Sports Marketing in Barkway

Get in touch

Sports Advertising in Barkway

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Barkway, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Barkway?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Barkway, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SG8 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Barkway get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Barkway (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Little Tring High Cross Stocking Pelham The Folly Helham Green Ansells End Roestock Hitchin Hill Much Hadham Leasey Bridge Ware Patchetts Green Tonwell Walnuttree Green Peartree Hogpits Bottom Brickendon The Flints East End Green South Oxhey Albury End Chipperfield Batchworth Heath Wymondley Bury Purwell Lower Green Bayford Youngsbury New Greens Thundridge Tewin Wood Bishop's Stortford Thorley Street Roe Green Braughing Meriden Levens Green Batlers Green Hastoe Potten End Winkwell Old Hatfield Woollensbrook Berkhamsted Gilston Lincoln Hill St Stephens Fiddler's Hill Elstree Lea Valley Churchgate Wigginton Shenleybury Cole Green Sandridge Kitts End Green Street Sacombe Kimpton Redbourn Nuthampstead Moor Park How Wood Norcott Hill Kings Langley Marshalls Heath Broadoak End Stevenage Corner Hall Broadwater Hartham Redbournbury Gosmore Reed End Smith's End Shaw Green Hadham Cross Ashwell End Green End Labby Green Pin Green St Ibbs Luffenhall Two Waters Mangrove Green Langleybury Wigginton Bottom Broadgreen Wood Dudswell Poplars Bucks Hill Bullen's Green Cradle End Tylers Causeway Thorley Whempstead Ballingdon Bottom Redhill Harpenden Common Hinxworth Hertford Heath The Frythe Cold Christmas Benington Royston Pimlico Oaklands Bozen Green Wormley Epping Green Commonwood Symonds Green Maple Cross Boxmoor Hammond Street Upwick Green Tringford Sacombe Green Letty Green Church End Bull's Green Hunsdonbury Round Bush Hall's Green St Paul's Walden Sarratt Old Bricket Wood Buntingford Green End Poynders End Heronsgate Bramfield Mill Green Bell Bar Weston Hailey Hall Grove Langley Croxley Green Tolmers Colliers End Sopwell Broken Green Aldenham Garston Northaw Valley Newhall Green Harpenden Hemel Hempstead Adeyfield Stanborough Frogmore Peters Green Rucklers Lane King's Walden Hickman's Hill Graveley Newnham Barwick Ford Walsworth Painter's Green Hatfield Hyde West Leith Cokenach Baker's End Brookmans Park Waltham Cross Wallington Bassus Green Hudnall Corner Wadesmill Chipping Little Berkhamsted London Colney Ayot St Peter Digswell Black Green Driver's End Perry Green Holdbrook Hoo End Chiswell Green Redcoats Green Bennetts End Frithsden Astrope Burnham Green Hexton Hay Street Hudnall Datchworth Easthall Patmore Heath Hockerill Blackmore End St Julians Holywell Great Hormead Wood End Wilstone Rusling End Frogmore Nasty Loudwater The Swillett St Ippolyts Whitwell Barwick Ley Green Letchmore Heath Bragbury End Tower Hill High Cross Childwick Bury Little Heath Wheathampstead Wareside Gubblecote Hammerfield Bernards Heath Hertford Cottered Great Wymondley Burn's Green Barley Amwell New Town Datchworth Green Cockernhoe West Hyde Todd's Green Aspenden Leavesden Green Cromer Tyttenhanger Grovehill Cow Roast Burge End Welham Green Rableyheath Old Town Clothall Great Offley Hunsdon Spitalbrook Flamstead Lower Green Cheshunt Slip End Puckeridge Langley End Buckland Puttock's End Rye Park Rush Green Ashwell Widford Friar's Wash Perry Green Flaunden Batford Wellpond Green Park Corner Bushey Long Marston Snow End Throcking The Willows Fishers Green Holwell West Watford Walkern Babbs Green Therfield Sawbridgeworth Kettle Green Radwell Darley Hall Chaulden Sherrardspark Park Street Crabbs Green Sleapshyde Shilley Green Trowley Bottom Panshanger Tea Green Wormleybury Upper Dunsley Wildhill Woolmer Green Knebworth Cromer Hyde Swanley Bar Northchurch Westland Green Bendish Colney Heath Standon Barleycroft End Jersey Farm Shenley Mardleybury Lower Woodside Spellbrook Abbots Langley Counters End Little Almshoe Chells Manor Appspond Thorley Houses Mackerye End Turnford Newsells Bury Green Mill End Bricket Wood Digswell Park Bulbourne Brent Pelham Well End Bengeo Hook's Cross Rooks Nest Green Tye Nobland Green Westwick Row Broad Colney Eastwick Nomansland Old Hall Green Aston Cupid Green Haultwick Chorleywood Bottom Chapel Croft Watford Staines Green Wandon End Westbrook Hay Church End Batchworth Bulstrode Brook End Westmill Paradise Bovingdon Chells Venus Hill Caldecote Hill Bower Heath Water End St Albans Hebing End Great Gaddesden Aston End Welwyn St Margarets Paynes End Hoddesdon Trims Green New Mill Little Hadham Smug Oak Braughing Friars Washall Green Ickleford The Folly Birch Green Tring Wharf Childwick Green Allen's Green Napsbury Lilley Woodside Rossway Park Deacons Hill Gilston Park Ardeley Marshmoor Belsize Potters Bar Chandler's Cross Waterford Jockey End Gustard Wood Rosedale Broxbourne Temple End Green End High Wych Snailswell Hare Street Latchford Letchworth Wakeley Little Wymondley Ayres End Bygrave Ashbrook Ringshall Presdales Welwyn Garden City Patient End Essendon Smallford Caldecote Waterdale North Mymms Preston Southern Green Harmer Green Standon Green End Woodside Monks Green High Leigh Chorleywood Wyddial Lemsford Leverstock Green Shaftenhoe End Ganwick Corner Clothall Common Thorley Wash Codicote Bottom Cheverell's Green Old Knebworth Green End Lucas End Furneux Pelham Hadham Ford Chorleywood West Hare Street Munden Colney Street Kemprow Radlett Cuffley Kelshall Townsend Nash Mills Cooper's Green Flamstead End Rushden Howe Green Dassels Sandon Ellenbrook Sunnyside Borehamwood Norton Mill End Albury Clay End The Ryde Bourne End Hertingfordbury Ayot Green Langley Bottom Whippendell Bottom Digswell Water Warners End Codicote Gadebridge Newgate Street Little Offley Cherry Green Hatfield Newtown Warren's Green Gorhambury South Hatfield Barkway Cheapside Marshalswick Meesden Bushey Heath Bury Green Tewin Tring Clapgate Stapleford Roe End The Node Pouchen End Temple Dinsley Wilstone Green West End Sergehill Felden Sarratt Bottom Watton at Stone The Rookery Wormley West End Oxhey The Camp Apsley Roe Green Charlton Moor Green Ridge Bedwell Rickmansworth Handside Hunton Bridge Danesbury Bromley Bamville Wood Aldbury The Heath Breachwood Green Nup End Green Piper's End Westmill Moneyhill New Ground Carpenders Park South Mimms Eastbury Great Amwell Water End Great Munden South-end Little Gaddesden Oakfield Coleman Green Puttenham Watford Heath Hitchin Anstey Titmore Green Chapmore End Porter's End Nast Hyde Woodcock Hill Northaw Lower Titmore Green Ayot St Lawrence Markyate Napsbury Park Damask Green Hatfield Garden Village Bury End Reed Green End Rush Green East End Gravesend Cadwell Dane End Pine Hurst Goff's Oak Fields End Woodhall Dancers Hill Highfield Micklefield Green Fleetville Shephall Pottersheath Cumberlow Green Church End Frogmore End Kingswood Oxlease Pirton Willian Nettleden Daw's End North Watford Little Hormead Potters Crouch Stanstead Abbotts Green Street Shootersway Birchwood Church End Haldens Kinsbourne Green Piccotts End Bedmond Baldock Nether Street Bentley Heath Hatching Green Hay Green