Sports Marketing in Aspenden

Get in touch

Sports Advertising in Aspenden

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Aspenden, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Aspenden?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Aspenden, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SG9 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Aspenden get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Aspenden (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Leverstock Green Therfield Gravesend Hatching Green Woodside West Hyde Tylers Causeway Shenley Church End Cumberlow Green Ringshall How Wood Roe Green Bury End Daw's End Bishop's Stortford Wakeley Anstey Standon Kings Langley Jersey Farm Hudnall Borehamwood Wigginton Bottom Ganwick Corner Babbs Green Tyttenhanger Nash Mills Cromer Hyde Nether Street Green End Shenleybury Chaulden Rush Green Hammerfield Batlers Green Pin Green Great Amwell Clapgate New Mill Patmore Heath Buckland The Folly Leavesden Green Paynes End Panshanger Woodcock Hill Benington Hay Green Thorley Welham Green Woollensbrook St Paul's Walden Flamstead Eastbury Sopwell Walsworth Highfield The Rookery Berkhamsted Harmer Green Ardeley Wormleybury Hinxworth Goff's Oak Hadham Ford Nuthampstead Hatfield Garden Village Clothall Meriden Ayres End Frithsden Newgate Street Hook's Cross Fields End Moor Park Sawbridgeworth Adeyfield St Margarets Oxlease Sacombe Throcking Hare Street Harpenden Reed End Ridge Warners End Rye Park Mardleybury Sleapshyde Coleman Green Cromer Chorleywood West Little Tring Whempstead Northaw West End Burn's Green Breachwood Green South-end Bower Heath Hertingfordbury Bedmond Hudnall Corner Preston Essendon Cold Christmas Waterford Astrope Moneyhill Hay Street Letchworth Broadgreen Wood Bull's Green Cokenach Driver's End Broadoak End Water End Charlton Upwick Green Clothall Common Aston Broxbourne Knebworth Grovehill Green End Epping Green Peartree Potters Crouch Venus Hill Amwell Presdales Puckeridge Green End Sacombe Green Bassus Green Smallford Ayot Green Commonwood Nettleden Heronsgate Meesden Furneux Pelham Thorley Street The Heath Barley Tewin Church End Chorleywood Bottom Bromley Tea Green Felden Roe Green Bulstrode Long Marston Upper Dunsley East End Green Holywell South Hatfield Aldenham Bedwell Pottersheath Watford Eastwick Kemprow Wilstone Whippendell Bottom Tring Wharf Bygrave Symonds Green Roestock St Ibbs Woodside Fishers Green Mackerye End Old Hatfield Graveley Cadwell Redhill Thorley Houses New Town Welwyn Garden City Baldock Watton at Stone Spellbrook Trims Green Shaw Green Bengeo Nobland Green St Julians Frogmore Bentley Heath Caldecote Hill Maple Cross Brookmans Park Albury End Wormley Sarratt Lemsford The Folly High Wych Cole Green Barwick Garston Colney Heath Holdbrook Shephall Todd's Green Nasty Sandridge Hatfield Hyde Chapel Croft Wareside St Albans The Flints Lea Valley Gustard Wood Bragbury End Little Berkhamsted King's Walden Green End Hickman's Hill Black Green Hexton Cherry Green Puttock's End Thorley Wash Hunsdonbury Cupid Green Chells Manor Harpenden Common Great Gaddesden The Willows Redbourn Smug Oak Gubblecote Handside Belsize Titmore Green Rush Green Hatfield St Stephens Broadwater Dane End Stanborough Marshalls Heath Barleycroft End Norton Braughing Friars Smith's End Haultwick Dancers Hill Patient End Bushey Letchmore Heath Hitchin Hill West Leith Frogmore End Monks Green Puttenham Barwick Ford The Frythe Chiswell Green Hertford Colney Street Snow End Holwell Bovingdon Temple Dinsley Munden Clay End Digswell Newsells Crabbs Green Tower Hill Brickendon Westland Green North Watford Wallington Hoddesdon Loudwater Lincoln Hill Boxmoor Wyddial Oaklands Broken Green Bendish Hertford Heath Pimlico Walkern Old Town Stanstead Abbotts Pine Hurst Hastoe Chipping Bennetts End Chells Birch Green Bamville Wood Woolmer Green Latchford Tolmers Temple End Shaftenhoe End Youngsbury Wellpond Green High Leigh Rosedale Sherrardspark West Watford Hartham Newnham Dudswell Wadesmill Old Hall Green Counters End Townsend Spitalbrook Stevenage Hall's Green Luffenhall Ware Hitchin Kettle Green Southern Green Water End Church End Ley Green Wilstone Green Round Bush Rableyheath Hockerill Ellenbrook Thundridge Well End Aston End Wormley West End Much Hadham Oakfield Green Tye Bulbourne Bernards Heath Bury Green Abbots Langley Hunton Bridge Green End Apsley Bullen's Green Leasey Bridge The Ryde Brent Pelham Broad Colney Gilston Park Corner Westmill Bricket Wood Roe End Codicote Bottom Reed Tonwell Green Street Shootersway Easthall Hemel Hempstead Burnham Green Westbrook Hay Little Wymondley Wood End London Colney Kelshall Northchurch Willian Sarratt Bottom Potters Bar Friar's Wash Purwell Rossway Park The Swillett Cheverell's Green Gorhambury Napsbury Cottered Redcoats Green Potten End Lower Green Shilley Green Hadham Cross Digswell Park Flamstead End Caldecote Great Munden Chapmore End Braughing Poynders End Hailey Ashwell End Mill End Weston Norcott Hill North Mymms Radlett Howe Green Fleetville Nup End Green High Cross Letty Green Piccotts End South Oxhey Radwell Rooks Nest Warren's Green Langley End Westwick Row Childwick Green Moor Green Batchworth Heath Pouchen End South Mimms Stocking Pelham Park Street Hebing End Patchetts Green Chandler's Cross Bourne End Cockernhoe Chipperfield Perry Green Bushey Heath Hammond Street Ayot St Lawrence Chorleywood Langley Bottom Little Offley Marshmoor Nomansland Snailswell Datchworth Green Kitts End Swanley Bar Frogmore Tewin Wood Carpenders Park Little Hadham Newtown Ansells End Cheapside Lower Green Ickleford Cheshunt Buntingford Hogpits Bottom Bucks Hill Colliers End Wigginton High Cross Great Hormead Paradise Markyate Hunsdon Sergehill Fiddler's Hill Church End Westmill Kingswood Napsbury Park Sunnyside Marshalswick Staines Green Levens Green Wymondley Bury Wandon End Croxley Green Old Bricket Wood Allen's Green Little Heath Piper's End Lower Titmore Green Sandon Stapleford Kinsbourne Green Lucas End Cow Roast Northaw Valley Waterdale Brook End Digswell Water Waltham Cross Danesbury Watford Heath Tringford Little Hormead Woodhall Batford Ashwell Bury Green Ashbrook Lilley Mill End Blackmore End Mill Green Micklefield Green Gosmore Aspenden St Ippolyts Mangrove Green Wheathampstead Bell Bar Lower Woodside New Greens Aldbury Ayot St Peter Porter's End Pirton Hare Street Darley Hall Bayford Rusling End Perry Green Green Street Old Knebworth Cuffley Corner Hall Datchworth Batchworth Langley Poplars Ballingdon Bottom Baker's End Hall Grove Great Wymondley Dassels Nast Hyde Painter's Green New Ground Deacons Hill Labby Green Walnuttree Green Cradle End The Camp Damask Green East End Rickmansworth Childwick Bury Birchwood Flaunden Widford Standon Green End Royston Cooper's Green Appspond Oxhey Kimpton Slip End Helham Green Albury Jockey End Rucklers Lane Codicote Wildhill Bramfield Winkwell Tring The Node Newhall Green Whitwell Gadebridge Peters Green Barkway Redbournbury Trowley Bottom Little Almshoe Great Offley Langleybury Little Gaddesden Bozen Green Churchgate Washall Green Turnford Burge End Haldens Welwyn Elstree Rushden Two Waters Gilston Park Hoo End