Sports Marketing in Blackpool

Get in touch

Sports Advertising in Blackpool

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Blackpool, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Blackpool?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Blackpool, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in FY1 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Blackpool get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Blackpool (Lancashire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Brookhouse Digmoor Coppull Thistleton Spring Side Fulledge Whin Lane End Capernwray Bryning Poulton-le-Fylde Hindle Fold Monkroyd Corner Row Earnshaw Bridge Little Harwood Brook Fisher's Row Hunger Hill Banks Cadshaw Inskip Moss Side Turner Green East Gillibrands Waterbarn Wheelton Much Hoole Heath Charnock Hey Warbreck Dunnockshaw Hundred End Moor Side Holme Slack Hoghton Bottoms Farington Haverbreaks Trough Gate West End Hollins Grove Up Holland Ewood Little Eccleston Siss Clough Huncoat Downholland Cross Turton Bottoms Barnfield White Lund Cantsfield Galgate Crow Trees Preesall Oakenhead Wood Moss Side Livesey Fold Foulridge Waterslack Laneshaw Bridge Bolton-by-Bowland Tunstall Knotts Bank Hey Lomeshaye Newchurch Low Moor Gressingham Ewood Bridge Elswick Hey Head Matshead Colne Edge Drummersdale Torrisholme Spen Brook Crawford Wrayton Caton Marsden Height Norcross Stubbins Carr Cross Little Marton Moss Side Grimshaw Green Mereside Stanley Gate Royshaw Hill Blackamoor Ribby Nateby Roughlee Brindle Hare Runs Little Layton Fulwood Row Willacy Lane End Moor End Dam Side Whalley New Lane Rawtenstall Cocker Bar Birkacre Edgworth Moor Cowling Brierfield Higher Broad Clough Boarsgreave Wrightington Lower Fold Bulk Whalleys Howgill Lower Fold Woodnook Clitheroe Haslingden Cherry Tree Leyland Wood Top Barnoldswick New Longton Lower Ballam Sowerbutt's Green Adlington Park Common Edge Newlands Lammack Edge End Higher Wheelton Stanah Salesbury Syke Side Earcroft Pleckgate Salterforth Revoe Swarthdale Preston Nun Hills Hollins West End Hapton Broadfield Feniscowles Tarleton Kirkham Farington Moss Cowan Bridge Longholme Warton Simonstone Higher Hogshead Revidge Fosters Green Harrop Fold White Coppice Moss Side Blacksnape Higher Croft Green Haworth Green Bank Catlow Catterall Ryelands Slyne Mill Hill Melling Chorley Sough Nelson Little Singleton Ashurst Cuddy Hill Crossgill Astley Village Waterfoot Charnock Richard Grimsargh Tatham Longton Ribchester White Stake Barrowford Daisyfield Within Grove Belmont Smallwood Hey Nooklands Withnell Fold Hutton Moorlands Rossall Beach Black Pole Norden Lane Bottom The Row Hud Hey Little Bispham Heysham Tanhouse Towngate Stacksteads Facit Cadley Bamber Bridge Avenham Deepdale Gregson Lane Helmcroft Lower Heysham Skitham Inglewhite Shaw Clough Lowerford Bretherton Howick Cross Ratten Row Brown Edge Worsthorne Higham Layton Larches Lightfoot Green Mellor Waterside Street Lostock Hall Peel Ribbleton Marsh Side Farm Edge Fold Tarlscough Cockerham Chapel House Eagland Hill Bispham Green Aldcliffe Longshoot Wray Beverley Rishton Abraham Heights Wapping Warton Bank Duncombe Lower Lee Cribden Side Penwortham Lane Stalmine Town Green Marshaw Piercy Preesall Park Lea Town Heasandford Great Altcar Gisburn Balderstone Forton Walton-le-Dale Red Bridge Coppull Moor Cow Hill Mawdesley Primrose Burnley Wood Pilling Lane Osbaldeston East Pimbo Hey Houses Hornby Whittlestone Head Glen Top Midge Hall Golgotha Higher Heysham Haighton Top Holt Green Burnley Skelmersdale Fleetwood Penwortham Foxhill Bank Marton Moss Side Dolphinholme Pickup Bank Johnson's Hillock Edgworth Cloughfold Feniscliffe Pilling Adelphi Milnshaw Freckleton Singleton Bowerham Little Poulton Haggate Moss Edge Knuzden Brook Heaton Clow Bridge Potters Brook North Shore Dill Hall Sunnyhurst Sandylands Bottom of Hutton Carnforth North Holme Greave Wilpshire Breedy Butts Little Moor End Skerton Mere Syke Stubbins Witton Park Place Whittle-le-Woods Newsham Spring Hill Green Lane Great Marton Moss Whitewell Bottom Newsholme Wesham Leck Greenfield Hesketh Bank Great Plumpton Wade Hall Yealand Conyers Blackpool Strongstry Croston Copster Green Cabus Eccleshill Sollom Brownside Fishwick Hesketh Lane Ford Green St Michael's on Wyre Crag Bank Wheatley Lane Higher Copthurst Higher Cloughfold Scarisbrick Belgrave Chatterton Church Hartwood Tarnbrook Ormskirk Chorley Moor Worston Whitewell Ward Green Cross Sunderland Whitworth Laund Forest Holme Rake Head Dunnyshop Whitechapel Hoscar Aughton Frenchwood Lower Audley Windy Harbour Harwood Bar Brookfield Little Town Pennylands Brownhill Walton Summit Tockholes Waterloo Newton Tosside Cuerden Green Pheasant Wood Aughton Carr Hall Yealand Storrs Pike Hill Higher Walton Calder Vale Turpin Green Hare Appletree Blackleach Halton Altham Bolton Town End Great Marton Ingol Over Leck Nook Appley Bridge Bacup Town's Moor Heapey Stanhill Barrow Nook Rimington Reedley Conder Green Highfurlong Overton Red Scar Hurst Green Inskip Walker's Hill Treales Charnock Green Hothersall Shireshead The Straits Gisburn Cotes Thursden Higher Bartle Irwell Vale Little Plumpton Brock Raikes Townsend Fold Hollin Bank Hardhorn Village Lower Bartle Great Mitton Smith Green Holden Vale Mere Brow Wiswell Stydd Pimlico Parbold Broadgate Bashall Town Wycoller Bolton-le-Sands Newton Harle Syke Waterloo Anderton Clayton Green Brandwood Sower Carr Bare Yealand Redmayne Sunny Bower Crawshawbooth Maudlands Marsh Stoneyholme Moorgate Peel Hill South Shore Sykes Bleasdale Mereclough Burn Naze Primet Bridge Newton Out Rawcliffe Far Banks High Cross Chipping Bailrigg Hala Lane Heads Hambleton Moss Side Great Harwood Silverdale Green Holden Elmslack Ring o' Bells Barrow Ireby Dowbridge Mowbreck Lowgill Moor Side Jack's Mere Lower Cloughfold The Greaves Staining Glasson Mossy Lea Samlesbury Baxenden Much Hoole Moss Houses Sherfin Pot House Pinfold Walmer Bridge Newton Heaton's Bridge Westhead West Pimbo Bank Top Snape Green Over Town Hoghton Primrose Withnell Medlar Myerscough Wrightington Bar Oakenshaw Hyndburn Bridge Nethertown Wennington Slaidburn Little Knowley Earby Abbeystead Cob Wall Hall Green Woodsfold Acre Morecambe Pendleton Ashton Bank Elswick Leys Wallbank Newchurch in Pendle Newby Ashton-on-Ribble Crossmoor Lumb Westby Woodplumpton Chatburn Cleveleys Stock Whittingham Great Knowley Bull Hill Lytham Southfield Holme Chapel York Pincock Bastwell Knowle Green Scarth Hill Borwick Easington Wensley Fold Birch Hall Bruna Hill Bunkers Hill Barton Tardy Gate Love Clough Weir Garstang Nova Scotia Rivington Anchor Halton Green Burnley Lane Clifton Hurstwood Much Hoole Town Kingsfold Grimshaw Park Mellor Brook Crag Foot Staghills Green Sand Side Churchtown Rockliffe Ellel Thorpe Green Long Ing Clayton-le-Dale Peel Bank Rose Hill Queenstown Bonds Lane Side Nog Tow Fold Head Haighton Green Town Head Bilsborrow Habergham Nether Burrow Tanterton Farington Dinckley Top o' th' Lane Great Eccleston Freehold Lumb Hareholme Wrea Green Kellamergh Old Langho The Wrangling Rose Grove Grimeford Village Ramsgreave Cliffe Bolton Houses Ollerton Fold Longshaw Over Burrow Lower Copthurst Chapels Newtown Hest Bank Cumeragh Village Hall Cross Bracewell Coup Green Little Marton Rising Bridge Robin Hood Scorton Bangor's Green Hale Nook Ridge Whitefield Chapeltown Burscough Nether Kellet Darwen Hillock Vale Enfield Beardwood Barley Waterside Coates Newton Intack Samlesbury Bottoms Bispham Bradley Bank Top Euxton Pudding Pie Nook New Gate Larkholme Downham Cottam Longridge Shawforth Millgate Weld Bank Lancaster Four Lane Ends Southward Bottom Newbridge Goosnargh West Gillibrands Cliviger Hugh Mill Little Carleton Clayton-le-Moors Norbreck Winmarleigh Moss Winmarleigh Cowpe Blackburn Riverside Docklands Hollins Lane Roby Mill Well Bank Claughton Colne Trawden Cow Ark Water Staynall Grunsagill Church Clough Whinny Heights Lucas Green Scale Hall Barton Queen's Park Clayton-le-Woods Osbaldeston Green Sawley Rake Foot Higherford Ribbleton Hall Holmes Laneside Wymott Cockden Nar Cotton Tree Height End Stake Pool Standen Hall Bescar Arkholme Hoyle Bottom Four Lane Ends Lower Green Bank Brookhouse Hesketh Moss Limbrick Lower House Jack Green Scotforth Fence Croft Normoss Entwistle Swillbrook Abbey Village Waverledge Pool Hey Whiteholme Cuerden Smithy Lane Ends Little Marsden Ansdell Ulnes Walton Weeton Sharoe Green St Anne's Marton Fold Marsh Houses Helmshore Silverdale Balladen Blaguegate Heskin Green Edgeside Scaitcliffe Five Lane Ends Lewth Adlington Moss Bridge Higher Ballam Edenfield Tunstead Larbreck Upper Thurnham Hawes Side Whittlefield Fulwood Squires Gate Huttock Top Tewitfield Holland Slack Shirdley Hill Knowley Padiham Golden Hill Sough Rufford Halsall Bank Fold Hoohill Alleytroyds Newton-with-Scales Lower Darwen Tottleworth Waterside Shorey Bank Carry Bridge Trunnah High Moor Lane Head Fairview Bank Houses Horton Middleton Hill Dale Eskrigge Greenhalgh Brinscall Esprick Scout Waterfoot Constable Lee Skippool Stodday Paythorne Andertons Mill Read Lower Thurnham New Hall Hey Botton Head Accrington Hole House Haskayne Warton Higher Broadhalgh Butt Yeats Carleton Higher Audley White Moss Millhead Radford Belthorn Anchorsholme Farleton Meal Bank Royal Oak Holmeswood Hambleton Bay Horse Hurlston Green Stanley Farringdon Park Brockhall Village Runshaw Moor Holland Lees Dunsop Bridge Caton Green Billington Brighouse Green Ortner Whalley Banks Elmers Green Sherwood Turn Grange Aughton Park Blacko Lane Ends Scronkey Over Kellet Cold Row Fern Gore Forest Becks Becconsall Higher Constable Bay Gate Fairhaven Booth Fold School Lane Higher Baxenden Reeds Holme Oakenclough Walker Fold Riley Green Copp Lathom Knott End-on-Sea Hoddlesden Broughton Roseacre Kelbrook Saltcotes Moss Side Roach Bridge Nab's Head Miller Fold Hollin Hall Spring Green Thornton Little Hoole Moss Houses Whittington Bowker's Green Mere Side Pippin Street Elston Lower Penwortham Worden Seed Lee Bickerstaffe Myerscough Smithy Rush Bed Goose Green West Bradford Barber's Moor Sharneyford Whitebirk Grimshaw Claughton Grindleton Sabden Catforth Mythop Horrocksford Dalton Broad Clough Hampson Green Shaw Green New Town Flax Moss Seven Stars Town Centre Tarleton Moss Wharles Clayton Brook Cote Holme Stopper Lane Langho Shadsworth Whinny Edge Bashall Eaves Newburgh Sandham's Green Gallows Hill Hall Carr Oswaldtwistle Waddington Quernmore Park Close Spring Vale Roe Lee Red Bank Booth Bridge Brunshaw Goodshaw Goodshaw Fold Bowgreave Lenches Bolton Green Lytham St Anne's Goodshaw Chapel Middleforth Green Green End Hawkshaw Whitehall Walthew Green Overtown Pleasington Eccleston Guide Hurlston Stalmine Moss Side Thorney Holme Higher Penwortham Winewall Twiston Lea Ryal Fold Hardhorn Lower Baxenden Little Thornton Higher Change Priest Hutton Burscough Bridge Broadfield Salwick