Sports Marketing in Victory

Get in touch

Sports Advertising in Victory

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Victory, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Victory?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Victory, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in BL1 3?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Victory get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Victory (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Gigg Royton Moss Bradford Weaste Hooley Bridge Bromley Cross Whitefield Pemberton Astley Hurst Knoll Hooten Gardens Shaw Heath Well Green Gidlow Stretford Hart Common Cope Bank Lily Hill Dukinfield Irlams o' th' Height Limefield Blackrod Pownall Green Quick Edge Brooksbottoms Copley Engine Fold Firwood Fold Catley Lane Head Toppings Hollins Green Cowhill Fernhill Gate Rakewood Top o' th' Brow Shaw Long Sight Holly Grove Lamberhead Green Woodford Pocket Chadkirk Bottoms North Reddish Townfield Bryn Gates Woodend Eagley Bank New Houses Trub North Moor Whalley Range Golborne Lately Common Windy Arbour Prestwich Bank Outwood Lostock Fletcher Bank Caldermoor Top of Cragg Parr Fold Moorside Millbrook Benchill Lime Field Bramhall Cockbrook Breightmet Howe Bridge Cheetham Hill Cutgate HIgher Broughton Hurst Nook Cross Bank Primrose Bank Whitley Greenside East Didsbury Plank Lane Belfield Lowton Newton Wood Mitchell Hey Werneth Smithy Green Knott Lanes Nuttall Rhodes Green Higher Folds Martland Mill Atherton New Windsor Marylebone Shakerley Woodhill Fold Alkrington Garden Village Manchester Stalybridge Wall Hill Clifton Green Ellesmere Park Coppice Red Rock Grasscroft Westwood Park Hindley Higher Woodhill Heaton Moor Greengate Back o' th' Moss Over Hulton Broadbent Woodlands Lower Bredbury Marland Lane Head Higher Green Heaton Mersey Kirkhams Lower Roe Cross Great Lever Seedfield Buckley Wood Lime Side Chadderton Heights Clifton Wingates Street Gate Firgrove Miles Platting Eagley Dobb Brow Godley Woodley Back o' th' Bank Laithwaite Lancashire Hill Hawk Green Dog Hill Dunham Woodhouses Holcombe Stone Breaks Clifton Junction Oldham Prestwich St George's Royley Westhoughton Cote Green Heaton Springhead Gatley Guide Bridge Greenheys Great Howarth Springfield Little Scotland Topping Fold Captain Fold Edge Fold Doctor Lane Head Ashton-in-Makerfield Stockport Bagslate Moor Top O Th' Knowl Westwood Scouthead Warburton Hazel Grove Hindley Green Bradshaw Lostock Junction Top of Moor Smithy Bridge Pleasant View Acres Woodhouse Green Pendleton Luzley Brook Bury Shaws Moses Gate Crimble Greave Hollins Starling Four Lane Ends Wallgate Burnage Linnyshaw Mossley Brow Heaton Norris Salford Nob End Denton Alder Forest Bredbury Green Turf Hill Didsbury Leesfield Shore Mile End Higher Summerseat Bunkers Spring Hill Durn Lydgate Brinnington Balderstone Matley Street End Gale Victory Hale Prestolee Edge Green Mottram in Longdendale Rochdale Bottom o' th' Moor Norden Bottom o' the Moor Alt Hill Withington Greenacres Moor Castle Hall Tang New Bury Rosehill Salford Quays Cheesden Bevis Green Outwood Gate Offerton Haughton Green Higher Barrowshaw Mumps Lower Ogden Johnson Fold Thornham Fold Lowton St Mary's Belle Vue Limehurst Mossley Cross Hale Barns Nether Lees Norbury Moor Grotton Roebuck Low Astley Bridge Sale Waterloo Lower Arthurs Little Lever Bank Top Winstanleys Ashton-under-Lyne Stubley Harrop Dale Wood Brook Smithills South Reddish Portwood Lane Ends Little Bolton Monton Hulme Higher Boarshaw County End Bramhall Green Tontine Chadderton Mill Hill Nangreaves Stand Hulton Lane Ends Bull Hey Kitt Green Buckley Hatherlow Taylor Green Haigh Black Lane Hey Red Lumb White Gate Roaches Lees Dobcross Ringley Crooke Cowlishaw Halliwell Bramhall Moor Milnrow Davenport Summit Shevington Lark Hill Hurstead Cale Green Dunscar Sedgley Park Higher Ogden Mudd Highfield Stockport Great Moor Hollywood End Delph Hyde Broad Carr Abbey Hey Healds Green Lower Summerseat Spring Bank Burnedge Newbold Howarth Cross Barrow Bridge Oak Bank Orrell Post Wallsuches Fernhill North Ashton Audenshaw Middleton Junction Wood Road Hurst Hartshead Green Standish Gathurst Daubhill Moorside Higher Hurst Hodgefold Droylsden Lower Place Nook Bowlee Levenshulme Astley Green Longsight Windlehurst Flowery Field Debdale Heald Green Burnden Brunswick West Gorton Bottom o' th' Moor Stoneyfield Peel Hall Rough Bank Beech Hill Wood End Slackcote Woods End Blackmoor Fox Platt Frank Hill Chadderton Fold Woolley Bridge Foggbrook Urmston Birch Sudden Buckley Wells Little Clegg Crowhill Roundthorn Hawkshaw Norley Hilton House Bottling Wood Middle Hulton Crofts Bank Boothstown Smallshaw Partington Newtown Stanycliffe Leesbrook Tottington Roughtown Bickershaw Sharples Lowton Common Woolfold Water's Nook Springfield Marsh Green Hillend Worsley Hall Clough Shore Edge Dangerous Corner Buersil Head Carrington Werneth Low Newton Bradshaw Chapel Hazelhurst Siddow Common Woodhill Brownlow Fold Oldham Edge Stubshaw Cross Haggate Lane Ends Broadhalgh Ringley Fold Diggle Oaken Bottom Higher End Jericho Clover Hall Sinderland Green Sunny Bank Marslands Infirmary Sun Green Hilton Park Moston Elton Moss Grove Buckton Vale Tunstead Ley Hey Park Warburton Green Thorp Compstall Poolstock Pennington Broad Oak Higher Ince Broadoak Park Chadderton Park Longshaw Scholes Deane Hooley Brow Ince-in-Makerfield Waterhead Hooley Hill The Edge Cox Green Copster Hill Honresfeld Caldershaw High Crompton Little Hulton Ordsall Hollins Chesham Boarshurst Besses o' th' Barn Bower Fold Altrincham Summit Davenport Green Montcliffe Ashley Heath Baldingstone Clarksfield Rhodes Crompton Fold Busk Flixton Trafford Park Heaton Chapel Austerlands Lever Edge Black Clough Greenacres Fitton Hill Stock Brook Fishpool Delph Greave Spring Gardens Hollins Micklehurst Shevington Vale Bowdon Scot Lane End Brook Bottom Langley Clayton Cockey Moor Worsley Bentgate Crankwood Winstanley Roe Green Backbower Ashton Heath Unsworth Heady Hill Hill Top Patricroft Calder Bank Lower Rushcroft Alder Root Marple Bridge Shuttleworth Baguley Heyrod Syke Birtle Heap Bridge Lydgate Brownlow Top of Hebers Burnley Brow Sholver Barlow Moor Firswood Northenden Chequerbent Whelley Holt Lane End Orrell Tentersfield Bank Top Bolton Sun Hill Tonge Moor Harrop Green Yew Tree Hopwood Timperley Pitses Hindsford Town Lane Whittle Brook Fenny Hill Fern Grove Quickwood Aspull Common Firs Lane Luzley Mossbrow Side of the Moor Summit Broadheath Westleigh Mossley Kitt's Moss Worsley Mesnes Rusholme Moss Hey White Gate End Davyhulme Barrack Hill Cadishead Uppermill Moorhey Salem West Hulme Stake Hill Goose Green Pimhole Slattocks Small Brook Land Gate New Manchester Charlestown Mellor Hall i' th' Wood Brownlow Thurston Clough Lower Fold Denshaw Shaw Edge Greave Newall Green Brushes Hollinwood Dimple Farnworth Arden Park Darcy Lever Swinley Heights Holcombe Brook Reddish Bedford Cherry Tree Chew Moor Delph Hill Peel Brow Redvales Warhill Simister Sandbed Daisy Hill Openshaw Spring View Stanley Green Hunger Hill Broadley Fold Aspull Carr Green Landslow Green Weakey Top-o-th' Hill Mid Reddish Peel Green Old Trafford Strines Blackley Deans Tyldesley Taunton Roe Cross Braeside Bredbury Affetside Brook Bottom Ardwick Heyside Strangeways Newton Heath Brindle Heath Tanners Woodhouse Park Chorlton-cum-hardy Lady House Platt Bridge Timbercliffe Rose Hill Hazelhurst Rose Hill Royton Cooper Turning Tamer Lane End Kearsley Moss Cold Hurst Hollow Far Souracre Lakes Terrace Town Head Romiley Lilford Gee Cross Rain Shore Moss Nook Edgeley Heyheads Shevington Moor Gorton Rowlands Seedley Green Gate Ellenbrook Bury Ground Carr Bank Worthington University Summerseat Torkington New Delph Horwich Greenmount Moss Side Wigan Acre Bardsley Heaton Park Woodgate Hill Ridge Hill Gilnow Haugh Middleton Stamford Park Tunshill Bramhall Park Broughton Park Charlestown Wash End Spindle Point Lower Healey Water Hayes Fletcher Fold Wythenshawe Holden Fold Barlow Fold Hathershaw Cheadle Hulme Northern Moor Woolroad Ramsbottom Higginshaw Stepping Hill Birks Clough Marsland Green Heywood Hanging Chadder Abram Greenacres Fold Narrow Gate Brow Heathfields Low Crompton Spout Green Dacres Stoneclough Swinton Burrs Hollingworth Oldfield Brow Egerton Lane Side Kersal Littlemoss Chapel Field Roundthorn Hattersley Failsworth Top Lock Chapel Fields Hollingworth Grains Bar Abram Brow Lower Broughton Middle Healey Old Tame Cheadle New Earth Glodwick Spotland Bridge Egerton Park Dixon Green Wolstenholme Leigh Hartshead Pike Dunham Town Mottram Rise Brooklands Higher Blackley Lower Ince Marpleridge Bolholt Walshaw Winton Wilderswood Light Bourne Green Rainsough Far Moor Cheadle Heath Reddish Vale Butler Green Free Town Ancoats Bradley Fold Woodhouses Spotland Fold Pickley Green Fallowfield Holts Wardley Mosley Common Pendlebury Bottom of Woodhouses Mills Hill Ealees Woodfields Harper Green Waterside Ainsworth Quick Prettywood New Springs Owler Barrow The Cliff Adswood Darn Hill Wardle Town of Lowton Peel Newbold Brow Kersal Dale Cold Hurst Pennington Green Littleborough Crumpsall Mayfield Dales Brow Tonge Fold Carr Tame Water Bank Lane Rose Bridge Sharston Tagg Wood Fern Bank Glodwick Lows Carr Newtown Kirkholt Dearnley Eccles Lower Kersal Hurst Brook Four Gates Irlam High Lane Redwood Markland Hill Newhey Horrocks Fold Bamford Smallbridge Moorend Radcliffe Broadfield Hosker's Nook Park Bridge Mill Brow Kearsley Godley Hill Grange Hazelhurst Ashton upon Mersey Gravel Hole Nimble Nook Gorse Hill Near Barrowshaw Collyhurst Lowton Heath Bleak Hey Nook Alt Souracre Old Birtle Running Hill Head Bamfurlong Bank Heath Rough Knarr The Bell Burymewick Linfitts Thatch Leach Pobgreen Little Moor Woods Moor Oozewood Park Lane Rhodes Bank Barton upon Irwell Doffcocker Jubilee Wallness Highfield Offerton Green Watersheddings Kingston Gillbent New Moston Calderbrook Top o' th' Meadows Broadbottom West Didsbury Castle Hill Cocker Hill Fur Lane Wharfside Harwood Lee Reddish Green Top of Heap The Hague Goats Bottom o' th' Brow Standish Lower Ground Carrbrook Moorclose Heaviley Beswick Daisy Nook Passmonds Dove Bank Harpurhey Parr Brow Willows Town Green Hawkley Longshoot Top of Lane Dumplington Castleton Buersil Swinton Park Greenfield Walmersley Blackford Bridge Lower Moor Bowgreen Walkden Hag Fold Marple Kirklees Shaw Side Bryn