Sports Marketing in Shawell

Get in touch

Sports Advertising in Shawell

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Shawell, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Shawell?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Shawell, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in LE17 6?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Shawell get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Shawell (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
The Brand Bondman Hays Sheepy Parva Swannington Foston Loddington Husbands Bosworth Woodhouse Eaves Beeby Garthorpe Burbage Bufton Hoby Illston on the Hill Buckminster Burrough on the Hill Braunstone Town Spinney Hills Goadby Marwood Croxton Kerrial Copt Oak Appleby Parva Smockington West Langton Atterton Church Langton Noseley Stoke Golding Kimcote Blaston Snibston Thurnby Lodge Shepshed Sibson Fenny Drayton Battram Skeffington Scalford High Cross Burton Lazars Peckleton Common Leicester Thorpe Acre Belton Donington le Heath Tonge Osbaston Woodhouse Newbold Breedon on the Hill Pickwell Saxby Primethorpe Quorndon Sketchley East Norton East Goscote Peatling Magna Bagworth Wilson Knaptoft West Knighton Church Town Ratby Earl Shilton Shellbrook Arnesby Lubenham Crown Hills Kegworth Knipton South Croxton Asfordby Hill Carlton Norris Hill South Wigston Waltham on the Wolds Tugby Long Clawson Sewstern Knighton Redmile Witherley Billesdon Marefield Coston Gumley Great Bowden Potter Hill Little Dalby Coleorton Moor Normanton Turville Great Glen Stretton en le Field Great Easton Walcote Brascote Hoton Hills Knossington Easthorpe Western Park Snarestone Blaby Cold Overton Ellistown Walton Countesthorpe Beaumont Leys Gaddesby Stoneygate Shoby Ravenstone Broughton Astley North Evington Cold Newton Queensway Old Dalby Stockerston Belcher's Bar Dishley Castle Donington Wycomb Brooksby Nether End Potters Marston Frog Island Isley Walton Gartree Desford South Knighton Blackfordby Norton-Juxta-Twycross Normanton le Heath Rushey Mead Littlethorpe Thurnby Owston Mountsorrel Birstall Field Head Catthorpe Loughborough Woolrooms Gelsmoor Old Dalby Hose Shangton Kirby Fields Orton-on-the-Hill Gilmorton Braunstone Frith Frisby on the Wreake Shearsby Fleckney Cadeby Carlton Curlieu Wymondham New Found Pool Merry Lees Evington Wigston Harcourt Rotherby Kirby Muxloe Farm Town Chilcote Barlestone Oadby Swepstone Bringhurst Coleorton Scraptoft Belgrave Thurlaston Eastwell Newbold Heath Wellsborough Stonton Wyville Halstead Hollycroft Wartnaby Bardon Market Harborough Cosby Market Bosworth Belvoir Sketchley Old Village John O'Gaunt Horninghold Twyford Frolesworth Cotes Drayton Burton on the Wolds Diseworth Welham Claybrooke Parva Rolleston Agar Nook Newton Burgoland Normanton Gaulby Lowesby Twycross Great Stretton Hoton Barkestone-le-Vale Anstey Wyfordby Wykin Tilton on the Hill Hugglescote Ashby Woulds Stoughton Thurcaston Stonesby Claybrooke Magna Swithland Ashby Parva Thurmaston Elmesthorpe Broughton Lodges Narborough Cotesbach Griffydam Hathern Acresford Theddingworth Three Gates New Swannington King Street Buildings Nanpantan Barton in the Beans Eyres Monsell Stathern Lutterworth Osgathorpe Eaton Mowsley Wigston Magna Brentingby Barrow upon Soar Rothley Knighton Fields Nether Hall Harby Barkby Oakthorpe Greenhill Saddington Little Twycross Edmondthorpe Osbaston Hollow Foxton Aylestone Launde Abbey Pinwall Far Coton Upper Bruntingthorpe Plungar Tur Langton Leicester Forest East Odstone Medbourne Ibstock Ringing Hill Boundary Sheepy Magna Spring Cottage Branston Cropston Packington Willoughby Waterleys Barkby Thorpe Church Yard Moira Glen Parva Newtown Unthank Albert Village Melton Mowbray Barsby Bitteswell Sileby Harston Slawston Thorpe Arnold Newton Harcourt Stapleton Thringstone Kilby Thorpe Satchville Worthington Wigston Parva Keyham Rowley Fields Upton Laughton Heather Rothley Plain Ratcliffe Culey Ashby Magna Woodthorpe Muston Seagrave Clarendon Park Hungarton Bescaby Dadlington Lount Appleby Magna Somerby Westcotes Thrussington Walton on the Wolds Peggs Green Wanlip Upper End Sulby Syston Saxelbye Ashby-de-la-Zouch Mowmacre Hill Little Bowden Bruntingthorpe Nailstone Newbold Verdon Ragdale Leicester Forest West Coalville Shawell Shenton Ab Kettleby New Parks Glenfield Barwell Asfordby Oaks in Charnwood Cranoe Sharnford Newbold Keythorpe Groby Donisthorpe Boothorpe Leire East Langton Ullesthorpe Wigston Hemington Enderby South Kilworth Aylestone Park Kirby Bellars Six Hills Staunton Harold Cavendish Bridge Sutton Cheney Whetstone Black Friars Markfield Prestwold Measham Rearsby Kilby Bridge Hallaton Hunt's Lane Bottesford Fosse Park Frisby Kibworth Beauchamp Botcheston Kibworth Harcourt North Kilworth Whitwick Stoney Stanton Houghton on the Hill Highfields Shelthorpe Care Village Ratcliffe on the Wreake Burton Overy Kirkby Mallory Grimston Humberstone Southfields Huncote Old Ingarsby Sutton in the Elms Allexton Peatling Parva Wistow Higham on the Hill Cossington Humberstone Garden Dunton Bassett Aston Flamville Stapleford The Crescent The Valley Hinckley Freeby Newtown Linford Thorpe Langton Holwell Welby Swinford Sinope Congerstone Saltby Lockington Chadwell Peckleton King's Norton Misterton Ashby Folville Stanton under Bardon Wymeswold Sproxton Nether Broughton Thornton Nevill Holt Croft Withcote Leesthorpe Great Dalby Glooston Long Whatton Bushby Bilstone Shackerstone Sapcote Outwoods Little Stretton Queniborough Goadby Smeeton Westerby