Sports Marketing in Stockerston

Get in touch

Sports Advertising in Stockerston

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Stockerston, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Stockerston?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Stockerston, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in LE15 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Stockerston get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Stockerston (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Aylestone Park Tugby Wellsborough Elmesthorpe Saltby Care Village Pickwell Mowsley Waltham on the Wolds Mountsorrel Glen Parva Osgathorpe Nevill Holt Narborough Sheepy Magna Scraptoft Western Park Knipton Church Yard Misterton Peatling Parva Glenfield East Goscote Leicester Donington le Heath Carlton Black Friars Thorpe Satchville Tur Langton Bescaby Gaulby Coleorton Husbands Bosworth John O'Gaunt Littlethorpe Belcher's Bar Gilmorton Bardon Sewstern Thornton Ratcliffe Culey Great Dalby Stanton under Bardon Hemington Ashby-de-la-Zouch Wigston Withcote Highfields High Cross Hoton Hills Castle Donington Shackerstone Breedon on the Hill Welby Hollycroft Noseley Kilby Bridge Osbaston Coston Swepstone Nanpantan Newtown Unthank Stonesby Braunstone Town Croxton Kerrial Upper End Barton in the Beans Queensway Old Dalby Rothley Plain Grimston Eaton Saddington Prestwold Old Ingarsby Hallaton Anstey Newbold Field Head Sulby Brentingby Dishley Pinwall Queniborough Coleorton Moor Somerby Normanton Houghton on the Hill Clarendon Park Appleby Parva Chilcote New Swannington Thringstone Theddingworth Kegworth Wymondham Hinckley Nailstone Kirby Bellars Sketchley Willoughby Waterleys North Evington Brooksby Six Hills Barrow upon Soar Oakthorpe Shoby South Wigston Groby Frisby on the Wreake Snarestone Carlton Curlieu Wymeswold Bilstone Hunt's Lane Ab Kettleby Wigston Magna King's Norton Ashby Magna Burbage Billesdon Gartree Slawston Peggs Green Smeeton Westerby Asfordby Twycross Normanton Turville Wigston Harcourt Syston Ashby Folville Atterton Cosby Spinney Hills Beeby Kimcote Copt Oak Branston Shangton Sharnford Leicester Forest East The Valley Knossington Heather Harston Wykin Stoney Stanton Enderby Knighton Great Easton Owston Cranoe Twyford Holwell Thurlaston Great Bowden Arnesby Isley Walton Walcote Cold Overton Wartnaby Redmile Burton on the Wolds Packington Marefield West Knighton Hose Ringing Hill Snibston Farm Town Sketchley Old Village Belgrave Asfordby Hill Bitteswell Whitwick Wigston Parva King Street Buildings Hungarton Shearsby Crown Hills Measham Stretton en le Field Moira Birstall Bottesford Newbold Heath Thurcaston Seagrave Barwell Kirkby Mallory Bushby Woolrooms Foston Blackfordby Gelsmoor Thorpe Acre Loddington Hoton Southfields Church Langton Dadlington Ashby Parva Staunton Harold Ashby Woulds Swinford Market Harborough Barlestone Shellbrook Greenhill Three Gates Welham Burton Lazars Newton Burgoland East Langton Higham on the Hill Quorndon Outwoods Halstead Peckleton Common Newtown Linford Horninghold Broughton Astley Sibson Brascote Sutton in the Elms Dunton Bassett Oaks in Charnwood Griffydam New Parks Long Whatton Chadwell Burton Overy Little Dalby Woodthorpe Primethorpe Market Bosworth Beaumont Leys Easthorpe Little Stretton Frisby Sinope Braunstone Frith Leicester Forest West Appleby Magna Bondman Hays Humberstone Garden Acresford Great Glen Drayton Lubenham Bringhurst Thurmaston Ibstock Sproxton Ellistown Stathern Kibworth Harcourt Frolesworth Normanton le Heath Sapcote Stoke Golding Skeffington Barkby Stockerston Upper Bruntingthorpe Scalford Laughton Rushey Mead Cotesbach Witherley Sutton Cheney Thorpe Langton Huncote Edmondthorpe Thrussington Westcotes Rowley Fields Illston on the Hill Bagworth Cossington Great Stretton Norton-Juxta-Twycross Knighton Fields Smockington Old Dalby Shelthorpe Countesthorpe Tilton on the Hill Saxelbye Nether End Ratcliffe on the Wreake Stoughton Bruntingthorpe Muston Cropston Keythorpe Hugglescote Worthington Leire North Kilworth Burrough on the Hill Frog Island Claybrooke Parva Cadeby Loughborough Odstone Fenny Drayton Belvoir Thurnby Church Town Shawell Barkby Thorpe Little Bowden Humberstone Kibworth Beauchamp Woodhouse Barkestone-le-Vale Rothley Boundary Peckleton Woodhouse Eaves Swannington Eastwell Blaby Thurnby Lodge Knaptoft Donisthorpe Nether Broughton Hoby Shenton Potters Marston Markfield Walton on the Wolds Goadby Lockington Allexton Battram The Brand Far Coton Barsby Kilby Belton Buckminster Oadby Evington Gumley Congerstone Newton Harcourt Coalville Newbold Aylestone New Found Pool Cotes Little Twycross Rolleston Lount Cavendish Bridge Garthorpe Freeby Stapleton South Croxton Fosse Park Sileby Lutterworth Mowmacre Hill Botcheston Newbold Verdon Eyres Monsell Stapleford Rotherby Kirby Muxloe West Langton Foxton Medbourne Catthorpe Broughton Lodges Norris Hill East Norton Peatling Magna Wyfordby Claybrooke Magna Rearsby Keyham Desford Fleckney South Kilworth Saxby Ragdale Hathern Osbaston Hollow Potter Hill Melton Mowbray Plungar Boothorpe Albert Village Kirby Fields Agar Nook The Crescent Shepshed Gaddesby Spring Cottage Sheepy Parva Earl Shilton Bufton Orton-on-the-Hill Wilson Goadby Marwood Wanlip Merry Lees Ullesthorpe Swithland Blaston Aston Flamville Stonton Wyville Ratby Cold Newton Croft Launde Abbey Diseworth Stoneygate Ravenstone Upton Walton Wycomb Harby Glooston South Knighton Long Clawson Whetstone Wistow Tonge Leesthorpe Lowesby Nether Hall Thorpe Arnold