Sports Marketing in Colkirk

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Sports Advertising in Colkirk

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Colkirk, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Colkirk?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Colkirk, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in NR21 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Colkirk get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
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Wolferd Green Crimplesham Thwaite St Mary Saham Toney Colkirk Plaw Field Wickmere Cantley Shropham Warham Fiddlers' Green Stokesby Kimberley Sco Ruston Little Ellingham Little Barwick Podmore West Bilney Tuttington Aslacton Colegate End Cobholm Island Foxley Pottergate Street Whitlingham Little Ryburgh Bradenham Hockering West End Methwold Westgate Street Old Lakenham Queen's Hills Wood Dalling Paston Wymondham Mill Street Docking Newtown Pilson Green West Walton Sidestrand Silfield Bow Street Little Melton Hilborough Heydon Arlington Colby Corner West End Bridgham Westfield California Lakes End East Lexham West Somerton Cat's Common Cobbler's Green Butcher's Common Skeyton Corner Forncett St Mary Dilham Barmer Matlaske Collett's Br Reepham Plumstead Green Mundford New Catton The Green Clippesby Tilney High End Shernborne Bagthorpe Downham Market Hellington Upgate Wendling Hardley Street North Earlham Hempstead Runhall Cromer Winterton-on-Sea Barroway Drove Norwich Little Fransham 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Crownthorpe Postwick Tacolneston Forncett St Peter Mattishall Burgh Marsham Suffield Park South Burlingham Didlington Broadflash Sloley Crane's Corner Harleston Ashill Wereham Row Congham Boyland Common Hainford Waterloo Barningham Green Greensgate Ingham Little Hautbois Baconsthorpe Gateley Haddiscoe Mulbarton Briningham Thursford Green West Lexham Leziate Marshland St James Swanton Morley Thorpe St Andrew Necton Ingleborough Mundesley North Elmham Gasthorpe Fritton Old Buckenham Honingham Swaffham Merton Melton Constable Langham Thompson Burgh St Margaret Hemblington Thorpe Great Plumstead Caudlesprings Bunwell Hill Burgh Common Lingwood Scarning Cat's Corner Sparham Beighton Hunstanton Fincham West Rudham Lower Gresham Tibenham West Barsham Scole Wolferton Thorpe End Upper Brandon Parva Hickling Heath Antingham Briggate Beckett End Broomhill Brancaster Bexfield Nordelph Rockland St Peter Suton Street Hingham Billingford Tivetshall St Mary Damgate Walton Warren Croxton Freethorpe Emneth Brockdish Aylsham Haveringland East Beckham Highoak Little London West Harling Wereham Drayton Newport Geldeston Tottenhill Swanton Abbott Guestwick Burston Narrowgate Corner Stow Bedon Hunt's Corner Lower Street Darrow Green Thuxton Coxford Little Witchingham North Lynn Bengate Godwick Carleton Forehoe Great Ellingham Tilney All Saints Fustyweed Highgate Three Cocked Hat South Green South Lynn The Street Pockthorpe Brampton Coltishall Walpole Cross Keys Limpenhoe Earsham Wolterton Snetterton Brandon Parva Watton Green Framingham Earl The Arms Richmond Hill Hyltons Crossways Salhouse Broadmoor Westwick Old Beetley Craymere Beck Kidd's Moor Swannington The Ling Wash Dyke Wiggenhall St Mary Magdalen Upper Street Little London Shouldham Thorpe Topcroft Rollesby Upper Sheringham Beckhithe Thurton Croxton Snetterton Heath Holkham Broome Burgh Castle Flitcham East Ruston Kirstead Green Stoke Holy Cross Sedgeford Little Thornage Winfarthing Little London Lower Thurlton Stody Mundham Common Pott Row Bridge Green Sutton West End East Runton West Head Thurgarton Burnham Thorpe Tunstead Kerdiston Bexwell Aldborough Old Hunstanton Lessingham Southgate Bellmount Ditchingham Dam North Barningham Belaugh Bawsey North Burlingham West Lynn Fordham Great Cressingham Newton St Faith Puddledock Southtown Old Catton Sharp Street Morningthorpe Fersfield Needham Gissing Fundenhall Metton Stacksford Clenchwarton Beeston Lot's Bridge Old Brigg Caistor St Edmund Buckenham Short Green Lyon's Green Sheringham Cargate Common Happisburgh Common Hevingham Low Street Mile Cross St James' End Muckleton Three Holes Hawes' Green Halvergate Shouldham Hockering Heath Silver Green Cliftonville Boughton Emneth Hungate Attleborough Gaywood Wheatacre New Hainford Harris' Green Bintree Kirby Bedon Terrington St Clement Hempton Stratton St Michael Ketteringham Redenhall Pennygate Guestwick Green Heggatt Street Misery Corner North Denes Fen Street Castle Acre Marham Stoke Ferry Pockthorpe Long Stratton Holt Newgate Corner Upgate Horsey Waxham Morley St Peter Bacton Hillington Elsing Drury Square Great Hockham Thrigby South End Spixworth Besthorpe North Barsham Wilney Green Hungry Hill Old Hall Street Edingthorpe Burlingham Green Foundry Hill Alby Park Common Withergate Mill Common Wacton Common Lenwade Saxlingham Dunton Patch Stiffkey Downham Thorpe Market Boyces Bridge Erpingham Bressingham Harper's Green Stalham Green Manson Green Ten Mile Bank Eaton Runham Vauxhall Panxworth West Runton Brettenham Weasenham St Peter Kirby Row Deopham Green Threxton Hill Swafield Redcastle Furze Blofield Heath Aldeby Helhoughton Saham Waite Frost Row Itteringham Common Woodton Waterheath Rush Green High Street Emorsgate Gunthorpe New Sprowston West Newton Beeston St Lawrence Bittering Bunwell Sculthorpe Hardwick Snow Street Sparhamhill Northacre Banham Billockby Lower East Carleton Watton Nethergate Hanworth Methwold Hythe Weasenham All Saints Lakenham Shelfanger North Walsham Guilt Cross Caister-on-Sea Road Green Hemblington Corner Ashby St Mary Great Barwick Stanhoe Southgate Oxborough Watlington Worstead Black Carr Brundall Booton Bressingham Common Fundenhall Street Salle Oby Ormesby St Michael Heacham Tyby West End Sneath Common Colby Whimpwell Green Thurne Syderstone Tatterford Sustead West Winch Tilney Fen End West Acre Saxlingham Thorpe Arminghall Griston Flordon Horning Upper Guist Rushall Tivetshall St Margaret George Hill South Denes Mill Green Guist Pudding Norton Tyegate Green Johnson Street Sandringham Workhouse Common Kirby Cane Hardwick Tower End Hethel Burgh next Aylsham Thorpe Abbotts Eastmoor Great Green Rushford Tittleshall Bale Framingham Pigot Deopham Alderford Oxnead Weston Green Lower Stow Bedon Lower Tasburgh Rackheath North End Swardeston Costessey High Common Oxwick Thurlton Links Stubbs Green Balsam Field Roydon Penny's Green Great Walsingham Castle Rising Colton South Acre Pulham Market Great Moulton Wicken Green Village East Rudham Frogshall Workhouse Common Surlingham Brandon Bank Thorpe Marriot Hellesdon Edgefield Bircham Newton Haverscroft Street The Grove Wormegay Field Dalling Easton Wreningham Lyng Easthaugh Sisland Stalland Common Tattersett Shadwell Low Common Suspension Bridge Pedham Calthorpe Street New Buckenham Cantley Corner Trunch Themelthorpe Nordelph Corner Saxlingham Nethergate Earlham Yelverton Billingford Threehammer Common North Runcton Potter Heigham Welborne Acle New Rackheath Upper Stoke Drymere Stonebridge East Raynham Carleton St Peter Sporle Anmer Walcott Scottow North Wootton Mill Hill Brinton Horsey Corner Thickthorn Hall Lyngate Shepherds' Gate Kelling Garvestone Peaseland Green West Dereham Blackmoor Row Eaton Rise Walpole St Peter Low Common Shimpling Hindringham Waterden Waterloo Oulton New Costessey Ringstead Carleton Rode Bradwell Fritton Dunton Knapton Weston Longville Runham Hoveton Bird's Corner Hardingham Shotesham Morton Blo' Norton East Wretham Burnham Market Fair Green Bawdeswell Damgate Pooley Street Scratby Alpington Stalham Frenze Mount Pleasant Thelveton Copy's Green Mileham Sharrington Reymerston Woodrising Norton Subcourse Whinburgh Barney The Lings Fen Street Heartsease Feltwell Ditchingham Gayton Thorpe Freeland Corner Brookville Costessey Park Little Snoring Pockthorpe Heigham Grove North Lopham Lower Easton Eccles Road Nogdam End Holly End Hellington Corner Denton Hickling Green Cockthorpe Burnham Overy Town Thornage Primrose Green Gaultree Dunston Sea Palling Little Hale Town Green Tuckswood Mautby Thursford East Winch Garboldisham Neaton South Green Wells-next-the-Sea Upgate Street