Sports Marketing in Hexham

Get in touch

Sports Advertising in Hexham

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Hexham, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Hexham?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Hexham, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in NE46 1?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Hexham get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Hexham (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Biddlestone Kimmerston Milbourne Ridley Stokoe Lilburn Tower Low Newton-by-the-Sea Bolton Raylees Matfen Mitford Hall Close Dale Bridge End Harle Newton Stocksfield Guide Post Walwick Seghill High Hauxley Birling Black Heddon Christon Bank Lanton Choppington Haughton Kiln Pit Hill Norham Steel Tranwell Woods Newton Hall Great Swinburne Whalton Wark The Butts Red Row Mount View Terrace Church Side Tweedmouth Craster Fallowfield Shilbottle Whittingham Eslington Park Otterburn Warden Radcliffe Mickley Haydon Bridge Ancroft Falstone Chatton Hole Bareless Horsley High Buston Ninebanks Loansdean Bebside Togston Denwick Alnmouth Holy Island Heugh Morpeth Klondyke Holburn East Learmouth Ford Forge Heigh Hampeth Stamford Healey Cote Rothley Hawkhill Wylam Little Swinburne Cheswick Abberwick Chillingham Bamburgh Harwood Stonelaw Grange Allendale Town Charlton Sharperton North Choppington Hadston East Sleekburn Cambo Houghton Tughall Cornhill on Tweed Clennell Whiteside South Charlton Grindon Beaconhill Green Dalton Bingfield Knowesgate Aydon Road Estate Hepscott Wark Common Newton on the Moor Hallington Ouston Bowsden Catcleugh Whitelea Glade Deadwater Bedlington Station Yeavering New Bingfield Bellshill North Seaton Colliery Carterway Heads Shawdon Hall West Flodden Wingates Beauclerc Ford Brandon Beanley Pressen North Sunderland The Lee Branxton Kirkwhelpington Gunnerton Snitter Linbriggs West Allerdean Shillmoor West Chevington Belsay Thornley Gate Halton Lea Gate Featherstone Rowfoot Hepburn Woodhorn Demesne Belford Swinhoe Bothal Burradon Wooler Scrogg Wood Wallington Cramlington Trygill North Middleton Greenhaugh Ellington Whitelea Chase Butteryhaugh Halton Shields Chesterwood Limestone Brae Byrness Holystone Little Bavington Whitley Chapel New Heaton Bomarsund Amble Blanchland East Woodburn Low Humbleton Carham Welton Wharmley Harnham Shotton Hedley on the Hill Linhope Loanend Titlington Hall Close Green Hall Close Glade Guessburn Eland Green Waren Mill Broxfield Colpitts Grange West Thirston Shoresdean Warenford Flodden Mayfield Glade Rennington Netherwitton West Wylam Brownieside Elrington Doddington Saltwick Mardon Etal Painshawfield Lilburn Glebe Bolam Widdrington Station Stakeford Corbridge West Mickley Tarset Wallridge Beal Low Prudhoe Prestwick Newsham Nesbit Seaton Delaval Seaton Leadgate Humshaugh East Hartford Earsdon Bates Cottages New Bewick Boulmer Newbiggin-by-the-Sea Coanwood Healey Donkleywood Prior Park Whitelea Dale Chollerton Westnewton Annitsford Apperley Dene Rugley Beaconhill Glade Whitfield Hall Kilham Elwick Beaconhill Lea Marshall Meadows East Ord Knocklaw Powburn Ridsdale Easington High Pit Carrshield Eltringham Ilderton Stonelaw Dale Fair Moor Middleton Dirt Pot Mindrum Nelson Village Birtley Seaton Terrace West End Town Eastfield Dale New Delaval Cresswell North Togston Slaggyford Barrow Burn Heddon-on-the-Wall Hall Close Grange Greenhead Eastfield Chase Warkworth Netherton Park Middleton Hall Pawston High Church Parkside Glade Low Angerton Maiden's Hall Wark Low Gate Allenheads Humbleton Riding Mill Wooley Healey Hall Beaconhill Grange Spartylea Harlow Hill Strothers Dale Old Swarland Duddo Keenley Goswick Riding Lea Ingram Shilburn West Horton Sinderhope Hirst Hawkhope Howick Stanton Dilston Beltingham Fenrother West Fleetham Baybridge Widdrington Great Bavington Greystead Bardon Mill Broomhill Netherton North Blyth Stannersburn Thornton New Hartley Beadnell Redburn Oakwood Forestburn Gate Redesmouth Sandhoe Lynemouth East Horton Collingwood Dye House Sheepwash Middleton North End East Kyloe Bywell Kirkheaton Yetlington East Thirston Longwitton Melkridge Melkington Scots' Gap Roddam Lanehead Ovington Collingwood Grange Great Whittington Brunton Nunnykirk Bygate Crofts Lowick High Angerton Haltwhistle Bellingham Stamfordham Whitfield Diptonmill Longhirst Whitton North Seaton Pigdon Juniper Higham Dykes Greendykes Shilvington Dunstan Warenton Longbyre Lilburn Grange Bolam West Houses Stobhillgate Ponteland Glantlees Causey Park Bridge Pegswood Tow House Lambley Felton Kellah Rothbury Ancroft Northmoor Scotland Gate Fenwick Dalton Flotterton Clifton Catton Glororum Ellingham Longhoughton Bilton Fenwick Wooley Kielder Parkside Grange Coalcleugh Fourstones Spindlestone Ross Berwick Hill Simonburn Longframlington Tritlington Otterburn Camp Eshott Peppermoor Lesbury Blyth Thockrington Milfield Haugh Head Whittonstall Reedsford Blenkinsopp Hall Aydon Newton Underwood Seaton Sluice Chesterhope Rock Ryal Medburn Southfield Lea Slaley Freelands Whygate Henshaw Lucker Weldon Bridge End Ayle Edgewell North Charlton Meldon Nether Warden Newlands Town Centre Shilbottle Grange Alwinton Whitelea Grange High Newton-by-the-Sea Cowpen Great Tosson Branch End Malvin's Close Akeld High Callerton Stobhill Rowfoot Cartington Mickley Square Eastfield Hall Branton Newham High Mickley Broomley Stobswood Horsley Shoreswood Ashington Littlehoughton Embleton Hipsburn West Mains Scremerston Burnstones Hexham Burton Preston Thrunton Low Buston Berwick-upon-Tweed Newbrough High Warden Eals Stannington Stokoe Newtown Alnwick Seahouses Eastfield Green Wooperton Ovingham Old Bewick Low Alwinton Ulgham Linton Berrington Collingwood Chase Edlingham Molesden Low Brunton Southfield Green Prudhoe Settlingstones West Woodburn West Learmouth Anick Rawgreen Tranwell Colwell Acklington Felkington Thorngrafton The Riding Byerhope Spittal Acomb Black Heddon Mayfield Dale Plenmeller Ogle Elsdon Longhorsley Haggerston Parkside Dale Harbottle Eachwick Park Village Throphill Ridley Scrainwood Thropton Cambois Glanton West Sleekburn Burgham South Newsham Bedlington Newbiggin Ordley Alnham Birkshaw Chathill Cheswick Buildings New Ridley Broomhaugh Horncliffe Kirkharle Nedderton Shotleyfield Snods Edge Hepscott Park Doxford Hazon Mayfield Grange Norham West Mains Swarland Hall Close Chase East Cramlington Cocklaw Holywell Low Hauxley Darras Hall Ingoe Langley Barrasford Wall Halton Knarsdale East Lilburn Guyzance Cramlington Village Callaly Chollerford Detchant Eglingham Bearsbridge Woodhorn Stonehaugh Kirknewton Hepple Hebron Ford Hill Parkside Chase Newtown Rochester South Broomhill Crookham Howtel Capheaton Hartburn South Middleton