Littleworth Broomsgrove Great Maxfield Saltdean Lunsford's Cross Chuck Hatch Balls Green Darwell Hole Ditchling Silver Hill Primmers Green Little Bayham Terrible Down Chitcombe North Corner Goatham Green Bodle Street Green Barcombe Cross Netherfield Heron's Ghyll Westmeston Poundfield Stone Cross Collier's Green Cade Street Wood's Corner Norlington Pounsley Wych Cross Stone Cross Hailsham Argos Hill Dukes Green Wilmington Green Poundford Golden Cross Magham Down Steven's Crouch Thunder's Hill Willingdon Roser's Cross Butcher's Cross Halton Sharp's Corner Glenleigh Park Whitesmith Wartling Hooe Northbridge Street Boreham Street Fairlight Rye Newbury's Cooksbridge Plumpton Green High Hurstwood Glyndebourne Red House Common Moulsecomb Northiam Rye Harbour North End Crumbles Upper Hartfield Punnett's Town Cooden Woolbridge St John's Selmeston Guestling Thorn Mountfield Russell's Green Holton Hill Bexhill Cowbeech Stanmer Burlow Hartwell St Leonards Green Shortbridge Pestalozzi International Village Dallington Hall's Close Silverhill Park Birchett's Green Iford Tilsmore Hampden Park Horam Cogger's Cross Rocks Park Brighton and Hove Foul Mile Upper Wellingham Crowborough Warren Little Horsted Southern Cross Whatlington Newhaven Starr's Green Hawkhurst Common Riseden Bardown Westdean West Marina Alderbrook Crowborough Denton Kingston near Lewes Chiltington Cackle Street Swaile's Green Quabrook Dodd's Bottom Jumper's Town Black Rock Alfriston Maresfield Danehill Lunce's Common Marsh Green Tile Hurst Coleman's Hatch Aldrington Buckham Hill Twelve Oaks Windmill Hill Potter's Green Broad Oak Chilsham Harbour Heights Dale Hill Sidley Cornwell's Bank Horsted Green Jury's Gap Splayne's Green Arlington Plumpton Lower Willingdon Portslade-by-Sea Wallcrouch Whydown Four Oaks Dodd's Hill Portslade Village Kent Street Kemp Town Shortgate Ticehurst South Heighton Forest Row Blackness The Platt Brede Swiftsden Round Hill Eridge Green Newbridge Durgates Berwick Heathfield Hartfield Langney Muddles Green Polegate Camber Ewhurst Green Westdene Jevington Barcombe Mills Sleeches Cross Ninfield North Chailey Mark Cross Broadland Row Mile Oak Hollingdean Glyne Gap Caneheath Newick Friday Street Sheffield Green High Cross Uckfield Castle Hill Maynard's Green Mutton Hall