Sports Marketing in Thorpe St Andrew

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Sports Advertising in Thorpe St Andrew

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Thorpe St Andrew, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Thorpe St Andrew?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Thorpe St Andrew, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in NR7 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Thorpe St Andrew get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
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Brandon Parva Broomsthorpe Bodney Wiggenhall St Mary the Virgin Hilgay Setchey New Costessey Antingham Filby Hawes' Green Calthorpe Street Stubbs Green Bedingham Corner Wretton Damgate Shelfanger Langham Saxthorpe Twyford Holly End Eau Brink Hellington Corner South Pickenham Cranworth North Wootton Reepham Rush Green Shropham Colby Filby Heath Upper Hellesdon Crowshill Shouldham Greensgate Melton Constable Norton Corner Oxwick Attleborough Hickling Saham Waite South Green Belton Walton Highway Johnson Street East Bilney Brock's Watering Whitlingham Harris' Green Hardwick Paston Lower Street Damgate Hemblington Corner Chedgrave Pockthorpe Bircham Newton Upper Street Hempnall Green Runcton Holme Plaw Field Diss Holkham Highgate East Winch Butcher's Common Highoak Ditchingham Dam West Earlham Wiggenhall St Peter Stalham Lyng Cantley Corner Oxborough Runham Vauxhall Broom Green New Hainford Eaton Rise Tatterford Broome Street Burgh Common Hunworth Upgate Street Westbrook Green Carbrooke Hales Salle Eccles on Sea Thurlton Links Stacksford Tacolneston Lessingham Hevingham Cobbler's Green King Row Wash Dyke North Barningham Fersfield Common Cat's Corner Wacton Hethel Hainford Hapton Thurton Anchor Street Frans Green High Street Holme Hale Woodton Smallburgh Tilney High End Blackwater Keswick Binham Edgefield Lakes End George Hill Repps Hall Green Lower Easton Barningham Green Wreningham Syderstone Snetterton Blofield Heath Welney Gaultree Great Green Whissonsett Barford South Runcton Gissing Clippesby Hempton Manson Green Barton Bendish Wilby Costessey Foxley Outwell Ashby St Mary Low Street West Bilney Primrose Green North Lynn Burgh Castle Gayton Misery Corner Thrigby Burnham Market Coxford High Kelling Weston Longville Winterton-on-Sea West Tofts Freethorpe Alby Waterloo Little Marsh Fundenhall Burgh next Aylsham Stanford Ten Mile Bank Little London Mill Hill Kenninghall Fen Street Colegate End Hoe Low Common Fiddler's Green Low Common Sco Ruston Fustyweed Sneath 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Carleton Forehoe Cromer Bawburgh Bird's Corner Skeyton Corner Shelton Bramerton Low Common Coltishall Mill Green The Common West End Lyngate Waxham The Lings Drymere Honingham Witton Thorpe Abbotts Southwood Sloley Ingleborough Castle Rising Mile Cross Barney Burnham Deepdale Little Witchingham Saxlingham Nethergate Grimston Stow Bridge Bradwell Sparrow Green Great Yarmouth Cantley North End Walpole St Peter East Barsham Trowse Millgate Old Lakenham Broome Pristow Green Mill Street Fersfield Cangate Marsham Paradise Forncett End The Ling Brookville Colney Itteringham Fakenham Thorpe Marriot Godwick Mautby New Holkham East Harling Eaton St James' End Burnham Thorpe Thorpe End Silvergate Tuckswood West Barsham Croxton Feltwell Wood Norton Cockthorpe Sculthorpe Weeting Crowgate Street Lyng Easthaugh Pulham Market Wereham Row Boughton Loddon Congham Merton East Wretham Needham Haddiscoe East Lexham Sidestock Limpenhoe Hill Upper Street Piccadilly Corner Workhouse Common Lower Bodham Middle Harling Crane's Corner Bale Metton Little Plumstead Hunt's Corner North Pickenham Thorpe Row Oby Little London Bracon Ash Beetley Haveringland Emneth Hungate Little Thornage Foulsham Alburgh Street Thwaite St Mary Florence Walk Beeston Regis Great Snoring Stody Brakefield Green Kelling Bexwell Cucumber Corner Mundham Bellmount Holme next the Sea Wicklewood Brumstead Bastwick Horsey Short Green Mattishall Watton West Newton Nordelph Tilney St Lawrence Hockering Heath Methwold Ovington Runhall Geldeston Little London Brancaster Langley Street Lower Street Reymerston Little Ellingham Frost Row Weybourne Deopham Walpole Cross Keys Swainsthorpe Trimingham West Acre Wickhampton Kettlestone Caister-on-Sea Edingthorpe Puddledock Great Massingham Stonebridge Great Ellingham Themelthorpe Dickleburgh Moor Yelverton Gooderstone Holt North Runcton Goose Green West Poringland New Rackheath Earlham Rise Pockthorpe Cat's Common Hungry Hill Garboldisham Nogdam End Letheringsett Blofield Corner Oulton Street New Buckenham Walpole Marsh Worthing Acle Nethergate Garvestone Bush Estate Anchor Corner Stiffkey Tittleshall Woodbastwick Shouldham Thorpe West Winch Fundenhall Street Sidestrand Fiddlers' Green Sharp Street Leziate Bridgham Burgh St Margaret Easton Belaugh Pettywell Sea Palling Terrington St John Ickburgh Hamrow Meeting House Hill Litcham Bull's Green Guestwick Green Blackwater Gressenhall Lower Stow Bedon Bunwell Sporle How Hill West Walton Titchwell Stratton St Michael Thickthorn Hall Stockton Long Row Threxton Hill Southburgh Kirby Green North Walsham Wolferd Green Silfield Toft Monks Stibbard Griston Guist Scole Cawston Limpenhoe Cake Street Upwell Great Plumstead Crostwick Suffield Park Garlic Street Alderford Marshland St James Hoveton West End Thorpe Lundy Green Burnham Overy Staithe Hellesdon Richmond Hill Tivetshall St Mary Saxlingham Thorpe Sheringham Pottergate Street Banham Aldborough Potthorpe The Arms Larlingford Guilt Cross Shipdham South Acre Darrow Green Mundham Common North Burlingham Wacton Common Shimpling West Dereham West Head Alpington Scratby Beckhithe Bergh Apton Coslany Heggatt Street Brandon Bank Costessey Park Black Carr Ormesby St Margaret King's Lynn West Raynham Downham Market Boyland Common Foulden North Green Kirby Cane Spooner Row Narrowgate Corner Thurne Brancaster Staithe Swaffham Croxton Bircham Tofts Sedgeford Wereham Necton Potter Heigham Haverscroft Street Brooke Swanton Hill Silver Green Blackmoor Row Thompson Westgate North End Threehammer Common Little London Neaton Ellingham Collett's Br Watlington Hardingham Hassingham Sheringwood South Creake Morningthorpe Danemoor Green Great Hockham Ridlington Bawburgh Hill Dowe Hill Three Holes West Somerton Badersfield Muckleton Buxton Scottow Pedham Lynford Claxton Weston Green Barmer Forncett St Mary Shernborne South Lopham Bowthorpe South Walsham Tilney All Saints Bengate Reedham Fulmodeston Field Dalling Kerdiston Witton Downham Dilham Felbrigg Tyby Frogshall Hingham Low Common Harper's Green Old Brigg Broadmoor Brampton Runham Upton Green Arlington Trunch Bradenham Northwold Old Catton Horning Upton Primrose Corner Lower Gresham North Barsham Warham Thursford Green Irstead Street East Somerton Furze Green Ridlington Street Hellington Dereham Easthaugh Wells-next-the-Sea Hindolveston Plumstead Dunton Patch Ashmanhaugh Saddle Bow Bush Green Burgh St Peter Terrington St Clement Foundry Corner Burlingham Green Tyegate Green Upper Sheringham Moulton St Mary Brandon Creek Rushall Burston Southtown Pennygate Elsing Gimingham Hengrave East Carleton Thornage Lower Tasburgh Seething Waterloo Orange Row Baynard's Green Little Barningham Southgate Withergate Fair Green South Green Tattersett Blakeney Lingwood Little Melton Billockby Paston Green Thorpe Market Raveningham California Trowse Newton Lakenham Besthorpe Corpusty Plumstead Green Dockeney Ingoldisthorpe North Earlham Upgate Balsam Field Wymondham South Lynn RAF Coltishall Ringland Bow Street Colby Corner Irstead Wicken Green Village Oxnead Great Witchingham Burnham Westgate Catton Grove Walpole St Andrew Wiveton Ingworth West End West Rudham Ludham Wolferton South Denes Larling Great Moulton Heydon Intwood Anmer Flordon Marham Stow Bedon Rockland St Peter Beckett End Foxhole Matlaske Quidenham Cordwell The Grove Mount Pleasant The Banks Rougham Copy's Green Tibenham Little Hautbois Newtown Low Street Caistor St Edmund Letton Green North Tuddenham White Horse Common Guestwick Arminghall Caston Rushford Woodrising South Raynham Breckles Blickling Walcott Green Whittington Freeland Corner Norwich Clippings Green